Marketing Against The Grain - podcast cover

Marketing Against The Grain

Hubspot Mediawww.hubspot.com
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Hubspot's SVP of Marketing), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.

Episodes

This AI Does in 20 Minutes What Takes Video Teams 20 Days

Ep 333 In five years will the majority of social video will be AI-generated? Kipp, Kieran, and guest Gaurav Misra, of Captions, dive into the arrival of Mirage, a new AI video tool that turns 20 days of video production into 20 minutes of creative magic. Learn more on how AI-generated avatars will change the face of marketing for SMBs, why realism and acting are the key differentiators for engaging video, and practical ways you can use AI video for ads, product demos, social content, and SEO fas...

Jun 05, 202542 minSeason 1Ep. 333

Marketing Tactics You Need to Learn in the AI Era ft. Morning Brew Founder

Ep 332 Is vibe marketing hype or the future of growth? Kipp and Kieran dive into what marketing success looks like in the AI era, joined by Morning Brew founder Alex Lieberman. Learn more on why the old playbooks of search and email are falling short, how ‘vibe marketing’ is redefining how brands connect with audiences, and which skills and team structures actually matter for marketers looking to win in a world flooded with automation, AI, and lightning-fast creative execution. Mentions Want our...

Jun 03, 202548 minSeason 1Ep. 332

Claude 4 is INSANE! Connect to all Apps + Automate Workflows

Ep. 331 “Claude’s superpower is connecting with other applications”. Kipp and Kieran dive into the game-changing world of AI-powered marketing automation using Claude 4 Opus and app integrations. Learn more on supercharging your marketing workflows with Zapier integrations, using AI to simulate real-time team feedback, and why the future of marketing ops lies in harnessing connected AI models. Mentions Want our complete guide to Claude? Get it for free here: https://clickhubspot.com/wkm Claude 4...

May 29, 202527 minSeason 1Ep. 331

How I Create Expert-Level Presentations Using AI in 20 Minutes (2 Prompts)

Ep. 330 What if you could create a world-class presentation with just two AI prompts? Kieran dives into how marketers, founders, and salespeople can harness the latest AI tools to instantly generate slide decks using proven expert frameworks. Learn more on selecting your ideal presentation type, using AI to tap into methodologies from the best in the business, and streamlining the entire process by plugging in brand style guides for pitch-perfect slides every single time. Mentions Want our best ...

May 27, 202523 minSeason 1Ep. 330

I Created a $200k MBA-Level Marketing Course with 1 AI Prompt

Ep. 329 What if you could create a world-class, MBA-level marketing course on AI with a single prompt—and for free? Kieran dives into the exact prompt and process he used to build a $200k-value AI marketing curriculum in less time than a coffee break. Learn more on crafting custom AI courses tailored to your organization, building real-world hands-on AI lessons (not just theory), and unlocking insider methods to integrate AI across every facet of your marketing team. Mentions Want our best marke...

May 22, 202514 minSeason 1Ep. 329

Using GPT-o3 to Replace My Creative Director (FREE PROMPT)

Ep. 328 Could an AI model be the world’s best creative director? Kipp dives into how o3 can instantly generate ad campaigns that nail your brand style, why combining smart AI prompting with image generation gets unprecedented results, and what it means for the future of creative work. Learn more about seamlessly turning brand guides into campaigns, mastering AI prompt chains for marketing, and the top ways to use o3 as your high-skill creative partner. Mentions Want our Creative Director prompt?...

May 20, 20258 minSeason 1Ep. 328

Become a Google-Level Prompt Engineer in 20 Minutes

Ep. 327 Kieran dives into how marketers (and anyone) can use AI and just a few smart prompts to create a Prompt Engineer. Learn more on turning PDFs into practical marketing templates, building a custom AI prompt engineer for your specific business goals, and generating marketing tactics. Mentions Want our PDF-to-Prompt Engineer Prompt? Get it here: https://clickhubspot.com/msl Lee Boonstra’s Prompt Engineering PDF https://www.gptaiflow.tech/assets/files/2025-01-18-pdf-1-TechAI-Goolge-whitepaper...

