Estelle Mense is the VP of Marketing at Ascend Learning, a position she’s held for the last four years. Before this, she also served as the SVP of Marketing at Blue Snap. Estelle brings a wealth of knowledge and insights into the marketing industry. In this episode, Estelle shares her journey into marketing, discusses an enlightening study she conducted on employee happiness and career longevity among marketers, and talks about the nuances of job satisfaction within the marketing field. Key Take...
May 20, 2024•41 min•Season 5Ep. 6
Join Doug Bewsher, a seasoned leader in Marketing and Executive at Arrowroot Capital, as he shares his insights into the dynamic world of MarTech. As the former CMO of Salesforce and Skype, Doug talks about the power of AI in B2B marketing, the lessons from his agency work at McKinsey, and the future of customer engagement. In this episode, Doug offers invaluable advice to young marketers, discusses the current state of MarTech, and explores the shift towards brand-focused strategies over growth...
Feb 12, 2024•53 min
TJ Hager is the Manager of Customer Success at Adobe and the creative mind behind MOPs Notes, a newsletter where he shares his insights and experiences in the tech and marketing industry. In this episode, TJ reflects on the challenges of working with a limited budget, the evolving expectations in customer support post-COVID-19, and the crucial role of marketing ops professionals in bridging the missing gaps in the market and driving business innovation. Key Takeaways: [1:00] A little bit about T...
Feb 05, 2024•39 min
Join Sherri Kottmann, Chief People Officer at Quickbase, as she shares her extensive experience in human resources and her approach to creating a thriving workplace environment. In this episode, Sherri discusses the challenges of engaging and elevating teams, the partnership between CPOs and CMOs, and the evolving role of HR in today's complex business landscape. She reflects on the changes in talent management over recent years and emphasizes the irreplaceable value of the human touch in an inc...
Jan 29, 2024•50 min
In this insightful episode, co-hosts Mark and Elle dive into the findings of the Demand Spring 2023 Revenue Marketing B2B Benchmark Report. They discuss the significant progress in revenue marketing practices, with 50% of respondents believing they have matured in this area. The conversation also touches on the long-overdue tracking of revenue sourced by marketing, and the persistent challenges in aligning marketing and sales teams together. They also reflect on the effectiveness of a multi-touc...
Jan 22, 2024•39 min
Join co-hosts Mark and Elle as they delve into the tumultuous yet transformative year of 2023 and its impact on the world of marketing. In this episode, they discuss the challenges marketers have faced during what Elle describes as a tech crash plus Mark's observations from his third economic downturn. They explore the necessity of innovation in marketing strategies, especially when budgets are tight, and the pivotal role of AI in shaping the future of marketing. Key Takeaways: [2:50] This year ...
Jan 15, 2024•47 min•Season 5Ep. 1
Jodi Cerretani is the VP of Marketing at RollWorks, an account-based marketing platform for B2B Marketing & Sales. Jodi has more than 10 years of experience in leadership roles and has served in leadership positions at Vidyard, Kapost, and Kahuna. In this episode, Jodi shares how her MBA has helped her in her tech career and her philosophy on productive team pods and she gives the inside scoop on customer marketing. Key Takeaways: [1:20] A little bit about Jodi and her background in marketin...
Jun 12, 2023•55 min
Adam Schoenfeld is a serial entrepreneur who has founded four companies, including his latest ventures, KeyPlay.io and PeerSignal, both of which are disrupting the marketing and sales space. In this episode, we'll dive into Adam's insights on marketing's crucial role in early-stage startups, such as the initial marketing functions to prioritize and the traits that make for great hires. We'll also explore Adam's experience as a board member during the acquisition of Bizible by Marketo, discuss th...
Apr 27, 2023•53 min
Angela's career journey has taken her Executive Assistant to agency founder to holding marketing executive roles at leading software companies. In this episode, Angela shares her unique story and the lessons she's learned along the way. She offers valuable insights into leadership, mentorship, and the power of a growth mindset. Additionally, Angela discusses her passion for promoting diversity in the workplace and why she believes failure is a crucial part of any successful career. Key Takeaways...
Apr 20, 2023•36 min
Scott Rabschnuk, Vice President of Strategic Marketing at Blue Cross Blue Shield of Massachusetts, has an extensive background in healthcare marketing. Scott spent the better part of his career agency-side as an Executive at Hill Holiday, where he led the healthcare practice. In this episode, Scott shares his wealth of knowledge and provides practical advice for marketing professionals navigating the healthcare industry. Key Takeaways: [1:40] Scott shares how his BA in English has benefited his ...
