Influencing is a "real job" (but no one thinks so?)
Episode description
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On today's episode, Elle dives deep into the fascinating world of social media influencing, challenging the common dismissal of it as "not a real job". From tracing influencing's historical roots in ancient civilizations to examining the creator economy, Elle makes a compelling case for recognizing influencing as legitimate labor. She particularly highlights how the creator economy has become a powerful force in modern marketing, while addressing the concerning role of misogyny in devaluing this female-dominated profession. Through real-world examples and economic data, Elle effectively dismantles the stereotype of influencers as merely "spoiled" individuals, instead showcasing them as skilled professionals who contribute significantly to our digital economy.