This week’s conversation is with Melissa Tavss, Founder of Tipsy Scoop, Liquor Infused Ice-Cream, AND one of Joanne’s former and very successful NYU Grad students . Melissa has been quoted in various publications such as Forbes, CNBC, and Food & Wine and has appeared on TV shows such as Fox Business and NBC New York. She has been honored by The James Beard Foundation and the Specialty Food Association for her unique offerings at Tipsy Scoop which she started in 2014. Her background in market...
Oct 26, 2023•39 min
This week Joanne is in conversation with networking expert, coach, and author of Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World – J. Kelly Hoey. Kelly's career has evolved from law to management to entrepreneurship. She has appeared on CNBC's Power Pitch, contributed to publications including The New York Times, Inc., Fast Company, and Forbes, and has worked with a range of organizations from Google to Capital One to Pfizer. In this informative, insightful, a...
Oct 19, 2023•47 min
Joanne’s guest today is Joya Dass , founder of The Women's Leadership Lab, a leadership development platform for executive women. In an engaging and thought-provoking discussion on how woman leaders market and brand themselves Joya shares her own personal journey that took her to where she is today, why she incorporates adventure and public speaking into her retreats, how she defines personal branding and the importance of having the courage to tell your story. In an unusual twist that can only ...
Oct 05, 2023•38 min
The bio of Joanne’s guest today, Elizabeth Talerman, reads, “Where others see limits, Elizabeth sees possibilities.” Today’s episode makes it clear that statement embodies who she is. Elizabeth Talerman is a graduate-level teacher, four-time entrepreneur, corporate board member, and MacArthur Foundation grantee. She is the founding partner and CEO of The Nucleus Group and works with organizations around the world to empower leaders, accelerate growth, and catalyze change. In this thoughtful and ...
Sep 28, 2023•45 min
Joanne’s guest today is Marc Beckman , Founding Partner and CEO of DMA United , the author of The Comprehensive Guide to NFTs. Digital Artwork and Blockchain Technology and a Senior Fellow at NYU's Emerging Technologies Collaborative . In this informative and engaging conversation, Marc presents a very convincing argument for how new technologies including Web3, Blockchain, the Metaverse, NFTs and generative AI present new and very exciting opportunities for brands and creators. Tune in and he j...
Sep 21, 2023•45 min
This week Joanne is in conversation with Monica C. Parker , a world-renowned speaker, writer, and authority on the future of work. The founder of Hatch, a global human analytics and change consultancy , she is the author of the Wall Street Journal Bestseller, The Power of Wonder, The Extraordinary Emotion That Will Change The Way You Live, Learn, And Lead . Among other things, Monica discusses the 5 Ws of Wonder, wonder as both a noun and a verb, why daydreaming can be a good thing, and how cult...
Sep 14, 2023•30 min
Joanne is back from her extended summer break with a fresh new episode! After an update on her summer travels and her upcoming book, Crafting Your Pitch: A Storytelling Framework, Joanne offers a tribute to her friend and NYU colleague, Michael Diamond who passed away over the summer with a replay of the episode they recorded last Fall. Their discussion remains timely and worth listening to. What will remain timeless is Michael’s wisdom, advice, and the positivity he had for life. She hopes his ...
Sep 07, 2023•51 min
The tables turn in this replay of an episode that first aired in February on Talking New York Real Estate with Vince Rocco during which Joanne was a guest, not the host! The topic was building your personal brand and what that means for real estate professionals. With input from Vince’s curated panel of the best and the brightest in the New York Real Estate market including Louise Phillips Forbes , Patrick Mills , Daniel Blatman and Ian Slater , the conversation is lively, informative, and timel...
May 25, 2023•59 min
This week Joanne is in conversation with Ericka Saurit , the Founder and Creative Director for Saurit Creative , a strategic brand marketing agency specializing in the interior design and home furnishings industry. Among other things, they touch on: The importance of storytelling to get your ideas heard What’s unique to brand storytelling for the interior design and home industry How emotion, experience, and knowing what makes you extraordinary is essential in the home industry Why she thinks yo...
May 18, 2023•48 min
Joanne’s guest this week is Nadina Guglielmetti, Vice President and General Manager of Marketing for The Vitamin Shoppe. A digital pioneer and early adopter, Nadina and Joanne discuss the current state of social media. With so much changing so fast they can’t cover everything in under an hour, but they do cover a lot from Tik Tok to Twitter to Lemon8 and YouTube Shorts. They also discuss how privacy legislation affects the efficacy of digital advertising, AI's potential impact, and the challenge...
