Llibert Argerich , Chief Marketing Officer at Thumbtack, joins this week’s episode of Marketing Vanguard to rewrite the narrative of the marketing function - from cost centre to profit driver. Tune in to explore ROI-driven strategies that marketers can and must use, why local market strategy outperforms national campaigns for fragmented industries, and how AI is transforming customer-to-pro matching at scale. Backed by rich experience, Llibert offers actionable frameworks for driving measurable ...
Nov 25, 2025•30 min•Season 1Ep. 133
Kristen Lauria , Chief Customer and Marketing Officer at Wheels Up, joins this episode of Marketing Vanguard to explore the evolution of luxury travel marketing and brand transformation. From her unique journey from aerospace engineering to marketing leadership, Kristen shares insights on pivoting brands toward growth, building trust with high-net-worth clients, and creating exceptional customer experiences. As it stands, Wheels Up is revolutionizing private aviation through innovative membershi...
Nov 20, 2025•25 min•Season 1Ep. 132
Sumit Virmani , Global CMO of Infosys, joins this episode of Marketing Vanguard to explore the evolving landscape of B2B marketing, the transformative impact of AI, and the delicate balance between art and science in modern marketing. As an “accidental marketer”, he brings unique strategic insights on building emotional connections in B2B, responsible AI adoption, and staying ahead of technological disruption. In this conversation, he shines a light on Infosys’ journey to becoming a $19B-revenue...
Nov 13, 2025•32 min•Season 1Ep. 131
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Ethan Braden , Chief Marketing Officer at Texas A&M University, about building one of America’s most consequential higher-education brands. Ethan shares how his journey from Eli Lilly to Purdue University to Texas A&M shaped his approach to leadership, storytelling, and reputation management in complex institutions. He discusses how to balance tradition and innovation, why universities must think l...
Nov 05, 2025•30 min•Season 1Ep. 130
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Doug Zarkin , CMO of Take 5 Oil Change and author of "Moving Your Brand Out of the Friend Zone." In this compelling conversation, Doug shares how he's transforming a commodity category into an emotional brand experience through people-first leadership. Doug's career spans from the agency world at Saatchi & Saatchi and Grey to client-side roles at Avon Products and Victoria's Secret PINK. Most notably, ...
Oct 30, 2025•32 min•Season 1Ep. 129
Alon Rivel , CMO of Feast & Fettle, discusses the Northeast meal delivery company's contrarian approach to growth with Marketing Vanguard’s host Jenny Rooney. With his unconventional background spanning TV media buying, The New York Times, Bloomberg, and B2C tech startups, he brings a unique perspective to building authentic brands. The conversation explores how Feast & Fettle differentiates by focusing on time as currency rather than trendy diets or speed. Their approach combines locall...
Oct 27, 2025•29 min•Season 1Ep. 128
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Marisa Thalberg, Chief Customer and Marketing Officer at Catalyst Brands, in a candid conversation about leadership, risk-taking, and brand transformation in retail marketing. Marisa discusses her career journey across diverse industries - from Estée Lauder and Taco Bell to Lowe's, SeaWorld, and now JCPenney. She opens up about learning from failures, dealing with short tenures, and why marketers must take...
Oct 16, 2025•33 min•Season 1Ep. 127
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Alex Schultz , Chief Marketing Officer and VP of Analytics at Meta, about his newly released book " Click Here: The Art and Science of Digital Marketing and Advertising As Jenny's repeat guest, Alex brings battle-tested insights from his 18-year tenure at Meta, where he's witnessed digital marketing's complete transformation. He reveals his motivation for writing "Click Here" - the definitive guide to onli...
Oct 09, 2025•27 min•Season 1Ep. 126
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Elizabeth Teran , Chief Parent Officer at Owlet. In this compelling conversation, Elizabeth shares how she's transforming marketing at the baby tech company that revolutionized infant monitoring with medical-grade pulse oximetry technology. Elizabeth brings extensive experience from her 10-year tenure at Skullcandy in product marketing, followed by over 5 years at Owlet where she led the company through si...
Oct 06, 2025•31 min•Season 1Ep. 125
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Francis Perrin , Chief Brand and Sustainability Officer at Rehlko, about brand transformation and B2B marketing innovation. Francis discusses his career from P&G and L'Oréal to leading the transformation of Kohler Energy into the independent company Rehlko. He shares the strategic thinking behind the rebrand, including how they created the name Rehlko as an anagram of Kohler to maintain heritage while ...
