and then he's lost complete control and in the meantime , all it's done is drawn attention to the fact that , you know , the most popular CMS on the internet , as I said , powered 40% of the internet is essentially controlled by one man .
Hello and welcome to the latest episode of Marketers of the Universe . I am Hayden Woods-Williams , digital Marketing Team Lead here at Brew Digital . We're here today to look at two quite topical and interesting sessions .
We are starting with our Quick Wins series , where this time we have got our social media team in and we will be asking them everything about how you can implement one or two things that will start seeing a quick upturn in your social media performance . We are also looking at the current situation around WordPress and WP Engine .
Our copywriter , tom Innes , will be running through the big headlines and why that matters from a marketing or a development perspective and what it could mean for the internet and businesses overall . So , without any further ado , let's get on with the podcast .
Right for our first session today we are looking at social media quick wins , and with me for this session is our wonderful social media team . We have Debbie , who is our senior social media manager , and we have Salfie who is our social media manager .
Before we get started , I'm going to straight out call out if you need any support for your social media strategy . We are currently offering free audits . Do head to budigitalcom and navigate to our social media service page or click the link in the description and navigate to our social media service page . Or click the link in the description .
Debbie Salfie , I'm going to kick this off . Obviously , we predominantly work with B2B companies . Now , with B2B , there is this idea that it is not as fun as B2C , it's not as human . What are the key channels that B2B companies should be looking at or considering ?
Not a surprise to everyone , linkedin dominates the B2B space . In recent studies published by LinkedIn , four in five of the B2B leads from social media come through LinkedIn , and I believe it was Content Marketing Institute that did mention that 95% of B2B marketers are on LinkedIn , so that's not as a big surprise , I think , a lot of our clients that we have .
Right now LinkedIn is our priority channel , but that doesn't mean that you need to put all of your eggs in one basket .
I think a good social media marketing strategy at this point is really understanding your audience and also not being afraid to test and learn through other channels , especially now that engagement , such as like comments and shares , are really dominating algorithms across the board .
I find that interesting . Salvi , do you agree with what Debbie said there ? Do you think that it is life beyond ? You know LinkedIn when it comes to B2B .
Yeah , I agree with what Debbie said in terms of B2B definitely , and LinkedIn is kind of the major one , but I think it just kind of goes back to kind of like the basic thing that Debbie mentioned . Everyone highlights just kind of understand your audience .
So , link , that is good , but at the end of the day , if that's not where most people who require your service of product are , then you definitely need to kind of explore other social media and don't just kind of follow the trend , like I know it's already just like oh , tiktok is the a social media , but in a b2B context there's a chances that your business
is just not going to attract any attention . People's just not going to care about your business on TikTok . So , yeah , explore the world and , of course , before you explore the world , try to understand your audience and then kind of see where are they , and then that's where you should be .
How do you do that ? How do you actually find out where your audience is ?
um , there are quite multiple ways to kind of do it . I mean , if we're talking about like a bigger companies and market research is something that you can look into , either you have a team for it , either you pay people to kind of do it . So that's definitely if you're like a super , super big company .
But if you're like a very , very small scale company , I think a simple , like customer interviews and all that would be like a simple way , not super expensive .
You know , you can just kind of offer them a little discount here and there just to kind of get their insight so that you know , like , who are their peers , who are the people that they usually talk to , what they use , and so on .
So , yeah , in different depending on , like , how much money your business want to spend on it , but definitely the simplest thing is talk to your customers . That's the only way you know who they are and where they are at .
Yeah , and to add to that and ties up nicely on our plug for the social media audit , that we do and is to have a quick look at your competitors when are they ? And , out of all of their content , which ones actually resonate to your target audience as well . So I think that's a very good way to understanding which channels you need to start working on .
I think social media is all about continuously updating your strategy and testing and experimenting , because it is such a flowing type of industry space . So understanding , as Selfie said , up to your customer , but at the same time , look at what's out there through your competitor's lens .
I love that . I think the competitors is such an important thing . I know for some businesses that I've worked with there is a real tendency to kind of belittle and laugh at what the competitors are doing . I think looking at your competitor and actually appreciating them and learning from them is really important .
Do you think that there is any benefit for businesses that have identified , you know , maybe their audiences on Reddit when they're away from work , maybe their audiences on TikTok when they're away from work ?
Do you think there is a kind of places you target people at work and places you target people away from work , or do we have to just consider it as a holistic thing ?
I would say , definitely , you have to kind of really know that .