May 11, 2023•44 min
This week Joanne is in conversation with Jack Rahaim to discuss his new venture, OutsideHustle.org , an education platform that teaches entrepreneurship. As you will learn in this episode, Jack, a strategy facilitator, and Consultant whose practice has been focused in the healthcare, technology, financial services, and not-for-profit sectors has taken the entrepreneurship courses he was volunteering to teach at the Davidson County Jail in Nashville to create OutsideHustle . His goal is to bring ...
May 04, 2023•41 min
ChatGPT continues to dominate the conversation so Joanne invited Tim Reis , CEO of Act3 and NYU Adjunct Professor back to continue the discussion on the pluses and minuses of this new technology that they started in Episode #76 . This time they delve into the limitations of what ChatGPT can do, the ethical concerns including the potential misuse of the tool, and how ChatGPT and other AI language models will impact jobs and the workforce in the years ahead. Joanne included some questions ChatGPT ...
Apr 27, 2023•48 min
This week Joanne sits down to discuss ChatGPT with Tim Reis, the CEO of Act3 a media, sales, and private equity consultancy. In this insightful and lively conversation, Tim offers his take on the promises and potential perils of the technology that everyone is talking about. About Tim Reis: Tim Reis has worked in digital, broadcast, and print media for Forbes, Plum TV, and most recently Google in leadership roles including evangelizing mobile advertising in its nascence. A frequent speaker at in...
Feb 16, 2023•46 min
This week David Hollander, author of How Basketball Can Save The World: 13 Guiding Principles for Reimagining What’s Possible joins Joanne to discuss the intriguing premise of his new book. David argues that the 13 principles of basketball outlined by the man who created the sport, James Naismith, offer more than lessons on how to play basketball, but provide insight into what is needed at this moment in time to better our world. He explains how several of the principles including #3 balance of ...
Feb 01, 2023•47 min
This week Joanne sits down with Melissa Romo , Vice President, Global Marketing and Author to discuss her new book, Your Resource Is Human, How Empathetic Leadership Can Help Remote Teams Rise Above. In this lively and timely conversation, Melissa shares: the truths about remote working why hybrid work environments are the future the importance of emotional connections in a remote/hybrid work environment what it means to be an empathetic leader and why it is more important than ever remote ready...
Jan 26, 2023•42 min
In her first podcast of 2023, Joanne offers her advice on what to do if – and when – you get fired. She draws on her own personal experience to share seven tips on how to get to the other side in a better place than where you started. Whether or not you are one of the many who is making the news as part of a recent layoff, tune in and bookmark this episode, because sooner or later losing a job happens to the best of us! US Unemployment Data, December 2022 Tech Crunch Tech Layoff Elon Musk Layoff...
Jan 19, 2023•16 min
In her last episode of 2022, Joanne talks about leaving Twitter, where she’s been, and wraps up some other loose ends before closing out the year. Happy Holidays! My open letter to Twitter Is social media the tobacco of the 21st Century ? How Brand Social Values Are impacting Marketing : Episode #71 The 2022 Corporate Social Value Index New Yorkers sick of being sick via the NYTimes Post.News Mark Cuban on Post.News The War of Art by Steve Pressfield Marketing, Mindfulness, and Martinis – an unf...
Dec 22, 2022•13 min
In this episode Joanne is in conversation with Michael Diamond, a marketing and communications thought leader, former CMO of Time Warner Cable, NYUSPS Clinical Assistant Professor , and co-author along with Milos Bujisic and Jennifer Scott of the recently published 2022 Corporate Social Value Index . They discuss the 2022 Corporate Social Value Index, purpose-driven marketing, how it’s changing the way in which brands are perceived, and the impact of social values on brand relationships with con...
Nov 03, 2022•46 min
Joanne’s guest is Thom Kennon , a self-described shameful marketing shill” who he says has spent way too much time on Madison Avenue and inside holding company agency networks. He’s worked for such notables including Wunderman, Y and R, Agency Pure, and his own consultancy, Free Radicals . He calls himself a practitioner adjunct teaching Marketing at both NYU and the Katz School at Yeshiva University and also serves as the Director of Consulting for the YU Innovation Lab. Thom has added author t...
Sep 29, 2022•45 min
Matthew Lee Sawyer is a business and marketing strategist and the Managing Director for Rocket Market Development. He teaches graduate courses in business strategy and marketing communications at Columbia and NYU and is the author of, Make It In America, How International Companies and Entrepreneurs Can Successfully Enter and Scale in U.S. Markets which he discusses with Joanne today. Matthew explains why he saw a need for this book, the importance of international investment to the US economy a...
