🎯 Setting SMART performance goals in AEC marketing? Dive into this replay episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate y...
Nov 19, 2024•26 min•Season 4Ep. 160
As we close out this year, I’m bringing back one of the episodes you need to revisit to set yourself up for a killer 2025. We’re digging into a simple, but oh-so-powerful exercise I shared back in 2022 to help you wrap up the year with clarity and intention. These three questions are perfect to help you reflect, learn, and (let’s be real) let go of anything that doesn’t serve you going forward. So whether you’re deep in goal-setting mode, prepping for performance reviews, or just ready to head i...
Nov 12, 2024•13 min•Season 4Ep. 159
In this episode, I'm thrilled to chat with Ben Culbreth, the brilliant mind behind Culbreth Copywriting. Ben is here to unpack the secrets of creating crisp, compelling content that resonates deeply within the AEC industry. We talk about knowing your audience like the back of your hand, structuring your messages to engage and convert, and sidestepping those all-too-common writing blunders. Loaded with actionable tips, this conversation is your go-to guide to refine your writing skills and make y...
Nov 05, 2024•37 min•Season 4Ep. 158
Hey, hey! On today’s episode of Marketers Take Flight , I’m bringing you a powerful conversation with Sarah Gonnella—VP of Sales and Marketing and one of the four owners at Full Sail Partners. And, she happens to be my boss! Sarah’s journey from marketing coordinator to firm partner is packed with valuable insights, and she’s sharing it all with us today. Sarah talks about her early days in marketing, including a chance mentorship from a printer (yes, a printer!) that set her on the path to succ...
Oct 29, 2024•51 min•Season 4Ep. 157
In this episode of Marketers Take Flight , host Lindsay Diven shares practical strategies for AEC marketing professionals to conquer burnout and manage holiday stress, all while juggling tight deadlines. Learn how to gain clarity on your priorities, master the art of saying no, and focus on the tasks that drive the most impact. Lindsay also covers how to balance work and self-care to thrive during the busiest time of year. Tune in for tips to reclaim your time and enjoy the holidays! Want more A...
Oct 21, 2024•21 min•Season 4Ep. 156
You’ve heard it before: “Your technical team should be more involved in marketing.” Easier said than done, right? Well, today’s episode is about to change your whole perspective. I’m joined by two incredible AEC Marketing Mavericks from Freese and Nichols, Dan Purschwitz and Crista Reed, who’ve cracked the code on getting their technical staff excited about marketing. Yep, you read that right— excited about using LinkedIn to grow the firm’s reach. But it didn’t happen overnight, and it definitel...
Oct 15, 2024•36 min•Season 4Ep. 155
Ever feel like life is moving at a million miles per hour 🚀 and you’re just trying to keep up? Same here. That’s why I’m sharing the little things that are actually saving my life right now—those small, simple hacks that are keeping me grounded 🧘♀️ during this busy season. In this episode, I’m spilling all the details on how a few game-changing habits and kitchen shortcuts 🍳 are making my day-to-day just a little easier. From meal planning on autopilot 📝 to finally taking a real lunch break...
Oct 08, 2024•15 min•Season 4Ep. 154
AEC Marketing Maverick, Michelle Hubbard, CPSM, shares her bold career decision, including how she knew it was time to leave her firm after 12 years. She opens up about her journey rising through the ranks and making that leap to a new firm. Some key highlights from the episode are: Recognizing the right moment for a career shift The power of networking and mentorship in climbing the corporate ladder Balancing high stakes roles with a fulfilling personal life Key strategies for navigating new le...
Oct 01, 2024•31 min•Season 4Ep. 153
As the end of the year approaches, the holiday season 🎃🦃🎄🎆 can quickly turn into a whirlwind of deadlines, events, and stress. But you don’t have to let the chaos take over! In this episode, host Lindsay Diven shares five actionable steps to help you take control of your time, avoid burnout, and make the most of the final quarter of 2024. From carving out time for reflection to setting clear priorities, this episode will guide you through the Full Focus Quarterly Preview Exercise to ensure y...
Sep 24, 2024•24 min•Season 4Ep. 152
Hear from my first AEC Marketing Maverick, Cathy Huthison, CPSM, the Associate VP and Director of Digital Marketing at Salas O’Brien. From early career lessons to mastering digital marketing amid her firm's acquisition, Cathy's insights are packed with actionable advice for marketers at any stage of their career. Key Takeaways: Cathy’s evolution from startup to a leadership role at a major firm 🚀 Adapting marketing strategies during the COVID-19 pandemic 📈 Navigating the challenges of a firm a...