But you know , I would say the other thing that really matters most is more on where they kind of consume your content really , because if you think about it , if there's a potential especially people who work in marketing , for example , there's chances they're going to have like LinkedIn or anything up all the way up .
But where do they open it Like , is it on their work laptop , is it on their phone ? So those things kind of matter more to me , because it's really hard to kind of predict in today's age , especially with remote work . People work from coffee shop and so on .
So somebody might look at their Instagram during working hours and that's fine , like nothing against it . So if anything , I would say just you really have to know where most of your customers are consuming those content . Is it really the mobile , the desktop ?
Because that , if anything , affect your content , like your whole content strategy , your content format , the way you approach things . Because if it's mobile , that we all know everything has to fit more in the mobile friendly , quick , snappy and all . But if a desktop , okay , maybe you can include a bit more detail .
So for me it's more about how they consume it not so much on like the hours that they're consuming it .
I think like I want to answer the discussion with a different take to it , because I feel like what you're asking is really hinting to what is the goal of your contents like . Is this content meant to be consumed when when they are at work or in , actually , they might be actively looking at products or services that they want to try for their teams ?
Or are they outside of work , wherein they might pass by your ads or your social content and you just want to stick in their mind ? You want to stand out , and it's just a level of brand awareness . So I think it boils down to that really having a good understanding of the goals of your content .
I think be aware , though , that actually trying to do everything might not also be a good strategy because of the resources that your team has . So , at the end of the day , have a good conversation of , like , what your team prioritizes to do and just work on that , rather than trying to do everything for everyone .
Nice , thank you , nice , thank you . I think you've basically like steered the conversation directly into my next question , which is you know , when we come , when it comes to social and it's the same for paid social as well , I think so , whether it's paid or organic on social media , the currency that makes you stand out is your content , right ?
So we've mentioned already about how different teams might not have the volume of people to create great content all the time . What are some ways that businesses , particularly those smaller businesses in B2B , can make social content creation easier ?
If I were to just kind of give one very basic , basic tip honestly is , of course you need a content angle because if not , you're just going to do content for the sake of posting and not actually knowing why you're doing things . But I've kind of seen a lot in my career that sometimes people overcomplicate it .
I would say this is not a magic number but I would say if you have like around three to five content angles for your social media , that's fine . Like you know , like it doesn't matter how you want to have your angle . You want to do it by the entertain , educate , engage .
You want to do it by awareness , interest , or by your product line or brand versus product content , like whatever that works for your business . After you , you know , do all the customer issues . But the moment you have more than five and yes , this is a true story , I've had clients before my previous job they kind of have way more than five content angles .
That's where you're going to get really , really complicated , because there's a chance you are overdoing things . There's a chance you're kind of like narrowing things a little too much , that you're kind of limiting the potential of your content actually reaching a bigger crowd . So I would say have a content angle .
So it's a little bit more manageable , it's a little more directional . But the moment you have more than five content angles , let's have a team meeting kind of sit down Like do we really need like six , seven , eight content angles , you know , like on social media ? So I feel like alarm t05 is just a nice way to kind of contain it southeast um .
Point um is really important in like just understanding the angle . But at the same time , I I'm a big believer of repurposing content , just not trying to , you know , use up all of your sources , of creating everything from scratch .
I believe it was HubSpot that basically released a study which essentially mentioned that repurposing content will save up 40% of time on your content creation and actually has an effect on boosting engagement .
So , with that said , if , for instance , you have a webinar , there's really nothing stopping you from turning that webinar into more content like blog posts , code graphics , short video clips and then working from that .
So we've kind of mentioned content angles , repurposing , channel selection and going where the audience are . These are all things that we can start looking at when we're trying to improve our social media performance . But what are three things that you both think need to be in a social strategy in order for those things to make an impact ?
My life right now revolves around trying to improve my clients' engagement , and when I talk about engagement , I'm really just hyper-focusing on comments and shares , as algorithm has changed recently across all social channels and , with that said , I am a very big fan of video .
I know that not all brands , not all products or services require video , but it's something worth thinking about when you use up all your resources and try to think about , you know , creating that content .
I think HubSpot again had this very scary study recently that mentioned about how link posts receives 73% less engagement than video posts , and I say this as a study , but also I say this in my experience . We're in . I have a month wherein metrics are down because most of my content are links .
So I think that's a very big challenge for social media marketers and also for our marketing team and brand team that we work with . How can we turn your content into more than just links and more than just drive posts wherein we actually try to push for engagement from your potential audience and your existing community ?
