Marketing Dive

Shakira Olabisi Tai-Osagbemi•podcasters.spotify.com

Marketing Dive is a marketing podcast that focuses on interesting things in marketing and business strategy, digital marketing, trending topics, and much more. The podcast is hosted by Shakira Tai-Osagbemi, with over a decade of experience in marketing and strategy. With a track record in building reputable brands, generating value, increasing profitability, and improving customer satisfaction, you can trust that Shakira is the personal experienced Marketing and strategy nerd you didn't know you needed. The goal of Marketing Dive is to provide listeners with an insightful view of marketing.

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Episodes

The Facade of Brand Equity

Is brand equity the secret sauce behind a brand’s success, or just a fancy metric marketers throw around? In this episode of Marketing Dive , we break down the chicken-or-egg dilemma of brand equity —did it drive success, or did success build it? We’ll explore: ✅ What brand equity means (beyond the buzzwords) ✅ Why many marketers struggle to prove its impact ✅ How the world's top brands (like Apple, Coca-Cola) actually built theirs ✅ Actionable ways to measure and leverage brand equity for futur...

Mar 04, 2025•19 min

Unveiling the Psychology of Brand Affiliations: Decoding Apple's Iconic Success.

In this captivating podcast episode, we delve into the fascinating world of brand affiliations and behavioral psychology, taking Apple as our illuminating case study. Join us as we explore the hypothesis that once individuals identify themselves with a specific persona or belief, they tend to act and make purchasing decisions in alignment with that identity. Discover how brands have harnessed this phenomenon to create iconic status and shape consumer behavior. With valuable insights into the sig...

May 15, 2023•16 min•Ep. 4

The Power of Influence: Exploring Nike's Endorsement Strategy

In today's business world, influencer and endorsement marketing have become powerful tools for businesses to reach their target audience and build their brand. From social media influencers to celebrity endorsements, these strategies have transformed how products and services are marketed and sold. Although various types of endorsement marketing have existed long before the digital age, digital marketing and advertising have made it far more accessible in different forms and at varying scales. T...

Feb 27, 2023•27 min•Ep. 3

Generic Branding: The Genius of Simplicity

For ages, marketers and business owners have been taught to start a brand with the brand identity when building a brand, and a great part of it is a distinct name followed by branding elements: Classic Branding 101, right? After all, if you are not memorable enough, how will your customers distinguish you from your competitors and the next best alternative? While this will be forever true in most cases, Today we are going to talk about generic consumer products with a laser focus on one of the m...

Dec 18, 2022•15 min•Ep. 3

Winning Amidst Giants: DECIEM, The Abnormal Beauty Company

This week's podcast will discuss none other than the disruptor in the multi-billion dollar beauty industry- DECIEM, The Abnormal Beauty Company. This skincare company grew to about $460 million in revenue in less than ten years. We will examine how they entered an industry full of giants, managed to grow exponentially, and are still thriving.

Oct 21, 2022•16 min

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