MAP - Market Access Podcast - podcast cover

MAP - Market Access Podcast

Market Access (or alternatively reimbursement) in health care is THE key competence in order to be commercially successful with a new drug, medical device or digital health application. However, given the fact that market access is a complex field involving various disciplines and is an ever-changing field, it is difficult to be up to speed with the different evolvements across the world. MAP is THE bi-weekly Market Access Podcast provided by MArS Market Access & Pricing Strategy, which is your health care consultancy in the German-speaking markets and allows you to keep up to date with market access , reimbursement and pricing issues in the D-A-CH countries and around the world. With MAP you will get a summary of core market access systems and processes as well as latest changes in regulations including statements and opinions of core decision makers and stakeholders from various countries. The CEO and founder of MArS is also the driver behind MAP: Dr. Stefan Walzer works in the field of payer strategy, pricing, health economics and reimbursement since 2004 and is the founder and CEO of MArS Market Access & Pricing Strategy GmbH based in Germany. MArS makes it as easy as possible for you to get your Pharmaceutical, MedTech or digital health product to the market and of course get the price it deserves. Stefan previously worked as a payer consultant for various global pharmaceutical and medical device / diagnostic companies, successfully launching their products across the world. He was the Global Payer Strategy Leader for various products and compounds at F. Hoffmann – La Roche AG, where he successfully developed early payer strategies as well as launching and maintaining the reimbursement process for top brands and early compounds. Stefan is capable in translating the clinical and economic evidence into successful reimbursement submissions and pricing negotiations especially in Austria, Germany and Switzerland. Additionally he teaches market access, pricing and negotiations at the State University of Baden-Wuerttemberg and the University of Applied Sciences Weingarten-Ravensburg (both Germany). Besides other roles and responsibilities. Stefan was the head of the committee “Inpatient care” of the German Health Economic Association (DGGÖ). Furthermore he is also a member of the Austrian Health Economic Association (ATHEA) and the Swiss Health Economic Association (SGGÖ). Additionally, he is a member of the Access Advisory Committee of the Global Pneumonia Prevention Coalition. Stefan received a Master of Science in Economics from the University of Tuebingen (Germany), a PhD in Health Economics from the University of Zurich (Switzerland) and a post-graduate diploma in Clinical Trials from the London School of Hygiene and Tropical Medicine (UK). He is co-author of more than 40 peer-reviewed scientific articles and more than 300 scientific abstracts.
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Episodes

What Does It Really Take to Master AMNOG in Today’s Market Access Landscape, Anja Pownell?

Tune in to this new episode of the Market Access Podcast, where our host Dr. Stefan Walzer is joined by AMNOG expert Anja Pownell to bust some of the most persistent misconceptions about German market access—and share actionable survival tips for navigating the GBA process. Learn how to strategically prepare for AMNOG submissions, navigate price negotiations, and leverage AI tools to streamline dossier writing and literature reviews. A must-listen for anyone involved in pharmaceutical pricing, r...

Jul 15, 202526 minSeason 1Ep. 92

Is Cross-Functional Alignment the Secret to Successful Market Access, Kasem Akhras?

In this episode of the Market Access Podcast, Dr. Stefan Walzer sits down with Kasem Akhras, veteran access strategist and author of Frontiers in Market Access , to unpack what it really takes to bring innovative therapies to patients across emerging markets. From the rising demand for innovative therapies to the tightening grip of healthcare budgets, this episode explores the real challenges and opportunities in market access today. Discover why pricing strategies must be tailored to each marke...

Jul 01, 202538 minSeason 1Ep. 91

How Do You Unlock the Power of Statistics in Market Access, Necdet Gunsoy?

Tune in to the latest episode of the Market Access Podcast, where Dr. Stefan Walzer welcomes statistician and Evimed founder Necdet Gunsoy to explore the critical role of statistics in health economics, HTA, and payer strategy. Learn how better collaboration between statisticians and market access teams can drive evidence-based decision-making, improve communication, and support strategic planning—plus the impact of AI on future workflows. This conversation spans key topics—from real-world evide...

