Marketing Adjacent - podcast cover

Marketing Adjacent

Mike Grinberg and Garrio Harrissonwww.marketingadjacent.com
Imagine you are sitting at a table with two folks who have a lot of a opinions and perspective on some of the new stuff coming down the pipe with marketing, sales, and other adjacent business and technology topics. Now imagine, these two folks are Mike Grinberg and Garrio Harrison. Mike and Garrio will cover the most interesting and impactful marketing adjacent current events, campaigns, and business dealings that are happening every week, and they will also add a good amount of their own perspective on the trends they are seeing themselves in their work. Get ready for spicy topics, and takes, plenty of bloopers, and disagreements, as Mike and Garrio wrestle with many of the topics everyone is thinking about, but maybe not deeply enough.
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Episodes

Ep4 - How Small Island Nations Make Millions from Tech Trends and Bubbles

In this episode of Marketing Adjacent, Mike and Garrio have a short discussion on the topic of country specific top level domains (TLDs) and their impact for marketers. They cover how small countries can generate significant revenue from popular TLDs, risks associated with using certain country TLDs, factors to consider when purchasing domains for your brand, and how domain strategies may evolve in the future. Key Discussion Points: - The country of Anguilla is poised to make $30 million in 2023...

Sep 29, 202330 minEp. 5

Ep 3. Corporate Political Theater and the Nuanced Art of Taking a Stand

In this episode of Marketing Adjacent, Mike Grinberg and Garrio Harrison discuss the creator economy, decentralized social networking, AI mode, luxury retail brand dupes and fakes, and issues surrounding ESG. The conversation was recorded on May 15. [00:02:29] BuzzFeed Leverages Creators for Content as Creator Economy Grows BuzzFeed's new residency program will give creators access to its tools and distribution in exchange for cross-promoting content. With the creator economy expected to become ...

May 19, 20231 hr 3 minEp. 4

Ep2. AI Vs. Copyright, Adapting to the Speed of AI Innovation, Clear's Partnership with LinkedIn

What's going on in the world of business and technology? Here are some of the top stories from this week: Fake, AI generated Drake song is taking the world by storm, and stirring up some copyright issues The speed of AI innovation is causing problems for regulators Identity is becoming a hot topic and Clear + LinkedIn have struck a partnership Also on the show this time: Rebrands - are they helpful? Vertically integrated business models for agencies and consultancies This is Marketing Adjacent A...

May 05, 202351 minEp. 3

Ep1 - TikTok ban, AI revolution, SVB fallout, lazy advertising campaigns, and sea change in the workplace

Summary In this episode, Mike and Garrio discuss the top current events impacting business, tech, and marketing, addressing issues such as legislation, AI, and banking technology. They also critique recent marketing campaigns by Coca-Cola and Twisted Tea, suggesting that successful campaigns should establish a lasting connection to the brand, rather than just generating momentary buzz. The podcast ends on a positive note, with Mike and Garrio discussing possibilities for renewable energy, advanc...

Mar 31, 202348 minEp. 2

Marketing Adjacent Teaser Trailer

Trailer episode where Mike and Garrio discuss what you can expect from the show, including the three segments: The Rundown - a selection of the top 3 most interesting and impactful topics from the past week. Is It Helpful? - a dissection of a recent marketing/advertising campaign or public business decision. Perspective - Mike and Garrios perspective on a trend they have recently been observing in their work. Mike and Garrio also discuss how the concept for Marketing Adjacent came about....

Mar 28, 202313 minEp. 1
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