What if I told you that the secret to your marketing breakthrough is tucked away in the pages of the Bible? In this latest episode of Marketing with Matt, we uncover the golden wisdom from the New Testament–specifically from the Book of James– that reveals a powerful marketing lesson: Be quick to listen, slow to speak. Today, I’ll explain how truly listening to your audience, deeply understanding their needs, and empathizing with their experiences can lead to more effective marketing campaigns. ...
Oct 22, 2024•7 min•Ep. 61
Are you solving business problems that don’t need fixing? Knowing when to fix something and when to let it be is key to sustainable growth. In this week’s episode of Marketing with Matt, Tyler and I dive into the delicate balance between managing tensions and solving problems–a crucial skill for every entrepreneur. Today, we’ll break down how Alex Hormozi’s disciplined approach to business exemplified this balance, showcasing his relentless focus on growth and system optimization. We’ll also exp...
Oct 15, 2024•24 min•Ep. 60
Have you ever splurged an absurd amount on something because of a great review or video? I spent $30 on a cookie for my wife’s birthday! That’s the power of user-generated content. In this week’s episode, we’ll dive deep into user-generated content and user-generated experience and explore how these influence a customer's purchasing decision. We’ll discuss the importance of making an emotional connection, the pyramid of empathy, why video marketing is so effective, how to transition to a user-ge...
Oct 08, 2024•18 min•Ep. 59
Do you want to boost your Q4 sales? We all know Q4 is the biggest buying season of the year. But growing fast without a ton of resources can feel overwhelming. No worries, I got you. What I’m about to tell you is exactly what you need. In this week’s episode of Marketing with Matt, I break down the exact steps you need to follow to create viral-style ads that will drive serious growth for your business. I’ll show you how to model viral content, craft irresistible call-to-action, and automate you...
Oct 01, 2024•8 min•Ep. 58
Ever felt like you’re paddling hard in marketing but just not catching the wave? In this week’s episode of Marketing with Matt, we uncover how surfing and marketing share the same principles. We break down the three key elements of surfing–positioning, pacing, and riding the wave–and how these elements apply to marketing. Plus, we talk about the challenging feedback loop in marketing, why attention has become the new currency in the digital age, and how finding the right channels is crucial for ...
Sep 24, 2024•19 min•Ep. 57
What if I told you that winning in fantasy football actually helped me improve my marketing game? Two years ago, I won my fantasy football league, and even last year, with less time invested, I still placed third. Yes, that’s right! While some folks stay glued to their screens, making constant trades, I took a different approach. I checked in once a week–making purely analytical decisions. And it’s this approach that has transformed my marketing strategy. So, in this week’s episode, I’ll break d...
Sep 17, 2024•22 min•Ep. 56
What would you do if you woke up one day and lost everything you’ve built over the years? That’s the scenario Tyler Jorgenson and I talk about in our latest episode of Marketing with Matt–and my answer might surprise you. Today, I won’t suggest building a business from scratch or launching a new startup. Instead, I’ll share my step-by-step hustle plan that could make me six figures in just 30 days. Not only that, but I’ll also lay out a six-month plan to take this “experiment” hustle to the next...
Sep 10, 2024•13 min•Ep. 55
Are you struggling to scale your business because you can’t afford to hire a marketer? Stop delaying–hire one now! In this episode of Marketing with Matt, we’ll dive into how you can bring in a marketing talent sooner than planned, even when you’re on a tight budget. Today, I’ll share practical strategies for hiring a marketer within your budget. We’ll discuss the different levels of marketing talent, what they can contribute to your business, why you should also consider commission-only markete...
Sep 03, 2024•23 min•Ep. 54
Have you ever searched on Google only to find yourself mindlessly scrolling for answers? Imagine searching for something specific and getting exactly the answer you need–no 17 other search results, no ads, and no endless scrolling… nada . That’s the search engine transformation slowly happening before our eyes…all thanks to AI. In this week’s episode, we explore how AI is not just improving search engines but completely changing them. WordPress, the powerhouse behind 60% of web content, has team...
Aug 27, 2024•15 min•Ep. 53
Have you noticed how hard it is these days to get eyes on your ads? You’re not alone–even the big players are seeing their ads tank. With all the noise from current events and politics, the cost of attention in the marketing landscape is indeed getting steeper. In this week’s episode, we’ll discuss the strategic adjustments marketers need to make. We’ll cover why platform diversification and outbound lead generation are more critical than ever, and where to invest your ad spend in 2024 for bette...