Jun 15, 202536 minSeason 1Ep. 90

How will AI shape the future of Market Access and Systematic Reviews, Jeffrey Johnson and Kevin Kallmes? (Repost)

This is a repost of a popular episode of MAP - Market Access Podcast, from July 15th 2024. Unlock the Future of Market Access with AI and Systematic Literature Reviews! Join Dr. Stefan Walzer in the latest episode of the Market Access Podcast as he delves into the transformative power of AI in systematic literature searches. Featuring Jeffrey Johnson and Kevin Kallmes from Nested Knowledge, this episode explores how their innovative platform revolutionizes literature reviews, making them faster,...

Jun 01, 202534 minSeason 1Ep. 89

How Can Market Access Professionals Plan for Long-Term Success, Adrian Kielhorn?

What does it take to succeed in Market Access? In this brand new episode of MAP, the Market Access podcast, Dr. Stefan Walzer sits down with industry veteran Adrian Kielhorn, co-author of The Market Access Guide . Together, they unpack the evolving role of market access professionals, the power of strategic thinking, mastering negotiations, and why patient centricity is key to success. Learn how to develop a strong value story, navigate pricing and reimbursement, and stay ahead in the dynamic ph...

May 15, 202538 minSeason 1Ep. 88

What Are the Biggest Challenges & Opportunities of JCA, Dr. Nick Leach?

In this brand new episode of MAP, the Market Access Podcast, our host Dr. Stefan Walzer is joined by Dr. Nick Leach, Market Access expert and managing director at Red Thread, to break down the Joint Clinical Assessment (JCA) process, its impact on pharma, biotech, and medical device companies, and how early advice can shape market access and reimbursement strategies in Europe. Tune in to learn about JCA’s mandatory requirements, challenges, opportunities, and future developments as companies pre...

May 01, 202536 minSeason 1Ep. 87

Are We Overlooking the Real Benefits of Medical Innovation, Dr. Ahmed Seddik?

Join the latest episode of the Market Access Podcast, where our host Dr. Stefan Walzer and expert Dr. Ahmed Seddik dissect the complexities of the societal impact of medical innovation. Dr. Ahmed Seddik shares important insights from his journey starting as a dentist in Egypt to his PhD research in health economics and social impact, focusing on how the access to innovation transforms communities and economies. Explore how medical innovation shapes healthcare systems and economies, and take part...

Apr 15, 202534 minSeason 1Ep. 86

What Are the Biggest Challenges in Implementing AI in Pharma, Jan Kroschinski?

How can AI revolutionize Market Access, and what does it take to drive successful change in pharma? Tune into the latest episode of MAP, the Market Access Podcast, where our host Dr. Stefan Walzer and Jan Kroschinski, an expert in digital transformation, will delve into change management and AI adoption in pharma. Follow along as they explore how AI can streamline processes like dossier writing and HTA submissions, while tackling resistance to change. Discover strategies for effective AI adoptio...

Apr 01, 202544 minSeason 1Ep. 85

How Can Startups Leverage Market Access to Attract Investors, Johan Olsson?

In the latest episode of MAP, the Market Access Podcast, our host Dr. Stefan Walzer sits down with Johan Olsson, a seasoned life sciences investor, to uncover the critical role of market access and reimbursement in early-stage healthcare investments. They explore how early market access planning impacts healthcare startups, investment decisions, and commercialization success. Discover why pricing, reimbursement, and payer strategies are key to securing funding, mitigating risk, and maximizing va...

Mar 15, 202533 minSeason 1Ep. 84

How Are Data Privacy Laws Delaying Patient Access to New Treatments, Douglas Drake and Adam Skali?