Sep 17, 2024•29 min•Season 4Ep. 151
I’m letting you in on a little secret: you have the power to design the life you want. Yes, even with all the deadlines, obligations, and responsibilities. 🙌 I’m sharing the Full Focus Double Win Formula that transformed how I approach my goals and life. ✨ What You’ll Learn: How to create a 10-Year Life Plan that guides your future. Setting Annual SMARTER Goals that excite and challenge you. Using daily planning to stay on track toward your big dreams. Ready to stop drifting and start designing...
Sep 10, 2024•19 min•Season 4Ep. 150
Welcome to Season 4 of Marketers Take Flight, where I shift my focus to you—the marketing professional. This season is dedicated to your personal development, growth, and achieving the double win: excelling in your career while thriving in your personal life. Hosted by me, Lindsay Diven, CPSM, a Full Focus Certified Pro, this season I will share topics that empower you to become the best version of yourself, both professionally and personally. We'll explore: Productivity Mastery : Techniques to ...
Aug 27, 2024•5 min
In this special episode of AEC Marketing Strategies, I share an important and heartfelt announcement with you. After an incredible journey of three years and over 150 episodes delving into the AEC marketing world, I’m taking a brief pause from releasing new episodes. This isn’t a goodbye but the start of an exciting chapter, as I shift my focus to new projects planned for 2024. These initiatives are all about bringing more innovation and deeper insights to you, my valued listeners. While I can't...
Dec 27, 2023•3 min
Get ready to dive back into the most buzzworthy episode of the year! As we wrap up a fantastic 2023, I’m bringing back the show that set your marketing minds ablaze – our deep dive into ChatGPT’s transformative impact on content creation for AEC marketers. Inside this episode, you’ll discover: Why ChatGPT has become an indispensable asset in your marketing toolkit. My hands-on experiences and 10 actionable ways to integrate AI into your marketing, from boosting social media presence to crafting ...
Dec 20, 2023•20 min•Ep. 149
Do you remember the first time someone took you under their wing in the AEC world? Or maybe you're dreaming of being that guiding light for someone else? Well, you're in for a treat! Today, we're diving deep into the heart of mentorship in the AEC industry with the fabulous GinaRenee Autrey. She’s joining us again to spill the tea on all things mentorship – the ups, the downs, and everything in between. In this episode, GinaRenee opens up about the incredible power of mentorship. We chat about h...
Dec 13, 2023•33 min•Ep. 148
Ever been curious about the magic that marketing can bring to an AEC firm? Well, you're in for a treat. Today, we're diving into an incredible story with BJ Kraemer, the go-getter President and CEO of MCFA. BJ's not your everyday leader; his transition from military life to running a standout AEC firm is nothing short of inspiring. And guess what? He's here to spill the beans on why marketing is so darn important in business planning. In our chat, BJ brings to light the undeniable power of human...
Dec 06, 2023•44 min•Ep. 147
🎯 Setting SMART performance goals in AEC marketing? Dive into this episode where I unpack the art of creating Measurable Performance Goals. 📈 Discover why hit rates & proposals don't always reflect true success and explore alternative metrics that can. 💡 From organizing information to tracking website traffic, get ready for actionable examples of goals related to pursuits, marketing communication, graphic design, and more. 🖌️ Tune in for some bonus SMART goal examples to elevate your tea...
Nov 29, 2023•27 min•Ep. 146
Hey there, my friend! This week, I’m switching things up a bit. In the spirit of Thanksgiving, there's no new episode. Instead, I've recorded a heartfelt thank you to all of you who make this podcast what it is. Your support means the world to me, and I couldn't let this holiday pass without expressing my gratitude. So, let's take a breather, enjoy our Thanksgiving treats, and remember what this season is all about—gratitude and togetherness. Can't wait to connect with you again next week for mo...
Nov 22, 2023•1 min
Hey there, savvy marketers! It’s time to roll up our sleeves and get real about marketing budgets in the AEC industry. In this latest episode of "AEC Marketing Strategies," I’m taking you through a deep dive into crafting a business development and marketing plan that’s not just a document, but a dynamic tool for your firm’s success in 2024. This episode is a gem from our AEC Annual Planning Empowerment series, where I peel back the curtain on how to tailor a marketing budget that actually makes...
Nov 15, 2023•24 min•Ep. 145
It's episode 144, and we're diving into the heart of our "AEC Annual Planning Empowerment" series with a focus on creating an impactful marketing plan for your AEC firm. 🏗️📈 In this episode, I unpack the essentials of a marketing plan, linking it with your BD (Business Development) strategy to fuel revenue growth. Remember, a marketing plan isn't just a set of tactics; it's your roadmap to market dominance. 🗺️🚀 🔍 We'll explore: The definition and purpose of a marketing plan. Aligning market...
