In this episode of the Marketing Systems for Success podcast, host Helen talks with LinkedIn expert Sarah Cooper, who shares her journey from health and wellness to becoming a LinkedIn visibility coach. Discover how Sarah uses LinkedIn to generate leads, engage with her audience, and develop a powerful online strategy. Learn practical tips on optimising your LinkedIn profile, creating engaging content, and why personal storytelling is essential. Whether you're a LinkedIn newbie or looking to ref...
Jun 26, 2025•43 min•Ep. 112
In this episode of the Marketing Systems for Success podcast, host Helen discusses the challenge of promoting your services without feeling awkward. This is a recording from the live Coffee and Coaching session in June. The session covers authentic marketing, mindset shifts, practical content creation frameworks, and the importance of consistency. Helen shares methods to reframe promotional activities as helpful matchmaking, discuss the benefits of sharing personal 'why' stories, and emphasises ...
Jun 13, 2025•36 min•Ep. 111
In this episode of the Marketing Systems for Success podcast, Helen hosts a practical and insightful episode focused on boosting your confidence in writing for marketing. Designed especially for small business owners wearing multiple hats, she outlines several key habits to simplify content creation. From making it about your audience to using your voice effectively, Helen shares actionable tips and frameworks to enhance your marketing skills. Tune in for strategies that will help you to feel mo...
May 09, 2025•19 min•Ep. 110
In this episode of the Marketing Systems for Success podcast, Helen talks with legal expert Lucy Wheeler, commonly known as Lucy Legal. Lucy shares her journey of running a template shop and a membership to support entrepreneurs with the legal side of their businesses. They discuss the challenges of legal matters in business, the importance of having a solid contract, and how to make legal work engaging and less daunting. Lucy provides valuable advice on getting started with legal essentials, th...
May 01, 2025•43 min•Ep. 109
In this episode of the Marketing Systems for Success podcast, host Helen dives deep into the essential strategies for building a robust bank of go-to content ideas. She discusses the importance of creating core content pillars, repurposing content, and balancing evergreen and timely topics. Discover how to establish a content capture system, utilise audience insights, and streamline your marketing efforts. Tune in for practical tips, engaging discussions, and actionable takeaways to simplify and...
Apr 11, 2025•26 min•Ep. 108
In this episode of the Marketing Systems for Success podcast, host Helen guides listeners through practical strategies to kickstart writing when faced with a blank screen. She shares six actionable tips, including lowering the stakes, using prompts, writing as if emailing a client, setting timers, repurposing old content, and changing environments to foster creativity. Helen emphasises the importance of finding a personal creative space and maintaining a balance between work and relaxation. This...
Mar 27, 2025•20 min•Ep. 107
Mastering Marketing Systems: Insights from Helen and Haleema In this episode of the Marketing Systems for Success podcast, host Helen welcomes her long-term client Haleema. They discuss Haleema's journey from being a barrister to running HH Tutoring, an online tutoring company. The conversation sheds light on transitioning careers, setting the right business systems, and the importance of consistency in marketing. Haleema shares her experiences with using automated systems to manage administrati...
Mar 20, 2025•36 min•Ep. 106
Empowering Educational Success: Business Growth and Rebranding Insights In this episode of the Marketing Systems for Success podcast, host Helen sits down with her client Kate, the founder of EduKate Learning, to discuss the journey of setting up her business, the rebranding process, and her unique approach to tutoring and holistic student support. Kate shares insights on overcoming marketing challenges, balancing family life with business demands, and the importance of outsourcing and investing...
Mar 13, 2025•39 min•Ep. 105
Navigating Business Growth: From Teaching to Marketing with Kerry In this episode of the Marketing Systems for Success podcast, Helen interviews Kerry, a former teacher turned business owner. Kerry shares her journey from being an assistant headteacher to running two businesses: The Teacher Marketer, where she helps education businesses with marketing, particularly on social media, and The Play Planner, which helps parents engage their young children in educational play. Kerry discusses the chal...
Mar 06, 2025•47 min•Ep. 104
In this episode of the Marketing Systems for Success podcast, host Helen welcomes long-term client Caroline, a GCSE and A-level biology tutor. Caroline shares her journey from being a decade-long schoolteacher to running her own successful online tutoring business, Biosheps. They discuss the importance of leveraging social media, showcasing real classroom activities, and building effective group tuition programs. Caroline provides insights into overcoming the challenges of marketing, including s...
Feb 27, 2025•34 min•Ep. 103
In this episode of the Marketing Systems for Success podcast, host Helen interviews Kika Mitchell, a professional photographer specialising in personal branding and various forms of portrait photography. They explore Kika's journey from a TV director to a successful photographer, emphasising the importance of professional images in today's market. The discussion covers practical advice for preparing for a branding photoshoot, selecting the right location and outfits, and the significance of cons...
Feb 20, 2025•48 min•Ep. 102
In this episode of the Marketing Systems for Success podcast, host Helen offers a behind-the-scenes look at growing your audience and simplifying your marketing through effective systems. Helen shares content and marketing ideas for the week commencing December 9th, with themes including Christmas Card Day, Human Rights Day, International Mountain Day, and Gingerbread House Day. She provides creative examples and emphasises the importance of personalised, on-brand content. Helen also discusses p...
