Marketing Strategy Academy with Jen Vazquez - podcast cover

Marketing Strategy Academy with Jen Vazquez

Jen Vazquez | Pinterest Manager, Marketing Strategist + Brand Photographer•jenvazquez.com

🎙️ Hey there, solopreneurs and small businesses with tiny but mighty teams! Ready to level up your business? Welcome to the podcast where fierce female service providers get the inside scoop on strategic marketing that actually works. Join Jen as she shares the real deal, drops some serious marketing wisdom, and serves up Pinterest tips hotter than your morning coffee.


We dive deep into everything from Pinterest mastery to SEO secrets, email marketing strategies that convert, and harnessing the power of AI. Plus, we’re all about repurposing content so you can maximize your efforts across every platform without burning out. We’ll also guide you through smart marketing workflows designed to help you work smarter, not harder, so you can get back to doing what you love.


And it’s not just about the strategies—we’re bringing in mindset and organization experts to help you break through roadblocks, get organized, and take action with confidence. Tune in weekly for solo episodes and guest chats with marketing pros who’ve cracked the code and are here to help you do the same. Follow @marketingstrategyacademypod + @jenvazquezmedia on IG to engage with us!

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Episodes

289 | Tailwind Pin Spacing Tool: Save Time and Prevent Pinterest Spam Filters

Send us a text If you’ve ever wasted time manually dragging pins around in Tailwind, this episode is going to make you so happy. I’m breaking down Tailwind’s brand-new Pin Spacing Tool—how it works, why it matters, and how to customize it for launches or seasonal campaigns. This tool is a major time-saver for service-based business owners, helping you stay consistent, avoid spam triggers, and free up time to focus on creating content that actually converts. Shownotes (ALL THE LINKS): https://jen...

Aug 17, 2025•15 min•Season 7Ep. 289

288 | 3 Pinterest Mistakes That Are Costing You Traffic (and How to Fix Them)

Send us a text Not getting the traffic or leads you hoped for on Pinterest? You might be making one of these 3 common mistakes. In this episode, I’m breaking down exactly what they are and how to fix them so your pins actually work for you. We’ll cover: How to make your pin titles stand out in search Why linking to your homepage is a silent traffic killer A weekly batching system that keeps your account active without daily posting Perfect for service providers who want a simple, effective Pinte...

Aug 10, 2025•8 min•Season 7Ep. 288

287 | The 3 Pinterest Metrics That Actually Matter for Service Providers

Send us a text If Pinterest analytics make your head spin, this episode is for you. I’m walking you through the three key metrics you actually need to track on Pinterest and how to use them in a simple monthly routine to grow your traffic and leads. You’ll learn: Why outbound clicks are the most important stat How saves increase visibility What impressions really tell you (and what they don’t) My once-a-month Pinterest analytics workflow Whether you're managing your own strategy or ready to outs...

Aug 03, 2025•10 min•Season 7Ep. 287

286 | How to Monetize Your Blog as a Service Provider

Send us a text Are you a coach, photographer, or creative wondering how to monetize your blog as a service provider ? You’re in the right place. In this episode, I’m sharing how to turn your blog into a lead-generating machine—with zero sleaze. We’ll talk about weaving in services naturally, adding powerful CTAs, sharing affiliate links the right way, and how to make small updates to blogs you’ve already written to get more traction now. This is your guide to smart, sustainable blog monetization...

Jul 27, 2025•11 min•Season 7Ep. 286

285 | Pinterest Trends August 2025: What Service Providers Should Pin This Month

Send us a text August Pinterest trends are here—and they’re packed with content ideas you can use right now to drive traffic and book more clients. Whether you’re a coach, photographer, or wedding pro, this episode breaks down exactly what’s trending on Pinterest in August 2025, and how to turn it into evergreen content that keeps working long after you hit publish. I’m sharing actionable tips, niche-specific ideas, and my four-step workflow to use these trends in your content plan—fast. Ready t...

Jul 20, 2025•8 min•Season 7Ep. 285

284 | Effortless Testimonial Gathering for Service Providers: Boost Your Marketing with Kris Jones

Send us a text Ever feel weird asking for testimonials—or worse, get ones that are too vague to actually help your business? In this episode, I sit down with Kris Jones of Red Door Designs to show you how to flip the script. We talk about how to gather emotional, story-driven testimonials that actually help you get clients. Plus, Kris breaks down her exact 3-question process, how to use testimonials across your website and social, and why your story is your greatest marketing asset. Shownotes: h...