Nov 08, 2023•25 min•Ep. 144
🌟 Ready to dive deep into the world of AEC Business Development (BD) planning? In this episode of "AEC Marketing Strategies", we unravel the layers of BD Planning for the architecture/engineering/construction industry. ✨ What you'll discover : Why generic BD templates don’t always cut it for AEC. The link between Strategic Plans, BD Plans, and Marketing Plans. Essential elements every rock-solid BD Plan must have (from SWOT Analysis to Sales Projections). 💡 Golden Nugget : A strategic plan is ...
Nov 01, 2023•25 min•Ep. 143
In this episode, we're diving deep into the world of AEC Marketing Plans. Ever wondered how the best in the AEC biz align their content marketing with their big-picture growth goals? Or maybe you've been tempted by the latest marketing fad and need a little guidance to stay on track? I've got you covered! Join me as I unpack the secrets to creating a marketing plan that truly resonates with your AEC firm's vision. Whether you're a seasoned pro or just getting your feet wet, this episode is packe...
Oct 25, 2023•12 min•Ep. 142
In this episode, I had the pleasure of chatting with the brilliant Leslie Blaize about the transformative power of case studies, especially for our AEC pals. Leslie dropped some serious wisdom: while many AEC firms are pros at highlighting their technical know-how, they often overlook the heartfelt stories of their clients. Together, we unpacked the art and science of creating case studies that resonate on a deeper level than your typical testimonial. And here's a fun twist: we also dove into th...
Oct 18, 2023•36 min•Ep. 141
Do you often find yourself scrambling to find engaging content for your social media platforms? Are you tired of the constant stress and headaches it brings? Don't worry, I've got you covered. In this episode, I'll be sharing my foolproof method of planning a three-month content calendar in just a few hours. What's more? You'll also have access to my personal quarterly content calendar that I use for my companies to get you started on your planning journey. This strategy has been my secret weapo...
Oct 11, 2023•28 min•Ep. 140
Ever dreamt of seeing your marketing content featured in a top-tier magazine? Well, today's your lucky day. I’ve got Amanda Murphy with us, who's turned that dream into reality. Taking marketing content from your desk to the national spotlight? Yep, it’s possible! 🌟 Amanda will break down the essentials: from crafting that standout pitch to navigating the publishing maze. She’s got the insights and the steps, trust me. What’s more? It's not just the how-to; it's the why and the wow of the journ...
Oct 04, 2023•37 min•Ep. 139
If you've ever felt lost in numbers or struggled to showcase the value of your marketing strategies, this episode is your lifeline. Inside this episode, you'll discover: The Visual Power of Data: Join the top 25% of marketers who can confidently say they measure their impact. I'll show you how to harness the magic of clear, compelling data visualization. Metrics That Matter: Diving deep into the AEC-specific metrics that should be on your radar. From brand awareness signals to content resonance ...
Sep 27, 2023•26 min•Ep. 138
Are you juggling the demands of AEC marketing and feeling overwhelmed with content creation? If your answer is a resounding "yes," then today’s episode is tailor-made for you. I'm absolutely thrilled to bring you a conversation that’s chock-full of actionable insights, straight from a Content Marketing Clarity Course alum, Christyn Binder. Christyn serves as the Content Manager at Aurora Engineers, and let me tell you, her transformation story is nothing short of inspiring. Imagine this: produci...
Sep 20, 2023•31 min•Ep. 137
In this latest episode of 'AEC Marketing Strategies,' 🎙️ I'm unpacking five 🖐️ game-changing tips you won't want to miss if you're serious about content marketing in the architecture, engineering, and construction (AEC) industry. 🏗️ Whether you're a seasoned pro 👷♂️ or just getting started 🌱, I'll walk you through the keys 🗝️ to success. I'll share why patience 🕰️ is more than a virtue—it's a necessity for building a devoted audience. ❤️ You'll also hear why consistency 🔄 isn't just a b...
Sep 13, 2023•17 min•Ep. 136
Here's the deal: I know you're a marketing rockstar, but diving into content marketing without a game plan can lead to what I fondly call 'random acts of marketing.' Yikes, right? Don't worry, because I’ve got your back. In this episode, I’ll give you a set of checkpoints that will help you figure out if your AEC firm is really ready to begin a content marketing campaign. We kick things off with a chat about what content marketing is and why it's basically a magic wand for AEC firms to establish...
Sep 06, 2023•21 min•Ep. 135
In this episode, I unravel the nuances between promotional content and value-added content. While both have their merits, finding the right balance can transform the way you engage with your audience. If you've ever wondered how to strike the perfect chord with your content or are seeking to refine your approach, this episode offers invaluable insights. Plus, I've got a special resource to supercharge your AEC content strategy. Dive in with me and discover the power of truly resonant content. Wa...
Aug 30, 2023•15 min•Ep. 134
