Marketing {Machine}

Marketing Machine•marketingmachine.studio

This is the official podcast of Marketing Machine. We're the podcast that makes you a better marketer. This goes along with our newsletter. Sign up at https://marketingmachine.studio

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Episodes

Is AI Killing Creativity? - Marketing Machine Podcast

Get the newsletter for more https://marketingmachine.studio Summary The conversation explores the relationship between creativity, AI, and marketing. It discusses how creativity is both celebrated and punished in society, and how AI can impact creativity. The availability cascade phenomenon is mentioned, where repeated exposure to an idea leads to its acceptance, even if it may not be true. The conversation also touches on the importance of frequency and saturation in marketing, and how AI can h...

Jun 21, 2024•40 min•Ep. 2

Apple AI and Synthetic Market Research

For more https://marketingmachine.studio Chapters 00:00 Introduction and Theme Song 02:34 Apple's Dominance in Technology and AI 05:57 App Intents: Exposing Functionality to On-Device AI 08:27 Optimizing AI Models for Mobile Devices 11:06 The Need for More Compute Power 13:10 Privacy, Liability, and Ethics in the AI Space 25:01 Ethical Implications of AI-Generated Explicit Content 27:01 Democratization of Market Research with Synthetic Data 38:58 The Role of Marketers in Distilling the Human Sto...

Jun 14, 2024•44 min•Ep. 1

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