Most chiropractors get into practice to help patients — but sooner or later, the business side can feel overwhelming. In this episode, I tackle three of the biggest questions that hold chiropractors back from building the practice they really want: How to train your team (even when you feel too busy) What to say during the adjustment visit to build trust, drive better outcomes, and strengthen retention How to step into the CEO role so the business serves you, instead of the other way around You’...
Aug 18, 2025•27 min
In this FAQ-style episode, I’m tackling three common questions chiropractors ask about growing a thriving, principle-based practice: How to stand out without selling out How often to email (and what actually makes an email valuable) How to deliver a Report of Findings that earns trust without feeling salesy You’ll get clear, actionable strategies you can apply right away to attract the right people, create content they look forward to, and make ROF conversations feel natural, confident, and effe...
Aug 10, 2025•23 min
In a world where anyone with a smartphone can call themselves a health expert, trust has become the rarest—and most valuable—currency you can offer. Your patients are overwhelmed by information, unsure who to believe, and craving something real. That’s where you come in. In this episode of The Marketing Your Practice Podcast, we explore how to build deep, lasting trust with your community—not through hype or polished branding, but through consistency, vulnerability, and truth. You’ll learn: Why ...
Aug 03, 2025•30 min
I’ve spent the last seven weeks on a 12-week road trip with my family through some of the most beautiful parts of northern and western Australia. From Uluru to outback hikes, missed bookings to magical moments, it’s been equal parts breathtaking and… humbling. And along the way, I’ve realised just how many of the lessons from this trip apply directly to practice. In this episode of The Marketing Your Practice Podcast, I’m sharing the stories and insights that surfaced while living in a van, chas...
Jul 27, 2025•24 min
What if your practice didn’t fall apart the moment you stepped away? What if your team knew exactly what to do—without chasing you down for answers? What if you weren’t always the one putting out fires? In this episode of the Marketing Your Practice Podcast, we’re talking about what it really takes to build a practice that’s consistent, scalable, and self-sustaining. The answer? A Practice Operating System. You’ll learn: The 4 signs your practice is running on chaos instead of systems What a tru...
Jul 25, 2025•17 min
You can’t build a high-performance practice without a high-performance team. But many chiropractors find themselves leading teams that care… but lack clarity. They’re loyal… but not aligned. Eager… but unsure how to win. In this episode of the Marketing Your Practice Podcast, we’re diving into the foundation behind every thriving, sustainable practice: culture. You’ll learn: Why most practice challenges are actually culture problems in disguise The difference between being “optimised to win” and...
Jul 20, 2025•15 min
If your practice feels heavy—like you’re the only one who cares, the only one holding it together—it’s probably not a system problem. It’s a relationship problem. In this episode of the Marketing Your Practice Podcast, we’re flipping the script on leadership and asking a bold question: What kind of relationship do you have with your business? Because here’s the truth: most chiropractors think about their patients and their team… but never stop to think about the relationship they’ve built with t...
Jul 06, 2025•22 min
Most chiropractors are working harder than ever—matching prices, mimicking marketing, copying scripts—only to find themselves stuck, exhausted, and invisible. In this episode of The Marketing Your Practice Podcast, we explore a bold, often uncomfortable truth: you don’t win by blending in—you win by showing up as yourself. From Angus’s early years of walking in someone else’s practice footsteps to the powerful transformation that followed, this episode is a wake-up call for any chiropractor tire...
Jun 29, 2025•20 min
Most chiropractors spend hours refining their Day 1 and Day 2—but the visit that actually shapes retention, trust, and long-term growth? It’s the adjustment visit. In this episode of the Marketing Your Practice Podcast, we’re continuing our journey through the 7-Figure Lifestyle Triangle and wrapping up the second leg: solving the “No One Stays” problem. You’ll discover why the adjustment visit is your most frequent—and most influential—touchpoint, and how turning it into a Signature Adjustment ...
Jun 22, 2025•20 min
Ever feel like your Report of Findings is harder than it should be? Like you’re saying all the right things… but patients still hesitate? The problem isn’t your care plan. It’s not your pricing. It’s trust—and in this episode, we’ll show you how to build it. In this episode of the Marketing Your Practice Podcast, we’re breaking down 7 trust-building shifts that transform your ROF from an awkward sales moment into a natural, confident conversation—where patients say yes because they feel seen, he...