May 15, 202515 minSeason 1Ep. 327

This AI Replaces Your Marketing Team in 30 Minutes (Step-by-Step)

Ep. 326 What if you could replace (or supercharge) your entire marketing team in under 45 minutes? Kipp and Kieran dive into how AI can build you an elite-level paid marketer, brand marketer, and product marketer, all powered by custom GPTs. Learn more on step-by-step instructions for creating expert marketing AI profiles, building custom GPTs that act as top-tier marketers, and how to leverage these virtual teammates to solve real business challenges—without hiring new humans. Mentions Get our ...

May 13, 202530 minSeason 1Ep. 326

This AI Assistant Will Organize Your Life (No More Chaos)

Ep. 325 What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how to leverage new AI assistants to automate your workflows, optimize your meetings, and finally banish daily chaos. Learn more on integrating Claude and ChatGPT with your Google tools, using AI to map and improve your daily routines, and building a custom personal assistant agent that keeps you one step ahead. Mentions Want our favorite productivity prompt? Get it here: https://clickhubsp...

May 08, 202518 minSeason 1Ep. 325

Your Boss Will LOVE This Pitch Deck Hack (FREE AI)

Ep. 324 Did you know you can create a high-quality, on-brand pitch deck for your product in under 30 minutes—with almost no design work? Kipp dives into how to instantly create standout pitch decks using AI, blending style, content, and speed like never before. Learn more on why most slide deck generators still suck, how to use tools like Genspark and ChatGPT to nail your brand’s look, and pro tips for turning AI-generated outlines into sales-ready presentations—all without spending hours in Pow...

May 06, 202521 minSeason 1Ep. 324

I Built a Personal Marketing Coach With One Prompt

Ep. 323 Did you know you can build a custom AI-powered marketing grader for any tactic in just minutes? Kieran dives into the exact process he uses to instantly evaluate and improve marketing work with AI—from legendary copywriting principles to advanced product positioning feedback. Learn how to swipe timeless tactics, engineer prompts for your unique needs, and create a universal marketing grader to upgrade your product launches, landing pages, paid campaigns, and more. Mentions Want more Mark...

May 01, 202524 minSeason 1Ep. 323

This ONE Prompt Will Make You Top 1% at Marketing

Ep. 322 What if you could steal the AI prompt library of any elite marketer—or even Albert Einstein or Elon Musk? Kieran dives into how leveraging AI and prompt engineering can help marketers automate, scale, and transform their work in minutes. Learn more on building advanced prompt libraries for every marketing discipline, supercharging your teams with insights from legendary strategists, and using cutting-edge tools to unlock genius-level playbooks—no matter your level or background. Mentions...

Apr 29, 202527 minSeason 1Ep. 322

Using ChatGPT o3 to Plan our 2025 Marketing Campaign

Want to know which AI marketing trends will matter in 2025? Click here: https://clickhubspot.com/egc Ep. 321 How much time could you save if your creative team could generate weeks’ worth of campaign assets in just an hour? Kipp and Kieran dive into the game-changing impact of OpenAI’s new o3 model for marketing teams, and why AI-generated creative is about to upend everything you thought you knew about fast, personalized content. Learn more on 5 non-obvious ways to use o3 for marketing, breakth...

Apr 24, 202528 minSeason 1Ep. 321

ChatGPT o3 Deep Dive: 3 Wild New Use Cases

Want Kipp's Prompts mentioned in this episode? Get them here: https://clickhubspot.com/pmr Ep. 320 Did you know OpenAI’s new o3 model can catch subtle leadership habits you don’t even realize you have? Kipp dives into how o3 is changing the AI landscape for marketers, making it his favorite LLM to date. Learn more as Kipp covers next-level AI use cases for marketers, how o3 outperforms in research and creative projects, and ways to leverage o3 as your smartest thought partner yet. Mentions OpenA...

Apr 22, 202523 minSeason 1Ep. 320

Use This AI Trick To Get 10x Better Results Every Time

Ep. 319 How can you go from novice to expert in AI prompt engineering in just 30 minutes? Kipp and Kieran unpack the secrets to becoming an adept prompt engineer and leverage AI to its fullest potential. Learn more on mastering the essential components of an effective prompt, utilizing custom GPTs for tailored outputs, and transforming marketing tactics with deep research and automation. Mentions Want Kipp's prompt? Get our AI Prompts here: https://clickhubspot.com/sct Greg Brockman https://www....

