How Australian Martial Arts Academy's head instructor turned chronic fatigue into a leadership edge - driving growth and retention at a top-tier school. IN THIS EPISODE: The Belt-By-Belt Recovery Story That Changed Mark’s Life (And His Students') Walking Away From Medicine To Pursue The Martial Path Full-Time The Hidden Energy Technique That Helps You Show Up Big—Even When You’re Running On Empty How Teaching On Crutches Inspired A Wave Of Black Belts To Keep Going The Sales Strategy That Works ...
Apr 25, 2025•34 min
Following up on Episode 155, Hakan Manav shares martial arts staff development strategies to build a high-performing team - giving you the freedom to scale and grow. IN THIS EPISODE: • How to transition from solo instructor to building a scalable team • The first hire that can make or break your martial arts school's growth • Why letting go is essential for business expansion and instructor success • A proven framework for training and promoting instructors from within • How to turn parents and ...
Mar 04, 2025•32 min
Hakan Manav reveals how they solved 4 growth obstacles martial arts school owners face and built a thriving, full‑time operation with 4 locations, a 30 staff, and 1,800 students. IN THIS EPISODE: • Explore the hidden product tweak that keeps students smiling and sparks unstoppable growth • Uncover a fresh staff-training approach that secretly sculpts high-performing instructors • Follow a surprising systems shortcut that quietly streamlines every corner of the academy • Experience the leadership...
Feb 24, 2025•42 min
After 13 years and working with 400+ martial arts school owners, I share my refined vision from helping school owners break the 100 student barrier, to 300, to $1M revenue per year. IN THIS EPISODE: The three-part framework to attract, convert, and retain students for long-term growth Why most martial arts school owners struggle with marketing—and how to fix it A new lead follow-up engine that automates engagement and increases conversions The one overlooked strategy that can increase school rev...
Feb 03, 2025•30 min
In this Martial Arts Media™ Business Podcast I took Michele Ciampa from Shotokan Karate Club Tasmania through The Price Amplifier which boosted his student value by 52%. IN THIS EPISODE: How a simple, weekly social media post became the primary driver of student enrollment for a growing martial arts club. A surprising shift in pricing structure that could more than double annual revenue per student. Why leading enrollment conversations with value—not price—could be the key to better engagement a...
Nov 13, 2024•42 min
In this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000. IN THIS EPISODE: A unique perspective of Evan and Erica on the connection between music and martial arts The business relationship when it comes to their martial arts school Problems that Evan and Erica faced in their martial arts school business Balancing martial arts tradition and business The benefits of joining the Par...
Oct 08, 2024•50 min
Breaking down the price barrier: Are your martial arts tuition fees simply too cheap? Are you undervaluing your classes? There’s poison in the pricing, and it might not be what you think. IN THIS EPISODE: The stigma surrounding martial arts schools that charge premium prices The Myth of the "McDojo" label often given to successful martial arts schools Overcoming the mindset blocks around martial arts tuition fees How to charge your worth and price your martial arts classes to represent it’s true...
Sep 02, 2024•17 min
The tables turn as the interviewer becomes the interviewee: George Fourie shares his life experiences and journey through marketing and martial arts on the Kyl Reber Podcast. IN THIS EPISODE: George's journey from studying computer programming to selling computers, working on a cruise ship, and eventually starting Martial Arts Media™ The story behind George's most impactful $37 sale George's near-death experience as a pivotal wake-up call that transformed his outlook on life and career How Georg...
Jun 16, 2024•1 hr 46 min
If you’re running Facebook ads and all your martial arts leads are tire-kickers, your problem might be two-fold. Here’s the fix. IN THIS EPISODE: What’s potentially causing the wrong quality of martial arts leads The pitfall of labeling your martial arts prospects as tire-kickers How better Facebook ads attract better martial arts prospects Fixing low-quality martial arts leads with paid trials And more *Need help growing your martial arts school? Start Here . TRANSCRIPTION Hey there, George Fou...
Mar 25, 2024•12 min
Here’s how using an irresistible martial arts offer can almost completely squash your no-show rate for martial arts trial appointments. IN THIS EPISODE, YOU WILL LEARN: Adding a human touch to automated messages with martial arts prospects How to write a successful follow-up email sequence Comparing free and paid martial arts trials Using high-converting landing pages when you’re time-poor Using The Messenger Signup Method to sign up prospects And more *Need help growing your martial arts school...
