Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins - podcast episode cover

Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins

Marketing Dilemmas
Aug 06, 2024•26 min•Season 1Ep. 75
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Episode description

Cognism's Demand Gen Lead, Tim Hughes speaks to VP of Paid Acquisition, Liam Collins about how we have built our own ABM playbook at Cognism - specifically selecting and targeting our 1:one accounts to drive demand.

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Creating Enterprise Demand with 1:one Account-Based Marketing with Demand Gen Lead, Tim Hughes and VP of Paid Acquisition, Liam Collins | Marketing Dilemmas podcast - Listen or read transcript on Metacast