Jul 18, 2025•40 min•Season 7Ep. 284

283 | 25 Must-Know Pinterest Marketing Answers for Service Providers Who Want More Leads

Send us a text You’ve got questions about Pinterest—and I’ve got answers. In this episode, I’m answering the 25 most common Pinterest marketing questions I get from clients, students, and DMs. If you're a service provider trying to turn Pinterest into a traffic-driving, lead-generating machine (without the stress), you’ll love this one. We’re covering everything from strategy and scheduling to SEO, analytics, and whether or not you even need a blog. Let’s make Pinterest easy, doable, and—yes—fun...

Jul 13, 2025•42 min•Season 7Ep. 283

282 | 5 Ethical Marketing Tips Every Service Provider Should Know

Send us a text Join Jen Vazquez on Marketing Strategy Academy as she reveals a streamlined system for busy female entrepreneurs. Learn how to beat marketing overwhelm using Pinterest and smart content repurposing—no extra hours required. Perfect your strategy and reclaim your time! Shownotes (Including Links): https://jenvazquez.com/ethical-marketing-tips/ 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Manag...

Jul 07, 2025•6 min•Season 7Ep. 282

281 | How Podcast Guesting Can Skyrocket Your Visibility and Revenue: Expert Tips from Jessica Rhodes

Send us a text In this episode, Jen interviews Jessica Rhodes, founder of Interview Connections and pioneer of podcast booking for entrepreneurs. They discuss how service-based business owners can turn podcast guesting into warm leads, sales, and networking gold. Jessica shares practical strategies on pitching yourself, using AI to repurpose interviews, and building post-interview business relationships. All The Links: https://jenvazquez.com/jessica-rhodes/ You don’t need to post daily, be on ev...

Jun 29, 2025•51 min•Season 7Ep. 281

280 | Why Brand Photography is the Secret Weapon in Your Marketing Strategy (Even if You Hate Being on Camera)

Send us a text On this episode of the Marketing Strategy Academy, Jen Vazquez dives into why brand photography is essential for modern marketing. Discover how to use branded visuals to build trust, tell your story, and create a content library that makes marketing easier and faster — even if you hate being on camera. Learn actionable tips whether you're DIY-ing or booking a brand photographer. https://jenvazquez.com/social-sessions 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resour...

Jun 15, 2025•12 min•Season 7Ep. 280

279 | Overcoming Sales Anxiety: Authentic Selling Strategies for Women Entrepreneurs with Andee Hart

Send us a text Selling doesn’t have to feel icky. In this inspiring episode, Andee Hart shares how women can overcome sales anxiety, price confidently, and create genuine sales conversations. Tune in for real-world tips, mindset shifts, and a free sales tool list. Shownotes: https://jenvazquez.com/andee-hart You don’t need to post daily, be on every platform, or chase the algorithm to stay visible. That hustle? Exhausting and unnecessary. What if one piece of content could fuel your visibility f...

Jun 12, 2025•39 min•Season 7Ep. 279

278 | How to Use Podcast Interviews for Marketing Success: Tips on Repurposing Content and Pitching Yourself with Michelle Glogovac

Send us a text Join us as Michelle Glogovac, THE Podcast Matchmaker™, shares her expert strategies on utilizing podcast interviews to elevate your marketing efforts. Discover how to craft personalized pitches, deliver authentic interviews, and repurpose content to maximize your brand's visibility and impact. Shownotes: https://jenvazquez.com/michelle-glogovac/ You don’t need to post daily, be on every platform, or chase the algorithm to stay visible. That hustle? Exhausting and unnecessary. What...

Jun 02, 2025•34 min•Season 7Ep. 278

277 | Podcast Guesting for Profit: How to Turn Interviews Into Leads, Sales, and Strategic Growth with Jessica Rhodes

Send us a text In this powerful episode, Jen Vazquez speaks with Courtney Tarrant, COO of The Ad Girls, about building a business that supports your life instead of running it. Courtney shares how she scaled to multi-7 figures while prioritizing freedom, profitability, and joy. Learn how to implement a results-only work environment, price your services for profit, and avoid burnout. Plus, grab a free calculator to map out your dream business life. Shownotes: https://jenvazquez.com/courtney-terra...