I think it's really interesting what you say there about the link clicks . One of the things I've noticed recently on LinkedIn is just how small the links now are with their kind of reshuffle , and I know it's something I think we mentioned on a past episode .
Is there an important part of there being like the video taking up more real estate on the , on the feed , like it's turning to that ?
that's a very good point . My hypothesis to this is basically how you consume content in outside of work , bringing it into real .
I think we can all agree that actually , video content , if you think about it , dominates a lot of like our time in terms of like how we entertain ourselves , how we consume content and so on , whether that is like thought leadership videos , podcasts that are turned into videos or just like documentaries in general , and I think , like that's how it has just
essentially just creeped in , how , however , it does into life , and I think that video is just a way for , again , to make things much more human .
You know , reading a blog post versus somebody actually talking about a topic that you're interested in can really , you know , resonate much more to you as a person because you are seeing another person talk about it I'm going to be really aggro and say that I actually hate watching video .
When it comes to anything , you know , I tried to steer away from youtube . I'd much rather read , but that is my own personal preference . Uh , selfie . Can you hit us with another thing that needs to be in a social strategy .
We spoke about metrics , a little bit like that . We mentioned like the engagements and all . So I'm going to go with like in terms of like the metric and goal and strategy setting . I say this as a social media person myself , speaking to all the social media marketers out there .
Yes , we're supposed to be the fun one doing the unhinged stuff and all , and we love that for social media , but we are in 2024 . That , at the end of the day , whatever you do have to be kind of led by data . So whenever you create a strategy , please , please , refer your previous performance , especially now we're coming at the end of 2024 .
Whatever your strategy are , whatever your goals for the coming year , please make sure you look back at what you have achieved , what went well , what didn't go well and what you want to kind of like exceed in the coming year , because that's a clear difference .
Like I like when people like in doing something and being ambitious , but that's also delusional , so there's a big difference between being ambitious and delusional with your social media strategy . So , number one , it's not the most fun part , but please , please , check your previous analytics across all your platforms , as many that you use .
Check it and then see what's your average and then kind of set your goals for the coming year and how do you want to plan to hit those goals for the coming year based on the numbers , so you don't just kind of pick it out on that thing .
Nice , I'll actually leave it at two for now , but I do want to dig into what you just said a little bit . I hear particularly C-suite people outside of marketing talking about these kinds of things , and we often refer to them as vanity metrics , engagements , views , likes , comments talking about these kind of things and we often refer to them as vanity metrics .
No , engagements , views , likes , comments , shares , all these kind of things are considered vanity metrics in some way . Is that right ? Uh , I would agree to disagree on it .
I know it's kind of like not really answering that question because I think it depends on how the marketing teams kind of does use it , because if you just kind of see like , oh , this video's got like 5 000 views and okay , that's cool , that's kind of on you really , I , I don't think it's , don't blame the metrics . The metrics are innocent .
But you as a business should know like , oh , for this content , I should look at the views for this kind of activity campaign , I should look at how many people sign up . So , if anything , the reason , why is it the metrics of vanity metrics ?
I would blame us humans for making the metrics just the kind of vanity metrics , because if you're smart about it , if you know what exactly to track for different activity , then no metric is actually a vanity metric . Everything matters , it just has to be in the context .
The word vanity metrics already puts it in a negative light . I mean , I don't think that because it's a vanity metric doesn't mean that comments that you receive is invaluable , because those comments could come from an expert that you want to collaborate with , a potential customer you want , or somebody that actually just gets inspired by your content .
So vanity metrics are fine . Let's just accept that it's not going to go away . But what's better to ask for ourselves is that what is it that is important for your team in terms of , like , measuring how your social media performs , because you could review your performance more than just the dashboards that we pull out out of your reporting .
We could look at it as like okay , how many ? How many mentions did we get ? You know how many ? You know people want to work with us , collaborate with us . Are there any influencer requests that we're working or influencer pitches that we've won because they like the content that they see ?
So I think we can have this more of a narrative conversation , not just basing it on numbers .
Find the story within the vanity metrics . I like that . I'm going to continue to just be a little bit pushy with you guys . This is not necessarily my view , but I think it's important to question it .
A lot of the people who are listening to this podcast tend to be from businesses that can be quite small or in that kind of growth phase , and quite often we see that we have to justify why we're doing something .
We have to justify why we're doing social media and I've touched on vanity metrics already but there's this idea that social media cannot impact revenue . Do you agree or do you disagree ?