Dec 05, 2024•12 min•Ep. 101
In this milestone 100th episode of the Marketing Systems for Success podcast, host Helen Dickman dives into the story behind her recent business rebranding. Helen shares the motivations, challenges, and ultimate decisions that led to renaming her business from Love Mondays Club to Helen Dickman Coaching. Listen to this episode to gain practical tips and lessons on what to do and what to avoid when considering a rebrand for your own ventures. 00:00 Introduction and Milestone Celebration 00:13 The...
Dec 03, 2024•23 min•Ep. 100
In this episode of the Marketing Systems for Success podcast, host Helen discusses the importance of bringing a human touch to online businesses. We revisits key points from her recent Coffee and Coaching Club session, a monthly marketing and networking event. Helen emphasises the significance of personalised outreach, building relationships, and customer engagement. She shares practical tips on enhancing social media interaction, leveraging personalised content, and drawing lessons from brick-a...
Nov 28, 2024•14 min•Ep. 98
In this episode of the Marketing Systems for Success podcast, host Helen introduces an experimental mini-episode format. She shares content ideas for social media posts and emails for the week starting December 2nd, including themes like Cyber Monday, National Cookie Day, and International Volunteer Day. Helen provides examples of chatty and sales-oriented content, aiming to help listeners engage with their audience more effectively. 00:34 Experimenting with New Content 00:54 Content Ideas for S...
Nov 28, 2024•8 min•Ep. 99
Welcome Back: Introducing the New Marketing Systems for Success In this premiere episode of the newly rebranded 'Marketing Systems for Success' podcast, host Helen discusses the show's rebranding journey and what listeners can expect from future episodes. Helen shares updates on her coaching certification, her recent business rebranding process, and the restructuring of her programs and services. She also introduces new podcast segments, including weekly marketing content inspiration and intervi...
Nov 28, 2024•12 min•Ep. 97
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page It's time for a break... But not for too long! Helen's going on a break for a few weeks and is ready to come back stronger than ever! In this episode she explains why she's doing th...
Oct 29, 2024•24 min•Ep. 96
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page We all know an overtly confident social media shouty person, don't we? (You're picturing them right now, aren't you?) 😆 "Quiet confidence" isn't that! Being quietly confident helps...
Jun 17, 2024•24 min•Ep. 95
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Are YOU ready to UNLOCK the potential of your brand by using the power of AI? 🚀 Copying ChatGPT isn't the way to do it, taking and twisting some of it's words is an option, though ...
Jun 10, 2024•21 min•Ep. 94
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Are you thinking of starting up a membership program in your business? Let this be your sign to just do it! In this episode, Helen explains why memberships have helped her so much o...
Jun 03, 2024•31 min•Ep. 93
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Do you ever get the feeling like you just need to change something up in your business? Helen has, and she's put a plan in action! Today you can hear all about how Love Monday's Clu...
May 20, 2024•32 min•Ep. 92
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page What are your values? Really sit and think about it? Do most things you do in your life align with them? If not then you may not feel fulfilled with your work. In this episode, Hele...
May 13, 2024•22 min•Ep. 91
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Do you find it hard to try not to keep innovating on everything you do? Sometimes you're allowed to keep doing something if it works! In this episode, Helen discusses why taking a b...
May 06, 2024•18 min•Ep. 90
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page What are you not using that you should be using? Maybe you need some E-Mail marketing software, or maybe you're a podcast host or are aspiring to be one. In this episode, Helen outl...
Apr 15, 2024•28 min•Ep. 89
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Finding your message in a post for your business can be hardest thing sometimes...let's try and make it easier! In this episode, Helen explains the magic behind good messaging and p...
Apr 08, 2024•18 min•Ep. 88
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Do you only ever do the same kinds of offers for your customers? Maybe those offers are good, but they just don't hook in more customers? It's time to give them an offer they won't ...
Apr 01, 2024•18 min•Ep. 87
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Do you find those negative thoughts pushing their way into your mind sometimes? "If one client leaves, they'll all go" and more like that? In this episode, Helen wants you to challe...
Mar 25, 2024•32 min•Ep. 86
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Are you being supported by someone in your business? A coach, a trusted friend, or somebody else? During this episode Helen advises you on how to make the most of that valuable supp...
Mar 18, 2024•16 min•Ep. 85
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page When it comes to email marketing, so many people ask me: 🤷♀️ Isn’t it just for sending emails? 🤢 Isn’t it just for people who like to send spammy/pushing sales emails? 😖 Do I re...
Mar 11, 2024•23 min•Ep. 84
Important Since the original recording of this episode, any links, details and references made in this episode may no longer work. Please use the following links for your reference: Connect with Helen: https://www.linkedin.com/in/helen-dickman/ Work with Helen: Work With Me Current free resources: Free Resources Page Do you feel your marketing isn't as effective as it could be? It could be a problem with your copywriting. Today Helen's here to hand you some tips to help you improve your copywrit...
Mar 04, 2024•18 min•Ep. 83
