We talk about podcasting and how to create good content, get more subscribers, and what it means to sell the "sizzle", not the steak. Host: Tonya Hall Guests: Lynette Young , Cliff Ravenscraft , and Paul Colligan Producer: Tonya Hall Technical Director: Anthony Nielsen Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Apr 30, 2015•1 hr 3 min•Ep. 53
We talk to 24me co-founder and CMO Liat Mordechay about 24me's journey from start-up to iTunes top app, managing work-life balance, and more. Host: Tonya Hall Guest: Liat Mordechay Hertanu Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415...
Apr 23, 2015•1 hr 3 min•Ep. 52
We talk all about marketing your app -- freemium vs premium, why you should listen to your viewers, and how to make your app sticky. Host: Tonya Hall Guest: Ariel Michaeli Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM shutterstock.com offer code MM415...
Apr 16, 2015•1 hr•Ep. 51
We talk with Joel Comm about how to engage on Twitter, what social networks are right for you, and why real-life networking still works. Host: Tonya Hall Guest: Joel Comm Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM...
Apr 09, 2015•52 min•Ep. 50
We talk about selling faith through a connected church -- how do you market and measure religion? Host: Tonya Hall Guests: Brian Reich and Fr. James Martin, SJ Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM...
Apr 02, 2015•1 hr 3 min•Ep. 49
We talk with Wanderu CEO Polina Raygorodskaya. Host: Tonya Hall Guest: Polina Raygorodskaya Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Mar 26, 2015•47 min•Ep. 48
Today we talk to Chute Co-Founder Gregarious Narain about solving problems with content, a wrap-up of SXSW, and the Meerkat phenomenon. Host: Tonya Hall Guest: Gregarious Narain Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code MM...
Mar 19, 2015•1 hr 6 min•Ep. 47
Today we talk to Overstock.com's Stormy Simon about her climb to the top of the company, how they're using influence for social good, and more. Host: Tonya Hall Guest: Stormy Simon Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: harrys.com offer code MM squarespace.com offer code: MM...
Mar 12, 2015•1 hr•Ep. 46
We talk to Peter Friedman, the founder and CEO of LiveWorld, about being the voice of a brand, and the CMO's Social Media Handbook. Host: Tonya Hall Guest: Peter Friedman Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: legalzoom.com offer code: MM squarespace.com offer code:MM...
Mar 05, 2015•55 min•Ep. 45
We talk about the importance of building a community before the brand and building a community on Twitter Host: Tonya Hall Guests: Scott Eddy and Alex de Carvalho Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Feb 26, 2015•57 min•Ep. 44
We talk about our data driven society, marketing ROI, B2B, B2C, and the importance of collaboration. Host: Tonya Hall Guest: Jeff Winsper Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM...
Feb 19, 2015•55 min•Ep. 43
We talk about measuring influence, is any PR good PR, and what's your Klout score? Host: Tonya Hall Guests: Olivier Blanchard , David Spark , and Marcus Nelson Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: warbyparker.com/mm squarespace.com offer code:MM naturebox.com/twit...
Feb 13, 2015•1 hr 13 min•Ep. 42
We talk to Shiv Singh about the transformation at Visa and how they use social media in their marketing. Host: Tonya Hall Guest: Shiv Singh Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM naturebox.com/twit...
Feb 06, 2015•1 hr•Ep. 41
We talk about the Super Bowl, social war rooms, halftime ads, big data, and more. Host: Tonya Hall Guests: Brian Reich and Don Povia Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Jan 29, 2015•1 hr 7 min•Ep. 40
Tonya talks to Tania about measuring social engagement. Host: Tonya Hall Guest: Tania Yuki Producer: Tonya Hall Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: legalzoom.com offer code: MM...
Jan 22, 2015•1 hr 2 min•Ep. 39
Auto racing with Collete Davis, NAIAS 2015, Sir Richard Branson's Extreme Tech Challenge. Host: Tonya Hall Guests: Kym McNicholas and Collete Davis Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM audiblepodcast.com/mm...
