We hear so much advice from folks these days about how to grow on social media, but a lot of it isn't grounded in a reality for people trying to build something from scratch.This session is different.A practical story from someone who has done it themselves recently. Rachael, the Founder and Company Director of Because of Marketing, a global digital marketing publication. Founded from her bedroom in July 2020, Because of Marketing has become a go-to source for the latest in marketing campaigns, ...
Jun 25, 2025•56 min
Today, we spoke to Mel Barfield and Ben McKinney (Indie Business Club podcast and Copy Or Die copywriting agency) on how to stand out and grow your business as a freelancer or contractor. Whether you're already solo or pondering a career change, this session will be packed with tips and advice. We'll cover:- how to get started and stand out- pitfalls to watch out for!- why more people than ever are going solo- ways to grow when you're doing allllll the things--Take the time to check out our part...
Jun 24, 2025•58 min
Traditional search is dead!" - wellllll we don't agree with that, but we do know the opportunities in search have changed dramatically since generative-AI has come into play. In this webinar we'll cover: how SEO is changing and what you need to do about it actionable tips to get you started quickly on SEO in a AI search world and as always, we'll have questions from the community (that's you!) 🙂 Chima is Senior Content Marketing Manager at Moz and also runs her own content agency, Zenith Copy. ...
Jun 23, 2025•1 hr
What does it take to keep one of the world’s most iconic creative brands relevant, human, and globally resonant — 40 years on? In this episode, we sit down with Simon Morris, VP of International Marketing at Adobe, to explore how Adobe blends creativity, technology, and purpose in its brand strategy. From sponsoring the Women’s FA Cup to navigating the ethics of AI, Simon shares how Adobe empowers creators, drives global consistency with local nuance, and builds a creative culture across contine...
Jun 16, 2025•40 min
In this episode, we chat with Kevin Branscum, Senior Director of Brand Marketing at Typeform. We dive into Kevin’s career journey — from studying Mandarin to marketing fashion and eventually moving into B2B SaaS. Kevin shares how curiosity and a sense of fun drive his work, and how he balances bold creativity with data-driven decisions. We also explore: The surprising similarities between fashion and SaaS marketing How to cut through jargon and bring clarity to brand language Why conventional lo...
Jun 09, 2025•45 min
In this episode, we’re joined by Stephen Kenwright — co-founder of Rise at Seven and now a consultant and non-exec to agencies across the UK. Stephen shares lessons from a career spent building, scaling, and exiting agencies. We cover: The biggest challenges facing agencies today — and whether it’s the model or the moment How to build an inbound engine that consistently brings in qualified leads The role of positioning in standing out in a crowded market Hiring your first employees and managing ...
Jun 02, 2025•57 min
Evaluating ideas is one of the most exciting aspects of being a marketer, but also one of the trickiest.Subjective opinions, a lack of evaluation tools, and poor sign-off processes often get in the way of great ideas getting signed off. In this session, Pieter-Paul and Matt will unpack the common pitfalls of idea evaluation and share what’s really holding better ideas back.They’ll cover: What’s holding better ideas back for your brand? Common mistakes made when evaluating ideas Practical tips to...
May 28, 2025•1 hr 1 min
🪂 Welcome to The Chutes 🪂 The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins. Today we’re proud to announce the second winner of The Chutes is Ginsters with ‘Taste The Effort’. Congratulations to everyone involved, including the agency partners Truth, Kantar & TBWA. To hear more about how the work that worked was made, Emma Stower joined Joe Glover and Giles Edwards for a 25 minute masterclass. We hope you enjoy!...
May 20, 2025•26 min
🪂 Welcome to The Chutes 🪂 The marketing awards for brands and agencies of all shapes and sizes where, uniquely, the work that works, is the work that wins. It’s time to announce the inaugural winner of The Chutes awards which goes to… The Woodsman Whisky & Mr President for ‘Well Earned’ . And now, for an acceptance speech that’s a bit more acceptable, we're here with Jaimie Anderson from Whyte & Mackay and Lillie Price from Mr. President to explain exactly how they created the work tha...
