Some designers get featured in magazines, land podcast interviews, and attract high-visibility collaborations—while others with equally beautiful work are barely noticed. Here’s the thing.. It’s not always about talent. Often, it comes down to how well you tell your story. In this episode, I’m chatting with a publicist Liana Zavo, CEO of ZavoMedia PR Group and a Forbes thought leader who has helped thousands of founders get seen, heard, and remembered. We’re talking about creating origin stories...
Apr 02, 2025•39 min
If you’ve ever thought, “My work should speak for itself,” or cringed at the idea of showing your face on social—this episode is your permission slip to stop hiding. Because the truth is, your personal brand already exists . Whether or not you’ve built it intentionally, your audience is making assumptions about who you are and what it’s like to work with you. And when you're trying to attract high-end clients who trust your vision and don't second-guess your decisions, those assumptions matter. ...
Mar 26, 2025•49 min•Season 1Ep. 55
Relying solely on social media to attract new clients to your interior design business is a risky move. One algorithm change or platform outage can derail your visibility overnight. That’s why email marketing is so important for interior designers. It’s the one channel you fully control, allowing you to nurture relationships with potential clients and stay top of mind when they’re ready to hire. In this episode, I sit down with Kendra Corman, a marketing strategist, email expert, and author of M...
Mar 19, 2025•30 min•Season 1Ep. 54
Most interior designers struggle to articulate what makes them different—and that’s a problem when you’re trying to stand out in a competitive market. If you can’t clearly communicate your unique value, your dream clients won’t see why they should choose you over someone else. In this episode, I sit down with Jude Charles, a documentary filmmaker and storytelling expert who has spent the last 18+ years helping entrepreneurs uncover and showcase their differentiator. From producing stories for Go...
Mar 12, 2025•55 min
Think Instagram is the only way to attract dream clients? Think again. Today, let’s talk about podcasting as the strategy that many interior designers overlook. Whether you’re launching your own show or guesting on the right podcasts, this episode will show you how podcasting builds trust, establishes authority, and connects you with clients in a way that social media simply can’t. My guest is Kimberly Spencer, founder of Crown Yourself and Communication Queens, an award-winning high-performance...
Mar 05, 2025•40 min•Season 1Ep. 52
Networking shouldn’t feel forced or transactional—but for many interior designers, it does. If you’ve ever dreaded introducing yourself at an industry event or struggled to explain what makes you different too a vendor, this episode is for you. I sit down with Rachel Rozen , a networking expert and connection coach, to talk about the biggest networking mistakes designers make and how to make networking feel effortless. We cover how to build relationships that actually lead to referrals, how to c...
Feb 26, 2025•48 min•Season 1Ep. 51
Instagram Reels have become one of the most powerful tools for visibility and engagement, but are you using them effectively? Actually, are you using them at all? In this episode, I sit down with Wendy Hicken , founder of Interior Design Masterclass , to break down how to make Instagram Reels work for your interior design business. Wendy specializes in helping interior designers turn their Instagram presence into a lead-generating powerhouse. We discuss why Reels outperform other types of conten...
Feb 19, 2025•53 min•Season 1Ep. 50
The luxury market has changed dramatically in the last few years. The old ways of marketing high-end services - perfect portfolios, polished ads, and aggressive calls-to-action - just don't land anymore. In fact, they can actually turn affluent clients away. In this episode, we're diving into what's really happening with high-end clients' decision-making process and what that means for marketing your interior design practice. Luxury marketing expert Andris Vizulis shares fresh insights on why tr...
Feb 12, 2025•45 min•Season 1Ep. 49
To niche or not to niche–that’s the question many interior designers ask themselves as they navigate growing their business. But what if niching down could be the key to standing out and scaling your business? In this episode, we talk to Anika Schachtler, founder of Anika Schachtler Design, a boutique interior design firm specializing in the renovation and restoration of 1800s and 1900s farmhouses and cottages. If you've ever wrestled with choosing a niche or felt overwhelmed by the idea of mark...
Jan 29, 2025•29 min•Season 1Ep. 48
Ah, how we all love gorgeous websites! I’m always admiring beautifully designed sites of my peers, competitors and interior designers that I serve. The smart navigation, bold graphics, sexy fonts! But just like function is vital to a well designed home, so is strategy to a website. Is your website for your interior design business bringing in clients? A beautiful design might catch the eye, but if your site isn’t strategic, it’s not doing the heavy lifting. Today, we’re getting into what really ...
