Writing a book feels like a multi-year project that's impossible to fit into your busy entrepreneurial life—but what if you could go from idea to published bestseller in just 12 months? That's why I was excited to welcome Ashley Mansour , author and book coach, to Marketing #Unfiltered to break down exactly how to write a book that doesn't just sit on shelves, but actually generates clients and revenue for your business. We cover: ➡️ Why the biggest myth about book writing (that it takes years) ...
Jun 24, 2025•1 hr 7 min•Ep. 178
Welcome to Marketing at the Beep , where I answer real voicemails from listeners with practical marketing advice you can implement immediately. In this episode, I tackle one of the most common (and stressful) situations entrepreneurs face: how to reconnect with your email list after months or even years of silence. We cover: ➡️ Why the "perfect" comeback email is actually the one you send (not the one you overthink) ➡️ How to be authentic about your absence without oversharing personal details ➡...
Jun 17, 2025•11 min•Ep. 177
Content creation doesn't have to consume your entire business—but it's hard to know how to approach it differently without seeing what's actually working for other entrepreneurs. That's why I was excited to welcome Megan to Marketing #Unfiltered to share her proven system for creating all her marketing content in just 1-2 hours per week (yes, ALL of it!). We cover: ➡️ How Megan manages to create all her content in anywhere from 1 hour per month to 2 hours per week ➡️ The specific systems she has...
Jun 04, 2025•56 min•Ep. 176
In this episode, Sophia shares her practical approach to leveraging AI tools for business automation and scale. From creating a comprehensive AI brand book to building customer service chatbots, learn how to make your business run smoothly - with or without you at the helm. What You'll Learn: How to create an AI brand book that maintains your voice (even when you're not writing) Why exploring AI tools beyond ChatGPT matters for your business How to use AI for deep content analysis and performanc...
May 20, 2025•37 min•Ep. 175
Finding your authentic marketing voice is more than just words—it's about unlocking your unique communication style that builds trust and connection with your audience. That's why I was thrilled to welcome Kim Kiel , a certified brand voice writer, to Marketing #Unfiltered to discuss how to develop a brand voice that resonates with your audience and makes marketing feel more natural. We cover: Why trusting your business ideas sooner could be the "ticket to ease" in your marketing How simple "mon...
May 06, 2025•1 hr 4 min•Ep. 174
In this episode of Marketing Unfiltered, I'm pulling back the curtain on my recent list-building experiment: a private podcast series called "For the Love of Marketing." If you've been wondering whether private podcasts work for list growth compared to summits or other strategies, this transparent breakdown is for you. What You'll Learn: ➡️ The exact strategy (with ALL the detail) I used to create a private podcast ➡️ How I created the entire podcast without conducting a single interview (and th...
Apr 23, 2025•39 min•Ep. 173
We often think client acquisition has to slow down when the economy gets tough. But what if there's a better approach that works regardless of economic conditions? That's why I was thrilled to welcome back Chris Williams to Marketing #Unfiltered. She shares her proven strategies for finding ideal clients even during what she calls a "trust recession"—and how to connect with them in ways that feel natural and empowering. We cover: ➡️ The reality of today's "trust recession" and how smart business...
Apr 15, 2025•54 min•Ep. 172
What if one simple strategy could consistently convert your audience—without needing sales calls or pushy DMs? In this episode of Marketing Unfiltered , I’m breaking down my Q+A Day Strategy—the one that had a 100% conversion rate in 2023 and a 93% conversion rate in 2024. (Yep. Not a typo.) This isn’t a fluke—it’s repeatable, and you can run your first Q+A Day immediately after listening. Inside this episode, I’m sharing: ✨ Exactly how Q+A Day works ✨ The non-negotiable boundaries that protect ...
Apr 09, 2025•26 min•Ep. 171
As someone who's planning a maternity leave, this episode was everything I needed. Perfect for you if: ➡️ You're pregnant, and want to take time off to enjoy your baby ➡️ You want to take time off to enjoy a wedding, sabbatical, or whatever else comes to mind! We cover things like: ➡️ What are the biggest misconception most pregnant entrepreneurs have about maternity leave? ➡️ Which limiting beliefs should pregnant entrepreneurs be mindful of? ➡️ What do pregnant business owners need to know abo...
Mar 25, 2025•1 hr 7 min•Ep. 170
Holy crap. This one is juicy. Here's what we're covering... 1️⃣ What the heck is your distinctive edge? 2️⃣ The actual PHASES of getting clear on your distinctive edge with clear examples and action steps so you can move through this on your own If you've been struggling with: ✅ Your offer ✅ Your message Or ANY clarity at all around how to stand out in a saturated market, you absolutely need this work, and you're going to love Megan. We also talked about motherhood in business (she had TWINS one...