Apr 11, 2023•56 min
Buell Duncan is an anomaly having spent his entire career at one organization. Buell has held many executive roles throughout his tenure at IBM, starting in one of the unlikeliest places for a marketer: sales. In this episode, Buell shares valuable advice on how marketers can strengthen critical relationships with sales, IT, and finance teams. He also emphasizes the importance of understanding customer needs and implementing a data and measurement infrastructure to justify marketing spend, a cri...
Mar 30, 2023•59 min
Mark Stouse is the Chairman and CEO of Proof. With an extensive CMO background, Mark shares his career history as well as lessons learned as a CEO, including how to get out of your own way and keeping your ego in check. Learn more about Mark’s career path to becoming a CEO, the roles of leaders, as well as the top challenges in B2B marketing. Key Takeaways: [1:40] An introduction of Mark and his education background. [4:40] How a degree in the liberal arts prepared him well for a career in marke...
Mar 06, 2023•57 min
Audrea Laffely, the VP of Digital Transformation and Innovation at Rocket Software, and marketing executive has over 15 years of both agency and client-side experience. In this episode, Audrea shares her perspective on the customer experience, privacy challenges in the digital age, and the importance of ethical values in a company. Key Takeaways: [1:50] Audrea is always prepared and ready to go! She explains how this mindset has helped her throughout her career. [4:00] What is the difference bet...
Feb 09, 2023•44 min
Laura Marx is the CMO of RSA Security and has built and led global marketing teams throughout her career. As a remote worker for over a decade, Laura shares her thoughts on how to be a leader from afar, offers some solid advice to aspiring first-time CMOs, and shares her own journey from being a marketing professional to a leader. Key Takeaways: [2:00] Laura got her start as a tennis instructor, how did she go from that to becoming a marketing lead? [4:30] How did Laura develop her skills as a l...
Jan 13, 2023•44 min
Carlos Hidalgo, Chief Revenue Officer at Demand Spring, and special guest Pam Didner, the Founder of Relentless Pursuit, join today’s discussion to recap some important marketing trends that happened in 2022 and offer their insights on what marketers should be thinking about for the upcoming year ahead. They discuss everything from AI integration, to marketing and sales alignment, and so much more! Key Takeaways: [2:30] Pam shares how she thought the year went, from a B2B marketer’s perspective....
Dec 16, 2022•48 min
Chris Arrendale is the CEO and Founder of CyberData Pros and is a Privacy and Data Security professional. With more than 22 years of experience in the field, Chris has gone deep with email deliverability and tested the nuances of what makes an email successful. In this week’s episode, Chris details what marketers need to know about email deliverability and why email is still not dead. Key Takeaways: [2:40] Chris got his start at the company Silverpop, a place where he ended up meeting his wife! ...
Nov 30, 2022•50 min
Ramli John is a Podcaster, Engineer-turned-Marketer, and Author of Product-Led Onboarding, a book about how to turn new users into lifelong customers. In this episode, Ramli shares his thought process on what marketers need to think about when creating a product-led marketing strategy that’s focused on the customer. Key Takeaways: [1:50] How did Ramli get interested in marketing? [3:35] Ramli’s background is in math and engineering; was the transition to marketing difficult? [6:15] What is produ...
Nov 03, 2022•42 min
Marissa Homere is the VP of Marketing at Irwin, an investor relations and capital markets software company. She is a demand generation leader and for the last decade, she has built and scaled marketing teams in a wide range of industries. She is also an Instructor for the Modern Marketing Certification program. In this episode, Marissa shares her thoughts on the marketing industry as a whole, how young professionals can be best prepared for today’s rapidly changing environment, and what it takes...
Aug 08, 2022•55 min
Jeff Wright is the Senior Director of Revenue Marketing and Operations at Elastic Path and has been a results-driven leader for the last 20 years. In this episode, Jeff shares what he thinks about leading the younger generation, what he thinks about sales and marketing under the revenue umbrella, and how to remove barriers within marketing to make it all flow seamlessly. Key Takeaways: [1:50] A little bit about Jeff and his work within RevOps. [4:40] How has the definition of demand center vs. R...
Jul 12, 2022•1 hr 3 min
Jon Davies is the Head of Marketing Technology Transformation at Fidelity Investments and has been a Global Marketing UX and Creative Technical Leader over the last 15 years. Jon understands there’s a wealth shift happening among the millennial generation and shares insights in this week’s episode on how to lead transformational change in an environment that is ever-growing. He also talks about some of the key things he’s learned over the years from being a marketer in the financial services ind...
