Money Buys Happiness w Lloyd Ross #537 - podcast episode cover

Money Buys Happiness w Lloyd Ross #537

Jan 08, 202447 minEp. 537
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Episode description

Message me your 'Takeaways'.

Lloyd Ross tells us how he learned about money after his dad's business was lost. He read books and started his own businesses, even as a kid. Lloyd talks about making money, finding mentors, and writing books to teach others. His story shows how to be smart with money and time.

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Do Something Today To Be Better For Tomorrow

Transcript

Achieving Financial Success & Balanced Living

Speaker 1

My dad had a business worth about $50 million in 1992 at the age of 38 . Rector Rich's incredible story . And it was stolen from in Bacolania Mutual , a big insurer .

Speaker 3

Lloyd Ross . This man can . I can see you've changed your hashtag almost thing on the YouTube line , which is awesome . Welcome to the show . Good to see you , lucky , good to be here , mate . Thanks for having me on , mate . I want to know , can you finish this sentence for me ?

I've just started bringing it onto the show and I think , because you've already started it , I'm a man that can finish that sentence for me .

Speaker 1

I'm a man that can . If I can , you can too .

Speaker 3

I like it . I think crap here , but mate Dude , it's been so cool watching your journey . We connected probably like 2015 , maybe , yeah , probably .

Speaker 1

That was a while ago , eight years .

Speaker 3

Yeah , it goes fast , man , but we're having fun . We're definitely having fun , but your content's been popping back up in my Instagram , on my Facebook . You've got so many great resources going on and you've got so many things going on . You're an incredible husband . You're a business owner , you keep your health in order , which is what I was saying to you .

I find I'm like you're the trifecta mate which I strive to achieve , but you're doing a lot of cool shit . I wanted to get you on to pick your brain , because there's a lot of people in our audience who are financially successful , but they have sacrificed health or relationships in order to achieve that .

The second bit , as I was saying , is there's a lot of younger guys starting to listen to the show and understanding how to create wealth and what their vehicles to do that , and even mindset around . That are a few things that they don't understand yet , and you've got a very simple process . I wouldn't say it's not simple to do .

There's always shit that makes stuff hard , but how you talk about it and the content that I've watched , it's very simple to follow , and you've also got multiple revenue streams juicy which people will be able to pick your brains .

Obviously , we won't have time to dive into everything today , so people will be able to reach out to you after you've got some great resources available and they can get in contact with you . But I'd love to start . Where did your interest in money come from ?

Speaker 1

I haven't really interested in freedom and choice . That's my interest , that's my real values , that's top of the value chain . For me is freedom and choice .

I think it is for most people , but they don't realize that that's what money is really designed to do , so it's not about that's why I haven't got Lambos and stuff yet , because it's just don't know important . It's just so much more important to have choice and time freedom .

And so I guess it started at age 11 , when I what actually happened was and it's on one of my VSLs , on one of the book funnels and when I was 11 , my , through no particular fault of his own , my dad had a business worth about $50 million in 1992 at the age of 38 .

Rector Rich's incredible story and it was stolen from him by Colonial Mutual , a big insurer , unlawfully , and so he took him to court and through a bitter court battle he was on Four Corners . He was on TV , he was in the papers . I was about I was in grade four , I think grade four or five , so I was probably 11 .

And it turned out that he won but he lost everything . He basically the whole , the 30,000 clients , the whole business went under , and so I remember him coming into the lounge room one day and I was . He sat me down and he said hey , mate , I was going to tell you we've lost everything . We're going to sell the house .

And I remember just bursting out crying . It was dramatic and he made it dramatic . I was like , oh shit , something bad's happening . So he asked me . I was like , oh shit , it was bad Because it was uncertain . He expanded this picture of uncertainty because he didn't know what was going to happen either .

So I guess at that point I was like , oh my goodness , like monies can come and go and it's really important to understand it . And then we went from this yeah , beautiful B house into a little small place with a double sharing bedroom , just a big . It's just a big shift .

So I guess that's when it appeared to me that money was a good idea to learn how to do . And while we're in that , living in that little complex we moved to , I started my little first business at 11 , washing cars and just getting a bit of cash for five bucks of car . So that's kind of how it started .

Speaker 3

Why do you feel you didn't take a negative approach to money ? And some people would look at that same event and be like money's the root of evil . It's destroyed our life .

Speaker 1

Oh , I think it's just only because I've never , I've never , I've never harnessed a victim mentality , like I've never , really ever thought that , like it can't be money's fault , because money has no feelings in an object , it's just it's , it's manmade it's , it can't control you . You are , you're the only person in control .

So I guess I've always , never had , I've been , a victim mindset , not a victim mindset . So Victor is better than victim . So I , rather than say and be like a business coach I worked with , once , told me Lord , there's two types of people in the world those that go at the world and those that let the world come at them .

And I guess I've never been someone who just sits there and let the world come at them in a reactive way . And I guess it's money's been the same way . I've never really let it . It seems weird to me that I would let it empower me . It just seems ridiculous , like it's like saying this desk here , this desk is going to control me , like so much .

