Marketing, Media & Money - podcast cover

Marketing, Media & Money

Patty Farmerpattyfarmer.com
Are you tired of spending your time and MONEY chasing strategy after strategy only to discover that what worked from 10, 5, or even 2 years ago is no longer working NOW? Tune in to every jam-packed episode where I talk to industry experts and global influencers about PROVEN and PROFITABLE strategies as well as behind-the-scenes secrets to help you scale your business, shorten your learning curve, and stand out in a crowded marketplace.
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Episodes

The Financial Mindset Fix How to Leverage Your Psychology of Money with Joyce Marter

The secret to lasting wealth isn’t in your wallet — it’s in your mindset. Your financial success isn’t just about numbers, strategy or luck — it’s rooted in how you think and feel about yourself. The truth is, your mindset holds more power over your financial reality than you realize. In this episode, Joyce Marter, renowned psychotherapist, speaker, and author of The Financial Mindset Fix: A Mental Fitness Program for an Abundant Life reveals how self-worth, emotional habits, and unconscious bel...

Mar 18, 202547 minSeason 10Ep. 194

Scaling Rich: Redefining Growth for Long-term Success with Leslie Hassler

Most entrepreneurs start their journey with big dreams, only to find themselves stuck in a cycle of constant hustle and exhaustion. The pressure to do more, be more, and achieve more can quickly lead to burnout, making success feel like a never-ending grind. But what if there was a way to build a thriving business without sacrificing your well-being? In this episode, we’re exploring the shift from burnout-driven survival to a business model built on resilience, balance, and long-term success. Ou...

Mar 11, 202543 minSeason 10Ep. 193

Lead by (Human) Design: Shift the Way You Show Up, Serve & Succeed with Candy Barone

Success goes beyond strategy—it’s about alignment. When you lead, market, and make decisions in a way that aligns with your natural strengths, success feels expansive instead of exhausting. In this episode, leadership expert Candy Barone shares how Human Design serves as the ultimate leadership blueprint, helping you build a business that works with you, not against you. Candy breaks down how understanding your unique design can help you overcome imposter syndrome, avoid burnout, and create a bu...

Mar 04, 20251 hr 16 minSeason 10Ep. 192

Content That Scales: Maximize Your SEO & Social Media Results with Tonya Gossage

What if your content didn’t just sit there but worked for you—bringing in leads, boosting your visibility, and growing your business 24/7? The key isn’t just creating more content; it’s creating optimized content that maximizes SEO, social media impact, and engagement. When done right, your content doesn’t just get seen—it drives engagement, builds authority, and delivers real results. In this episode, Tonya Gossage shares how entrepreneurs can scale without burnout by leveraging AI and strategi...

Feb 25, 20251 hrSeason 10Ep. 191

From Overwhelmed to Overjoyed: Prioritizing Self-Care with Mary Barnett

The pressure to do it all can feel overwhelming. Many people—especially women—struggle with the belief that they must keep up with an impossible standard of productivity. But what if there was a way to shift from exhaustion to empowerment? In this episode, marketing expert and entrepreneur Mary Barnett, shares how to break free from the "must-do-everything" mindset and create a more fulfilling, balanced life. Mary brings real-world insights into the emotional and mental weight of trying to keep ...

Feb 18, 20251 hr 7 minSeason 10Ep. 190

Fueling Business Growth Through Partnerships with Michele Haugh

No business scales in isolation. Leveraging partnerships and strategic collaborations can reduce costs, increase efficiencies, open doors to new opportunities (and markets), expand your reach, and help you tap into resources you might not have on your own. The right partnerships can open doors, create new opportunities, and take your business to the next level. But how do you find the right people and build relationships that lead to success? In this episode, HR expert Michele Haugh shares the s...

Feb 11, 202542 minSeason 10Ep. 189

Conversations to Conversions: Maximizing Every Interaction with John Golden

What if your sales and marketing strategy wasn’t just about grabbing attention—but about building genuine, lasting connections that drive real results? In today’s fast-paced digital landscape, success isn’t just about persuasion—it’s about storytelling, trust, and positioning yourself as the go-to expert. Join globally recognized sales and marketing thought leader John Golden as he shares powerful insights to help you cut through the noise and turn conversations into conversions. In this episode...