Apr 17, 202531 minSeason 1Ep. 319

The 4-Step Formula to Go Viral on LinkedIn (2025 Masterclass) | Hala Taha

Ep. 318 What does it take to leverage LinkedIn to its fullest potential? Kipp and Hala Taha (CEO & Founder YAP Media) reveal a four-step content formula to go viral on LinkedIn and break through the noise. Learn more on maximizing your reach by understanding LinkedIn's unique algorithm, mastering the art of engagement, and creating content that aligns with LinkedIn's editorial agenda. Mentions Want the formula to go viral on LinkedIn? Get the database here: https://clickhubspot.com/hla Hala Taha...

Apr 15, 202542 minSeason 1Ep. 318

We Built the World’s Best Landing Page in Under 1 Hour

Ep. 317 Can you build the world's best landing page with AI in under an hour? Kipp and Kieran dive into the innovative process of using AI to construct top-tier landing pages swiftly and efficiently. Learn more about leveraging deep research to create comprehensive style guides, applying Gemini 2.5 Pro for strategic marketing insights, and enhancing designs with both Claude and Lovable for optimal results. Mentions Get Kipp's AI Prompt Playbook to Create High-Converting Landing Pages in...

Apr 10, 202525 minSeason 1Ep. 317

This AI Marketing Strategy Would Cost You $25K - But It’s FREE

Ep. 316 Why spend $25K on marketing strategies when you can get the same value for free? Kipp dives into how Google Gemini 2.5 can revolutionize your marketing strategy without costing a dime. Learn more on using deep research to write effective prompts, creating comprehensive marketing campaigns, and utilizing AI models to build out detailed marketing assets with ease. Mentions Curious how we used AI to skyrocket our conversion by 82%? Find out here: https://clickhubspot.com/vcr Want Kipp's pro...

Apr 08, 202520 minSeason 1Ep. 316

GPT-4o Just Replaced Your Creative Team (For Free)

Ep. 315 The Internet is melting as ChatGPT's brand new image generation feature rapidly gains users! Kipp and Kieran dive into how you can leverage this groundbreaking tool to transform your marketing efforts. Learn more on creating endless variations of marketing content with AI, crafting stunning visuals using deep research and templated prompts, and redefining traditional creative processes with innovative AI solutions. Mentions Get Kipp's Prompt here: https://clickhubspot.com/prm Get our AI ...

Apr 03, 202532 minSeason 1Ep. 315

This 2-Minute AI Hack Creates Your OWN Call-In Podcast [PROVEN]

Ep. 314 What if you could create your very own personalized call-in podcast with a simple AI hack? Kipp and Kieran dive into this game-changing approach to using AI tools to accelerate learning and produce tailored content. Learn more on harnessing Deep Research for comprehensive information, structuring prompts for maximum effectiveness, and setting up a unique two-way conversational podcast to transform your listening experience and boost your expertise. Mentions Get our guide to NotebookLM he...

Apr 01, 20256 minSeason 1Ep. 314

This AI Workflow Made Me 10X More Productive | Project Assistant

Ep. 313 Are you maximizing the impact of AI in the simplest ways possible? Kipp and Kieran dive into how to set up and utilize a Project AI Assistant using tools like ChatGPT, Claude, or Gemini Gems. Learn more on maximizing the use of structured and unstructured data, creating effective templates for frequent tasks, and setting clear instructions for your AI Assistant to enhance productivity. Mentions Want more game-changing prompts? Get the list of 1,000+ AI Marketing & Productivity Prompts: h...

Mar 27, 202517 minSeason 1Ep. 313

Google's Secret AI Advantage (Why DeepMind Will Dominate)

Ep. 312 Is 2025 the year where a decade's worth of progress will unfold? Kipp and Kieran dive into the rapid advancements in AI, focusing on why Google's DeepMind is poised to lead the charge with Logan Kilpatrick (Google DeepMind). Learn more on how AI's swift evolution is transforming business expectations, the unique advantages Google holds with its breadth of tools, and key AI use cases that marketers, founders, and creators can start applying today. Mentions Logan Kilpatrick https://www.lin...

Mar 25, 202542 minSeason 1Ep. 312

How to Think Like Steve Jobs in 10 Minutes [FREE Prompt]

Ep. 311 What if you could have Steve Jobs and Oprah Winfrey as your personal guides? Kipp dives into how to turn AI into your personal board of directors, transforming your approach to big projects and decisions. Learn more on selecting impactful figures for guidance, crafting the perfect AI prompts, and utilizing AI insights to overcome challenges and inspire new perspectives. Mentions ChatGPT https://chatgpt.com/ OpenAI’s Deep Research https://openai.com/index/introducing-deep-research/ Get ou...