But I'm one set of that . Yes , I guess that's never really . It's never really crossed my mind that money is bad . It's only that I've been bad at it , so I've taken ownership of it . And Jim Ryan talks about that . He said don't wish it were easier , wish you were better . So I started again One of the best quotes .

Speaker 3

So where did that journey lead you to ? Do you like to start learning about money and how to get better ?

Speaker 1

I think it started off in school and so people didn't . I didn't learn about money at school , but I did , because my grade 11 English teacher said Mr Barber said hey , gentlemen , when you leave this school as a teacher , I can tell you I don't drive the best car . Money's been a huge issue .

I don't really want you guys to repeat that we don't talk about it at school . So I'm going to give you a tip . I was like oh , this is great . What ? a legend , yeah , legend

Lessons and Success in Network Marketing

. Read these two books Rich Dad , poor Dad and Richest Men in Babylon . And he just gave books up .

Speaker 3

What do you think about those books ?

Speaker 1

Well , I read the Rich Dad , poor Dad straight away and I just was . So the one takeaway from that book was you got to buy assets . It was so clear and it was clear that getting a job was not the way it was to build assets . And of course that all made sense . But I didn't have any money in grade 11 . I wasn't going to work out .

I mean , where do I go from here ? So I found that the practical steps beyond that were challenging . And the Richest Men in Babylon . The one lesson I got from that , which I actually read when I was 19 , was pay yourself first 10% . That was like the ultimate lesson . So I always carried those . I wasn't making much money at 9 .

I was not making any really . I was in Europe just camping , not making anything . But when I got really properly in my career at , say , 23 , I took those lessons that I remembered and I started to implement them . So and that was challenging because I didn't give me the exact steps in the book , aside from pay yourself first , which was pretty simple .

But we encounter behavior issues and relationship issues along the journey that make those lessons very difficult to implement . So that's where it began . It began in school and then continued on beyond that .

Speaker 3

Yeah , so that first part I guess essentially for building wealth was investing in yourself .

Speaker 1

Yes , buying the books , yeah , yeah , yeah , I think , a level of curiosity .

If you ask anyone , even if you ask Conor McGregor what makes him such a great fighter , he'll say to you I have a curiosity for fighting , yeah , and I think if you have a curiosity for anything , it's going to take you a lot further , because the person who enjoys walking will always work for them the person who doesn't .

So I had a level of curiosity about money because , don't forget , to my paradigm , like my belief system in money was , my dad would come home sometime . I remember he came home one night and just threw $12,000 on the table in cash .

He'd obviously sold his car like something , but never had any hangups , and he would always be working hard and making sales and talking to people and money was . It was never a taboo , not like my parents ever sat me down and taught me about money , which they didn't .

It's just what was the behavior I was trying to model and I never saw my dad ever , my mom ever , be in victim mindset ever . I don't think I've ever heard him complain .

Speaker 3

That's cool . That's a really powerful thing to think about . That if you do have children , they're observing how you act , not so much what we're saying to them as well . So are you presenting your best self for there ? Yes , you got it . So you and I met in network marketing and a lot of people have a .

I don't know what it's like now , whether people still are all called up in it , but I remember when I started they were . I had no idea what it was , so I was very naive , which helped me .

But I learned so much from that industry and I'd had bugger all , I guess , financial investment in it to lose , which gave me the frameworks , taught me a lot of brilliant skills . What made you get into it , so you're a lawyer .

Speaker 1

You were great at it . You were great Everyone on the podcast Locky's great at network marketing , just so you know he was awesome . I remember doing some programs with you . You know like they do these six week programs and we've been in together and you'd be getting all these results Like this Locky guy man . He's so good .

So it was a great to be on that path with you and it was we connected . And I feel the same way about you . It's like we , we , we stayed in network marketing .

We've built a really good business and we still had us 10 years old down , just about which is I think a network marketing business is ridiculous , like , feel like it's like a incredible milestone because people don't don't stay in it forever often . And so me , like you , I got started in .

I was in property business selling real estate six days a week with my dad . Actually , I'd repatriated back from Dubai where I had a job there , got into real estate , started selling there and my sister introduced me to network marketing in 2014 .

And I thought it was wonderful because I could actually get healthy which is great because I needed to and , at the same time , share that story . And if people needed to get healthy , I could share a product that worked for me and I could get paid for that . And I think it was one of these .

I'm just writing a new book at the moment , called Time Rich , and I was just on an author call before this call and I was telling this story and I said it was one of those moments where I had this paradigm shift of where I was able to share a story , people were purchasing a product and repurchasing it and I was getting paid once and again , not based on

my time , but actually based on a product purchase from previous work done , and that was this paradigm shift to this whole like well , I've actually detached my money making from my time here and that was my first real experience of doing that . Real estate was good , but you have to be there to do the deal .

It was better than the job , so the alley rate sucks . That's the worst . There's no leverage in that . Then there was more leverage in doing a deal , which is cool . Then network marketing was the next pace of leverage , which was actually you don't have to be there to make money . Yeah , lots of shift and like open our world up .