Jul 07, 2022•43 min
Delia Garced is Senior Director of Demand Generation at Waters. For the past 30-plus years, Delia has been leading and building global marketing teams at some of the world’s biggest companies, including GE, where she served as a marketing leader for close to 25 years. She’s a strong believer in diversity in the workplace and tries to foster inclusive teams. In this conversation, Co-hosts Mark Emond and Elle Woulfe talk with Delia about her involvement in advancing the leadership opportunities th...
Jun 29, 2022•49 min
Erin Blaskie is a fractional CMO, a mom, a mental health advocate, an entrepreneur, a TEDx speaker, a travel blogger, and more. In 2004, when she was just 21, Erin started a marketing consultancy business. Since then, she has worked with the leading brands, improving their digital presence and branding. She’s passionate about helping her community and she’s a firm believer that something amazing can be created from nothing. Host, Mark Emond, and Erin talk about their humble upbringings that help...
Jun 09, 2022•55 min•Season 3Ep. 8
Jefferson Darrell is the Founder and CEO of Breakfast Culture, a firm that helps organizations embrace inclusion and diversity and helps them overcome any challenges they might face in the process. Although Jefferson began his career as an engineer, he found his love and passion in marketing communications and public relations. In this episode, Jefferson shares his background and how he came to be a voice and advocate in the diversity inclusion space. He breaks down what’s still needed from comp...
May 10, 2022•54 min•Season 3Ep. 7
Lisa S. Jones is the Founder & CEO of EyeMail Inc. and for more than 17 years, she has continued to be a catalyst for digital disruption and prolific innovator with multiple, patent-pending technologies in the email and texting platforms. She is a board member of the Technology Association of Georgia Diversity and Inclusion and volunteers at the local chapter of the Women in Technology Association. In today’s episode, they talk about where she draws her inspiration from and what keeps her go...
Mar 09, 2022•57 min•Season 3Ep. 6
Kathi Kaplan is the SVP of Demand Generation of UiPath, a leading automation company. With 30-plus years of experience in the industry and as a leader that can quickly make decisions, she shares her insights about creating a vision and how to motivate people to execute on that vision. She also shares her thoughts on how to modify business travel and host hybrid events in times of the pandemic. Key Takeaways: [1:40] Kathi talks about her guiding principles to recruit, retain, and build collaborat...
Jan 04, 2022•42 min•Season 3Ep. 5
Michele Grieshaber is a CMO Advisor to various groups as an independent business and marketing consultant. She has an impressive background working with IBM in executive marketing roles for almost 20 years and later on transitioning to smaller organizations where she held the CMO role for companies like Silicon Labs. In this episode, Michele talks about how to create culture and community in an organization, as well as the harmony between customer-centricity and being product-led. Key Takeaways:...
Dec 21, 2021•56 min•Season 3Ep. 4
Joe Chernov is the Chief Marketing Officer at Pendo. He has been at the forefront of B2B marketing, creating impactful campaigns and strategies for various companies over his 20-plus-year career. Before Pendo, he was the CMO of two Boston startups, Robin and InsightSquared, which was named the most awarded sales intelligence company in tech. He takes huge risks and reaps huge rewards. What are his keys to marketing success? Listen to this week’s episode to find out more. Key Takeaways: [1:35] Jo...
Dec 07, 2021•48 min•Season 3Ep. 3
David Gaudet is the author of The Daily Undoing and has spent the last 20 years as a post-secondary educator and teaches all things brand and marketing to his students. In this episode, David shares what marketers need to have in order to succeed in this industry, what companies are actively looking for in their marketers, how David teaches these critical skill sets in his classes, and so much more! Key Takeaways: [1:25] What is wrong with marketing today? [3:00] What is marketing, really? The p...
Nov 23, 2021•57 min•Season 3Ep. 2
Elle Woulfe is the Vice President of Growth Marketing at Invision and Advisory Board Member for Demand Spring. She is going to be Demand Spring’s newest co-host with Mark! Here’s a quick introduction to who Elle is, her background, and why she is so passionate about marketing. Key Takeaways: [2:05] Demand Spring has a new co-host! Meet Elle Woulfe! [5:35] How did Elle discover marketing? [11:00] Salespeople have a really hard job. Elle has a lot of empathy for people who can get rejected day aft...
Nov 09, 2021•44 min•Season 3Ep. 1
Carla is a world-renowned storyteller, an entertaining speaker, and a prolific author. Her work with Fortune 500 brands serves as the foundation for many of her books. Her tenth and most recent book, RE: Think Innovation , busts the myth that innovation is something that requires a specific degree or special training. Consistently named one of the top influencers in her field, Carla regularly challenges conventional thinking. In this week’s episode, Carla dives right into what B2B marketing is l...
Apr 22, 2021•59 min•Season 2Ep. 15