May 13, 2025•38 min
Brand marketing can feel like a leap of faith – especially when your CEO wants numbers, your budget’s tight, and you're juggling 15 other things. This session is for every marketer who's ever struggled to prove that brand work is more than just vibes. Tracksuit's country lead Dan Fleming will help you with:- Practical KPIs for brand – What to measure (beyond just reach and impressions) when you're short on time and budget.- Making brand measurable – Simple frameworks for linking brand activity t...
May 07, 2025•58 min
In our latest session, we welcomed the brilliant Max Hopkinson — co-founder of The Keynote Club and former Head of Marketing at Iceland Foods. Max shared his deeply personal and practical journey to becoming a confident public speaker, after once having a panic attack during a presentation on... breaded chicken. Here’s what we covered: Max once believed public speaking “wasn’t for him.” After a panic attack at work, he quit his job. But he knew becoming a better speaker would unlock career oppor...
Apr 22, 2025•1 hr 4 min
What happens when you combine a cereal brand, surreal humour, and a copywriter who isn’t afraid to admit when he’s just “crapped something out”? You get one of the most delightfully strange and insightful hours of marketing chat you'll ever hear. In this episode, we’re joined by John Thornton, the creative mind behind Surreal’s surreal tone of voice (and ex-Innocent word-wrangler). We chat about: Finding your brand’s voice—even if it’s a bit unhinged Why humour, honesty, and even typos can win h...
Apr 15, 2025•57 min
In this week's podcast, we welcome Nishma Patel Robb, founder of Glittersphere and former Senior Director of Brand & Reputation at Google. Nishma shares her inspiring journey of stepping away from a high-profile corporate career to launch a startup dedicated to helping women achieve financial freedom through powerful personal branding. We dive deep into: Why Nishma left Google and the motivation behind creating Glittersphere Key lessons from corporate giants and what small businesses can lea...
Apr 10, 2025•58 min
Dave from Doodle Juice shares simple, actionable design principles anyone can use—even if you're not a designer. Learn how balance, contrast, hierarchy, repetition, white space, and alignment can instantly improve your visuals, helping your messages land better and your designs look professional.
Mar 26, 2025•1 hr 19 min
There’s a lot of ‘accepted wisdom’ and jargon in branding and marketing. Myths that have somehow become the parameters we all work within. This session busts 5 of the most common ones to give you a better way forward. Drawing on their experience of strengthening 90+ brands as brand and marketing leaders and advisors, Sarah and Rachel will share how to avoid the pitfalls. They’ll cover why you should NOT 1. Start with strategy 2. Leave it to the experts 3. Put customers first 4. Create brand guid...
Mar 13, 2025•1 hr
Why does brand consistency matter, and how can you get your entire team on board? In this lively and insightful session, Joe chats with two brilliant branding minds: Digge Zetterberg Ohd from Frontify and Patrick Kampff from Siegel+Gale. Together, they unpack why brand consistency isn't just a marketing detail—it's vital for business success. From inspiring teams through storytelling and internal training to shifting mindsets from policing to empowering, Digge and Patrick share practical advice ...
Mar 10, 2025•59 min
In this episode of The Marketing Meetup Podcast , Joe is joined by AI expert Ash Stern to break down the world of AI agents —what they are, how they work, and whether businesses truly need them. AI can often feel like an overwhelming, jargon-filled space, but Ash simplifies it beautifully, comparing AI agents to digital employees that can automate and enhance marketing workflows. Key takeaways from the conversation: What AI Agents Actually Are – Understanding the difference between AI agents, tr...
Mar 06, 2025•1 hr
In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities. In this part, we take the community's personal branding questions. Tune in for an insightful, no-nonsense discussion on how to grow your personal brand with intention, ...
Feb 20, 2025•31 min
In this episode, we’re joined by Ash Jones and Claudia Cardinali of Great Influence to break down the realities of personal branding—without the cringe. They challenge the myths around personal branding, showing that it’s not about vanity metrics or fame but about building your network and reputation to unlock real opportunities. From overcoming confidence barriers to finding your unique approach, Ash and Claudia provide a practical, step-by-step guide to making personal branding work for you. W...
Feb 20, 2025•46 min
How to Stop Overthinking and Finally Take Action – Live TMM Workshop with Kirsty Hulse In this special live workshop, confidence coach and founder of Confidence Live, Kirsty Hulse , takes us through practical steps to overcome overthinking and start taking meaningful action. What you'll learn: How to recognise when your mind is jumping to worst-case thinking The difference between gut instinct and worry – and how to trust yourself more Practical tools to reframe self-doubt into problem-solving T...
