KPIs for Websites That You Should Be Tracking
Episode description
The ten key performance indicators (KPI) that you should be tracking with your website. Whether your website is for lead generation, information only, media, or e-commerce, these are the metrics you want to track to drive your marketing decisions.
Show Notes
Brandon dives into each one of these KPIs, targets you should be shooting for and the best way to track them.
- Number of Unique Visitors (week, month, year)
- Session Duration
- Average page views per session
- Time on page(s)
- Bounce Rate
- Traffic Sources
- Interactions
- Exit pages
- Type of device
- Stats by device
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