How we redefined our ICP with Evan Nelson, Cognism’s VP of Customer Experience
Feb 07, 2025•46 min•Season 1Ep. 87
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Episode description
Cognism's VP of Marketing, Liam Bartholomew is joined by Evan Nelson, VP of Customer Experience to share their joined experience redefining Cognism's ICP during the CHASM project. Listen to find out how we implemented the CHASM project, the difference between true best-fit ICP and the mystifying ICP and how we’re investing in the highest impact areas.
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