And then , within four years of that experience we had , I left the property business . We'll travel in the world with full time network marketing and run in the four hour work week that Tim Ferriss spoke about 17 years ago .

Speaker 3

Yeah , yeah . It definitely teaches you so many skills . For me , when people ask well , how would you start on like network marketing ? Like because you realize the importance of community and environment . You get the opportunity , if you excel , to speak in front of stages , develop programs . And you're literally sharing something you love , like it is . It's insane .

It's always so much .

Speaker 1

Have you seen that Instagram post , or what I mean , that says you know you need a hobby that makes you healthy , a hobby that gets you creative and a hobby that makes you money ? Yep , that's that .

And so without that , I wouldn't have had my health on track , I wouldn't have learned how to make extra money and put it into a portfolio to become a millionaire . There's no way I would have learned the skills . I mean the skills that you have now and I have now for most part .

We crafted those over a period of time in network marketing , because you have to be good at connecting with people , you have to be good at relationship building , you have to be good at selling and follow up and systems and rejection and speaking and presenting and management . Yeah , everything , everything , it's a .

I went look on the wall here you can see behind me , right , see that . So there's all those three . There's three university degrees there . One is biomedical science , which is pre-med , One is a law degree , because I became a lawyer , and one is a master's of international business , which from the best business school in this country .

Arguably Now , in that business school I didn't learn the damn thing about business , truly Like , theoretically . Sure I learned more about business , life , people , money and everything than all of those degrees to put together in four years of network marketing . That didn't cost me anything .

In fact , we made about quarter of a million dollars in that period of time , maybe more half a million . Think about that , isn't that wild ?

Speaker 3

Yeah , it is mind blowing , it is honestly mind blowing . And then those skills of transferable into everything else that we've got going on . But it's also proves to me that you don't have to sacrifice the things that traditional business or a lot of successful financially people tell you you need to sacrifice , which is your relationships and your health .

Speaker 1

Totally . I think you have . I think it helps if you enhance those things . Correct , like it helps . It helps you don't have to be in great shape to be rich . You don't have to have great relationship to be rich . There are many people who have those things that aren't , who have money , that don't have those things .

But I've found for me personally I think I could only be wealthy and be productive and be creative and do those things if I am in good shape physically and if I do have great relationships with my wife and my friends , like without that that almost wouldn't be possible .

Speaker 3

Like it's a way . So you mentioned like you met the money you made from network marketing .

Exploring Trading and Asset Building

You then started once again reinvesting back in yourself and in a portfolio . So had you had experience in that , or how did you get into the trading ?

Speaker 1

So when I was working in Dubai or Abu Dhabi on the projects there , I sort of my money out . It took me probably a year of mucking around to sort of get really get on top of this now , and so I'd always saved 10% of what I earn , maybe more if I could , and I knew I had to buy assets .

So I started looking and learning about shares because I didn't want to get into debt with real estate . I didn't want to buy property in a lease hold in Dubai , like there was reasons why I didn't want to lean into that . And , by the way , we just come out of the GFC , so my I was anchored to that .

Whole experience of property goes down by 50% too , and a lot of young people don't understand what the GFC is and they just think property just goes up forever . Well , they're gonna get a root shock at some point , but don't know when that is . So I had that belief system to work through . So I didn't want to jump into that .

I didn't want to be held down by debt because all my friends and work who had lots of debt , they had the golden handcuffs , they couldn't resign , they couldn't have choice . I was like that's not me , I want choice and so I was like what else can I invest in with this cash to get build assets that Robbie Kisaki spoke about ?

And rich dad , poor dad , and and ? And the only way I could see that was shares . And I had no idea about that because of the only belief system I had around shares being an Australian , was their risky just by real estate . And I became my background's property lawyer , real estate development . My dad was in real estate on flu , licensed real estate agent .

My whole background is real estate . It's a got . My old man says it's a miracle that I don't own any . It's a directly . And so I wanted to learn shares because I wanted to take small pieces of my money and put it to work . So I pick up this book from the airport again , I'm self-driven to learn .

It's not like someone said to me you need to go learn shares . It was like I Was curious and so I heard about this guy called Warren Buffett and I was like this guy with charts and that stock stuff is charts and all this weird stuff , because that's what you see on TV , which is absolutely rubbish .

So I pick up this book called the snowball by Alice Schroeder from the airport and it's all about Warren Buffett's story and his life . And I read that book and I had this penny drop moment . I'm like , whoa , I get shares . I understand this , I'm gonna go and do this . This is what I want to be good at for my asset building .

So I started out and I first bought bought my first shares $2,000 into Westpac Bank and that's where I first started and by the time We'd got into network marketing we had , I had a really we'd built about , I Guess , two or three hundred thousand dollars worth of a share portfolio ready , maybe 250 , I forget , but it was like that and I saw a network marketing

is a way . I remember sitting in the office one day in my property business and after I was sitting there on Excel gun Okay , you want to be a millionaire , which is my definite purpose . I just wanted to be a millionaire . I was like that's a cool goal . You're like , if you're a man and you want to be finished , like what a good goal .