I want to disagree because , if I agree , this means that Sophie and I will lose our jobs . You know what ? I think that social media . It's very hard to prove that social media drives revenue . However , you cannot disagree that social media influences decisions and that's part of revenue In any form or shape .
You need to be able to resonate with the audience and make them engage with you , which in turn leads to actions and definitely influence those decisions for them to buy your product or service . For that alone , I would say that it does influence or drives impact in the revenue .
Now , if you want to put a number to it , I don't think that's fair , because social media is not made to be just a conversion tool .
It has now , you know , became a beast of its own , wherein it's about brand awareness , about community , about engagement , about meaningful conversations that you might not have if you don't have it as a tool in your marketing strategy .
Definitely it can impact revenue , not just because I'm trying to keep my job but because it is why I say that , because that's an actual , actually multiple examples which you go out there to see .
I think recently , if you guys haven't like really know it , if you kind of just Google , like with the whole Stanley Cup fire incident , tiktok thing , how that literally because of that particular video went viral , just kind of boost their impression and also resulting in more sales within the period that when that particular um video of that cop surviving a car fire
incident go viral , and yes , that's a very like one in a million kind of situation . But that's why knowing what exactly you are doing on social media actually really matters , because you can say about any other channels really , for example , like , oh , do have like online offline event will actually attribute revenue .
I don't know like not necessarily everybody if you b2b right away , come to you and , boom , take 50 000 of my money right away , you know . So you can kind of argue it that way anyway .
So so just kind of see , at the end of the day , all of these marketing activities support one another and especially in a world where we just see a lot of ads , nothing against paid activities . It is important too . It impacts revenue too . But that's where kind of social comes in a little bit .
Especially if you're smart at it , you kind of humanize your brand . That can affect brand loyalty . Brand loyalty that means repaid purchase , customer renew , which in return brings revenue . So it's not really a matter of with will it or will not , is it ? Can you or can you not make it impact your revenue ?
I love the answer there is . There's always this toxicity that has fed into b2b marketing over the last few years around everything having to be performance driven and driving revenue . That makes people forget about the core concept of brand building and creating an image for your business . So there you go .
There's one of our quick wins for this section of the podcast is make sure that whoever your senior is , whether that's a CEO , whether that's a CMO , whether that's a founder , whatever they do , whoever they are , make sure you are communicating that social media isn't going to directly drive revenue .
It can sometimes , but it needs to happen with everything else to create a holistic brand that will eventually lead to more things being sold . To wrap this up , though , I am going to go to both of you with one final question what's one thing that listeners can go away and implement right now that should help them see a positive uplift in performance ?
Your first step is really reaching out to your employees and see how you can turn them into brand ambassadors yourselves . I think there is power to that . By one , you are essentially helping increase the reach of your posts , trying to get outside of the bubble of your existing audience .
Two , there's nothing like a user generated content it on a different podcast but a post that is coming from an employee is much more powerful than a brand content actually , and this actually resonates better when you're trying to , you know , have conversations , have getting people to like , act on a post or a content .
And I think the third one I think it's a really win-win situation for both the brand and the employees , because I think employees get to feel a sense of pride with being able to help increasing their brand's reach and improving their brand identity . So I think like that's something that everyone should do now .
Thank you and to wrap , us up Salvi Piggyback from what Debbie mentioned . Yeah , just kind of focusing on like , if your businesses have like a little bit of limited resources , your employees are definitely in the fastest way for you to kind of step into the world of social media . But another thing is just to kind of focus .
Don't think that you need to have like , oh , my business has to have like four different profiles across all different platforms and stuff . If you only have resources for one , just focus on that one .
Just focus all your strategy , all your sources , all your ideas on one and then , once you start seeing like a positive and sustainable performance on that particular platform , then you can consider expanding it to like a different platform . So don't feel like pressure , like , oh , other businesses have like tiktok and all . If you don't need it , don't do it .
Just focus on one . You actually can really do the most with all the resources you have . So that's a very easy thing for like I feel like all business can do it right on to our second part of today's podcast .
We are talking with our copywriter , tom Innes , around WordPress and WP Engine .
We're trying to just get an understanding of what's going on , understanding how this is going to impact people working in marketing , people working in development , perhaps , and also just catching up on some of the drama that is happening and how it could change the internet and the face of the internet for businesses going forward .
So , tom , what the fudge is going on ?
Lots and , if you'll allow me , I'm going to need like several minutes just to explain the context around everything , because there are many names and many different versions of WordPress and everything else that needs contextualizing before we can even explain why it is that these two entities are fighting . So we'll start at the very beginning .
