In this episode of Open Studio, Martina Flor explores a crucial but often overlooked aspect of a successful creative career—your mindset. She shares her personal journey and five powerful mindset shifts that can help you overcome self-doubt, unlock your potential, and build a thriving creative business. ✨ Growth Over Perfection – Focus on progress, not perfection. Every mistake is a stepping stone to improvement. 🎯 Seek Guidance – Finding mentors and a supportive network can accelerate your cre...
Mar 11, 2025•13 min•Season 8Ep. 176
Welcome to another inspiring episode of Martina Flor’s Open Studio! 🎙️Can you really turn your creative passion into a thriving career? The answer is YES! In honor of International Women's Day, Martina shares the real-life journeys of three creative women—Michaela, Francesca, and Rebecca—who transformed their lettering skills into successful businesses. Whether you're looking to go all-in, start a side hustle, or elevate your current design career, their stories will spark ideas and motivation....
Mar 07, 2025•14 min•Season 8Ep. 175
In this episode, we chat with Ilana and Katie, the creative minds behind Goodtype (goodtype.us). They share their journey from agency jobs to full-time lettering artists, how they built a thriving creative community, and the lessons they've learned along the way. Topics Covered: ✅ Leaving agency jobs to pursue a creative career ✅ The power of community in the lettering world ✅ How art licensing became a key revenue stream ✅ Overcoming imposter syndrome and self-doubt in design ✅ Why typography a...
Mar 04, 2025•1 hr 22 min
💡 Feeling stuck in a job that drains your creativity? I’ve been there. In this episode, I’m sharing two simple but powerful shifts that helped me turn my passion for lettering into a thriving career—and how you can do the same. 🔥 In This Episode, You’ll Learn: ✅ The #1 daily habit that helped me build momentum in my creative work ✅ Why finishing what you start is the key to unlocking new opportunities ✅ How these two small mindset shifts can set you on the path to a full-time creative career ✅...
Feb 28, 2025•16 min•Season 7Ep. 173
Want to turn your passion for lettering into a thriving career? In this episode, I’m sharing 7 powerful lessons that changed everything for me—lessons I wish I had known when I started. If you’re an artist, designer, or creative professional looking for clarity, confidence, and direction, this is for you! 📥 Grab your FREE guide: "Lettering Success Secrets" → martinaflor.com/guide This guide dives deeper into the most common questions about lettering and building a creative career. Don't miss it...
Feb 25, 2025•15 min•Season 8Ep. 172
How to Turn Your Passion for Lettering into a Business – with Jimbo Bernaus from @shoutbam 🎨🎙️ Episode 171 – In today’s episode, I sit down with Jimbo Bernaus, lettering artist and co-founder of Shoutbam Creative Studio, to talk about his journey from university student to running a successful creative business. If you’ve ever wondered how to monetize your lettering skills, build confidence as a freelancer, and create multiple income streams, this episode is for you! 🔗 Follow Jimbo Bernaus: @...
Feb 22, 2025•1 hr 18 min•Season 8Ep. 171
In This Episode, You’ll Learn: ✔️ Why starting early is key (even before client work!) ✔️ How to create self-initiated projects that showcase your skills ✔️ The three essential elements every strong portfolio must have ✔️ How to curate your best work to attract the right clients ✔️ The importance of a strong bio and professional profile picture ✔️ How to make your contact information impossible to miss ✔️ A powerful free tool to generate project prompts for your portfolio 💡 BONUS: Struggling wi...
Feb 18, 2025•15 min•Season 6Ep. 170
Welcome back to Open Studio Podcast, the go-to space for lettering artists, illustrators, and creatives looking to build a successful career. I’m Martina Flor, and today we’re tackling one of the biggest challenges for freelancers: pricing your work. 💡 In this episode, you’ll learn: ✔️ The two main pricing models: hourly vs. value-based pricing ✔️ The biggest pricing mistake I made early in my career—and how it cost me thousands ✔️ How to set your rates with confidence and stop undercharging ✔️...
Feb 14, 2025•15 min•Season 6Ep. 167
Welcome to a new episode of Martina Flor's Open Studio. Are you a lettering artist, designer, or illustrator wondering how to turn your skills into a sustainable income? In this episode, Martina Flor shares 10 smart ways to monetize your lettering work, beyond just client projects. Learn about traditional and nontraditional income streams, from licensing and selling prints to teaching and brand collaborations. Want to dive deeper into building a thriving lettering career? Download Lettering ...