In this episode of MAP, Dr. Stefan Walzer, together with experts Douglas Drake and Adam Skali, unpacks the complexities of how GDPR regulations affect real-world evidence, cross-border studies, and market access in Europe. The discussion highlights data privacy challenges, delays in commercialization, and the future of healthcare data regulation. Learn more about how data privacy laws create barriers for cross-border studies, delaying access to life-saving treatments, and how companies can navig...

Mar 01, 202535 minSeason 1Ep. 83

How Can Innovation Planning Transform Market Access Success, Dr. Kasia Hein-Peters?

Tune in to the latest episode of MAP, the Market Access Podcast, where Dr. Stefan Walzer sits down with Amazon bestselling author Dr. Kasia Hein-Peters to explore the power of structured innovation planning. Get a deeper understanding of how healthcare companies better can balance short-term commercialization with long-term innovation, as well as what roles of AI, digital twins and scenario-based planning play in shaping market access. Hear the expert insights on commercialization, reimbursement...

Feb 15, 202533 minSeason 1Ep. 83

How does early Market Access bridge the gap between innovation and commercial success, Catherine Bacon?

Discover the newest episode of MAP, the Market Access Podcast, your go-to podcast for all things Market Access. In todays episode our host Dr. Stefan Walzer dives deep into early market access in commercialization planning, bridging the gap between innovation and market success. Joined by Catherine Bacon, founder of Fingerpost Consulting, the conversation unpacks the critical steps early-stage healthcare companies must take to ensure patient access, maximize funding, and achieve commercial succe...

Feb 01, 202532 minSeason 1Ep. 81

A Flourishing Career in Pharmaceutical Market Access: Which Skills Are Essential, Dipti Tankala? (Repost)

This is a repost of a popular episode of MAP - Market Access Podcast, from March 15th 2024. Explore the inspiring journey of Dipti Tankala in this podcast episode as she delves into market access within the pharmaceutical industry. From facing challenges in community pharmacy to leading in oncology market access, Dipti shares valuable insights on making impactful career transitions. Market Access veteran Dr. Stefan Walzer and Dipti Tankala also talk about the significance of networking, mentorsh...

Jan 15, 202532 minSeason 1Ep. 80

What happens, when negotiations fail, Prof. Dr. Jürgen Wasem? (Repost)

This is a repost of a popular episode of MAP - Market Access Podcast, from December 15th 2021. Who could be better to tell us the real insights, how the arbitration board works than Prof. Dr. Juergen Wasem, the former head of the AMNOG arbitration board and the current head of the DiGA arbitration board. In this wide ranging conversation Dr. Stefan Walzer confronted Prof. Wasem with in-depth issues to take the arbitration board as well into strategic considerations. Take the chance to stay conne...

Dec 15, 202439 minSeason 1Ep. 79

How can people get equal access to pharmaceuticals, Dr. Nina Lathia? (Repost)

This is a repost of a popular episode of MAP - Market Access Podcast, from April 15th 2023. All patients within all populations should have access to high quality medications that improve their health outcomes regardless of race, ethnicity, socio-economic status or any other individual factors, wrote Dr. Utibe R. Essien in an Jama article 2021 . But how does reality look like? Equality in access starts with the generalizability of RCT data and the inclusion and exclusion criteria for these studi...

Dec 01, 202430 minSeason 1Ep. 78

How might digitization change health care in Germany by 2035, Julian Molitor? (Repost)

This is a repost of a popular episode of MAP - Market Access Podcast, from October 1st 2022. Digital health could improve the efficiency, care and way patients are treated in all health care systems in the next years. Germany has started by implementing digital health applications (“DIGAs”) and is currently on its way to improve the digital infrastructure in hospitals. Anyway, some core questions remain such as reimbursement for high risk medical devices, e.g. artificial intelligence (AI), inter...

