Marketing Music Education with Kathleen Heuer - podcast cover

Marketing Music Education with Kathleen Heuer

Kathleen Heuerkathleenheuer.com
Marketing Music Education is THE podcast that encourages music educators & boosters to use simple tools and tactics to increase the reach, influence and “relentlessly positive” perception of their programs. In addition to tips and tricks, I’ll also feature other topics and guests that affect the world of music education. In a world where we're all waiting for the next budget battle axe to drop, the techniques you learn here will strengthen the armor that protects the program you've worked so hard to build.
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Episodes

Mac Smith of the Scouts Honor documentary

Scouts Honor: Inside a Marching Brotherhood In this episode, Kathleen’s guest is Mac Smith, the founder of Gigantic Cranium, an independent film production outfit. Along with Tom Tollefsen, Garrick Gonzalez, John “JT” Torrijos and the other members of the team, they produced the documentary film about the Madison Scouts drum and bugle corps—Scouts Honor: Inside a Marching […] The post Mac Smith of the Scouts Honor documentary appeared first on Kathleen Heuer ....

Nov 08, 201657 min

United States Army Field Band

On this episode of the Marketing Music Education podcast, I speak with Colonel Jim R. Keene, Master Sergeant Jason Stephens, and Staff Sergeant Heidi Ackerman of The United States Army Field Band. We discuss the group’s mission, where they fit in among the Army’s many other music ensembles, handling stress and burnout, and much more. In particular, we […] The post United States Army Field Band appeared first on Kathleen Heuer ....

Jul 08, 201659 min

NAfME President Glenn Nierman

Glenn Nierman is the current president of the National Association for Music Education. A blog post was published alleging that NAfME CEO Michael Butera made controversial comments about race and diversity at a recent event hosted by the National Endowment for the Arts. That’s when Dr. Nierman found himself near the eye of a public relations […] The post NAfME President Glenn Nierman appeared first on Kathleen Heuer ....

May 20, 201628 min

NAfME & Diversity: Let’s talk about it

There has been a stunning turn of events in the world of music education this week, and they concern diversity. The National Association for Music Education has replaced their CEO after allegations of possibly racist statements made at a NEA event. Join me tomorrow, May 13, 2016 at 5:00 pm Eastern Daylight Time as I […] The post NAfME & Diversity: Let’s talk about it appeared first on Kathleen Heuer ....

May 12, 20166 min

Jeff Grogan, 2017 MFA Honor Orchestra of America conductor

Read the full article about Jeff Grogan I wrote for the Music for All Orchestra America Newsletter here. Learn more about the Orchestra America National Festival here, and how students can apply to work with Jeff Grogan as a member of the 2017 Honor Orchestra of America here. Don’t forget: subscribe here on Google Play, here on iTunes, or here […] The post Jeff Grogan, 2017 MFA Honor Orchestra of America conductor appeared first on Kathleen Heuer ....

Apr 29, 2016

Dr. John Gallagher of NYSSMA

I first found Dr. John Gallagher and NYSSMA on Twitter a couple of years ago. They linked to something called a “Swiss cheese” press release. I clicked the link and found not only a treasure trove of templates for public relations—all tailored specifically for music education programs—but tumbled down a deep rabbit hole of online […] The post Dr. John Gallagher of NYSSMA appeared first on Kathleen Heuer ....

Mar 06, 201648 min

MFA Middle School Band Camp

In this episode, I speak with Greg Scapillato and Keith Ozsvath. They’re the coordinators of the brand new MFA middle school track at the 2016 Music For All Summer Symposium. We’ll talk about how Keith and Greg met and where their careers have taken them. We discuss the challenges they face as middle school band […] The post MFA Middle School Band Camp appeared first on Kathleen Heuer .

Dec 16, 201534 min

More with Richard Crain of Midwest Clinic

In this episode of the Marketing Music Education podcast, I continue my talk with Richard Crain of the Midwest Clinic. We discuss why marching band is so big in Texas and why it’s so important for band directors to continue to hone their craft, plus the biggest lessons he’s learned over the course of his […] The post More with Richard Crain of Midwest Clinic appeared first on Kathleen Heuer ....

Nov 18, 201527 min

Richard Crain of the Midwest Clinic

In this episode of the Marketing Music Education podcast, I talk with Richard Crain of the Midwest Clinic. He gives us an overview of the event, including who should attend and what to expect. We discuss the importance of professional development for music educators, especially as it relates to burnout and teacher turnover. We discuss […] The post Richard Crain of the Midwest Clinic appeared first on Kathleen Heuer ....