Mar 18, 2025•1 hr 11 min•Ep. 169
If you struggle thinking you’re boring and don’t have any stories to tell, this is a good one for you. Inside, we’ll cover: Adopting a "storytelling-first" approach to marketing - and examples of what that looks likeWhat makes storytelling so hard and complicatedA step by step framework for making storytelling doable (and even EASY) And more. Resources: Don’t forgot to download her STORY FORMULA: www.lightbeamers.com/formula That’s where you’ll get her story framework that will help you harne...
Feb 26, 2025•56 min•Ep. 168
Let’s talk about finding your launch style! In this episode I asked her things like: What is some cookie cutter advice when it comes to launching that drives you crazy? Is there something specific that’s working in 2025? Where do most people get stuck with launching? What are some SIGNS that shows someone their launch style isn’t working — so they can start unlocking a new way of doing things? Is it possible to launch WITHOUT webinars and challenges and all the things — especially for people who...
Feb 19, 2025•1 hr 9 min•Ep. 167
We all want more meaningful connections, but how do we actually make them happen? Like, you see someone online and think, Damn, this girl should be my friend—but what’s the next move? 👀 That’s exactly what I’m diving into with Ciara Rubin—bestselling author, YouTuber, and soon-to-be author of a book all about friendship. In this episode, we cover: ✨ Where to actually find new connections (because it’s not as easy as it used to be) ✨ What even is a connection? And how do you know when it’s worth...
Feb 13, 2025•1 hr 1 min•Ep. 166
Tired of the same old sales strategies? There’s another way. We tend to think the only way to sell is through webinar launches, sales calls, 5-day challenges, or maybe an evergreen funnel if we’re feeling fancy. They all work—but they’re not the only way to sell, no matter what some online guru says. That’s why I loved this convo with Nicki Krawczyk . She created the Circuit Sales System —a genius hybrid of live launching and evergreen that takes the best parts of both. It’s also how she 40X’d h...
Feb 04, 2025•1 hr 14 min•Ep. 165
Escaped your corporate zombie day job and ready to build a business that lets you ditch back-to-back Zoom calls? This episode is for you. Brenda is a pro at creating sales systems that give you the freedom you dreamed of when you left the 9-to-5 grind. We’re diving into her no-call sales method and so much more, including: What it means to be aligned AF in life and business. How to make potential clients feel seen and valued—without hopping on a discovery call. The biggest mistakes people make o...
Jan 28, 2025•1 hr 10 min
Today’s episode is pretty damn fascinating. Jaime Bell is a lawyer who knows her sh*t, let me tell ya. We talk about… ➡️ Non-negotiable contracts you need to be using that you’re … not. ➡️ Things that need to exist on your website that will cost you $500 if you don’t have ‘em ➡️ How to avoid chargebacks ➡️ What your options are if you find out someone’s stealing your content …and so much more.
Jan 21, 2025•1 hr 16 min•Ep. 163
If you feel like you struggle to create content that actually sounds like you with AI ... this is the episode for you. Here's what to do: Listen to the episode and hear Kristin coach me as I go through the exercise Then go to this link and do it yourself. https://cheers.districtbrandbar.com/brand-voice-mixer Add an INCREDIBLE asset to your business, that will save your hours every week....
Jan 14, 2025•1 hr 7 min•Ep. 162
Today we’re talking about setting yourself up for more clients in 2025. I’ll walk you through 4 things you can do right now – that have nothing to do with running a new year sale that will totally burn you out – so you can bring in more clients in 2025 without all the hoopla. Get ready for some CLEAR next steps so you can take action on each of these items. PS: Want more marketing support in 2025? It might be time to join Pocket CMO. Book a free Client Attraction Audit >> here << if ...
Jan 07, 2025•41 min
Most of the A-list coaches on the internet use WorkPlayBranding for their visuals for a REASON. Their eye for storytelling in their branding is top-notch. That's why I was STOKED to have Lyrik on the show. She walked us through: The big mistakes business owners make when it comes to their visual strategy If a visual strategy *truly* increases results? What’s the difference between launch branding and your overall branding — or is there a difference? How to reverse engineer your launch or event t...
Nov 27, 2024•1 hr•Ep. 160
We've got the one and only Heather Sager on the show! Heather is a Speaking Coach and Business Mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR. If you're not booking clients or growing your list from your talks -- you need to listen to ...
Nov 07, 2024•1 hr 3 min•Ep. 159
It's not enough to be a go-to expert, you need to be a trusted ICON! In this conversation we cover: ➡️ A step by step trust equation that will be AWESOME for your content ➡️ The 6 must-do habits of building trust ➡️ The *better* *way to follow up with the media (Hint: You're definitely not doing it) ➡️ Why sharing stories about yourself and talking about yourself are NOT the same thing ...and so much more. Plus don't forget to snag her gift: 10 Steps to Get Your Business In The Media: https://ww...