May 30, 2025•40 min•Season 7Ep. 277

276 | From Self-Worth to Business Growth: Sue Bryce on Confidence, Pricing, and Entrepreneurial Success

Send us a text In this enlightening episode of the Marketing Strategy Academy, host Jen Vazquez sits down with renowned photographer and educator Sue Bryce to delve into the profound impact of self-worth and confidence on business success. They explore the challenges female entrepreneurs face with pricing, imposter syndrome, and the journey to building a profitable business. You don’t need to post daily, be on every platform, or chase the algorithm to stay visible. That hustle? Exhausting and un...

May 15, 2025•38 min•Season 7Ep. 276

275 | Photographers: New to Pinterest? Start With These 5 Steps

Send us a text If you're new to Pinterest, this episode walks photographers through the five critical steps to set up a high-performing profile. Learn how to use keywords, optimize your boards, and drive real traffic to your photography business. Shownotes: https://jenvazquez.com/photographers-new-to-pinterest-start-with-these-5-steps/ 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvaz...

May 11, 2025•10 min•Season 7Ep. 275

274 | 5-Minute Pinterest Audits: Emily Grace Design | Branding and Showit Website Designer

Send us a text In this 5-minute Pinterest audit, we help Emily Grace Design, a talented branding and Showit website designer, fine-tune her Pinterest presence. We cover smart board strategies, better descriptions, and easy changes to boost her reach and book more dream clients. 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvazquez.com/podcast-management Agency Website: https://jenvazq...

Apr 27, 2025•5 min•Season 7Ep. 274

273 | This May Be Why Your Pinterest Traffic Dropped & What You Can Do About It

Send us a text If your Pinterest traffic has taken a nosedive, there's a good reason—and a way to fix it. In this episode, we break down Pinterest’s latest update that’s hiding the "Visit Site" button on some pins, explain why it’s happening, and give you the exact steps to get your clicks back. Featuring insights from Pinterest expert Kate Ahl of Simple Pin Media. My insights here are based on Kate Ahl’s blog and podcast, which offer some of the most up-to-date guidance available. That said, Pi...

Apr 21, 2025•10 min•Season 7Ep. 273

272 | How to Build a Lead-Generating Marketing Workflow That Works While You’re Offline

Send us a text Are you done feeling like Instagram is your full-time job? In this episode, Jen Vazquez walks you through the exact 1-hour-a-week marketing workflow she uses—and teaches her clients—to attract leads, build visibility, and grow your business without being online 24/7. Learn how to repurpose content, automate your platforms, and finally market smarter, not harder. 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/di...

Apr 13, 2025•15 min•Season 7Ep. 272

271 | Pinterest for Photographers: Turn One Photo Session into 10+ Pins That Attract Dream Clients

Send us a text Want your photography content to work for you around the clock? Learn how to turn one session into 10+ Pinterest pins that attract your dream clients, build your email list, and boost blog traffic — all with a strategic workflow that saves you time. Plus, details on the upcoming Booked AF retreat in Northern California. 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvazq...

Mar 31, 2025•12 min•Season 7Ep. 271

270 | Why Repelling Clients Might Be the Best Thing for Your Business

Send us a text Building a personal brand isn’t about appealing to everyone—it’s about attracting the right people and setting boundaries with confidence. In this episode, I’ll walk you through how to define your brand identity, create authentic content, and grow your business without burnout. 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvazquez.com/podcast-management Agency Website: ...

Mar 23, 2025•8 min•Season 7Ep. 270

269 | How to Make Money with Affiliate Marketing on Pinterest (Even If You’re New)

Send us a text Affiliate marketing on Pinterest can create a steady stream of passive income—if you know how to do it right. In this episode, I’m sharing how to choose affiliate programs, create content that converts, and track your success. 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvazquez.com/podcast-management Agency Website: https://jenvazquez.com FREE Community ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Mar 16, 2025•7 min•Season 7Ep. 269

268 | How Cloudspot Transformed My Photography Business: A Game-Changer for Professional Photographers

Send us a text In this episode, I’m sharing how Cloudspot completely transformed my photography business. From stunning client galleries to seamless contracts and mini sessions, Cloudspot.io has streamlined my workflow and elevated my client experience. Tune in to discover why this tool is a game-changer for photographers! Get Cloudspot.io! https://jenvazquez.com/cloudspot 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discov...

Mar 09, 2025•7 min•Season 7Ep. 268

267 | Financial Freedom for Female Entrepreneurs: Expert Tax Tips and Wealth-Building Strategies with Dr. Sherry Peel Jackson

Send us a text Are taxes and money management overwhelming you? In this episode, Dr. Sherry Peel Jackson shares expert insights on tax reduction, financial security, and wealth-building for female entrepreneurs. Learn how to avoid tax pitfalls, grow your income, and build lasting financial freedom. You don’t need to post daily, be on every platform, or chase the algorithm to stay visible. That hustle? Exhausting and unnecessary. What if one piece of content could fuel your visibility for weeks ....