Sep 26, 2025•28 min•Season 1Ep. 124
Welcome to this special episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with the founding members of Marketing Vanguard membership at ADWEEK: Soyoung Kang , President of eos Products, and Vineet Mehra , CMO of Chime. They discuss their unique career journeys, the evolving CMO role, and why they joined forces to help rewrite the narrative around marketing leadership. From efficient capital allocation to building trust in the C-suite, these leaders share candid insights about...
Sep 18, 2025•33 min•Season 1Ep. 123
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Sangeeta Prasad , Chief Marketing Officer at Slalom, about her unique journey from classic consumer products marketing to B2B transformation leadership. Sangeeta shares her experiences transitioning from well-established brands like P&G, American Express, and JPMorgan Chase to becoming the first CMO at professional services firms. She explains why she calls herself a "marketing evangelist" rather than ...
Sep 04, 2025•29 min•Season 1Ep. 122
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Ritson , world-renowned marketing professor and founder of MiniMBA, about his controversial views on brand purpose, the importance of running great ads for years, and why American marketing has lost its edge. Discover Mark's partnership with ADWEEK, his strategy of saying "no" to America for a decade, and why he believes killing brands is more productive than creating them. What You'l...
Aug 21, 2025•15 min•Season 1Ep. 121
"If you're constantly viewed as the ad team, the ad person, I think we lose. I think we're going to continue to struggle to dig out of the relevancy hole." Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Jason Bunge, CMO of Hasbro, in a conversation that challenges traditional notions of marketing leadership and explores the future of play in a digital world. Jason brings experience from technology companies including Skype, Microsoft, Riot Games, and E...
Aug 08, 2025•37 min•Season 1Ep. 120
What if you could tap into 20 years of authentic consumer conversations to transform your marketing strategy? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Roxy Young , CMO of Reddit, to explore the power of community intelligence and why brands need to embrace authentic engagement. From Reddit's evolution as a marketing platform to their groundbreaking AI-powered insights tools, this conversation reveals how marketers can harness the power of genuine com...
Jul 28, 2025•22 min•Season 1Ep. 119
Welcome to this episode of the Marketing Vanguard podcast live from Cannes. Today, Jenny Rooney speaks with Mark Kirkham , CMO of PepsiCo Beverages US, about the relentless pace of innovation in the beverage category, the art of balancing core brands with new acquisitions like Poppi, and why every challenge is an opportunity. Discover how PepsiCo continues to cultivate world-class marketing talent, the role of AI in building capabilities versus outsourcing them, and why making "simple special" i...
Jul 21, 2025•20 min•Season 1Ep. 118
What if you could transform your organization’s approach to AI while building a global brand? In this episode of Marketing Vanguard , host Jenny Rooney speaks with Emily Ketchen, CMO of Lenovo’s Intelligent Devices Group, live from the Cannes Lions Festival. Together, they explore how to lead AI integration within marketing teams, navigate global brand building across 180 markets, and leverage purpose-driven storytelling for genuine business growth. Whether you're a CMO navigating emerging techn...
Jul 17, 2025•19 min•Season 1Ep. 117
AI and creativity are reshaping brand marketing, democratizing access to tools while challenging CMOs to navigate an increasingly complex digital landscape. In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Mark Weinstein , CMO of Hilton Hotels, to explore the intersection of technology, experience, and authentic brand storytelling. From leveraging AI to democratize creativity to partnering with Paris Hilton and McLaren Racing, discover how to build meaningfu...
Jul 10, 2025•21 min•Season 1Ep. 116
From Toys to Entertainment: How Mattel is Transforming Legacy Brands for Modern Audiences In this episode of Marketing Vanguard, host Jenny Rooney sits down with Lisa McKnight , Executive Vice President and Chief Brand Officer at Mattel, to explore the art and science of managing over 100 active brands. From the billion-dollar success of the Barbie movie to the strategic evolution of Fisher-Price, discover how to make bold brand decisions, lead through purpose, and create positive cultural impac...
Jul 08, 2025•34 min•Season 1Ep. 115
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Kimberly Paige, CMO of BET, to explore the intersection of content, culture, and community in modern media. From judging at Cannes Lions to celebrating BET's 45th anniversary, Paige shares how her extensive experience at P&G, Coca-Cola, and Coty shaped her approach to authentic storytelling and brand evolution. Learn how BET is pioneering change through strategic brand partnerships, streaming innovation, and a commitment...