Oct 16, 2024•1 hr 12 min•Ep. 158
Get ready for some email marketing TEA! Liz isn’t just an email marketing strategist, she’s a survivor. And I mean that literally, she just finished in the final five of Survivor — you know, that little show that’s on season 46 where people are literally stranded on an island without regular meals and shelter? Yeah … that one 😉 So in addition to giving us all the background behind “I’m pissed!!” (#IYKYK) and the Apple Bees’ Bourbon Burger that Liz has made famous, she’s also giving us all the e...
Oct 02, 2024•1 hr 12 min•Ep. 157
You should probably know this stat: Today we have Gracie-award winning TODAY show producer and video agency founder, Patrice Poltzer, on the show! We're talking all things strategic storytelling. Because, did you know businesses that regularly tell stories are: ✔️60% more likely to be seen as innovative and make 💰20% more sales on average than the exact same business that doesn't incorporate storytelling? Yep, you read that right. But "tell more stories" is lame, unhelpful advice. I get it. Tha...
Sep 27, 2024•1 hr 16 min•Ep. 156
In today's episode I break down why I've decided to take a step back from social media. Plus, I share the exact process I took myself through to understand the role social takes in my marketing and what changes I need to make to help it work for me. If anything in here resonates, you should probably book a free Client Attraction Audit. Learn more and book your call here: https://www.gotocoach.club/pocketcmoconversations...
Sep 11, 2024•30 min•Ep. 155
This is a fun one with my good friend, Marisa. She’s a bad@$$ messaging expert that has already been on the show before. [Check out Ep 55: How to stop writing boring copy: https://podcasts.apple.com/gb/podcast/ep-55-how-to-stop-writing-boring-copy-with-marisa-corcoran/id1644601845?i=1000597726717] In today’s episode, listen in for things like: ➡️ What’s working NOW in her launches (hint: I don’t hear a lot of people doing this, but it makes so much sense. ➡️ The personal touches she shares on he...
Aug 28, 2024•1 hr 9 min•Ep. 154
Let’s talk MASTERMINDS. This is a high ticket offer that so many coaches want to offer inside of their business because of the transformative work that is possible, and because — let’s be real — this is a high ticket offer ($10k+) that can make a huge difference with just one sale. Kristine shares: 1️⃣ What the heck a mastermind is 2️⃣ How to price a mastermind 3️⃣ How Kristine sells into her mastermind differently than her other offers 4️⃣ What premium clients actually WANT 5️⃣ How long your ma...
Aug 07, 2024•1 hr 7 min•Ep. 153
Anyone who’s getting ready to launch, take notes! Lacey is on to talk about launching, more specifically: Launching with a webinar (even though she’s helped clients launch in all kinds of ways). We discussed things like: ➡️How has launching shifted during this challenging, economic time ➡️Her go-to launch tech stack ➡️The bare minimum you must do to launch successfully ➡️The most common misconceptios about launching that she sees holding entrepreneurs back ➡️Plus we workshopped a launch that a m...
Jul 10, 2024•1 hr 16 min•Ep. 152
In the spirit of the holiday, I felt called to reshare this episode. This story STILL gives me chills one year later. —-- Jessica Buchanan is an American woman from Ohio who was kidnapped on October 25th, 2011. She was abducted by Somali parities and held for ransom for 93 days before Seal Team 6 rescued her on January 5th, 2012. This is a story about knowing who you are; speaking up when something doesn’t feel right; the tremendous courage it takes to experience a worst case scenario and still ...
Jul 02, 2024•1 hr 22 min•Ep. 151
Grab a notebook, ‘cause you’ll want to take notes. Ashley is a launch strategist for some of the biggest coaching brands on the internet. We discussed things like: ➡️Why are launch conversions taking such a dip in 2024 and what should we do about it? ➡️What are the 7 + 8 figure brands that are killing it doing differently? ➡️With all her experience – what is *HER* favorite launch strategy? ➡️How can you increase conversions on your next launch? ➡️Yay or nay on the waitlist strategy? What about a...
Jun 26, 2024•1 hr 10 min•Ep. 150
This one is JAM PACKED with mic drop moments. If you are looking to collapse timelines and scale your income by … a lot … this is a great episode to listen to. We cover things like: ➡️Every change or shift she made to hit 7 figures: From messaging, to pricing, to mindset, to team management systems ➡️How she has a 7 figure business even with 500 people on her list ➡️ What the heck humility REALLY is and why you need to stay far, far away from being humble ➡️ Why being “de-lu-lu” is going to help...
Jun 19, 2024•1 hr 13 min•Ep. 149
