Brand Building and the Digital Media Scam (English) - Bob Hoffmann - Media Person of the Year

Bob is an advertising legend. Creating award winning works for many Superbrands. Bob's blog, The Ad Contrarian, was named one of the world's most influential marketing and advertising blogs by Business Insider. After his career in advertising he wrote the book Bad Men: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as "Best Of Marketing 2017 ". Five years later Bob revisits in his new book Adscam advertising’s tracking based online advertising industry and finds it far more corrupt and dangerous than ever. If you can endure the first minutes of one of my truly worst introductions – I was a little nervous talking to Bob – we enjoyed a great conversation. Among other topics we talked about 🚀 the different lineages of #advertising and how they affect advertising today 🚀 the principles of brand building in a digital world 🚀 why brands should think twice about tracking people – from an ethical perspective but also from a perspective of #effectiveness. 🚀 why agencies are terrible places to work but great places to hang out 🚀 the still relevant lessons from Pepsi pouring almost 100% into #social media in 2010 🚀 how advertisers worldwide could save up to 60 billion dollar 🚀 why click fraud is a business bigger than Nike and its implications for online advertising 🚀 context sensitive advertising versus microtargeting