Feb 04, 20251 hr 2 minSeason 10Ep. 188

Scale a Badass Brand with BIG Profits, No Employees & Without the BS with Pia Silva

Do you want to transform your business into a powerhouse of value, confidence, and success? Imagine effortlessly attracting your dream clients, charging what you’re truly worth, and delivering such remarkable value that your brand becomes unforgettable. In this episode, Pia Silva, a small branding agency coach, shares powerful strategies to help you stand out from the competition and establish yourself as a trusted authority in your industry. Discover actionable tips to optimize your operations,...

Jan 28, 202546 minSeason 10Ep. 187

Consistently Attract Premium Coaching Clients with the “Eagle” Mindset with Amanda Kaufman

Are you tired of wasting time chasing clients who aren't ready to invest in real transformation? What if you could stop the endless search and start attracting premium clients who truly value your expertise and are eager to grow with you? In this episode, Amanda Kaufman, founder of The Coaches Plaza, reveals the key strategies to consistently attract the right clients who are ready to say yes, and take intentional action that will transform their lives. Amanda shares the secrets to refining your...

Jan 21, 20251 hr 1 minSeason 10Ep. 186

Leverage Collective Genius with a Mastermind Group with Karyn Greenstreet

Imagine having a powerhouse of brilliant minds at your side, a trusted circle of peers dedicated to brainstorming innovative solutions, tackling challenges head-on, and holding you accountable to your goals. That’s the magic of mastermind groups! As mastermind groups gain popularity worldwide, expert Karyn Greenstreet, founder of The Success Alliance, reveals everything you need to know about these transformative groups. With decades of experience, Karyn explains how to find the right mastermind...

Jan 14, 202554 minSeason 9Ep. 185

Beyond the Mirror: Breaking the Body Image Barrier with Karianne Munstedt

Imagine stepping into a life where your confidence isn't defined by external factors like the clothes you wear, but by how deeply you feel connected to your own authentic self. Picture a world where you no longer feel the need to conform to unrealistic standards, and instead, you lead from a place of unapologetic authenticity. This inspiring and refreshingly real conversation dives into the profound connection between body image, self-acceptance, and confidence. Award-winning photographer and bo...

Jan 07, 202554 minSeason 9Ep. 184

Encore: Shift Your Video Strategy to Boost Your Livestreams, Brand, and Bottom Line with Tanya Smith

This is a must-hear encore episode for anyone looking to master live streaming. Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of...

Dec 31, 202449 minSeason 9Ep. 183

Encore: Elevating Authority, Visibility, Leads and Sales Through Podcast Guesting with Lyndsay Phillips

This is an encore episode of one of our most valuable episodes! Why stress over creating new content from scratch when you can leverage and repurpose valuable podcast episodes and guest appearances? Lyndsay Phillips, CEO of Smooth Business Podcasting shares her expertise on how to strategically leverage and repurpose podcast interviews to boost visibility, leads, and create branded authority-boosting content. Patty and Lyndsay stress the need for a systematic guesting approach, covering everythi...

Dec 24, 202447 minSeason 9Ep. 182

Finding Resilience Beyond Survival Mode as a High Achiever with Hannah Abad

Are you thriving—or just surviving? Let’s be real: in today’s fast-paced world, high achievers are celebrated for their grit, drive, and ability to keep going no matter what. But at what cost? The line between resilience and survival mode often gets blurred, and before you know it, the hustle that once fueled your passion becomes the very thing draining your energy. Sound familiar? In this episode, we explore the distinction between resilience and survival mode. Our guest, Hannah Abad, is no str...

Dec 17, 202458 minSeason 9Ep. 181

Mastering the Art of Community Engagement: Lessons from 4.8 Million Followers with Jonathan Graziano

What does it take to build a loyal following of 4.8 million, create a #1 New York Times bestseller, and redefine how we connect online? It requires more than just viral moments—it’s about creating deep, authentic connections with your audience. Jonathan Graziano, a seasoned marketer and content creator, shares the proven strategies he used to cultivate a dedicated and engaged community. From understanding the power of emotional storytelling to staying consistent and vulnerable, Jonathan reveals ...