Nov 16, 201531 min

Eric Martin, CEO of Music for All: Part 2

This episode of the Marketing Music Education podcast is the second half of my conversation with Eric Martin of Music for All. Listen to part 1 here. In the second installment, we discuss Music for All’s ticket pricing, and how Eric and his team strive to deliver a “‘Disney-like’ experience on a Mickey Mouse budget.” We cover how local […] The post Eric Martin, CEO of Music for All: Part 2 appeared first on Kathleen Heuer ....

Nov 04, 201529 min

Eric Martin, CEO of Music for All: Part 1

In this episode of the Marketing Music Education podcast, I sat down with Eric Martin of Music for All. He’s one of my favorite people to talk to, and we covered a lot: enough for two episodes! Listen to the second episode here. In this first installment, we talk about his experience as an African-American band […] The post Eric Martin, CEO of Music for All: Part 1 appeared first on Kathleen Heuer ....

Oct 28, 201529 min

Listener Survey: Fall 2015

In this episode, I share what I learned from the recent Marketing Music Education listener survey. Plus I talk about the accident at the Foothills Invitational Marching Band Competition on October 3, 2015, at North Iredell High School near Charlotte, NC. Links and Resources from this episode South Iredell band returns to the field following tragedy Driver cited […] The post Listener Survey: Fall 2015 appeared first on Kathleen Heuer ....

Oct 16, 201522 min

Donna Schwartz, part 2

This week I continue my conversation with Donna Schwartz of Music Teachers’ Resource Guide. We talk about her two masters degrees and whether she’d do it all again, why she believes music education in our schools is so vulnerable, and her two biggest goals. About Donna Schwartz Donna’s musical career can be best described as the “comeback […] The post Donna Schwartz, part 2 appeared first on Kathleen Heuer ....

Sep 30, 201532 min

Donna Schwartz, part 1

Donna Schwartz of Music Teachers’ Resource Guide joined me for a great, passionate conversation about the importance of music education. In this episode, we cover: How Donna got into music education Why she got out of music education, and how her side trip helped her Why Donna left New York for California Why this music educator will never […] The post Donna Schwartz, part 1 appeared first on Kathleen Heuer ....

Sep 28, 201541 min

Joe Beard: The Marching Podcast (part 2)

Joe Beard of The Marching Podcast joins me on this show, the second in a two-part series. His podcast (which you should go download!) focuses on the marching arts within the world of Historically Black Colleges and Universities. In this episode, we talk about some of the things you learn in marching band that have nothing […] The post Joe Beard: The Marching Podcast (part 2) appeared first on Kathleen Heuer ....

Sep 17, 201544 min

Joe Beard: The Marching Podcast (part 1)

Joe Beard of The Marching Podcast joins me on this show, the first in a two-part series. His podcast focuses on the marching arts within the world of Historically Black Colleges and Universities. HBCU bands have their own distinctive show style, and Joe gives us a great primer on where to start with HBCU bands. […] The post Joe Beard: The Marching Podcast (part 1) appeared first on Kathleen Heuer ....

Sep 09, 201535 min

Wellness for Music Educators: Gary Doherty and Bruce Faske

This episode explores the importance of wellness for music educators. A continuation of my earlier conversation with him, it seems Gary Doherty still has a few things to left to teach to former student Bruce Faske—and to the rest of us! If you’re interested in joining us on our journey, or even just following along, […] The post Wellness for Music Educators: Gary Doherty and Bruce Faske appeared first on Kathleen Heuer ....

Jul 01, 2015

Between a Lesson and a Concert

GRAMMY Quarterfinalists Tony Mazzocchi Caleb Chapman Baltimore Baltimore Symphony Orchestra OrchKids Marching Illini Sousaphones run 5K Coming up on the podcast Donna Schwartz of Music Teachers’ Resource Guide Joe Beard of The Marching Podcast Follow up episode with Gary Doherty, author of Ignition Point: Striking the Match Upcoming Events 2015 Music Parent Booster Seminar at the Conn-Selmer Institute Music for All Summer Symposium MFA Parent Booster Institute ALL MY CONTENT: http://marketingmus...

May 13, 20159 min

Laura Blake, Events Manager of Music for All

About Laura Blake Laura Blake has been around the marching arts and Indianapolis area school bands since she was 6. A trumpet player (and cable in percussion), she still plays each week in a community band and occasionally for local community theatre. Between 1998 and 2005, Laura worked with over 10 different Indiana school band programs, joining Music for All […] The post Laura Blake, Events Manager of Music for All appeared first on Kathleen Heuer ....

Apr 16, 201548 min

Tony Mazzocchi, author of The Music Parents’ Guide

About Tony Mazzocchi, author of The Music Parents Guide A GRAMMY® nominated music educator, Anthony Mazzocchi has performed as a trombonist with the Los Angeles Philharmonic, New Jersey Symphony, San Diego Symphony, San Diego Opera, Riverside Symphony, Key West Symphony, in various Broadway shows and numerous recordings and movie soundtracks. Tony has served as faculty or […] The post Tony Mazzocchi, author of The Music Parents’ Guide appeared first on Kathleen Heuer ....