It's just because it was challenging , not because I for any other reason . So I had a definite purpose and that's like the first rule . It's like I had a definite goal want to be a millionaire . And Wikipedia's Definition of millionaire is a net worth of a million dollars . Okay , so I was like , how am I gonna do it ?

So , had somebody in the portfolio , I sat down with an Excel spreadsheet and I spread sheeted out , with compound interest at about 9% pranum , which is what an index fund brings in how long was gonna take me to become a millionaire ? And it turned out I was about 31 I guess I was 31 then and I was like , oh , it's gonna take me like 15 years .

I Sucks , I don't want to be that old . That's not fast enough . Yet I was like , yes , I'm fast up . I was like okay we're putting 25,000 a year away . Roughly now . This is 500 bucks a week . It's gonna be a . What if I could double that ? What if I could put 50 grand a year away ?

And that's where network marketing I was like well , if we can do this at 500 a week , extra money from our phones profit . We can shift this into shares and scale and we can get there twice as fast . And that was kind of what really motivated me to get better at network marketing .

So it's like that deep wire behind yes , what you were creating , yes , and the deep wire goes beyond the million , because I knew that the million could give us 50,000 a year in passive income and that was my original escape plan from nine to five and it stayed with me .

Speaker 3

How did you become so clear on that ? Because a lot of people like , for example , you said the million dollars , that was my goal when I started network marketing as well . I was like million dollars , that sounds fucking cool , and then you just do whatever it takes .

Yeah , then for you to be thinking , you already had these other ideas of what you could do with that money , rather than just going to an Island and doing all

Mentors in Financial Success

of that . What made you think about that ?

Speaker 1

I think because , watching my dad like he would , he's a genius moneymaker . There's a few people I've ever met that are so good at that than him , but he's he's , he's great at that , is he's genius . But I suppose he didn't . He wasn't always worried about compounding the money , you know , and he had a lot of real estate assets .

But again the GFC came , knocked a lot of people over it , did a number on it pretty well everyone . So I guess it was like I was trying to learn from the , the gaps that he had , that he knew he had , and I took that as a learning experience .

So what amazing things I want to take from my dad and what things have I watched in his life that I feel like I want to take that lesson and improve on and Think that's the beauty of having Mentors to see where they go wrong , where they go right and you can take what you want .

So I decided to take the part of well , I'm gonna compound money early and I'm gonna put it away , because I guess it even rolls back to the very first book I read about money , which is the ant and the grasshopper . The ants working all through summer , well , the grasshopper singing plenty's fiddle .

And of course , winter comes along and the ants are all sorted with their food and the grasshoppers freezing his ass off outside and I didn't want to be the grasshopper .

So , look , I've seen with my dad he's made a ton of money in insurance the nummon insurance salesman in the world incredible story and he's earned income in two big industries at three big times in his life .

But I've also seen the other side of that , where it doesn't lie like Money comes and goes in those industries , every industry , everywhere , and network marketing was no different . I'm like , well , I'm seeing all these people max out their businesses in five minutes and make a shit ton of money with not a lot of effort .

I knew in my heart of hearts that was gonna fall , that's gonna stop . I just know , and I knew it was gonna stop with Bitcoin . I got these things don't continue . I just know because as soon as people start making a big ton of money in an area , either it gets hit by regulation Because the government goes no , no , no , no , you don't get to make money .

You don't get to make money , we do that , so they'll regulate it away . Or someone will do yeah , so someone will do something dumb and they'll regulate it , or or it'll get over , it'll get saturated and there'll be nothing left , and so that I could see that coming . So I was like this , I've seen it .

Whereas people that come into new money and they experience money for the first time , they think that it's just gonna last forever , and it doesn't . The only thing that lasts forever is assets . So I took that learnings .

I knew right what I'd learned and I just watched everyone cart crash their car and I just said I'll just pull over here and we'll park for a while and we'll just go steady and we'll put the money away . And that's what we did . So we didn't go as fast , we didn't play as big . We still did cool stuff .

We invested in ourselves , we invested in trap like we did . We still lived a amazing life , but we did take a portion of it and invest it .

Speaker 3

Yeah , how important I think , learning a lot of the stuff obviously had a Mentor and your father , and not everyone gets a mentor where their parents are that way Teaching them those financial lessons , whether it's sitting down at the dinner table and talking about it or you can observe it .

Speaker 1

But whenever we never said , we never sat at the dinner table . We are , I guess . I observed it , but it don't forget to with every . With every Bennett I , I , I , I . There's elements of that that are not good either . Like if you come up advantaged , you're in trouble too . Like no one gets a perp .

There is no such thing as a perfect hand , because if you become , if you're in royalty , if you get brought up as a trust fund kid , you're screwed and everyone's like , oh , they're so like , oh , you had all these advantages . I think it's an advantage to have no advantages . You get tougher earlier . Yeah , I don't think anyone gets hand in .

