Campaign Breakdown: Got Milk?
Nov 30, 20210•Season 1Ep. 10
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Episode description
Kaitlin and Zach look at the strategy, implementation, and results of the infamous Got Milk? campaigns that were utilized throughout the 90s and early 2000s. How did such a simple campaign have such a big result? And did it benefit our health or the pockets of the milk producers?
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