Jan 15, 2025•36 min•Season 1Ep. 47
Can marketing get any more complicated?! You’re out there, following all the advice, tweaking your messaging, trying every new platform and channel, yet somehow… nothing. Results fall flat. Clients don’t bite. Sound familiar? In this episode, I’ve brought in Gee Ranasinha, CEO of KEXINO and marketing veteran, to reveal the hard truths behind why typical marketing advice doesn’t work for interior designers—and exactly how to change that. If you’re ready to break through the noise, get noticed, an...
Jan 08, 2025•43 min•Season 1Ep. 46
Tired of hearing about keywords when it comes to SEO? That’s not the only thing that SEO is all about. SEO isn’t just about embedding the right keywords into your website. It’s also about deeply understanding your audience and speaking their language. In this episode, I sit down with SEO expert Nina Clapperton who shares how to attract the right clients by focusing on what your audience is actually searching for. She breaks down the steps to creating content that gets found by Google and resonat...
Dec 18, 2024•58 min•Season 1Ep. 45
What if publishing a book could elevate your design business, attract premium clients, and make you stand out in a crowded market? Don’t we all want that?! Most interior designers think about websites, social media, and industry publication features when it comes to marketing and spreading the word about their brand. But in this episode, I’m going to tell you about another way. We’ll explore a unique and powerful strategy with a short business book publishing expert Mike Capuzzi. Mike is the fou...
Dec 11, 2024•30 min•Season 1Ep. 44
You spend so much time on social media, posting great content, but does that content bring in clients? Does it even resonate with the right people? What if you aren’t posting what you should be posting.. In this episode, I sit down with Drewbie Wilson—author, podcast host, and founder of Call the Damn Leads —to uncover his secret formula for creating content that connects, engages, and converts, without feeling like you’re "selling." Drewbie dives deep into how you can blend storytelling, educat...
Dec 04, 2024•35 min•Season 1Ep. 43
What does it take to elevate your design business, attract the right clients, and step into your next level with confidence? The answer is not just one thing. It’s a combination of factors. In this episode, I sit down with an interior designer, Emily Yeates of Urban Revival, a designer who’s completely redefined her brand and built a mentorship program that’s changing the game for other designers. Emily shares her journey from flipping houses to running a thriving design studio, the pivotal deci...
Nov 27, 2024•39 min•Season 1Ep. 42
Let’s not beat around the bush…interior design is expensive. You know it, and your clients know it. Even if your clients don’t say it out loud, they’re probably thinking it. Most homeowners view interior design as a luxury or fear that the costs will spiral out of control. So cost is a BIG concern for your clients. In this episode, we’ll tackle how to address these pricing objections head-on with smart, strategic website content. From tackling it on a killer Services page to leveraging your Port...
Nov 20, 2024•21 min•Season 1Ep. 41
Have you poured time and money into a stunning new website, but the traffic just isn’t showing up? You’re definitely not alone. Many interior designers launch beautiful sites and expect the inquiries to roll in, but then…crickets. Today, I’m chatting with an SEO strategist Barb Davids, who’s here to demystify SEO and make it work for you. She’s sharing super straightforward, game-changing strategies to help you get more traffic, attract the clients you want, and make your website do more than ju...
Nov 13, 2024•37 min•Season 1Ep. 40
Who doesn’t love a designer with personality?! Well, your website should have one too—because interior design websites R us, right? Imagine if your website could greet clients with the same warmth and style as you do in person—now that’s a memorable first impression! When your website shows your true personality, clients feel that instant connection, knowing they’ve found the right fit. Without it, your website can feel like a blank handshake—polite, but missing that spark clients crave. In this...
Nov 06, 2024•19 min•Season 1Ep. 39
What if the secret to scaling your interior design business is not just creating video content but outsourcing the work? And not just outsourcing to anyone but to a virtual assistant that specializes in marketing? I didn’t even realize there was such a thing as a Marketing Virtual Assistant (VA) until I chatted with today’s guest. Today’s episode is a masterclass in getting the help you need without sacrificing quality. Kirsten Graham, co-owner of Six-Figure Business Coaching, shares her process...
Oct 30, 2024•33 min•Season 1Ep. 38
Ever feel the pressure of having to constantly think about content creation? You’re not alone. Most designers I know are constantly stressing about it, whether it’s coming up with ideas of what to post or coming up with interesting ways to say what needs to be said in a way that would capture the attention of your audience. In this episode of Marketing for Designers, Aaron Witnish joins me to share his foolproof system for creating 30 days' worth of original content in just 90 minutes a month. P...