So I think you know what . I went to university for too long how . What did that cost me ? My friends were making a hundred grand a year while I was making nothing . What did that cost me ? That would drive in . The guys in trades were driving Range Rovers at 24 . Like so , and I was at university .

So there's advantages and disadvantages to upbringings of every kind . You cannot pinpoint one . So I think it's important to say that to you . Know , yes , you can have good mentors , but that can also be detrimental too , because all of a sudden you've got to . Then you get influenced by them into the wrong things as well .

Speaker 3

So it comes back to that , what you said at the beginning , where you just take responsibility . It's like you take the bits and pieces that you resonate with and you feel at value and the fits you can stack and build upon . Do that , yeah , Take on it . How important actually .

Firstly , how have you then gone on to find the right mentors for you , since that you know in business to help guide you ?

Speaker 1

Yeah , it's a challenge , isn't it ? Like I think I've always , if I've admired someone for various reasons , I would I let them mentor me silently by their behavior .

So , with my dad , obviously huge mentor in my life , my mom obviously to an extent too , like she raised us and she's got wonderful integrity and character traits that I've been out of model , and my dad has great traits that I've been out of model . So it's very , very helpful to have great loving parents Period , like it just is in general .

Yeah , but you know , I assume my dad , his father died when he was eight and he grew up in a not so happy household . Like there's issues there too , so but he made the thing of himself , so I don't think it matters . But he found mentors too through

Value of Mentors and Earning Mentorship

work . So typically what happens is for me I found a mentor in my parents first . Then my mom actually re my parents divorced and she was with this guide . He was a bit of a mentor . I could talk to him about shares and stuff like that . And then with network marketing I found David TS Wood .

He was the main trainer for the company and I've had him as a great mentor and I went to like 17 of his events until we really got noticed . Now he's a friend and he's actually in my two books . So he became a wonderful mentor in various ways of how to live life and I aspire to be like him . And then I met through network marketing .

I met Gavin Topp , who's now become , you know , one of my greatest friends , and through him he became a wonderful mentor and the things he taught me about being a man and , like my dad , taught me a lot about being a man too .

But he , gavin , kind of put things in place that I didn't have and he also challenged me and encouraged me and challenged me to do things that others couldn't . And so I guess it was like they find your way into your life and you can decide at that point whether you want to get close to them or not .

So I found there was , I had my traits in all of those . So I always looked to go and spend time with my dad . I was , I found time and at my art , my siblings did it , I did , I just went and I invested time in hanging around my dad . So if he was in the bar , I went to the bar .

If he was in a smoking session , I went to the smoking session I like come out coughing and wheezing and spent time with him . And then , when , when , when David was there , I wanted to be with him . So I flew over to Europe . I went to bar and boogaloo , play golf with him .

Then I flew to Europe to be with him in two events that cost money and earned it . Then I actually earned my way into boxing fights to get close to Gavin Topp . So I've always earned my keep to get to my mentors .

I've either I've earned it and I've paid for it , and I've done that because I feel like there's some things they know that they can teach me and I want it I'll . Success is something you have to catch , sometimes , almost always .

So it's like well , how do I catch this virus of success of these people and the things that they're good at that I want , and the only way to do that is to spend time with them .

Speaker 3

I love that you touched on that point there Whereas so you either earned it through working away with the boxing or you paid for it . And that's was one of the biggest things for me , especially when I started network marketing . I was like , okay , I want to be a millionaire , how do I get around millionaires ? They don't want to be around me .

I'm a fucking dropkick at this point in time . So then it's like , okay , I'll invest in myself to get around them , I'll pay to go to events or I'll do what I need to do to get noticed , to speak at events so that they invite you to things or they spend time with you . And that's what I've done , Whereas a lot of people just expect it to happen .

Speaker 1

And so , no , it doesn't happen . You get recognized publicly but you've got to do it based on the work you do privately , and that's really what I always understood . So like one mentor leads to another . So all the time I spent with my dad , it definitely accelerated me and excelled me and he taught me like it was one .

Like the things I learned are insane , but like I had to pay the price when I went to work with him , I didn't there's no wages . I had to have a certain amount of money to seed me for six to 12 months of no income . Then I had to learn the craft and had to run the business .

It was just , it was a baptism of fire , but it was the best way to be , because without that hardship I wouldn't have learned the most .

And then , when I went on to do network marketing to get close to David Wood , I mean not only did I had to buy tickets to all these events and fly to like thousands of dollars , thousands , but we had to actually excel and build a six figure residual income under the age of 35 and become a legacy club millionaire in the company for him to recognize us .

So not only did we pay but we also earned . And then with Gavin , I paid for his boxing program , so I paid thousands of dollars .

Then I also earned my way by doing two flights and being there for him and doing things with him and stepping up to the plate and being a man about it , and that's what I did and that got his attention and now we became friends . So I've done both . I don't think you get to choose Pay and earn .

Speaker 3

I think that's such a that's why I'm .

Speaker 1

If I meant that's why I get the shit when I'm mentoring people , I'm like , I'm like Look , here's my point the earning and the paying to get To be with my dad . That allows me to excel at network marketing . I think because I had a certain amount of skills and traits that I'd modelled .