Apr 10, 20151 hr 4 min

How NOT to Celebrate Music In Our Schools Month

Bless your heart. The Texas Classroom Teachers’ Association TRIED to help celebrate Music In Our Schools month (MIOSM). It just didn’t quite work. Here is the story of the MIOSM Sax Fail of 2015. The post Whoever was tasked with sourcing that image for MIOSM was clearly never a band kid. Nor was the […] The post How NOT to Celebrate Music In Our Schools Month appeared first on Kathleen Heuer ....

Mar 25, 201529 min

Tim Hinton

In this episode of Marketing Music Education, I speak with Tim Hinton. He is one of the hosts of the Marching Roundtable podcast, which I’ve listened to and enjoyed for years. Hi background as an educator is readily apparent, as he schools me about the benefits of hiring an arranger, the pitfalls of burnout, and […] The post Tim Hinton appeared first on Kathleen Heuer .

Mar 20, 201559 min

Gary Doherty, author of The Ignition Point

Gary Doherty is spearheading a conversation that is long overdue, particularly in the field of music education. We were introduced at Midwest Band and Orchestra Clinic by mutual friend Cam Stasa (who gets an associate producer credit for this episode). After just a few moments with him, I knew that Gary Doherty could speak with […] The post Gary Doherty, author of The Ignition Point appeared first on Kathleen Heuer ....

Feb 25, 201556 min

Practice slowly to learn fast!

If you want to learn something quickly, practice that thing S-L-O-W-L-Y. Because your brain is like a fresh snowdrift. Obviously. Listen to find out why musicians should practice slowly. Here’s the Lifehacker article that inspired this podcast, and the piece by Dick Hensold that inspired the article. From Daniel Coyle’s Little Book of Talent: 52 Tips for […] The post Practice slowly to learn fast! appeared first on Kathleen Heuer ....

Feb 19, 201512 min

Christopher Bill

In my travels to Midwest Band and Orchestra Clinic in December, I sat in on a session presented by Christopher Bill, a YouTube artist who recently hit it big with his cover of Pharrell Williams‘ Happy. He agreed to talk with me about his background, how he approached his college education and why he wouldn’t recommend […] The post Christopher Bill appeared first on Kathleen Heuer ....

Feb 12, 20151 hr 15 min

Cam Stasa

Cam Stasa is one of my favorite people on the planet. And if you’ve met her, as so many music educators have, I’d bet she’s one of yours, too. In this conversation, we talk about: her role at VanderCook College of Music in Chicago how students and their families should approach applying to college the […] The post Cam Stasa appeared first on Kathleen Heuer .

Feb 04, 20151 hr 5 min

Marc Whitt of the Association of Music Parents

About Marc Whitt For 32 years, Marc Whitt has devoted his professional career to nonprofit public relations and marketing, and has long been an active advocate for education, economic development and the performing arts. Marc’s work has achieved measurable results, garnering over 40 honors. In 2012, he was the recipient of CASE Kentucky’s prestigious Beth […] The post Marc Whitt of the Association of Music Parents appeared first on Kathleen Heuer ....

Jan 28, 201543 min

Christopher Woodside of NAfME

I was thrilled to have a chance to speak with Christopher Woodside of the National Association for Music Education, otherwise known as NAfME. In a nutshell, he makes sure that everyone inside the Beltway knows how powerful music education is. I was blown away by his knowledge of the inner workings of government, and more importantly, […] The post Christopher Woodside of NAfME appeared first on Kathleen Heuer ....

Jan 21, 20151 hr

Last-Minute Gift Ideas for Musicians

In this impromptu “inbetweenisode,” I’m recording from the Midwest Clinic in Chicago. I’m joined by former band director and current band parent Maria Dripps-Paulson, who you might remember from episode 5. Because this gift guide episode is so time-sensitive, I’ve done minimal editing so that I can bring it to you before you finish your […] The post Last-Minute Gift Ideas for Musicians appeared first on Kathleen Heuer ....

Dec 22, 201451 min

Season 1 Finale of Promoting Your Music Program

This episode of Promoting Your Music Program will be the last for this season. For forever and ever, really. That’s because when we come back after the holidays, the podcast will have a new name. To learn the details, join my email list here. Also, I’ll be at Midwest Band & Orchestra Clinic December 17-20 […] The post Season 1 Finale of Promoting Your Music Program appeared first on Kathleen Heuer ....

Nov 26, 201424 min
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