Feb 11, 2025•19 min•Season 6Ep. 168
Welcome to another episode of Martina Flor's Open Studio. If you've ever wondered whether the lettering market is oversaturated, this episode is for you! Martina Flor breaks down why there’s still room for new lettering artists and how you can carve out your unique niche in the industry. Want to learn practical strategies for building a career in lettering? Download Martina’s free guide, Lettering Success Secrets, at martinaflor.com/guide. To access the full show notes for this episode, ...
Feb 07, 2025•18 min•Season 6Ep. 169
Welcome to another inspiring episode of "Martina Flor's Open Studio." Are you eager to start your journey in lettering but don’t know where to begin? In today’s episode, From Zero to Lettering Hero: Beginner Tips You Can’t Miss!, Martina Flor kicks off Season 8 with practical strategies to help you dive into the world of lettering with confidence. Whether you're a complete beginner or someone looking to refine your craft, this episode is packed with essential tips to fast-track...
Feb 05, 2025•18 min•Season 6Ep. 167
Welcome to another inspiring episode of "Martina Flor's Open Studio." In today's Episode, Martina discusses the life-changing impact of coaching on her business and personal life. She highlights how coaching helped her balance her creative career and family life, understand her business finances, and set clear priorities. Whether you're a lettering artist or creative professional, this episode provides valuable insights into how coaching can help you grow. Learn about her first coaching experien...
Oct 08, 2024•27 min•Season 7Ep. 165
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at martinaflor.com/works...
Oct 01, 2024•17 min•Season 7Ep. 164
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this episode of Martina Flor's Open Studio, learn how to attract your dream clients as a creative professional. Discover the importance of crafting a clear vision, delivering exceptional work, and turning your passion into profit. Plus, sign up for Martina’s free workshop on October 8th to dive deeper into building a business you love. Don't miss out! Join Martina’s free live training on October 8th at...
Sep 24, 2024•14 min•Season 7Ep. 163
Welcome to another inspiring episode of "Martina Flor's Open Studio." As creatives, we often carry self-limiting beliefs that hold us back from reaching our full potential. These thoughts, shaped by biases and insecurities, influence our actions and ultimately determine our success. In this episode of Martina Flor's Open Studio, we dive into the mindset shifts necessary to overcome those barriers and thrive as artists, designers, or illustrators. To access the full show notes f...
Sep 18, 2024•18 min•Season 7Ep. 162
“My new book, *Make It: Turn Your Creative Skill into a Business and Thrive Doing What You Love*, is officially out!! 🎉 And... 🥁🥁🥁 For the next 72 hours is available *for just 0.99 cents* ! 🤯🤯 Click here to get a copy: https://www.martinaflor.com/makeit This episode is an edit from my recent Live Event "MAKE IT", presenting my newest book about turning your creative skill into a business and thrive doing work you love. There's never been a better moment to make a living with ...
Jul 31, 2024•1 hr 15 min
Welcome to another inspiring episode of "Martina Flor's Open Studio." In this second part of our special series, Martina Flor shares more valuable advice she would give her beginner self. These insights are designed to help Latin artists, illustrators, and creatives navigate their creative business journey more smoothly. Stay updated on the launch of Martina’s upcoming book by signing up at martinaflor.com/newbook To access the full show notes for this episode, click here: https...
Jul 23, 2024•23 min•Season 6Ep. 160
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina reflects on her journey as a lettering artist and shares the crucial advice she would give her beginner self. She delves into the lessons learned, mistakes made, and the strategies that proved invaluable in her path to becoming an award-winning lettering designer. This episode is packed with actionable insights for anyone starting their creative career or looking to elevate their cur...
Jul 17, 2024•24 min•Season 6Ep. 59
Welcome to another episode of the Open Studio Podcast! In this episode of Martina Flor's Open Studio, Martina shares practical insights and personal experiences on how to transition from a traditional 9 to 5 job to a successful freelance career as a lettering artist or creative professional. Martina discusses the necessary mindset shifts, the importance of defining your niche, building a focused portfolio, and strategies for balancing a day job while growing a side business. She also emphasi...