Nov 15, 202431 minSeason 1Ep. 77

How to optimize commercialisation of innovative life science products, Dr. Kasia Hein-Peters? (Repost)

This is a repost of a popular episode of MAP, Market Access Podcast, from 15th of July 2023. Even though there are great accelerators and a lot of innovative product ideas, only very few products actually make it to the market and are commercially successful. What is the reason behind that and even more important how could this situation be improved? In this podcast episode, Dr. Stefan Walzer and Dr. Kasia Hein-Peters are discussing the necessity for an overarching business and company strategy ...

Nov 01, 202432 minSeason 1Ep. 76

What does environmental sustainability mean for Market Access, Gerdi Strydom?

Join us on the latest episode of MAP - the Market Access Podcast - where our host Dr. Stefan Walzer, together with special guest Gerdi Strydom, Managing Director at Valid Insight, explore the integration of ESG (Environmental, Social, and Governance) into Health Technology Assessments (HTAs). In this episode, they unpack how healthcare's carbon footprint and environmental impact are influencing policy, payor decisions, and industry strategies. Discover how leaders are addressing these challenges...

Oct 15, 202434 minSeason 1Ep. 75

What are the main obstacles in oncology market access, Ed Schoonveld? (Repost)

This is a repost of a popular MAP, Market Access Podcast, from 1st of January 2023. Companies launching oncology drugs sometimes struggle with existing reimbursement pathways and negotiations with payers, mainly in Europe, but also in other parts of the world. Evidence generation is the start of every drug development, but especially in oncology the design is important – not only that payers want to get a proof of a longer survival, but they also have further needs in their internal assessment. ...

Oct 01, 202439 minSeason 1Ep. 74

Is there a place for Real World Evidence in HTA, Dr. Karen Facey? (Repost)

This is a repost of a popular MAP, Market Access Podcast, from January 2023. A strong evidence package is important as a solid base for health technology assessments and the following price negotiations with health care payers. It is widely agreed, that randomized controlled trials are the gold standard in HTA, but there are also strong advocates of real-world evidence as a complementary way to measure the effectiveness of treatments. One of these advocates is Dr. Karen Facey and so Dr. Stefan W...

Sep 15, 202433 minSeason 1Ep. 73

How should market access and medical affairs work together, Dr. Mike Rosenblatt? (Repost)

In this repost of MAP, the Market Access Podcast, from 15th of September 2023, you’ll hear from Dr Stefan Walzer and Dr Mike Rosenblatt as they’re discussing the age we are currently in of massive medical innovation, including a lot of new modalities especially in the area of ATMPs, and this insightful conversation highlights some core questions: - What are the differences between Clinical Development and Medical Affairs? - When should a company start telling their medical story about a new prod...

Sep 01, 202431 minSeason 1Ep. 72

Summer Special - Webinar: How AI can revolutionize dossier writing, with special guest Aleksey Zavgorodniy

Tune in to the latest episode of MAP, the Market Access Podcast, hosted by Dr Stefan Walzer. In this summer special you will hear some profound insights from the recent MArS Webinar about the new platform DO-Bo - the first and only AI bot for creating reimbursement dossiers globally. Alongside Dr. Stefan Walzer you will also hear from Aleksey Zavgorodniy from Ukraine as they dive deep into how large language models are revolutionizing healthcare dossier writing. The journey to create DO-Bo highl...

Aug 15, 202435 minSeason 1Ep. 71

What are the latest trends in Turkish Healthcare Market Access, Oznur Seyhun?

Join us on the latest episode of MAP - the Market Access Podcast - hosted by Dr. Stefan Walzer, as we delve into the dynamic world of market access in Turkey. This episode features Oznur Seyhun, from Market Access Today, who brings expertise from over 20 years of experience in pharmaceutical chemistry, economics, and global management. Explore the latest trends in healthcare market access in Turkey, and discover how they are adapting to economic challenges like inflation and currency fluctuation...

Aug 01, 202434 minSeason 1Ep. 70

How will AI shape the future of Market Access and Systematic Reviews, Jeffrey Johnson and Kevin Kallmes?