Jun 15, 2025•24 min
The real goal of the new patient visit isn’t to educate or impress. It’s to make your patient feel: Seen Heard Safe enough to trust you And hopeful about what’s possible When you nail those four things, everything gets easier. But when you miss even one? The report of findings becomes harder. The chances of them making it to a progress exam drop. And the path to long-term, lifetime care gets blocked—before it’s even begun. In this episode, I walk you through the 7 subtle mistakes that chiropract...
Jun 08, 2025•21 min
If you’ve ever felt unsure about how to bring past patients back into care—without feeling pushy or salesy—this episode is for you. In Part 2 of the Reactivation Blueprint, I’m breaking down the 8 principles behind a powerful recall and reactivation strategy. These aren’t just tactics—they’re the mindset, systems, and culture that make reactivations feel natural, ethical, and effective. You’ll learn: Why missed visits are quietly costing your practice thousands How to shift your team culture so ...
Jun 01, 2025•23 min
In this episode, I’m diving into one of the most overlooked growth strategies—reactivating your existing patients. But before we talk about campaigns and emails, we need to ask a more important question: Is your practice actually worth returning to? I’ll share a story about one of my long-term patients, Janet, and how her honest feedback changed how I think about recalls forever. I’ll also walk you through the tools I recommend—like the Net Promoter Score and exit surveys—to help you figure out ...
May 25, 2025•15 min
If you want a busier, more predictable, and more fulfilling chiropractic practice, it all starts with visibility. In this episode, we unpack the second pathway in the Visibility segment of the 7-Figure Lifestyle Triangle™—your Broadcast Engine™. You’ll learn how to consistently show up in a way that builds trust, creates connection, and makes you the obvious choice in your community. We’ll explore the three cylinders of your Broadcast Engine: Owned Media – Where trust is built (think websites an...
May 18, 2025•18 min
In this episode, we break down the first pillar of the Practice Growth Triangle: visibility. If no one knows you, nothing else matters — and that’s where your Standout Strategy comes in. You’ll learn why trying to appeal to everyone is making your message invisible, how to clarify who you’re best for (even if you’re not sure yet), and what to do if you work in a team with multiple chiropractors. This episode will help you go from vague to visible, so the right people know exactly why you’re the ...
May 11, 2025•18 min
If you’ve ever felt stuck in your practice—like there’s always something more to fix, but you’re not sure what—it might be because you’re trying to solve the wrong problem. In this episode of the Marketing Your Practice Podcast, I introduce the 7-Figure Lifestyle Practice Triangle™—a simple, powerful model that helps you cut through the noise and focus on what really matters. You’ll learn the three core challenges that hold most chiropractors back, what you should be aiming for instead, and the ...
May 04, 2025•20 min
Most chiropractors either love Facebook ads… or swear they’re a waste of time and money. The truth? They can work brilliantly — if you use them the right way. In this episode of The Marketing Your Practice Podcast, Angus breaks down a simple, scalable strategy to help you get real results from your Facebook ads — without feeling pushy, salesy, or overwhelmed. You’ll discover: Why ads alone won’t grow your practice The 3 types of content you MUST be creating (Plan. Proof. Personality.) How to ble...
Apr 27, 2025•16 min
Ever felt like you’re trying too hard to win someone over during a new patient consult? In this episode of The Marketing Your Practice Podcast, I’m sharing a simple, neuroscience-backed framework that helps you ditch the pressure, the performance, and the need for perfect scripts—so you can build real trust, fast. It’s called The Connection Triangle—and it’s made up of three essential elements: Curiosity, Compassion, and Calm Authority. When you learn to lead with this kind of presence, everythi...
Apr 20, 2025•20 min
In this episode of The Marketing Your Practice Podcast, we’re unpacking why so many chiropractors feel overwhelmed, stuck, or unsure about the next step—and how defining and living your core values can make every decision easier, attract the right patients, and create a business that actually feels good to run. Here’s what you’ll learn in this episode: The decision-making shortcut that eliminates second-guessing and overwhelm. How to spot when you’re out of alignment—and how to course-correct fa...
Apr 13, 2025•26 min
What does it take to launch a million-dollar chiropractic practice straight out of school? In this \l episode of The Marketing Your Practice Podcast, Josiah Fitzsimmons shares the behind-the-scenes story of how he went from delivering newspapers as a kid to building a $7M+ clinic—just years after graduation. You’ll learn how Josiah generated 400 prepaid appointments before opening his doors, how he scaled to a team of 24 staff and 8 doctors, and the specific systems, strategies, and values that ...
