Evolving an ABM strategy that actually works, with Cognism’s Tim Hughes and Liam Collins

In this episode of The Loop, Tim and Liam reunite six months after their first ABM deep dive to share how their program at Cognism has matured into a high-performing machine.

From refining their ICP and working hand-in-hand with sales to building an account prioritisation engine and embracing out-of-the-box 1:1 tactics, this conversation is packed with actionable insights for any team trying to scale ABM without overspending on tools.