Feb 13, 2025•1 hr 45 min
Burnout is Widespread in Marketing 70% of marketers report experiencing burnout in the past year. The always-on nature of marketing, constant measurement, and lack of alignment with leadership contribute to burnout. Rita’s burnout was driven by a deep need for achievement and external validation. She tied self-worth to productivity—when she wasn’t performing, she felt like a failure. Many marketers experience this cycle of overworking to ‘prove’ their value. Hear how Rita got burnt out but how s...
Jan 31, 2025•58 min
In this powerful episode, Emma Harris shares the wake-up call that changed her life—a sudden cardiac arrest that forced her to rethink everything. She dives deep into why we’re all running on empty, how to actually slow down without sacrificing success, and why most of our stress comes from imagined fears, not reality. Emma reveals the three game-changing principles behind her Slow the F ** Down* movement: 🔹 Making better choices based on reality, not fear 🔹 The science behind manifestation (i...
Jan 29, 2025•57 min
In this episode, we dive into 5 steps to building a fulfilling marketing career and life with Abby Dixon, an award-winning marketer, coach, and author. From understanding your personal values to developing holistic skills, Abby shares actionable advice on goal-setting, avoiding burnout, and taking control of your career path. Whether you're just starting out or rethinking your direction, this episode will inspire you to create a sustainable, successful, and deeply rewarding marketing journey....
Jan 24, 2025•57 min
In this session we chatted with Louise Cooke, owner of the greatest speaker image ever and recent HoM at Vets for Pets and Pets at Home, where we'll be asking: What makes up a 'local marketing strategy' and why should we consider building one? How can we more effectively market locally? What opportunities are there in local campaigns that might get lost in national? And how can we start to layer local campaigns into a broader national strategy, inverting the typical structure?...
Dec 06, 2024•59 min
B2B Jade is a TikTok influencer and Founder of the B2B Breakthrough Academy Marketing Strategy Course. Today Jade talked us through: What the nuance of B2B marketing is vs. B2C How to build a strategy specifically for B2B Trends we should be aware of (or indeed, ignore!) in 2025 As well as some of the strategies you can put in place to boost your B2B marketing efforts. --- Take the time to check out our partners, all of whom we work with because we think they're useful companies for lovely marke...
Nov 28, 2024•58 min
Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on generating warm leads that the sales team can convert, reinforcing alignment between marketing and sales. The “best brand campaign is ownership” — creating experiences where customers interact with your product is the u...
Nov 25, 2024•1 hr 3 min
Introduction Overview : Joe Glover explains a simplified approach to crafting a marketing strategy. Value : Strategy aligns marketing efforts with business goals, providing clear benchmarks and direction. Align with Business Objectives : Marketing goals should connect directly to company objectives. SMART Goals : Specific, Measurable, Ambitious, Relevant, Time-bound. Example : Replace “get our name out there” with “increase site visits by 50% in six months.” Identify the Core Problem : Mark Rits...
Nov 15, 2024•1 hr 5 min
Influencer marketing has evolved massively over the years. in this episode, Nicole Ponce, (Influencer Marketing Team Lead at Semrush), and Sarah Adam, (Head of Partnerships & Influencer Marketing at Wix) talk us through how they approach working with influencers. You'll learn: What makes for a great influencer relationship What to measure and why How to find influencers And much more Thanks again to our wonderful partners: Frontify - All your brand assets in one place: Frontify combines DAM,...
Nov 06, 2024•1 hr 1 min
Vertical video is having a moment across the social channels. But, for some it remains an impenetrable fortress of confusion or intimidation. In this session, we've curated a panel of a personal branding expert, a creator, and a videographer to share with you: How each approaches video creation The actual real business impact of creating for socials using vertical video And gaining tips and trips to recording your own videos Plus, of course, taking your questions! Enjoy!...
Oct 31, 2024•1 hr 2 min
We chatted with 2 of the brilliant leaders from the social media team at innocent drinks. Anni looks after planned content and Ellie heads up European communities and therefore looks after reactive content.
Oct 23, 2024•58 min