Dec 10, 20241 hr 6 minSeason 9Ep. 180

Own the Stage: The 3-Step Formula to Professional Speaking Mastery with AmondaRose Igoe

What sets apart a good speaker from a truly unforgettable one? It’s not just the message or a bunch of slides—it’s the way they own the stage and the ability to connect, inspire, and leave a lasting impression. In this episode, we dive into the art of SPEAKING—how to transition from being a public speaker to becoming a professional speaker and everything in between. Our guest, AmondaRose Igoe shares her transformation from a horrible communicator to a sought-after speaker and coach. She reveals ...

Dec 03, 202446 minSeason 9Ep. 179

Chaos to Clarity: Using AI Tools to Automate, Scale, and Sell High-Ticket Offers with Lauren Shaw & Lauren Capwell

Is your business feeling stuck, like you’re spinning your wheels but getting nowhere? The solution isn’t grinding harder—it’s working smarter with AI. If the AI buzz has left you feeling overwhelmed and unsure where to start, this episode delivers the clarity you’ve been searching for. Join Patty Farmer as she dives into a game-changing conversation with "The Laurens"—Lauren Shaw and Lauren Capwell—who reveal how to unlock the true potential of AI to transform your business. From streamlining yo...

Nov 26, 202456 minSeason 9Ep. 178

Beyond the Pitch: Building Trust and Closing Sales with the Black Sheep Method with Aleasha Bahr

Sales can often feel like a constant uphill battle, leaving many business owners feeling frustrated and discouraged. But what if there is a better way? Discover the secrets to effortless selling with the Black Sheep Sales Method - a game-changing approach that lets you customize your sales strategies to align with your unique personality, audience, and service. In this episode, sales strategist Aleasha Bahr shares her proven techniques for ditching the pressure pitches and embracing authenticity...

Nov 19, 202448 minSeason 9Ep. 177

Networking 2.0: Mastering the Art of Cultivating Powerful Partnerships with Dawn Mullarney

Networking can be a powerful tool for personal and professional growth, but it's often misunderstood. Contrary to popular belief, networking is not just about handing out business cards or making small talk. It's about building genuine relationships that can open doors and propel your success. Join us as we explore the transformative power of strategic networking with Dawn Mullarney, a renowned expert in the field. Discover how to move beyond the traditional handshakes and business card exchange...

Nov 12, 20241 hr 4 minSeason 9Ep. 176

From Corporate to CEO: The Secret to Building a Six-Figure Sales System with Deb Boulanger

Attention corporate escapees and aspiring entrepreneurs: are you ready to build a thriving, balanced business that aligns with your values and fuels your passion? As an entrepreneur, you've traded the corporate grind for the freedom to forge your own path. But let’s face it: building a successful, sustainable business isn't always easy. The road ahead is filled with challenges, from generating consistent leads to avoiding burnout. Join us as business growth strategist Deb Boulanger shares her pr...

Nov 05, 202449 minSeason 9Ep. 175

Scale Without Sacrifice: How an OBM is a CEO’s Secret Weapon with Ashley Connell

As a CEO, your visionary mindset and hands-on approach have been the driving force behind your company's success. But could the very qualities that fueled your rise now be hindering your growth? Well, get ready to break free and soar as the visionary leader you were born to be! In this episode, Patty and Ashley Connell discuss how an Online Business Manager (OBM) partnership can free CEOs from operational constraints and empower them to reclaim their role as visionary leaders. Discover how deleg...

Oct 29, 202452 minSeason 9Ep. 174

The High-Performance Secrets of the Time Freedom Framework with Constantin Morun

As a busy entrepreneur or executive, the constant demands on your time can leave you feeling overwhelmed, burnt out, and disconnected from what truly matters. But what if there was a way to free up 10 extra hours per week - without sacrificing your health, relationships, or business growth? In this eye-opening episode, business coach and NeuroEncoding Specialist Constantin Morun joins Patty Farmer to reveal his game-changing Time Freedom Framework. You'll learn how Constantin's unique CPR Succes...

Oct 22, 20241 hr 3 minSeason 9Ep. 173

Shift Your Video Strategy to Boost Your Livestreams, Brand, and Bottom Line with Tanya Smith

Ever wonder why some live streams sizzle while others fizzle? If you've ever scratched your head wondering why some live streams seem to effortlessly turn viewers into paying clients, while others barely make a ripple, this episode is for you. Tanya Smith, veteran coach and video content strategist, spills the secrets to turning your videos into lead-generating powerhouses. She is here to share her nearly 20 years of digital marketing expertise and reveal the simple shifts that can instantly ele...