And then in network marketing , because I got close to David , it got me , allowed me to get close to David Wood . But that compounded because without getting good at the network I might have gotten close to David Wood , I wouldn't have been in the audience .

I was speaking at the Brisbane Entertainment Centre and I'd won that award , man of the year for the company in Australia and Gavin recognised me because of that award from the crowd and that's why he messaged me . So you don't get to meet the next mentor almost unless you have excelled with the current mentor .

Speaker 3

Yeah , credibility behind it .

Speaker 1

It compounds . You find the next one from the previous one .

Speaker 3

That's one of the . I think we could wrap it up here now . We're not going to , but that , for me , is one of the most powerful things I think I wish people would understand is they want to get around people and they expect the people to notice , but they don't want to do the work or they don't want to part with money .

It's like they love money so much , and actually you did a video on this .

Speaker 1

Yeah , real this morning . Yeah , I was this morning .

Speaker 3

Can you finish my sentence there then ?

Speaker 1

No , you go . I think you're on to it , it's good .

Speaker 3

It was where people love money so much that they don't want to spend it , which is what they need to do to get to where they want to go , and it's like that's the reason why they're staying broke .

Speaker 1

Yes , it's a cruel paradox . It's a cruel world we live in , the thing you want the most is to get let go of the get .

Speaker 3

Yeah , and I'm sure you experienced it as well . Sometimes you chat to people and we see it in our academy and they're like , oh , I have to pay for that . And you're like , yeah , and if you want to be in our circle , if you want to learn what ? I've invested over $100,000 and you've invested hundreds of thousands as well .

I'd say you're not just going to show up and roll in . Unfortunately , that's not how it works . You've got to earn the right to be here .

Speaker 1

Yes , and your network determines your net worth , and so , if you can find a mentor , what they really want is people that work their guts out for them and make their life better . And if you can do that , and the way to do it is to give .

So , if you like someone , give a ton to them and you'll be anyone who really gives to me like I'm going to get , it's going to get my attention , but people don't know how to engage a mentor . You've got to . You've got to , like bloody , be the A plus student .

Speaker 3

Literally do the things for them . I'm sure you get the same as well . Get emails or Instagrams every day . Hey , I've just done this . Would you write back if you want me to send it through to you ? It's like we'll just send it .

Speaker 1

That's how you're going to get yeah , yeah , yeah , they'll learn that lesson next , and I have had that too . Like , yeah , you're right , it's just do go and make their life easy . Like , if you make my life easy , I'm going to work with you .

Speaker 3

Yeah , 100% yeah . This probably leads us into your books . What made you write the books ?

Speaker 1

Well it's incidentally , it's funny that you bring that up now because , thinking of that journey , of the success with my dad , with rebuilding a business together , the success of network marketing , getting close to David TS Wood and winning the awards and speaking and going through all that courage stuff to get to that point Allowing me to talk to Gavin , we're

letting him reach out to me and then do two boxing fights , which takes a lot of courage . He then we're training for a hundred . He challenged me to 100 , 111 kilometer ultra marathon with my wife , alicia and her sister , and we had eight weeks to prepare for it .

I don't even run 10k , so this is this wild challenge Eight weeks , wow , it's called the guzzler and it's .

Speaker 3

I've heard of it yeah .

Speaker 1

It's the most gnarliest ultra marathon in Australia . I think I was certainly in the state and so we're giving up for it and

Writing Books and Teaching Financial Success

anyway . Well , so after the boxing fights and while training for that ultra , being around Gavin , he'd written a book called a man the writer passage for the modern man . And he , I mean , he's been training men at their worst and best for years . He's like a pro and um .

And so you said he's so good at bringing out the best in men , like he's just he's got a God given talent , it's God given right . And so he was training at the boxing and we're doing the runs for the old trainees and I've spent a lot of time with him and he said he written that book .

And he said , man , you know , I've heard you talk about money with these guys . You're going to write a book , you're going to write a book . And I thought we all think about writing books , don't we ? Like it's this beautiful legacy . But we all get to this point where , like , how do you actually flu and do it ?

So he actually helped me because he went first , so he had the arrows in his back , I realized the way to do it was write a smaller book than what I anticipated and it was just all about my story . So at that point people said , lord , how long did it take you to write your first book ?

And I said well , it actually took me 20 years , because you have to have the stories to share of the lessons you've learned , and that doesn't take . It takes a long time , otherwise it's not going to be a compelling book and you can't impart wisdom . So it was that time was right for me . So he challenged me .

He said , in front of all these men , he said , lord , he's going to write a book , he's going to do it in four weeks , and that's what makes him so good at what he does . So without having to go yeah , without having to go through , go through Dad and then David Wood and then go see how it compounds , so I would never have got to the book .

And so at that point , too , I he introduced me to his son , jay , who's now a business partner of mine , who's an amazing guy . Incredible what he's achieved at his age . He's awesome . He lives in Columbia . I'll hook you up with him . He'd be good on the podcast , yeah , anyway , so he helps me bring this book to life . We do it together .