Jul 03, 2025•22 min•Season 1Ep. 114
What if you could transform your marketing leadership journey through purpose and passion? In this special Cannes edition of Marketing Vanguard, host Jenny Rooney sits down with Dara Treseder , CMO of Autodesk, to explore the intersection of purpose-driven marketing and technological innovation. Discover how to build a meaningful career in marketing leadership, navigate the evolving B2B and B2C landscape, and harness AI's potential in creative industries. Whether you're a seasoned CMO or an aspi...
Jun 30, 2025•21 min•Season 1Ep. 113
Creative leadership and strategic risk-taking are essential ingredients for building transformative brands in today's marketing landscape. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Paulie Dery , CMO of AG1 (formerly Athletic Greens), for a masterclass in brand building and creative leadership. Drawing from his impressive journey through R/GA, Uber, and YETI, Paulie shares invaluable insights on why running toward challenges breeds creativity, how to maintain brand a...
Jun 27, 2025•29 min•Season 1Ep. 112
The Evolution of Brand Leadership in Professional Services: From Creative Agency to Global Consultancy In this episode of Marketing Vanguard, host Jenny Rooney sits down with John Rudaizky, Global CMO of EY, to explore the evolving landscape of marketing in professional services. From pioneering brand transformation in consultancy to navigating the intersection of AI and creativity, discover how EY is reshaping client experiences through their new Studio Plus initiative. Whether you're a CMO loo...
Jun 20, 2025•35 min•Season 1Ep. 111
How do you market entertainment experiences that span physical casinos, online gaming, and sports betting? In this episode of Marketing Vanguard , Jennifer Weissman , CMO of PENN Entertainment, shares how the company creates cohesive customer journeys across 42 casinos, racetracks, and digital platforms. From a time when showing casino floors in ads was prohibited to today's gamified loyalty ecosystems, Jennifer dives into regulatory shifts, customer lifetime value, and gamification beyond tradi...
Jun 12, 2025•27 min•Season 1Ep. 110
How do you transform marketing from a cost center to a growth driver at one of the world's largest consumer goods companies? In this episode of Marketing Vanguard, Esi Eggleston Bracey, Chief Growth and Marketing Officer at Unilever, explores the evolving landscape of global brand marketing. From her engineering roots to leading 400+ brands serving 3.4 billion people, Esi shares insights on blending analytical rigor with creativity. She explains how to transform marketing from a one-to-many mode...
Jun 05, 2025•38 min•Season 1Ep. 109
What does it take to lead a legacy beauty brand in a world obsessed with trends? In this episode of Marketing Vanguard , Clinique’s SVP of Global Marketing, Christie Sclater, shares how staying true to the brand’s roots in dermatological science helps it cut through the noise. From her days at Apple to her personal experience with skin conditions, Christie opens up about leading with purpose, building authentic influencer relationships, and bringing humanity to every marketing touchpoint. What Y...
Jun 02, 2025•25 min•Season 1Ep. 108
AI innovation is transforming technology marketing by creating new product categories and revolutionizing how global brands approach customer engagement and internal operations. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Emily Ketchen , Chief Marketing Officer and SVP, Intelligent Devices Group and International Markets at Lenovo, to explore her journey from international relations student to global technology marketing leader. Discover how Lenovo is pioneering the A...
May 29, 2025•21 min•Season 1Ep. 107
Power marketing requires balancing fear-based messaging with positive benefit communication to drive high-stakes purchasing decisions. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Amanda Teder , CMO of Generac Power Systems, to explore the fascinating world of power solutions marketing. Learn how Generac balances fear-based messaging with benefit-focused communication, navigates both B2B and B2C markets, and transforms customer education into sales. Amanda shares inval...
May 27, 2025•25 min•Season 1Ep. 106
Immersive technology is revolutionizing digital marketing by creating more engaging, efficient customer experiences and driving unprecedented conversion rates in e-commerce. In this episode of Marketing Vanguard, host Jenny Rooney sits down with Karina Kogan , CMO of Infinite Reality, to explore the evolution from consumer brand marketing to B2B innovation in immersive experiences. Discover why traditional e-commerce funnels are ready for disruption, how brands can leverage 3D environments to dr...
May 22, 2025•32 min•Season 1Ep. 105
In this episode of Marketing Vanguard, host Jenny Rooney sits down with Eric Gibson , Chief Commercial Officer of Golf Pride, to explore the delicate balance between heritage and innovation in sports marketing. Discover how Golf Pride is transforming from a traditional golf equipment manufacturer into a brand that champions confidence and accessibility, while maintaining its position as the grip of choice for 80-85% of the world's golf professionals. From unexpected collaborations with James Bon...
May 13, 2025•36 min•Season 1Ep. 104