Feb 28, 2025•29 min•Season 7Ep. 267

265 | From Burnout to Badass: How Pia Silva Scales Small Agencies to $30K+ Months Without Employees

Send us a text Want to scale your agency to $30K months without hiring a team? Pia Silva shares her no-BS formula to maximize profits, streamline services, and work less while earning more. Learn how to ditch free proposals, charge premium rates, and simplify success. Tune in now! You don’t need to post daily, be on every platform, or chase the algorithm to stay visible. That hustle? Exhausting and unnecessary. What if one piece of content could fuel your visibility for weeks ... even months ? T...

Feb 26, 2025•36 min•Season 7Ep. 265

264 | Mastering Pinterest SEO: A Beginner's Guide to Boosting Your Visibility

Send us a text Want to get more eyes on your Pinterest content? In this episode, we dive into Pinterest SEO strategies to help you boost visibility, drive traffic, and grow your audience. Learn how to optimize your profile, research keywords, design high-performing pins, and track your success using Pinterest Analytics. Whether you're a beginner or looking to refine your strategy, these tips will help you maximize your reach on Pinterest! 📌 FREE Marketing Resources: https://learn.jenvazquez.com...

Feb 23, 2025•18 min•Season 7Ep. 264

263 | How to Write SEO-Friendly Blog Content That Engages and Converts with Alison Ver Halen

Send us a text Want to write blog content that ranks on Google and keeps readers engaged? In this video, we chat with content marketing expert Allison Verhalen about balancing SEO and engaging writing. Learn blogging best practices, keyword strategies, and how to drive more traffic to your website. 🔹 How to write SEO-friendly blog posts 🔹 Blogging strategies for business growth 🔹 SEO tips for ranking on Google 🔹 How to keep readers engaged You don’t need to post daily, be on every platform, ...

Feb 22, 2025•32 min•Season 7Ep. 263

262 | Pinterest Spring Trends 2025: What’s Hot & How to Market It

Send us a text Pinterest is buzzing with fresh new trends for spring 2024! From fashion and home decor to vacation ideas and Mardi Gras inspiration, we cover what’s trending and how you can use these insights to market your business effectively. Tune in for actionable Pinterest strategies! 📌 FREE Marketing Resources: https://learn.jenvazquez.com/resources Need a Pinterest Manager?: https://jenvazquez.com/discovery Podcast Management: https://jenvazquez.com/podcast-management Agency Website: htt...

Feb 20, 2025•8 min•Season 7Ep. 262

261 | Pinterest’s Growth in 2024: What It Means for Your 2025 Organic Marketing Strategy

Send us a text Pinterest just hit a major milestone—its first billion-dollar revenue quarter and record-breaking user growth in 2024. But what does this mean for businesses and marketers in 2025? In this episode, we break down Pinterest’s latest earnings report and discuss why the platform is more powerful than ever for organic marketing. Learn how to optimize your pins for SEO, leverage video content, and create a Pinterest strategy that drives consistent traffic—without relying on ads. If you’...

Feb 16, 2025•10 min•Season 7Ep. 261

260 | Instagram for Business: Updates, Reels, and Tips with Corey C. Walker

Send us a text Instagram is constantly evolving, and small business owners need a game plan to stay ahead! In this episode, Jen Vazquez chats with Instagram expert and five-time bestselling author Kori C. Walker to uncover the latest Instagram updates and strategies to grow your audience and turn followers into clients. We cover: ✅ How Instagram differs from TikTok and why it’s better for business ✅ The latest Instagram updates & features you need to know ✅ How to use Reels, carousels, and S...

Feb 09, 2025•33 min•Season 7Ep. 260

259 | Maximize Earnings: A Step-by-Step Guide to Amazon Affiliate Marketing on Pinterest

Send us a text In today’s episode, we’re diving into the world of Pinterest affiliate marketing! 📌 Learn how to strategically use Amazon affiliate links to drive traffic and increase earnings. We’ll discuss: Why Pinterest is perfect for affiliate marketing Best practices for creating high-converting content SEO strategies for getting discovered How to track performance and optimize your approach 🎧 Subscribe for more tips on making money online and growing your business! 📌 FREE Marketing Resou...

Feb 09, 2025•5 min•Season 7Ep. 259
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