Wordpress , for those who don't know , is a content management system and at its core it is a free and open source content management system that anybody can install and create a website with . Now there is WordPress Foundation , which is a foundation , as the name suggests , that owns the trademark or WordPress and it oversees its open source development .
Then , separately , there is Automatic , which is a commercial entity which is founded by Matt Mullenweg , and it runs WordPresscom , which is a commercialized version of WordPress that Automatic helps you host and just sort of manage your WordPress instance .
Now Matt Mullenweg is the co-founder of open source WordPress , known as WordPressorg , and he sits on the board of the WordPress Foundation . So all in all , he is a pretty important bloke and he's often seen as the figurehead of WordPress .
To start a war with WordPress Engine , which is a commercial WordPress hosting service much like WordPresscom , run by Automatic Now names out of the way in mid-September , mullenweg wrote a blog saying that WordPress Engine was a cancer quote to WordPress , and he criticized what he saw as cost-saving measures that undermined all parts of the WordPress experience , including
revision history . And then he said that WordPress oh sorry , I keep saying WordPress engine it's actually WP engine , which is important , because he claims that the WP engine in the name confuses customers who feel that it's an official part of WordPress .
So a big part of his issue is the trademark complaint around the use of WP , even though it's not officially trademarked , but it does lead to confusion . And then he also criticized WP Engine for not contributing enough to the open source project . So for those who don't know , again , open source code means anybody can contribute to it .
Wordpress is a massive project and lots of developers big , small and organizations and individuals . They all provide code to the repository to make the experience of WordPress better . And he says , in his opinion , wp Engine is not doing enough .
And then , finally , he rallied against Silver Lake , which is a private equity firm that has invested in WordPress , wp Engine , and I'm going to keep making that mistake and maybe he has a point there . So that was the start of it . Cease and desist letters were sent by both sides , first by WP Engine going please retract those remarks Not very nice , nice uh .
And then automatic sent cease and desist letters back citing a breach of the wp trademark and woocommerce usage rules . So you know , words were said in public , etc . Etc . Then matt has essentially ramped up this sort of antagonizing of the whole situation .
He turned off access to core elements of the WordPress repository for WP Engine , including being able to update themes and plugins . The outcry was such that he had to reverse it temporarily , but now they are blocked . But WP Engine has come up with their own solution to ensure that customers' site security is maintained .
Then they took over a plugin called Advanced Custom Fields which was maintained by WP Engine , and WordPress went in and went nope , not anymore . So took the whole repository off of them and renamed it to Secure Custom Fields . And , yeah , it just seems as if , as though matt has a real b in his bonnet about the whole situation .
Um , what I find most interesting is like at a tech crunch disruptor conference only couple of days , like a week or so ago , he said we are at war with them . We're either going brick by brick and take every single one of their customers .
Well , hopefully they could end this all tomorrow , so he's very much in it for the long haul over a trademark dispute , if you believe his side of event .
Wow , wow , that was an amazing summary . I've read so many articles on this and not had it summarized like that , so I really appreciate that . Wordpress has been going for over 20 years , I think , and WP Engine for almost 15 years . Why is this happening now ?
It kind of depends on whose version of events you believe . So I can only talk about my own perspectives . And it feels to me as if . As though Matt has a bit of an ego problem . A bit of an ego problem , and it seems like he was going to wp engine to try and extract royalties for the use of the wordpress trademark .
That they pushed back against , saying that they weren't actually using the trademark in a way that required the payment of royalties . It was being used under free use and he was trying to strong-arm them like I think it was .
I think I've seen the number eight percent of their profits bandied around , but I don't need to cite that and wp engine published all of this out into the open .
So all of these negotiations were then published into the open and matt just doubled down and , yeah , now seems to be on a sort of scorched earth nuclear war policy of trying to completely destroy WP Engine or get them to bend to his will .
There's a fantasy story in here somewhere that we can recreate . Obviously , thinking of this from a marketer's point of view , because that's who tends to listen to this podcast , that's what most of us do . Do you think litigation and disruption is going to make businesses second guess where they're building their websites ?
I don't know . Off the top of my head , I would be inclined to say probably not . I think , especially marketers . They probably aren't as clued into what is going on between WordPress Automatic and WP Engine as , say , developers or nerds like me who just love the drama , as , say , developers or nerds like me who just love the drama .
And it's also important to remember that WordPress is still completely open source , so people can fork their own version of WordPress and they can customize it however they want . That's why WordPress powers over 40% of the internet .
