Send us a text Social media: it’s noisy, time-consuming, and often leaves you wondering if the return is worth the energy. But can you truly market your business without it? In this episode of Marketing Espresso , I’m unpacking the reality of growing a business beyond the scroll. I’ll walk you through the strategic role social media can play (when it makes sense), the types of businesses that thrive without it, and how to develop a balanced, omnichannel marketing strategy that doesn’t rely on be...
Jul 02, 2025•8 min•Season 1Ep. 380
Send us a text In this episode of Marketing Espresso , I chat with Bonnie Wicks, founder of Third House Creative, about why traditional sales funnels are no longer effective and what’s replaced them. We unpack how buying behaviours have shifted, why trust-building is more important than ever, and how to design a brand ecosystem that fosters genuine relationships. Bonnie shares her approach to helping coaches, creatives and course creators ditch the old linear marketing funnel in favour of a more...
Jun 30, 2025•25 min•Season 1Ep. 379
Send us a text In this episode of Marketing Espresso , I am digging into a question I’ve been hearing a lot lately: why does LinkedIn feel so shit right now? With engagement dropping and content starting to look and sound the same, it's easy to feel like you're doing everything right but getting nowhere. I talk through the real reasons behind LinkedIn's current state, the myths we're still buying into, and the overused “formulas” that are making everything blend into one big boring feed. I also ...
Jun 25, 2025•14 min•Season 1Ep. 378
Send us a text In this episode of Marketing Espresso , I sit down with the Andrea Levinson to unpack one of the most common challenges business owners face - maintaining consistency with their marketing efforts. Andrea is a Business Psychologist who works closely with entrepreneurs to uncover the deeper blocks holding them back, from a scientific, brain point of view. Together, we explore the very real reasons why so many of us struggle to show up regularly, even when we know how important it is...
Jun 23, 2025•25 min•Season 1Ep. 377
Send us a text In this episode of Marketing Espresso , I reflect on a clever influencer campaign that caught my attention - and why it’s an excellent case study in how brands can blend data, AI and human behaviour in marketing. We cover everything from how micro-influencers are changing the conversion game to using tools like ManyChat for smarter tracking and lead gen. Whether you're in eComm or services, you’ll take away practical ideas for measuring the ROI of social media engagement, why trac...
Jun 18, 2025•11 min•Season 1Ep. 376
Send us a text In this episode of Marketing Espresso , I sit down with Stewart Webb, a seasoned digital marketing expert. Stuart brings deep experience across search, social, and display ads – and in this conversation, we focus on the platform many are curious about right now: LinkedIn Ads. With Meta becoming increasingly saturated and expensive, many businesses are looking for alternative advertising options. Naturally, LinkedIn – with its B2B reputation and targeting capabilities – is high on ...
Jun 16, 2025•15 min•Season 1Ep. 375
Send us a text In this episode of Marketing Espresso , I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those flashy American case studies are based on. Whether you're feeling overwhelmed, disillusioned, or just f...
Jun 11, 2025•10 min•Season 1Ep. 374
Send us a text In this episode of Marketing Espresso , I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion . We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them. Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she's helping non-techie business leaders integrate AI without sacrificing brand authenticity or human con...
Jun 09, 2025•21 min•Season 1Ep. 373
Send us a text In this episode of Marketing Espresso , I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you're leaving growth (and money) on the table. I break down how to carve out time in your week, how to avoid the...
Jun 04, 2025•13 min•Season 1Ep. 372
Send us a text In this episode of Marketing Espresso , I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes data not just important, but delicious. Katrina explains how metrics like impressions, engagement rates, and video views are more than vanity numbers...
Jun 02, 2025•19 min•Season 1Ep. 371
Send us a text In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso. If you’re ready to embrace more intentional, strategic marketing that builds real relationships and d...
May 28, 2025•17 min•Season 1Ep. 370
Send us a text In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries? We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you’ve ever felt pressure to launch a $27 product or been told to "just run some ads," this conversation will be a refreshing reality check. Tanhee and I talk about the long game of business, ...
