Marketing Happens: Digital Marketing Tips with Life Happens

LifeHappens.org•www.lifehappens.org

The Marketing Happens Podcast presents best practices and tips for agents, producers, and advisors to best market to consumers over the web and through social media. We interview industry leaders in the field of life insurance digital marketing. We also discuss current trends and issues relating to digital marketing and consumer outreach. All brought to you by the team at Life Happens and LifeHappens.org

Last refreshed: June 30th, 2025 at 5:47 AM ⓘ

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Episodes

Scott Bond on Engaging with A Local Audience, Being Authentic, and Tons More

We interview Scott Bond of Farm Bureau Insurance of Tennessee about how exactly he uses sports to connect with his audience and tons of other useful social media marketing tips. Scott shares how he taps into his home office's sponsorship of a National Hockey League team for local promotion and giveaways. "Those contests will supercharge your business page with engagement, likes, shares, comments, and with new followers," says Scott. We touch on Scott's personal approach to posting and how he use...

May 29, 2018•30 min•Season 1Ep. 5

Jeremy Bradley on Boosting Facebook Posts and A Well-Balanced Social Strategy

We interview Jeremy Bradley with COUNTRY Financial about a variety of subjects including boosting Facebook posts and his overall social strategy. He discusses his background in law enforcement and how he taps into it for his current role in financial services. Hear exactly why this group is so important to him. He also describes why he always chooses a variety of posts for his community and why certain posts stand out. Hear how the whole family is involved. Jeremy explains why he boosts Facebook...

Apr 25, 2018•22 min•Season 1Ep. 4

Melinda Quiroz on Changing Your Mindset and Social Community Outreach

We interview Texas insurance agent Melinda Quiroz about how agents must change their mindsets to approach social media marketing for their business. We discuss how Melinda changed her perspective on what type of social media content to post and why. She talks about how agents must show their social community how they're involved in their personal community. Melinda shares some easy tips that agents can use to see results fast. She also discusses some of her future plans on social, including vide...

Mar 30, 2018•23 min•Season 1Ep. 3

Terry Golesworthy on Social Trends and Selling Yourself as The Insurance Expert

We interview Terry Golesworthy from The Customer Respect Group. He discusses past and current trends that he has analyzed for his newsletter about social media for financial services. We also talk about recreating the trusted advisor model on social media as well as what the next few years may look like. Next, we talk about how the agent should sell him or herself as the financial expert in their community and how the goal is to always provide value in that special relationship. Also, we learn f...

Feb 27, 2018•31 min•Season 1Ep. 2

Sheryl Brown on Quick Social Wins for Advisors

We interview Sheryl Brown, Social Director from Sigma Financial, on this episode. She discusses her background in the financial services industry and how it's helped her career in social. She also discusses training advisors on social and how important it was to fail at first. We discuss how some can be apprehensive to take their businesses to social media at first and how they can be successful...sooner. We also have a short discussion about ROI and scalability. After that, we get into thought ...

Nov 01, 2017•33 min•Season 1Ep. 1

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