However , I do think if this continues to drag on for too long and Matt continues to burn the goodwill of his community , especially since you know it's an open source project , so developers are going to like they are somewhat reliant on people contributing to the code , and if it is seen that wordpress will just take your code off you or block you from accessing
their repositories or continue this sort of demanding attitude to who are essentially volunteers , then I think long term we could see damage to the wordpress brand . That might make people consider moving somewhere else , such as like statamic or drupal . But I can't see any marketers deciding to rebuild their website if they were already hosted on WordPress .
Do you think that the developers , who the marketers are working with ? Do you think there is a hesitance to start or continue using WordPress ?
It's certainly possible . I would have loved to have had a developer from Brew come in and talk about this . You still have to weigh up the pros and cons of any cms . So wordpress , you know , is open source . It does allow you to do a lot and there's a lot of flexibility there .
So if that is what you are looking for in a website and it's ubiquitous as well , so it's very easy to develop .
For I imagine again , this spat probably isn't going to impact them in the short term and I think any company of a reasonable size is probably going to do a self-hosted instance of WordPress rather than go through WP Engine , where you are more likely to face disruption or ongoing disruption as this continues .
At the same time , you know , cms's likes to Tamek are growing in popularity , so this might give developers the impetus to branch out of WordPress and try something new .
Nice . I think there's definitely a piece of follow-up content for us to bring in someone from our development team to discuss this in a little bit more detail . Watch this space . If we do decide to do that and you're listening to this on demand check the description and there may be a link in there .
Looking into your , your crystal ball , you know we're at the end , almost at the end of 2024 . It's all about predictions for 2025 . How do you think this is going to end ?
it's going to play out in the courts . I don't think they're going to come to any sort of settlement or agreement , so it will go through the courts . There will be a trademark battle . I do wonder whether or not , in the short term , automatic is going to see more disruptions .
So a piece of information that I didn't cover previously was that matt and this is why I think it's an ego thing but matt offered an alignment package to the employees of automatic .
Uh , basically saying , anybody who doesn't agree with my approach to managing WordPress and this company can leave and be offered very generous settlement packages , and they lost 159 employees , 80% of whom were in the ecosystem or the WordPress division .
So I do wonder whether or not Automatic will continue to see a sort of brain drain of people leaving the organization . But yeah , I can't see how this ends positively for WordPress , because it is open source software at the end of the day , so anybody can just fork it and start developing their own version of it .
And then he's lost complete control and in the meantime , all it's done is drawn attention to the fact that , you know , the most popular CMS on the Internet , as I said , powered 40% of the Internet is essentially controlled by one man and his crazy whims , and you know , I think we're going to see over the next four years how damaging that can be .
But in the short term , just looking at WordPress , I think there will be questions over the governance of the foundation .
I think that's fascinating , especially with you know there's lots of parallels . You can compare .
Other egotistical men whose names won't be mentioned say it certainly not going to do that right now , but but I think there are so many parallels and people are like when things are kind of driven by a single person , it takes away that kind of community feel , especially for something that is open source .
Now again , we've touched on this a little bit , but in your opinion , do you think businesses should be looking to move away from WP Engine and WordPress , or is it kind of just like a let it play out and make a decision in the future ?
I think it would be irresponsible not to at least start to consider your exit strategy , especially if you are hosted on WP Engine , because you know they are ultimately the most at risk . You know they are ultimately the most at risk .
Wordpress isn't going to go away , but wp engine , as we've seen , can face disruption as the result of actions that mass inactions . So I would definitely start to consider whether or not you stay on that platform . Would I recommend leaving WordPress altogether ? I don't think I am there yet .
I feel if you're already using WordPress but you're not hosted on WP Engine , then for now you are probably still safe . I mean , you're certainly in good company . If you ever decide to rebuild your website , I don't think it would be a bad idea to just have a look at what other technologies are out there .
That is sadly all we have time for today . Thank you so much for listening . We hope you found some really useful snippets from this session and leaving a little bit more enlightened than you were at the start of the session . If you're able to go and put anything into your own marketing strategy , that is brilliant .
We absolutely love that you've made it this far through your listen . We love making this content and would love if you could recommend the show to one friend that you think would enjoy the listen , or head over to wwwbrewdigitalcom , where we have a library of resources that can help you do better marketing .
Thank you also to the Brew Digital team for their research and input into today's session . Do make sure you go out and check our past episodes , subscribe on whatever platform you use to listen to your podcasts and we will see you on the next one . I've been Hayden and these are the marketers of the universe .