Unlock the Future of Market Access with AI and Systematic Literature Reviews! Join Dr. Stefan Walzer in the latest episode of the Market Access Podcast as he delves into the transformative power of AI in systematic literature searches. Featuring Jeffrey Johnson and Kevin Kallmes from Nested Knowledge, this episode explores how their innovative platform revolutionizes literature reviews, making them faster, more efficient, and more enjoyable. This episode is for anyone who wants to learn more abo...

Jul 15, 202434 minSeason 1Ep. 69

How can Virtual Reality become a game-changer in Healthcare Training, Rodrigo Silva?

Tune in to the new episode of the Market Access Podcast (MAP), where Dr. Stefan Walzer, a pioneer in Market Access 4.0, explores groundbreaking solutions and innovative technologies shaping the future of healthcare reimbursement. Discover how AI-based platforms like Q-Bo and Wafle are revolutionizing health care trainings with all stakeholders. Special guest Rodrigo Silva shares his insights on the transformative power of virtual reality in healthcare, from enhancing nurse training to potential ...

Jul 01, 202436 minSeason 1Ep. 68

How Can AI Unlock the Potential of Market Access, Sandip Shah?

In the latest episode of MAP - the Market Access Podcast, Dr. Stefan Walzer discusses the transformative power of AI with industry veteran Sandip Shah. With over three decades in healthcare, Sandip shares his journey from sales rep to running Market Access Solutions, emphasizing on how AI is reshaping the landscape. Discover how AI is revolutionizing market research, streamlining dossier preparation, and reshaping pricing strategies. This episode is for anyone who wants to dive deep into how the...

Jun 15, 202439 minSeason 1Ep. 67

What Does the Future Hold for AI in Healthcare, Aleksey Zavgorodniy?

What will the future of AI in healthcare look like? Join us in the latest episode of MAP, the Market Access Podcast, featuring Alexey Zavgorodniy from Unicsoft, and explore the transformative world of artificial intelligence. With extensive experience in AI and large language models, Alexey shares invaluable insights into how AI is reshaping healthcare, pharmaceuticals, and beyond. In this episode you will learn how AI mirrors the industrial revolution and how that results in both unique opportu...

Jun 01, 202434 minSeason 1Ep. 66

How to Decode Market Access in Canada: Are There Essential Tips for Success, Tara Cowling and Jody Filkowski?

In the newest episode of MAP - the Market Access podcast, experts Tara Cowling and Jody Filkowski unpacks the complexities and nuances of Canada's market access for pharmaceuticals and medical devices. From regulatory hurdles to intricate reimbursement pathways, they shed light on what it takes to successfully navigate this diverse and challenging landscape. Whether you're dealing with drugs or medical devices, understanding the distinct processes in Canada, including the differences between pro...

May 15, 202445 minSeason 1Ep. 65

How has virtual become reality in market access, Glib Kutepov?

What role will AI & VR transformations play in the future? Tune in to this fascinating episode of the Market Access Podcast to hear as our special guest, Glib Kutepov, CEO and founder of Modulate, shares his expertise. Glib uncovers the potential of generative AI and neural networks in revolutionizing market access strategies and highlights the challenges and solutions around data privacy as well as the integration of private layers to protect sensitive information. He also touches on the ro...

May 01, 202431 minSeason 1Ep. 64

What Makes Italy's Healthcare System So Complex, Giacomo Matteo Bruno?

Tune into a brand new episode of the Market Access Podcast to listen to an intriguing conversation about the Italian healthcare system with Giacomo Matteo Bruno and Dr Stefan Walzer. Together they explore the balance between innovation, sustainability, and patient access in the heart of Europe. Discover the evolution, challenges, and future of healthcare in Italy, from the foundational principles laid down in 1978 to the dynamic, ever-evolving landscape of today. Giacomo shares his insights on h...

Apr 16, 202431 minSeason 1Ep. 63
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