We build this business from scratch during COVID , this education business , which card with a book and some courses , and the book is all about the journey of what we're talking about , of how that's how money's weaved into this , what we did and the lessons in that book .

So it's called Money Grows on Trees , and we launched it in 2020 and then 2021 January , and it was , yeah , by all means a success . And then we're running along doing one of our runs and gamma said I'm writing a second book , you should do one too . I just recovered from the first one , and so I .

We were actually crafting a mentorship program like an education program , a 12 month program to help people implement these lessons .

So I wrote that book Money Buys Happiness , which is this one , which is actually the number one book that I that we promote now , and it talks about these five steps to millions that I followed , you know , mindset , mentorship , manage money , multiply money and make more money .

And so it talks about the framework of that in that book and that's built this really wonderful , fine education business that we've just won some awards for now .

Speaker 3

So it's that's how it's come back . I saw you hit that two comma club as well , which for those that's like a million dollars through one funnel right With click funnels .

Speaker 1

Yeah , a million US dollars . I found out the part way . We hit a million dollars in Aussie and I'm like , hey , we did it . Watch goes . Now it has to be American and of course , the American dollar is like the strongest has ever been , at 66 . I'm like I'll buy it .

Speaker 3

It's good when you live in in Oz .

Speaker 1

Yeah , it's great when you live in it . Yeah , yeah that's right . Yay .

Speaker 3

Yeah , yeah . And so obviously going through the process of then writing a book you would have . It would have helped you refine , like the frameworks that you'd learned and really help you teach and coach those things a lot better .

Speaker 1

Totally , I think . And I think with you're an author and you write the book and it gets well received and people enjoyed it and it helps him . You know , the most important thing is they can change themselves from reading it , that that that is an effective book . And but what I found was a lot of people needed more than a book .

They need accountability , and that's why mentorship and coaching programs . That's why the coaching industry is so big now , because the accountability requirement and problem is so big and vast for people that that's what they need . So that's what compelled us to continue with that business .

But the book really compartmentalizes the basics that I wish I would have had , potentially , if I'd read those two books earlier that I mentioned . Like it's a bit more practical , yeah , and that's why I like it .

But when you're an author and you write books as successful as it is , you know you can probably like you'd want to , you almost want to rewrite it , like , oh , I've learned so much , even the last two years or three years , and so my objective is to , yeah , I'm going to , I'm going to at some point probably re rewrite them , but but for now that they're

serving a good purpose , that's awesome .

Speaker 3

I will .

Speaker 1

One thing I will say is that on that journey to like , so when you get into book right like , you attract an audience and then you become known for something which is , you know , money and so forth and I've been coaching people on it for so , for so long now I noticed something that popped up , and it was the fact that it's not even about the money

management , like paying yourself first , having an emergency fund , putting some money aside , buying assets , buying share , whatever it is you choose , not having too much debt . They're very important principles that almost no one follows , by the way , but some do , but a lot of people don't , and so that was .

I knew that was the case , so I'm helping him to do those things right . Implementation but what I noticed on the journey was it wasn't the money that was the problem . It wasn't the money , it was somewhat of the behavior , which is why people gravitate to James Cleary's book atomic habits so much , because they actually have a behavior problem

Time Management and Wealth Creation

. But I drilled down even further than I realized . Every time I talked about something , my students would come up with this one thing all the time that was getting in their way of their money . You know what it was .

Speaker 3

I want to know .

Speaker 1

I have no time , and so Time management has become this wealth management thing , because I've learned that the wealthiest people don't scale money , they scale their time . Hmm and that was a huge paradigm shift . Massive leverage leverages the ninth wonder of the world when it comes to wealth creation and it also amplifies your time .

So I started becoming the student of this time thing . So I'm reading the books from Dan Southern , like the who not how and Navaradican's books , and I'm becoming this like and we're applying it to our businesses and we're seeing our wealth scale and also my Built , my busyness fall . So I'm working less hard and making more .

And so I realize at that point Business and wealth don't live together . They're all on opposite ends of the spectrum . And so when you say to someone how I in this , I'm really busy , they may as well say I'm really broke . It's the same , yeah , yeah , it's the same thing . Wealth doesn't live there .

So I'm realizing all these shifts in my own head , thinking , oh my god , I thought when I had another business I'd be busy up , but it's not true . And so that's what prompted me to write this third book , which is what I'm doing now . That's where I had .

That also took this morning , and it's all about how to actually create time , because I think that's the real problem for people they can't even sit down to do an audit lucky on their account . Yeah how they ever gonna get wealthy . So , so it reminds me this quote what's what my student told me once .

He said , lord , it feels to me like what you're trying to do is what Desmond Tutu did . I was like what's that ? Or what he said . I was like what's that ? He said at some point in time , we've got to stop pulling people out of the river and we've got to go upstream and find out why they're falling in . So that's the next phase of the journey .

Speaker 3

That's cool . So it's almost like this series that you're gonna take people through pretty much the trilogy .

