Trying to break into a Marketing career is tough. It’s a mix of awkward networking circles, unnoticed LinkedIn requests, and a sea of stereotypes (no, marketing is not just advertising!).To get a real look into the world of Marketing and the people who are shaping it - listen to 4Ps in a Pod. In every episode, Jeevs & JP (two CPG marketers) have a chat with a Canadian marketer from a different industry, company, and point in their career. Together, we’ll hear their coming-of-age story, get a...
Feb 11, 2025•28 min
The one where Darian chats with Takara from VentureKids. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm....
Jan 23, 2025•32 min•Season 28Ep. 476
The one where Darian chats with Rachel from Stantec. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5...
Jan 20, 2025•21 min•Season 28Ep. 475
The one where Ted chats with Karen from Manulife. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.io/5cmr...
Jan 16, 2025•47 min•Season 28Ep. 474
The one where Darian chats with Geoffrey from Cyberimpact. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grs...
Dec 16, 2024•25 min•Season 28Ep. 473
The one where Jyll chats with Nadia from Diageo Canada. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm.i...
Aug 16, 2024•28 min•Season 28Ep. 472
The one where Darian chats with Kenny from Indig Design. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unbounce.grsm....
May 21, 2024•27 min•Season 28Ep. 471
The one where Ted Lau at Ballistic Arts chats with Stephen Kiely, CEO at dentsu Canada, about: Stephen’s origin story What brands have to watch out for What agency folks have to consider when moving up in their careers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on c...
May 20, 2024•35 min•Season 28Ep. 470
The one where Darian chats with Anick Beaulieu from C2 Montreal. Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales. Try it yourself with a free 14-day trial and get 20% off your first three months now! https://unboun...
May 16, 2024•33 min•Season 28Ep. 469
The one where Daryl Louie chats with Alex Nazarevich Vice President of Growth at Unbounce, about: The importance of landing pages and what to consider when designing a world class page The evolution of martech and what to to look out for when utilizing AI assisted marketing Mentoring and mentorship Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sti...
May 13, 2024•31 min•Season 28Ep. 468
The one where Darian chats with Guy Kawasaki, about his most recent book, Think Remarkable , and: Why Guy loves writing at Olive Garden Why AI helps make things better How to become remarkable with growth, grit, and grace Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started o...
May 07, 2024•50 min•Season 28Ep. 467
The one where Darian chats with Mary DePaoli, EVP & Chief Marketing Officer at the Royal Bank of Canada and 2024 Marketing, Advertising, PR and Communications Hall of Fame Inductee, about: Mary’s journey to her current position with RBC The RBC Foundation Mary’s insights on marketing trends And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups a...
Mar 14, 2024•36 min•Season 28Ep. 466
The one where Daryl Louie from AntiSocial Media Solutions chats with Helen Kontozopoulos, Co-Founder at ODAIA Intelligence, about: her journey from marketing to AI / Tech the mindset that is critical to establish before using tools in your industry AI and how to prep for it in post secondary Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bar...
Feb 05, 2024•37 min•Season 28Ep. 465
The one where Ted Lau at Ballistic Arts chats with Chief Marketing Officer (CMO) at Indeed, about: How Indeed became the world's largest employment platform B2P rather than B2B or B2C Marketing opportunities and challenges in 2024 And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyon...
Jan 04, 2024•37 min•Season 28Ep. 464
The one where Darian chats with Judy Lewis and Deborah Weinstein, Co-Founders of Strategic Objectives, about: Their origin stories and journeys in Public Relations and Communications Being a woman-owned PR company at a time when the industry was dominated by men Stories from their time in PR And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and st...
Dec 28, 2023•46 min•Season 27Ep. 463
The one where Ted Lau at Ballistic Arts chats with Patrick Chandler, Co-Founder and Chief Marketing Officer of FightCamp, about: How 5 Canadians (and 1 American) grew their at-home boxing fitness platform and raised $90M! What Patrick learnt most from Y Combinator How to address diminishing returns on your Cost-Per-Acquisition costs Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily ...
Dec 21, 2023•47 min•Season 27Ep. 462
The one where Ted Lau at Ballistic Arts chats with Lucas Béland, CEO & Founder of Goloot, about: The evolution of Goloot How a 22-year-old university drop out raised $6M and achieved $1M ARR in the AdTech/MarTech space Finding an opportunity in the online advertising space to achieve fast growth Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and st...