Apr 07, 2025•56 min
If your team isn’t performing at the level you want, is it because they’re unmotivated? Lacking talent? Or is it something deeper—something within the culture you’ve built (or let form by default)? In this episode of The Marketing Your Practice Podcast, we’re diving into what separates an average team from a high-performance one. You’ll discover why most chiropractic practices unknowingly build a “family” culture that prioritises sticking together over winning—and how shifting to a team culture ...
Mar 30, 2025•28 min
Thinking about selling your practice—or just want to make it more valuable? Whether you’re planning an exit strategy or building for long-term success, understanding how to maximize your practice’s worth is essential. In this episode of The Marketing Your Practice Podcast, Dr. Malcolm Rudd joins us to discuss the changing landscape of chiropractic practice valuations and the most impactful factors that determine your practice’s worth. We dive into key strategies to increase value, create better ...
Mar 23, 2025•46 min
Ever found yourself wishing for more motivation? Wondering why some days you’re fired up and unstoppable, while others feel like you’re just going through the motions? The truth is, motivation isn’t something you wait for—it’s something you create. In this episode of The Marketing Your Practice Podcast, we’re breaking down the real reasons motivation fades and, more importantly, how to take control and build unstoppable momentum in your practice. Here’s what you’ll learn in this episode: ✅ The 3...
Mar 16, 2025•32 min
In this episode, I’m joined by Dr. Heidi Haavik, an internationally renowned chiropractor, neurophysiologist, and pioneer in chiropractic research, to explore the profound connection between chiropractic adjustments, brain function, and practice growth. Dr. Haavik shares her groundbreaking insights into how spinal health influences the nervous system and overall well-being, drawing from decades of innovative research and over 90 published papers. If you want to grow a practice grounded in cuttin...
Mar 09, 2025•49 min
Selling chiropractic can feel uncomfortable—pushy, awkward, even manipulative. But what if you never had to “sell” again? What if, instead, you could simply invite patients into care—without pressure, without convincing, and without feeling like you’re chasing them? In this episode of The Marketing Your Practice Podcast, we’re shifting the way you think about patient conversations. When you stop selling and start inviting, everything changes. You’ll feel more confident, your energy will shift, a...
Mar 02, 2025•33 min
Here’s the episode description based on your chosen title and the provided model: The Future of Chiropractic: How to Ride the Tidal Wave of Change with Dr. Tony Ebel The chiropractic profession is on the verge of a massive shift—but are you ready to ride the wave or risk getting left behind? In this episode of The Marketing Your Practice Podcast, Dr. Tony Ebel joins us for a deep dive into the evolving landscape of chiropractic care. We’re talking about the key trends shaping the profession, the...
Feb 23, 2025•54 min
If your practice isn’t where you want it to be, what’s really holding you back? Is it the economy? Competition? Patient behaviour? Or is it something deeper—something you might not even realise is shaping your results? In this episode of The Marketing Your Practice Podcast, we’re digging into the unseen forces that keep chiropractors stuck. You’ll discover how the stories you tell yourself about your practice, patients, and growth could be the biggest obstacle standing in your way. More importan...
Feb 16, 2025•29 min
Many chiropractors start their practice with a strong vision, only to find themselves facing unexpected hurdles that force them to pivot. But what if those challenges weren’t setbacks, but stepping stones to a deeper purpose? In this episode of The Marketing Your Practice Podcast, we sit down with Tim Leeming to explore his incredible journey—from building a thriving practice to navigating personal and professional obstacles that led him to redefine his mission. If you’ve ever questioned your di...
Feb 09, 2025•46 min
So many chiropractors get stuck—not because they lack great ideas, but because they struggle to follow through and finish what they start. The difference between a thriving practice and one that stays stagnant isn’t talent, resources, or even knowledge—it’s the ability to take consistent, imperfect action and complete what matters most. In this episode of The Marketing Your Practice Podcast, we’re diving into the 5 key strategies that will help you get unstuck, overcome perfectionism, and start ...
Feb 02, 2025•24 min
In this episode, I sit down with Dr. James Chestnut, a globally recognised chiropractic educator and thought leader, to explore how ethics, science, and certainty can revolutionise your practice. Dr. Chestnut dives into the transformative insights of the Magna Report—a groundbreaking study that called chiropractic care “an unparalleled solution for managing and preventing musculoskeletal conditions.” If you want to build a practice that thrives on evidence-based care, serves patients with integr...
Jan 27, 2025•50 min