Jan 15, 2015•49 min•Ep. 38
Taylor Swift schools everyone in social media, Twitter's native video feature, what kids are using for social media these days? Host: Tonya Hall Guests: Esteban Contreras and Kurt Wagner Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM legalzoom.com offer code: MM...
Jan 09, 2015•58 min•Ep. 37
A compilation of some of the greatest conversations of 2014 on Marketing Mavericks . Host: Tonya Hall Guests: Patrick Byrne , Scott Monty , Brian Reich , Jeff Jarvis , Ted Cohen , Al Nilsen , and Jeremiah Owyang Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Dec 25, 2014•1 hr 39 min•Ep. 36
Marque and Eli talks to us about how they took a hobby and elevated it into something even greater. Host: Tonya Hall Guests: Marque Cornblatt and Eli Delia Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM freshbooks.com/mm...
Dec 18, 2014•56 min•Ep. 35
We talk all about LeWeb, blurring the line between content and advertising, and developing brand trust. Host: Tonya Hall Guests: Faris Yakob and Esteban Contreras Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: freshbooks.com/mm audiblepodcast.com/mm squarespace.com offer code: MM...
Dec 12, 2014•1 hr 1 min•Ep. 34
We talk all about the collaborative economy, why sharing is the new buying, how big companies are adapting, and more. Host: Tonya Hall Guest: Jeremiah Owyang Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: squarespace.com offer code: MM freshbooks.com/mm...
Dec 04, 2014•54 min•Ep. 33
LinkedIn, HR resumes, and what social footprint says about you. Host: Tonya Hall Guests: Jessica Miller-Merrell and Rayanne Thorn Krueger Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: freshbooks.com/mm squarespace.com offer code: MM...
Nov 21, 2014•1 hr 1 min•Ep. 32
Mashie Awards 2014, how to become a vine-nographer, promoting your brand with Snapchat, and more! Host: Tonya Hall Guests: Todd Wasserman , David Berkowitz , and Shoshana Winter Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: audiblepodcast.com/mm squarespace.com offer code: MM...
Nov 13, 2014•48 min•Ep. 31
We analyze the midterm election, can we really measure sentiment, and should we regulate campaign advertising? Host: Tonya Hall Guests: Harper Reed and Patrick Ruffini Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code: MM...
Nov 06, 2014•57 min•Ep. 30
HDR Photography, blogging and why giving it away for free pays off with creative commons. Host: Tonya Hall Guest: Trey Ratcliff Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Oct 30, 2014•45 min•Ep. 29
The NFL, World Series, hockey, soccer, sports apps, fan engagement, and more. Host: Tonya Hall Guests: Bryan Kramer and Brian Reich Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code MM...
Oct 23, 2014•52 min•Ep. 28
Mobile commerce, the second screen, why CBS and HBO are moving to an online distribution, and more. Host: Tonya Hall Guests: Tim Hayden and Tom Webster Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsor: squarespace.com offer code MM...
Oct 16, 2014•50 min•Ep. 27
The evolution of the music industry, the Revolt Music Conference, the artist/label relationship, and more. Host: Tonya Hall Guest: Ted Cohen Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: audiblepodcast.com/mm squarespace.com offer code MM...
Oct 09, 2014•1 hr 7 min•Ep. 26
On Marketing Mavericks , we talk to Paul Mabray of VinTank, Schneider Mike of Skyhook, and Aaron Strout of W2O Group about why context is everything in marketing, the death of the QR code, and break down SoLoMo (social, local and mobile). Host: Tonya Hall Guests: Paul Mabray , Mike Schneider , and Aaron Strout Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show....
Oct 02, 2014•57 min•Ep. 25
On Marketing Mavericks , we talk to authentic marketing expert Scott Stratten about why it's important to be present on social media, how the Ritz-Carlton went the extra mile in customer service, how to make a viral video, and more. Host: Tonya Hall Guest: Scott Stratten Download or subscribe to this show at https://twit.tv/shows/marketing-mavericks . Thanks to CacheFly for the bandwidth for this show. Sponsors: naturebox.com/twit hover.com promo code MM9 shutterstock.com offer code MM914...
Sep 23, 2014•1 hr 5 min•Ep. 24