Jul 09, 2024•21 min•Season 6Ep. 158
Welcome to another episode of the Open Studio Podcast! In this episode of "Martina Flor's Open Studio," Martina explores three effective strategies for graphic artists to secure gigs without the stress of cold outreach. Drawing from her extensive experience as a freelancer and working with many creatives, Martina shares actionable insights to help you thrive in your passion. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mas...
Jul 02, 2024•22 min•Season 6Ep. 157
In this episode of "Martina Flor's Open Studio," Martina dives into the growing trend of freelancing among lettering artists, illustrators, and creatives. She discusses the benefits and reasons behind this shift, backed by facts, figures, and her own experiences both as a freelancer and as someone who hires freelancers. Exciting news! Martina's upcoming book, launching at the end of July, is a comprehensive roadmap for mastering your craft, monetizing your passion, and building...
Jun 25, 2024•26 min•Season 6Ep. 156
Welcome to another episode of the Open Studio Podcast! In today's episode, 10 Myths About Making a Living with Your Artwork," I'm here to debunk common misconceptions and provide you with the insights you need to thrive as an artist. Whether you're a seasoned creative or just starting out, these myths can hold you back from achieving your dreams. Let's break them down together! Don't forget to like, subscribe, and hit the bell icon to stay updated on our latest episodes....
Jun 20, 2024•32 min•Season 6Ep. 155
Welcome to Martina Flor's Open Studio! In this insightful episode of Martina Flor's Open Studio, Martina Flor discusses why now is the best time for creatives to monetize their art. She shares her personal journey from Argentina to Berlin, overcoming numerous obstacles, and ultimately building a successful lettering design business. Martina emphasizes the unprecedented opportunities available today for artists to create income from their passion. To access the full show notes for this ep...
Jun 12, 2024•23 min•Season 154Ep. 6
Welcome to Martina Flor's Open Studio!In this episode, we explore the essential elements of creating a portfolio that stands out and helps you connect with the right clients. Whether you are just starting or looking to refine your existing portfolio, these tips will guide you towards showcasing your work effectively.This episode provides you with a free checklist that will help you create your portfolio.You can download it for free here https://www.martinaflor.com/portfoliochecklistTo access...
May 28, 2024•20 min•Season 6Ep. 153
Welcome back to Open Studio! In this episode, Martina Flor dives into the transformative power of incorporating sketches into the workflow of lettering artists and illustrators. Sharing personal anecdotes and professional insights, Martina highlights how sketches can save time, facilitate client feedback, and enhance the overall creative process. She outlines practical steps for integrating sketches into your projects to improve efficiency and collaboration with clients. To access the full show ...
May 24, 2024•20 min
Welcome back to Open Studio! I'm Martina Flor, @martinaflor, and in today's episode, I bring you Crafting Your Unique Style: Tips for Lettering Artists and Illustrators. I'll be sharing valuable tips and insights on how to develop your own unique style as a lettering artist or illustrator. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
May 14, 2024•25 min•Season 6Ep. 151
In this week's episode of Open Studio, join us for an insightful discussion with Donald Roos, a trailblazer in the field of design. Donald shares invaluable strategies for designers on how to navigate distractions, master time management, and stay motivated in the face of challenges. From balancing creative projects to overcoming obstacles, Donald provides practical tips and heartfelt advice to help designers thrive in their craft. Whether you're a seasoned professional or an aspiring de...
May 08, 2024•38 min•Season 6Ep. 150
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you " 4 Tactics to Unlock Confidence as a Lettering Artist or Illustrator". I'll be sharing some advice on how to cultivate confidence and maintain discipline as a lettering artist or illustrator. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Apr 30, 2024•20 min•Season 6Ep. 149
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Make Money with Lettering Design". Are you ready to build a career in lettering? Join me as we delve into the secrets of success in lettering design. In this episode, we'll discuss how The Lettering Seminar can help you hone your skills and pave the way for a rewarding career in the creative industry. Hurry, as registrations for The Lettering Seminar close Today! Secure your sp...
Apr 16, 2024•18 min•Season 147Ep. 6
Welcome back to Open Studio! I'm Martina Flor @martinaflor, and in todays episode i bring you "How to Cultivate a Success Mindset for Graphic Artists". I will talk about the techniques that I use to maintain my mindset and helped me to become a lettering artist. To access the full show notes for this episode, click here: https://martinaflor.com/podcast
Apr 14, 2024•18 min•Season 6Ep. 148