May 26, 2025•27 min•Season 1Ep. 369
Send us a text Let's chat marketing Jargon! In this solo episode of Marketing Espresso , I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I’m here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strategy that includes both digital and traditional elements. What You’ll Learn: What "Above the Line" marketing really mea...
May 21, 2025•13 min•Season 1Ep. 368
Send us a text Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it? In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast Content (as she has coined these trends), including the pitfalls, plus the performative nature of trend-driven marketing. W...
May 19, 2025•31 min•Season 1Ep. 367
Send us a text Have you guerrilla marketing? Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel! In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power in today's crowded marketing landscape. Drawing on the early days in my career I am revisiting the bold a...
May 14, 2025•9 min•Season 1Ep. 366
Send us a text It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me. In this episode of Marketing Espresso, I am joined by Karen, VP of Marketing at Val and a seasoned marketing leader with over ...
May 12, 2025•25 min•Season 1Ep. 365
Send us a text Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing ? And more importantly, should we be worried about our jobs ? In this episode of Marketing Espresso, I’m sharing my honest thoughts on the rise of AI in marketing. Yes, it’s a powerful tool. It can speed things up, help us brainstorm content ideas, and even write a first draf...
May 07, 2025•9 min
Send us a text Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and power) of building a brand. So I called in back-up - Stephanie Brown. She's a career coach for marketers and creatives, ex-Nike and Apple, and she knows t...
May 05, 2025•22 min•Season 1Ep. 363
Send us a text Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influencer marketing incredibly well together - bonds anyone? So what matters when you're finding the intersection...
Apr 30, 2025•14 min•Season 1Ep. 362
Send us a text AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickly and make us look perfect is hard to resist, but why and how can it damage our brand long term? I have my good mate, all-round legend and podcast pro...
Apr 28, 2025•25 min•Season 1Ep. 361
Send us a text This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity. We’ll explore how societal expectations have shifted, the importance of reconnecting with our creative selves in an age dominated by AI and technology, and the wisdom we gain as we gro...
Apr 16, 2025•21 min•Season 1Ep. 360
Send us a text You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message! In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising that social media is just one piece of the puzzle. Tania shares valuable insights on creating a coherent...
Apr 14, 2025•15 min•Season 1Ep. 359
Send us a text It's my business birthday and that can only mean ONE thing - a reflection episode... In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years. From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating the industry, I share my personal experiences and reflections. I'm discussing the importance of believing in oneself, embracing uniqueness, and navigati...
Apr 09, 2025•15 min•Season 1Ep. 358
Send us a text I love getting a guest back on - and in this episode I welcome back Dan Nikas, Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch. We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that requires multiple touchpoints to build consumer trust. Dan elaborates on the importance of integrating meta advertising, Google Ads, and email marketing to c...
Apr 07, 2025•28 min•Season 1Ep. 357
Send us a text CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system? You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.) Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implementing the right CRM can be a game-changer for your business. We explore a variety of CRM options including Sale...
Apr 02, 2025•19 min•Season 1Ep. 356
Send us a text So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefits of your services, and leveraging engaging social proof. We delve into specific marketing tactics, such as the ...
Mar 31, 2025•30 min•Season 1Ep. 355
Send us a text Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved. Drawing from my 15+ years of experience, I discuss how creating a feedback loop and ensuring that every team member is engaged can be a game c...
Mar 26, 2025•14 min•Season 1Ep. 354
Send us a text Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to learn about it! Kel shares insights on the platform’s extensive functionalities, including CRM, email mar...
Mar 24, 2025•32 min•Season 1Ep. 353
Send us a text If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies. I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand through customer experience. So, how are you engaging your teams in marketing and encouraging them to be a part ...
Mar 19, 2025•9 min•Season 1Ep. 352
Send us a text I always love getting a guest back on the show and Aleyx Ward is no exception! In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research. Aleyx is going to give us her secret research sauce... asking your customers questions! It seems so simple but we miss it so often, when was the last time you asked your customers what they want and need - this can transform your marketing strategy. We also discuss the pitfalls of vanity metrics and how so...
Mar 17, 2025•22 min•Season 1Ep. 351