Dec 18, 2023•39 min•Season 27Ep. 461
The one where Ted Lau at Ballistic Arts chats with Matthew Tsang, Co-Founder of AndHumanity, about: How the notion DEI and Marketing really work together What brands have done wrong around DEI and what to do about it Why representation matters Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, an...
Dec 14, 2023•46 min•Season 27Ep. 460
The one where Daryl Louie from AntiSocial Media Solutions chats with Liz Geraghty, Chief Marketing Officer at Wendy’s, about: Wendy's authenticity in brand voice and tone Wendy's growth strategy in Canada Sassiness and fun as it connects to a challenger brand Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no cod...
Dec 13, 2023•29 min•Season 27Ep. 458
The one where Ted Lau at Ballistic Arts chats with Leticia Manzanares, Marketing Director at Return-It, about: Return-It's recycling program and how to make memorable campaigns with not so glamorous things like recycling Her secret to career growth Newcomers, diversity and leadership Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highl...
Dec 11, 2023•51 min•Season 27Ep. 459
The one where Darian chats for a second time with Eric Morris, Head of Retail at Google Canada, about: Current trends in consumer spending Advertising advice for retailers around the holidays And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more tr...
Nov 30, 2023•41 min•Season 27Ep. 457
The one where Ted Lau at Ballistic Arts chats with Christie Horsman, Vice President of Marketing at Thinkific,, about: Christie’s journey to her position with Thinkific The keys to being a successful senior leader in marketing Future of Creator Economy and B2B Marketing And all things dijon mustard! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and st...
Nov 20, 2023•39 min•Season 26Ep. 456
The one where Sarah Stockdale from Growclass chats with Paul Briggs, Principal Analyst at Insider Intelligence (eMarketer) Canada, about: Paul’s origin story and his journey to his role with Insider Intelligence Marketing in Canada vs. the US The future direction for Insider Intelligence (eMarketer) Canada And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pag...
Nov 14, 2023•43 min•Season 27Ep. 455
The one where Amanda Smith from Monday Creative chats with Nicholas Lammie, Global Campaign Director for the FC Brand at Electronic Arts (EA), about: Nick’s journey to his position at EA The recent EA SPORTS FC re-brand Future directions for EA SPORTS Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding requ...
Nov 09, 2023•38 min•Season 27Ep. 454
The one where Darian chats with Matt Rivard, Director of Strategy and Product for Google Canada, about: Google’s use of AI The impact of AI on the marketing & advertising industry And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic in...
Nov 06, 2023•48 min•Season 27Ep. 453
The one where Darian chats with Valerie Walker, CEO of the Business & Higher Education Roundtable (BHER), about: The origin and purpose of the Business & Higher Education Roundtable (BHER) Advice on how sector councils can work with post-secondary institutions to address skills gaps The role of Continuing Education in career development The benefits of Work-Integrated Learning (WIL) for employers Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Specia...
Oct 26, 2023•30 min•Season 27Ep. 452
The one where Darian chats with Dani Trevino, Social Media Marketing Strategist at Crayola about: Dani’s journey to working for Crayola The Crayola Factory And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on converting more traffic into leads, signups and sales....
Oct 23, 2023•24 min•Season 26Ep. 451
The one where Daryl Louie chats with Steve Mossop, Executive Vice President of Leger Vancouver, about: Steve’s origin story AI trends in Market Research Accurate election polling and what it means for the industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding required, anyone can get started on conver...
Oct 16, 2023•34 min•Season 26Ep. 450
The one where Darian chats with Ellen Graf-Martin, Founder and President of Graf-Martin Communications and one of the inductees for the 2023 Marketing, Advertising, PR, and Communications Hall of Fame, about: How Graf-Martin Communications supports their clients The Table: a group of Canadian Christian women in positions of leadership and influence What it’s like being a female entrepreneur in a male-dominated industry Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada...
Oct 12, 2023•39 min•Season 26Ep. 449
The one where Sydney Vardja chats with Raven Opatovsky, Head of Media & Digital Marketing at Tim Hortons, about: Raven’s journey to her position with Tim Hortons Her favourite brands and trends right now Future direction for Tim Hortons And more! Sign up for the Marketing News Canada e-newsletter at www.marketingnewscanada.com . – Special Offer for Marketing News Canada Listeners Unbounce can help you easily build landing pages, popups and sticky bars. Highly customizable and no coding requi...
Oct 09, 2023•27 min•Season 26Ep. 448