Sep 22, 2022•33 min
Joanne is back and kicking off year three of the podcast with a reflection and excerpt from her forthcoming book, Creating Your Pitch, A Guide to Writing A Presentation That Engages And Sells. In addition to an update on what she did this summer, Joanne explores the difference between focusing on being your best and being the best and how one keeps you in the moment and the other takes you out of it. Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in...
Sep 15, 2022•10 min
This week Joanne is in conversation with Sharon Nevins , Chief Marketing Officer for CHKP , plant-based dairy products made from chickpeas. They discuss Sharon’s marketing journey that led her to her current role, plant-based and purpose-driven products that are good for people and the planet, what it’s like to market a start-up, and of course the magic of the chickpeas! More about Sharon Nevins on LinkedIn More about CHKP and where to buy here . Follow CHKP on Instagram and Facebook . Marketing...
Jul 28, 2022•39 min
This week Joanne speaks with Tara Well , Associate Professor of Psychology at Barnard College to talk about her new book, Mirror Meditation: The Power of Neuroscience and Self-Reflection to Overcome Self-Criticism, Gain Confidence and See Yourself with Compassion. Tara explains how Mirror Meditation works and how it can help us literally and figuratively see ourselves more honestly. She discusses the influence of social media and technologies like Zoom on our self-image, how talking to ourselves...
Jul 07, 2022•40 min
This week Joanne goes solo and talks about what she is doing this summer to increase her personal productivity and what to expect from the podcast in the next couple of months. She shares a few of her favorite tools that she uses to get done the stuff that needs to be done AND the stuff she wants to get done. Joanne also reveals a big project she is determined to get finished before the end of summer! The War of Art by Steve Pressfield Spark Email App Fantastical Calendar and Task App Notion Jen...
Jun 23, 2022•14 min
The co-authors of B Is For Boss Lady , Courtney Davis and Leslie Hernandez join Joanne on the podcast today. Leslie, a Senior Product Marketing Manager for Unity Technologies, and Courtney, a Marketing Consultant and CEO for Sunnyside Creative met when they were both working at Scholastic Publishing in New York. While sharing an office they discovered a shared passion for empowering young females. They joined forces and in their spare time they wrote, illustrated, and published a delightful chil...
Jun 02, 2022•30 min
George Benaroya is a Global Financial Executive who has managed operations for Procter & Gamble, Tetra Pak, Beiersdorf/Nivea as well as Private Equity firms. He has visited clients in over 190 countries, lived in 9 of them in Europe, Asia, and Latin America, and has led over 26 M&As. In his spare time, he teaches Finance for Marketing Decisions at NYU . Joanne invited him on the podcast for a lesson in cryptocurrencies, Bitcoin, and NFTs, all that stuff people keep talking about and most...
May 19, 2022•47 min
This week Joanne is in conversation with Bahriye Goren-Gulek , a brand strategy expert who has worked across the globe on both the client and agency side with organizations including Unilever, Kantar, Wallace Church, and The Art of Branding USA. Bahriye is the author of Be: Become Your True Self and Inspire Those Around You and a Clinical Assistant Professor at NYUPS where she is the academic lead for the brand new Executive MS in Marketing and Strategic Communications Program that will launch i...
Apr 28, 2022•37 min
This week Joanne is in conversation with Jim Joseph , a global marketing leader, Chief Customer Solutions Officer at IPG Health, the author of several books including his most recent, The Conscious Marketer , an educator and as he would say – most importantly a Dad. They discuss what a conscious marketer means in 2022 and why paying attention and empathy are as important as creativity to being successful in marketing. Jim explains how he sees the difference between being conscious and taking a s...
Apr 21, 2022•43 min
In today’s episode, Joanne riffs about her journey as an early digital adapter and why the metaverse might just be where she draws the line. You can read the full transcript of this episode here . Marketing, Mindfulness, and Martinis – an unfiltered look at what's changing and what's not – in business and in life – is a weekly podcast hosted by Joanne Tombrakos . Each week Joanne offers a mixture of diverse and real-life conversations with industry leaders navigating the change in their business...
Apr 14, 2022•9 min
This week Joanne is in conversation with the always inspirational Lesley Jane Seymour . A media entrepreneur, brand reinventor, keynote speaker, and micro-influencer working at the intersection of reinvention and dreams, Lesley is also the Founder and CEO of CoveyClub . Lesley talks about her own reinvention after leaving the world of traditional publishing when More Magazine closed its doors in 2016, what she has learned about life as an entrepreneur, why she believes in lifelong learning, rein...
Apr 07, 2022•49 min