Mar 20, 202516 minSeason 1Ep. 311

Google Just Changed Image Editing FOREVER [Gemini 2.0 Experimental Demo]

Ep. 310 Can you imagine editing any image using just text prompts? Kipp dives into Google's groundbreaking AI updates and the future of image editing with Gemini 2.0 Flash. Learn more about the seamless blending of text and image editing, innovative use cases like creating the perfect passport photo, and practical tips on how marketers can save time with this new tool. Mentions Gemini 2.0 Flash https://deepmind.google/technologies/gemini/flash/ Photoshop https://www.adobe.com/products/photoshop....

Mar 18, 202516 minSeason 1Ep. 310

This FREE AI Agent Does a Team’s Work in 35 Min (Manus AI)

Ep. 309 Are you ready for agents like Manus AI to revolutionize entire workforces by cutting hours down to minutes? Kipp and Kieran dive into the groundbreaking potential of the first true autonomous agent, Manus AI, and how it can perform complex tasks that once required human teams. Learn more about how Manus AI is transforming roles by building effective BDR use cases, rewriting product pages, and managing multiple social media accounts simultaneously. Mentions Manus AI https://manus.im/ Clau...

Mar 13, 202533 minSeason 1Ep. 309

I Had a 5-Min Convo With AI & Couldn't Tell It's Not Human | Sesame AI

Ep. 308 Have you ever had a conversation with AI and felt like you were talking to your best friend? Kieran dives into the most impressive conversational AI experience with Sesame AI, showcasing its revolutionary capabilities in voice interaction. Learn more about the challenges and breakthroughs in AI voice technology, the emotional awareness in models like Sesame that sets them apart, and the future implications for industries such as gaming, audiobooks, and customer service. Mentions Sesame A...

Mar 11, 20259 minSeason 1Ep. 308

I Run a 6-Figure Agency with ZERO Employees (AI Only) | Barbara Jovanovic

Ep. 307 Are we on the brink of a future where founders operate successful agencies with no human employees? Get Barbera's Prompts https://offers.hubspot.com/full-stack-ai-marketing Kipp and Kieran dive into the innovative world of Barbara Jovanovic (Startup Cookie) and her AI-powered approach to running a six-figure content marketing agency. Learn more about optimizing AI tools for business efficiency, crafting compelling content without a human team, and scaling operations with cutting-edge tec...

Mar 06, 202540 minSeason 1Ep. 307

Everything You Need To Know About AI Voice Agents in 2025

Ep. 306 Are AI voice agents the future of business communication? Kipp and guest Flo Crivello (Founder and CEO of Lindy), uncover how AI voice agents are transforming customer interactions and the incredible potential yet to be unlocked. Learn more on the current capabilities of AI voice agents, why latency and social norms are the primary challenges, and how businesses can start small to scale faster with AI Mentions Flo Crivello https://x.com/altimor Lindy https://www.lindy.ai/ Amazon’s Alexa ...

Mar 04, 202529 minSeason 1Ep. 306

BREAKING: Claude 3.7 & Claude Code Just Dropped! (Massive AI Upgrade)

Ep. 305 What makes Claude 3.7 Sonnet the best coding model in the world? Kipp and Kieran dive into this groundbreaking AI update and its impact on developers everywhere. Learn more on Discover how Claude 3.7 Sonnet enhances reasoning and coding capabilities, why it's revered by coders despite benchmarks, and how it redefines software development for non-coders. Mentions Claude 3.7 Sonnet https://www.anthropic.com/news/claude-3-7-sonnet Grok https://x.ai/ Cursor https://www.cursor.com/ Mckay Wrig...

Feb 27, 202524 minSeason 1Ep. 305

How a $1B+ Crypto Company Really Uses AI in Marketing | ft. Kraken CMO

Ep. 304 How are billion-dollar companies like Kraken integrating AI into their marketing strategies to pave the way for future growth? Kipp and Kieran delve into the transformative role of AI in marketing strategies at trailblazing companies, featuring insights from Kraken's CMO, Mayur Gupta. Learn more on how AI is being leveraged for creative innovations, the debate between using SaaS platforms vs. custom solutions, and the operational best practices companies can adopt for effective AI usage ...

Feb 25, 202547 minSeason 1Ep. 304
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