Mar 11, 2024•11 min
Discover how Buzz Durkin, the headmaster of Uechiryu Karate, effortlessly keeps martial arts students for as long as 52 years. IN THIS EPISODE, YOU WILL LEARN: Internal marketing – a strategy used by Buzz Durkin to attract new students Community building within a martial arts school Teaching beyond physical skills and the importance of using the physical curriculum What is AAA theory – Awareness, Appreciation, and Action, and how is it important to martial arts students An overview of Buzz Durki...
Jan 07, 2024•41 min
George Fourie explores the highlights and game-changing strategies shared from the Partners Intensive - a live martial arts business event held on the Sunshine Coast, Australia. IN THIS EPISODE: What Was Covered At The Partners Intensive: A Premium Martial Arts Business Event The 1 Thing That All Martial Arts Business Owners Desire What’s Special About Hosting Martial Arts Business Events On The Sunshine Coast? The Magic Delivered By Bushi-Ban International’s Grandmaster Zulfi Ahmed The 90-Day G...
Oct 02, 2023•19 min
Kyl Reber shares his secrets to 27 years of successful growth in his martial arts business, driven by the power of organic marketing through word-of-mouth referrals. IN THIS EPISODE: How Kyl grew his martial arts business through organic marketing, primarily via word-of-mouth referrals The link between Imposter Syndrome and martial arts studio’s pricing strategies Why martial arts school owners often undersell themselves and encounter growth challenges Key areas to prioritize in your martial art...
Aug 07, 2023•54 min
Damien Brown, a UFC fighter-turned-gym owner, shares his journey of transitioning from the octagon to entrepreneurship. He reveals his secrets to success in both the fighting world and the martial arts business realm. IN THIS EPISODE: Damien Brown's journey from a UFC fighter and military man to a martial arts business owner Base Training Centre’s most successful marketing strategy for generating students consistently How short-term commitments, like training camps, work well for marketing jiu-j...
May 24, 2023•42 min
Zulfi Ahmed covers conversion-boosting strategies for your martial arts business and shares the content to be delivered at The Partners Intensive. IN THIS EPISODE: Creating a 100-day onboarding funnel to boost martial arts student retention Master Zufli’s advice to martial arts school owners with over 100 students and pushing to 200 A powerful concept that can help increase martial arts lead conversions rate by 70% to 90% Masterminding with your staff to create an amazing system for martial arts...
May 02, 2023•32 min
Zulfi Ahmed is coming to Australia to share his breakthrough mindset formula that’s responsible for his martial arts business empire. IN THIS EPISODE: When is the perfect time to scale your martial arts school? How is Purpose defined for martial arts school owners in Partners? Questions We Ask In Partners when screening martial arts school owners The teachings to anticipate from Master Zulfi Ahmed during the Partners Intensive in June 2023 Zulfi recounts his martial arts journey from childhood t...
Apr 17, 2023•44 min
Other than running epic martial arts classes, which goes without saying, these 3 strategies when done well will simplify your martial arts business growth. IN THIS EPISODE: Is it necessary to build a fancy website to promote your martial arts school? The number one mistake martial arts school owners make when creating their trial offer The important factors that make an irresistible martial arts offer How to use the AIDA formula or ‘The Ultimate Facebook Martial Arts Formula’ to make your martia...
Mar 06, 2023•11 min
Turn your dead leads into profitable new martial arts students. Here’s a proven strategy to revive, reconnect and reengage potential students that you haven’t reached out to in a while. IN THIS EPISODE: How can dead leads be a potential source of profitable new martial arts students How a database of leads collected via Facebook Messenger, email, and walk-ins can be a valuable resource to reach out to dead leads How to restart a conversation with a dead lead using the Conversation Carrots The pi...
Feb 25, 2023•13 min
The last time we spoke to Lindsay Guy, we discussed how he tripled his karate school in record time. Today we chat about refining retention to maintain this massive growth. IN THIS EPISODE: How retention impacts martial arts business growth Keeping martial arts classes fun to stimulate young students Reaching out to parents on how to keep kids from quitting martial arts Setting up your martial arts pro shop for profit Keys to leaving a lasting martial arts legacy And more *Need help growing your...
Nov 23, 2022•49 min
Michael Scott shares the 3 core areas he focuses on for a fulfilled life, and building a martial arts business that fuels generational wealth. IN THIS EPISODE: Are Google Ads getting better results than Facebook Ads? Having an exit strategy when retiring from your martial arts business Your martial arts business as a vehicle to build generational wealth Having an accountability partner you can trust and who supports your goal Why have membership contracts And more *Need help growing your martial...
