When an AI internet search competes against a human internet search
May 01, 2025•9 min
Episode description
When President Jimmy Carter died late last year, the foundation that runs Wikipedia noticed something unusual: the flood of interest in the late president created a content bottleneck, slowing load times for about an hour.
Wikipedia is built to handle spikes in traffic like this, according to the Wikimedia Foundation, but it's also dealing with a surge of bots scraping the site to train AI models, and clogging up its servers in the process, the organization’s chief product and technology officer Selena Deckelmann told Marketplace’s Meghan McCarty Carino.
For the best experience, listen in Metacast app for iOS or Android
Open in Metacast