Oct 23, 2024•28 min•Season 1Ep. 37
In this episode of Marketing for Designers , I’m tackling quotes that some interior designers have asked me about: the ins and outs of working with a copywriter on your website. If you’re preparing for a rebrand or launching a new website and you’re curious about the process, this episode is for you! I’ll walk you through my signature framework, REVEAL, and share insights on how I capture your brand voice, craft messaging that resonates with your ideal clients, and ensure your website is designe...
Oct 16, 2024•45 min•Season 1Ep. 36
Storytelling isn’t just a marketing buzzword—it’s a proven way to build authentic connections that keep your clients engaged and coming back for more. If you want to get better at marketing, get better at storytelling. In today’s episode of Marketing for Designers , I’ve got a special guest Sara Lohse, founder of Favorite Daughter Media, to discuss how personal stories can be your most powerful tool in building a memorable, compelling brand. Sara chats with me about why stories resonate so power...
Oct 02, 2024•49 min•Season 1Ep. 35
If you’ve been thinking about a website rebrand—whether you're hiring a professional or attempting to DIY—it’s not just about refreshing your design or adding new copy. Before the visuals or the words, there are three essential things you must get clear on to make your rebrand successful. In this episode of Marketing for Designers , I’m talking about the foundational steps you need to take before you start working with a website designer or tackling that rebrand on your own. Here’s the must-do p...
Sep 25, 2024•20 min•Season 1Ep. 34
What if I told you there's an under utilized platform that could potentially change your marketing game for the better? Forget what you know about mainstream social media. Instagram is not the only platform in your marketing platforms arsenal. Let’s talk about LinkedIn and how it can help you attract the right clients and grow your business. My guest, Naama Blonder, has mastered this tool and she's here to share her secrets. My guest on this episode is Naama Blonder who has a bold vision: to cha...
Sep 18, 2024•28 min•Season 1Ep. 33
Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Couple of weeks ago I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss anything going forward! Back to today’s episode…Struggling to get your interior design business noticed by local clients? This episode is for you! Tune in to hear my conversation with Robyn White of RDW Design Studio to uncove...
Sep 11, 2024•52 min•Season 1Ep. 32
Are you on my email list? I send weekly emails with actionable marketing advice specifically for interior designers. Last week I shared the one marketing hack I’ve been using since 2019 to spark creativity in marketing.. Sign up to my list today so you don’t miss any of it! Back to today’s episode… Ever felt like your design consultations should have led to a client but didn’t? Or wondered why your proposals go unanswered? You’ll love this episode! I sit down with Rebecca Hay, an interior design...
Sep 04, 2024•40 min•Season 1Ep. 31
Getting ready for High Point Market? If you’re an interior designer looking to make a serious impact, this episode is for you. I sat down with Brittany Bowen and Ava Vienneau of Girls at Flourish to talk about why personal brand photography at High Point Market is a game-changer. We get into the nitty-gritty of how capturing your brand in this iconic setting can help you stand out, connect with your ideal clients, and elevate your presence in the luxury market. We discuss why it’s so important t...
Aug 28, 2024•33 min•Season 1Ep. 30
Are you undervaluing your services and burning out with too many clients for too little profit? Then this episode is definitely for you! I sit down with Nancy Ganzekaufer, my client who also happens to be a top business coach specializing in interior design, reveals the most common marketing mistakes that hold designers back. Nancy shares powerful insights on why setting healthy boundaries and charging what you’re worth are essential steps to building a profitable business. She also dives deep i...
Aug 21, 2024•35 min•Season 1Ep. 29
In this episode of Marketing for Designers , we’re talking about one of the most important yet sometimes overlooked parts of your website: the call to action, or CTA. If you’ve ever wondered why some visitors come to your site and leave without taking the next step, you’ll definitely want to tune in! It’s a short episode, but actionable. CTAs aren’t just buttons—they’re invitations that guide your visitors toward becoming your next clients. We’ll break down what makes a CTA effective, especially...
Aug 14, 2024•18 min•Season 1Ep. 28
Who doesn’t want to turn more prospects into loyal clients?! If you’ve ever struggled with converting leads and want to enhance your sales strategy, this episode is for you! To successfully turn prospects into clients, first you need to understand how buyers buy . But first, if it’s the affluent clients you’re after - here’s my FREE GUIDE: 7 Strategies for attracting affluent clients I developed specifically for designers. It includes an action plan you can implement right away! …………………………………………...
Aug 07, 2024•38 min•Season 1Ep. 27