Aug 20, 2024•13 min•Ep. 52
Have you ever wondered how you can transform your business from good to great? Join us in this week’s episode of Marketing with Matt as we pull back the curtain on the ingenious business strategies of Alex Hormozi, one of the digital entrepreneur space’s rising stars. In this episode, we’ll explore Hormozi’s journey from selling Gym to Launch to building Acquisition.com. We'll reveal the perfectly crafted funnel inside Acquisition.com and how it generates a whopping $100M and doubles as a conten...
Aug 13, 2024•34 min•Ep. 51
Are marketing and advertising the same thing? How do some brands grow without any paid advertising? Join us in this week’s episode as we uncover the often misunderstood difference between marketing and advertising. We’ll break down core concepts and share real-life examples from industry giants who have mastered the art of growth. We’ll explore the cost-to-value proposition concept, the power of naming and positioning, and other game-changing marketing strategies that can help grow your brand wi...
Aug 02, 2024•13 min•Ep. 50
Every entrepreneur aims to be great at marketing. Who doesn’t? When you excel at marketing, sales come in easily, the business grows fast, and the fun part kicks in. However, this success doesn’t last forever. Enter the whitewater phase–where businesses often face operational challenges and profit dips. So, how do you get your business out of whitewater and secure its future? In this week’s episode, we’ll dive into the unpredictable phases of business growth and how to maintain profitability and...
Jul 26, 2024•16 min•Ep. 49
Do you ever feel like your goals are too big to achieve? It happens to the best of us. But fear not! I’ve discovered the perfect goal-setting strategy that will allow you to face your big, hairy, audacious goals confidently. In this episode, we’ll explore my unique approach to goal-setting—looking 25 years into the future—and how adopting this mindset can make even the most ambitious goals achievable. We’ll talk about what it means to act with the confidence that your future goals are already re...
Jul 19, 2024•18 min•Ep. 48
Are you having a hard time looking at your P&L statement? Do you feel like you’re not making any profit in your business? This episode is exactly what you need to hear. Join me in this enlightening episode as I explain how creating market imbalances can drive your profits up. Today, we’ll explore the mindset that’s holding most entrepreneurs back, what market imbalances are all about, and examples of how successful entrepreneurs use imperfect actions to make more money and dominate their mar...
Jul 12, 2024•12 min•Ep. 47
Do you feel like your marketing efforts aren’t going anywhere? We’ve all been through that situation. But this one simple fitness strategy will let you see your business soar to new heights! In this week’s episode, we’ll talk about the lessons I learned from my fitness coach on hypertrophy training. We’ll discuss why the concept of pushing beyond comfort zones can also be applied to entrepreneurship in general, some practical approaches to applying this strategy, and how this can significantly b...
Jul 05, 2024•12 min•Ep. 46
How do you determine which kinds of giveaways attract more customers without breaking the bank? Join me and co-host Tyler in this week’s episode of Marketing with Matt, Maui Edition, as we explore how offering the right incentives can skyrocket your business growth. Today, we’ll talk about everything there is to know about ethical baits and maximizing perceived benefits, along with practical examples you can implement right away in your current business. From raffle wins to dental giveaways, thi...
Jun 28, 2024•19 min•Ep. 45
Do you wish to keep those sales coming in while you’re sipping Mai Tais on the beach? What if I told you that you could relax on the beach and still see your sales skyrocket? In this week’s episode, we’ll share invaluable marketing strategies on how you can stay ahead even when others (or yourself) are on vacation. Today, we’ll discuss the importance of planning ahead and automating to ensure continuous engagement. We’ll share tips on creating self-manufactured promotional events, lessons we can...
Jun 21, 2024•21 min•Ep. 44
Are you stuck in a rut, struggling to find the right motivation to push forward in your business? You’re not alone, and this episode is exactly what every entrepreneur needs to hear. Many of us believe that we need motivation to take action. However, that’s not the way it works. Join me and my co-host, Tyler Jorgenson, as we dive into a less business-centric but crucial aspect of entrepreneurship: motivation . Together, we’ll explore the biggest misconception about motivation and what the “gap a...
Jun 14, 2024•23 min•Ep. 43
Have you ever wondered why some smaller brands effortlessly build loyal customers while others struggle to keep their audience engaged? It’s no longer about the number of touchpoints but the quality of interactions. In this week’s episode, Tyler and I dive deep into why the seven customer touchpoints concept is no longer applicable in today’s modern market. We discuss how old methods like billboards and magazine ads have given way to more relational marketing strategies. Plus, we reveal the best...