Nov 16, 2022•48 min
In this martial arts business case study, Amanda Saliba and Wayne Ardley share how they increased their revenue by $200,000 in 12 months. IN THIS EPISODE: A martial arts hobby turned into a successful martial arts business When to get help from a marketing expert? How the ‘Partners OnRamp’ helps boost martial arts schools Quitting your day job to become a full-time martial arts instructor Tapping into a pool of knowledge through Martial Arts Media™ Partners And more TRANSCRIPTION GEORGE: Hey, it...
Nov 07, 2022•37 min
Over and above professional wrestling, martial arts, and the Master Motivation podcast, Jason shares how giving back to the community powers his martial arts school and 2 other businesses. IN THIS EPISODE: How community networking and fundraisers help promote martial arts schools A traditional marketing strategy that works Why promotions should focus on the benefits of martial arts training What helps improve student retention during the summer Why giving back to the community matters to martial...
Oct 19, 2022•43 min
Sean Allen's thriving martial arts school supports his lifestyle of training, learning and surfing. Discover how his passion for teaching drives demand and impacts his community. IN THIS EPISODE: Sean Allen: The Antichrist of martial arts marketing? The 1 sentence that trumps all other martial arts marketing methods How the dunbar number boosts relationship between student and instructor Capturing 10% of your martial arts school’s target audience Turning class challenges and discomfort into teac...
Sep 28, 2022•1 hr 3 min
IN THIS EPISODE: A look at what's included in the 170-page Partners Intensive workbook What’s wrong with most martial arts business events A walkthrough of Ross Cameron’s world-class martial arts facility Nailing your socials with vertical videos Google’s bigger comeback Creating martial arts curriculum using the Curriculum Creator Getting young instructors to run high-level classes How to Run a 6 Figure Open Day And more *Need help growing your martial arts school? Learn More Here. TRANSCRIPTIO...
Aug 08, 2022•21 min
Here’s my attempt to end the age-old debate about the pros and cons of having your club fees listed on your martial arts website. N THIS EPISODE: The honesty vs dishonesty debate about prices on martial arts websites The pros and cons of listing prices on your martial arts website Getting the best results from your martial arts website How an irresistible martial arts offer boosts your conversions When is it actually a good idea to list prices on your martial arts website? And more *Need help gr...
Jul 16, 2022•15 min
Many martial arts school owners long for a martial arts digital agency that delivers new students on demand without having to lift a finger. But Beware! This pipedream could cost you your business. Here’s the pitfalls to avoid and what to do instead. IN THIS EPISODE: Pitfalls to avoid when working with a martial arts marketing agency Who owns your digital assets? Local digital marketing agency: Do they have proven, irresistible martial arts offers? What media should you use when running Facebook...
Jun 07, 2022•25 min
Kevin Blundell goes through 10 essentials from The Location Analyzer Checklist - the must haves for your next profitable martial arts location. IN THIS EPISODE: Using The Location Analyzer Checklist to pick the perfect martial arts location Putting your passion for martial arts aside for clear business decisions The 3 most important things to consider when choosing your new location Why you should ‘visit for the vibe’ of your chosen location Setting up your school where people live vs where they...
Apr 28, 2022•28 min
If you’re struggling to attract adult martial arts students through your paid ad campaigns, try this instead. IN THIS EPISODE: Do this before running adult martial arts ad campaigns How to cross-promote martial arts to adults Upsell to students without sleaziness The perfect time to cross-promote to adults Do this if your adult ad campaigns aren't working 9 Conversation starters that lead to more martial arts students And more *Need help growing your martial arts school? Learn More Here. TRANSCR...
Apr 20, 2022•13 min
Kevin Blundell shares 3 essentials from The Next Profitable Location Blueprint that’s helped them open 20+ successful martial arts locations. IN THIS EPISODE: What’s the population needed for a successful martial arts school, and how far should this be from your existing location? The ‘drivers science’ behind choosing your exact new location What to avoid in your environment when scouting for locations Accessibility and geographical location: what are their impact on your martial arts business? ...
Feb 23, 2022•29 min
An irresistible martial arts offer can be the ‘make or break’ of any promotion to attract new students. Follow these steps to turn your offers into winners. IN THIS EPISODE: Being uber specific with what’s included in your irresistible martial arts offer Should you give away free items with your martial arts offer? Do this and you instantly increase the value of your martial arts offer What’s the best price for a martial arts paid trial offer? This turns any martial arts offer into a ‘no-brainer...
Feb 21, 2022•13 min