Oct 15, 202449 minSeason 9Ep. 172

Boost Your Digital Presence: Secrets to a Winning Social Media Strategy with Peg Fitzpatrick

Struggling to make your social media strategy work? Marketing expert Peg Fitzpatrick is here to share the secrets behind creating a winning digital strategy. Learn the foundational steps to building a social media plan that delivers real results, not just pretty visuals. Discover Peg's proven tactics for reviving stagnant channels, scaling your efforts without burnout, and capitalizing on the latest marketing trends to stay ahead of the competition. Plus, get Peg's insider tips for balancing DIY...

Oct 08, 20241 hrSeason 9Ep. 171

Why Your Sponsorship Strategy Is Failing (And How to Fix It!) with Alex Durant

Want to transform your sponsorship strategy into a powerful tool that attracts high-value sponsors perfectly aligned with your brand and audience? We’ve got the perfect guide to get you there. In this episode, sponsorship expert Alex Durant shares over 15 years of industry insights and best practices in strategic event sponsorship. She shares insights on viewing events through a sponsorship lens, creating meaningful sponsor connections, and leveraging powerful concepts like "brand rub" and "spon...

Oct 01, 202448 minSeason 9Ep. 170

Make Every Podcast Want You: Strategies to Get Booked & Hired with Kimberly Spencer

In today's crowded entrepreneurial landscape, standing out and making a lasting impression can feel like an uphill battle. But what if there was a powerful strategy that could transform your business and amplify your reach? Enter the world of podcast guesting. In this episode, Kimberly Spencer shares how understanding and leveraging your "zone of genius" can transform your effectiveness as a business owner and podcast guest. You'll learn how to identify your unique zone of genius, captivate your...

Sep 23, 20241 hr 3 minSeason 9Ep. 169

Closing High-Value Sales: A 5-Step Framework with Nikki Rausch

Want to learn the secret to effortlessly closing high ticket sales and attracting clients to your business? The solution lies in mastering the art of the sales conversation with authenticity and connection, paving the way for deeper client engagement. Sales expert Nikki Rausch will reveal her secrets to transforming your sales game. But here's the twist—Nikki's unique approach goes beyond the traditional sales funnel. Nikki shares her signature "Selling Staircase" framework - a 5-step process th...

Sep 17, 202452 minSeason 9Ep. 168

Craft a Big, Bold Idea That Sparks Social Impact & Influence with Jess Sato

Are you ready to turn your unique voice into your greatest competitive advantage? In this episode, Jess Sato discusses how women can harness the power of their big ideas to create lasting impact. Jess shares her BOLT framework - Bold, Original, Loud, and Tenacious - and breaks down how to assess if your transformative vision has what it takes to change the world. Jess will guide you through the process of identifying your expertise, passion, and the unmet needs you’re primed to address, then cra...

Sep 10, 202447 minSeason 9Ep. 167

Flex Your Money Muscles to Reprogram Your Broken Money Brain with Jeannie Dougherty

What if the secret to your financial freedom lies not in your bank account, but in the way you think about money? Today, we will dive into the fascinating world of money psychology with Jeannie Dougherty, a renowned money expert and mental fitness guide. Discover how to reprogram your "money brain" and unlock the key to financial abundance and success. Jeannie reveals the surprising truth about the emotional roots of our financial decisions and breaks down the difference between making money and...

Sep 03, 202438 minSeason 9Ep. 166

Success Beyond Downloads: Creating a Podcast That Makes a Bottom-Line Difference in Your Business with Megan Dougherty

Imagine a world where your podcast isn't just a vanity metric, but a powerhouse driving real business growth. It's time to uncover the unexpected truth behind podcasting for business with guest expert Megan Dougherty. Tune into another insightful episode with our host, Patty Farmer, and guest, Megan Dougherty as they dive deep into the world of podcasting as a powerful tool for business growth and unpack the critical components of creating a podcast that goes beyond vanity metrics to drive real ...

Aug 27, 202450 minSeason 9Ep. 165
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