Jun 07, 2024•14 min•Ep. 42
Do you feel like your ads are just burning money? Most entrepreneurs, especially those in their early stages, have probably blown up hundreds, if not thousands, of dollars trying to get their brand in front of their audience. However, it’s not always that easy. In this week’s episode, my buddy Tyler and I jump right into the world of funnel plumbing and explore what to do when your paid ads aren’t working. We talk about the four buckets of traffic, two critical reasons why paid ads fail, and wha...
May 31, 2024•23 min•Ep. 41
Do you ever feel like your marketing efforts are not cutting it? Before you even think of pouring more money into paid ads, why not tap into the power of referrals? Data shows that referred customers are 18% more loyal than those acquired by other means. They are also 4x more likely to refer others and have a 30% higher retention rate. Did I also mention that they spend 200% more with the company they were referred to? So, in this week’s episode, we’ll dive into the world of referrals–the differ...
May 09, 2024•21 min•Ep. 40
Why does everything Elon Musk does seem to sell? Ever wondered how his identity as a founder shapes buyers’ decisions? Join us in this riveting discussion as we unpack the biggest shift in consumer expectations–from product functionality to brand popularity and now to the founder’s identity. We’ll explore the role of social media in managing a founder’s identity, when a founder should take a stand or choose to stay silent, how to balance personal life and business life, and much more. Whether yo...
May 02, 2024•24 min•Ep. 39
Do ever wonder what makes a brand so irresistible that customers would buy everything they sell? When it comes to effective marketing, we often associate it with crafting the best hook to lure in your audience. But making your brand stand out takes more than just a hook and a good offer. In this week’s episode, we’ll unpack the five PARTS of irresistibility and discuss how to make your brand simply irresistible. We’ll discuss the power of proprietary and how this tiny two-letter “™” can actually...
Apr 25, 2024•15 min•Ep. 38
When we started our business in 2012, I never thought of the word marketing . For the first three or four years, we survived purely on referrals–relying on just a handful of strategic referral partners. But times have changed since then. In this week’s episode, join us as we dive into our journey from relying heavily on referral-based marketing strategy to embracing the importance of online visibility and learning the ins and outs of marketing. We’ll break down the top three game-changing busine...
Mar 21, 2024•19 min•Ep. 37
There’s a common belief that consistently outperforming the market is nearly impossible. However, as a business owner, there are ways to avoid significant profit losses and even profit during market downturns. With the upcoming election and talk of potential “Black Swan” events, it’s natural for fear and anticipation to arise. Yet, amidst uncertainty, there are opportunities for those who are resilient. In this week’s episode, we’ll discuss some strategies for ensuring business profitability dur...
Mar 12, 2024•11 min•Ep. 36
When you get good at marketing, it’s very tempting to put all your energy into front-end marketing to sign up new customers and make more money. But what about actively serving your customers? Join us in this week’s episode of Marketing with Matt as we answer one of the most critical questions in the marketing world: how do you balance effective marketing and excellent customer experience? We’ll discuss how to avoid your business being like a messy hotel–with a grand lobby yet dusty hotel rooms—...
Mar 08, 2024•12 min•Ep. 35
Do you ever feel like your marketing efforts are a constant battle between being consistently true to your brand and pushing the envelope? In this episode of Marketing with Matt, we'll explore the world of bipolar marketing and how this marketing strategy can maximize your customers' lifetime value. We'll talk about how some people don't get traction in marketing, how bipolar marketing works, and some practical tips on using this marketing strategy in your current business. Let’s get started! Ke...
Feb 05, 2024•10 min•Ep. 34
There is much to be said about in-person meetings, and personally, I greatly value being in mastermind groups. While I don’t recommend trying to get a million different voices and ideas in your head–as we all know, ideas are worthless without execution –it’s still a game-changing experience being in one room with like-minded people and those who’ve made it. In this episode, I’ll share two of my biggest takeaways from the recent DRIVEN™ Mastermind event: the contrarian stance and the golden lasso...
Jan 25, 2024•25 min•Ep. 33
Creating a robust brand requires more than just a catchy tagline or logo. It involves careful consideration of how customers perceive you and how much they’re willing to pay you. But perception is rather complicated–it varies from person to person. That’s why it’s important to think about your brand positioning strategically. But how do you exactly position your business in a way that allows you to charge a premium? In this episode of Marketing with Matt, we’ll dive into business and market posi...
Jan 19, 2024•17 min•Ep. 32