Speaker 1

You know like , yeah , where can people grab the book so they can get the money buys happiness book ? You just go to money buys happiness bookcom . Simple , yeah , it's really cool , we've got this cool . We've got this cool off at the moment , like it's Nali , it's like nine dollars and you get all this extra cool stuff . So it's good .

Speaker 3

Yeah , I was checking it out before so for everyone listening along , you can um the links in the show notes to save you the hassle of having to type that very difficult name in .

Speaker 1

Wish I had one that's shorter but yes .

Speaker 3

What about the podcast ? So you've obviously got your own podcast going on as well . I've listened to a couple . What inspired you to start that as well ?

Speaker 1

Yeah , good question . I mean , I really admire you for jumping on the podcast thing so early , like I remember , when you did this ages ago , I was like what he's doing this ? It was so weird . Back then I was like , oh , what's lucky up to ? And I know it was . It was weird like , wasn't it ? It was this strange thing in 2017 .

So you jumped on that wagon pretty fast . I didn't understand it , because I'm like what happened to people ? I didn't get it , you know . You know , I understand why . So I'm not a huge podcast listener . I do have a couple that I like , but I'm not really . I do probably listen through on the YouTube , but that's what really . I neglected it .

But what happened was this this is truly how it started . Okay . The inside scoop . It's really interesting because it's like I here's what happened . I saw these people like you . They weren't like you because I don't have the same character traits , but they were getting on the podcast wagon and I was getting .

I was trying to kind of be in business with a couple of them in our network marketing business . So that's a really good testing ground for character , because they come in if they can't follow , you know , simple instructions , if they quit things early . It's a very quick character test .

So these people one of them came in and she goes I've got a top 100 podcast in Australia . I'm like , wow , that's amazing , I'll put on this massive pedestal . I'm like whoa that's insane , that's amazing . You're like a superstar . Anyway , she comes in and she's terrible , like didn't come the meetings on time , quit things .

Well , and I and here's what happened I thought , if you have a one top 100 podcast , I'm getting into that industry , because if you can do that , I'm definitely gonna be able to do that . So it's more like I saw that there was a lot of people in these getting Noticed and they didn't have real success , character traits that I really admired .

So I'm like , oh , if I get into there , I'm gonna actually make it , make it , I'm gonna go for it . So that's what prompted me . Then I didn't know how to do it . So I'm on a podcast like this and the guy that interviewed me said Lloyd , why don't you have a podcast ? I'm like because I have to get a studio and get all this machinery .

And that he's like no , you don't , you just let me do it . And that was again this whole like Don't ask how , ask who . So he said I'll do it for you for free . And here's him trying to get close to me now . So that's smart . Yeah , he'll have right . So he did that and all I did was I went out . I see what I did .

I went and got a mic from JB high five hundred bucks plugged into the bottom of my phone , got on the podcast app and there's where bang to start talking . How's it ? sorted , yeah , so now you're yeah , so that's how it started and I really I think I underestimated how many people listen to podcasts .

But I also wanted to build one where it was like snippets of value about money that just to give , give , give , give it . So free , podcasters , no ads , nothing , it's just free . And there's some really cool episodes like 130 episodes now and so We've won some awards with it , and so it's .

I Love it , and so that's why that's probably what brought me to this point . Like I love what you're doing is I think it makes a lot of sense give people value until they give you their credit card .

Speaker 3

Yeah and that , yeah , exactly , and that the podcast is called money grows on trees as well for those who want to listen , because , once again , you can .

Some people like reading , some people like listening , but there's plenty of great resources out there that you put out there and I just feel so many people have financial stress and it impacts so many areas of your life , so you need to eventually just address your situation and start Taking action to change what's .

You know what's not working Totally , yeah , and it's so simple than what people think .

Speaker 1

Like there's a few things that I mentioned that you do . You just put them in place and it's like showering . Like you shower every day to stay clean , your brush your teeth to stay clean , you go to the gym to stay in physical shape . People are doing nothing with their money to stay clean . Let's get in the habit of clean money . Yeah , we'll be fine .

Yeah .

Speaker 3

It's not that hard , simple . So , lloyd , you've shared the website , but where can everyone find you and reach out to you ?

Speaker 1

Instagram , I think , is the best place . That's where I put a lot of yes , we're hanging out a fair bit . So at Lloyd James Ross is my Instagram handle . So yeah , hit me up , follow me , dm me Salo .

Speaker 3

Love it . Yeah , mate , dude , as I was saying before , it's been cool to watch your journey and you've probably inspired me to write a book ever I've been hearing it for years do it and then you're as you said .

It's like , yeah , we think about it and then something else comes up , but you managed to do it in four weeks , so Maybe I'll put a deadline on to Christmas or something or see what happens .

Speaker 1

Here's my , here's my advice to you for write a book . When you write a book , I should say because I think you should definitely write a book and it's obviously gonna be a wonderful title because you're gonna . What you've done is you've actually created a lot of content for the book already in your podcast episodes , right ?

Mmm all the frameworks you've learned about men and teaching them helping you . Eventually you've got all the collateral ready to write a book , but here's what I'll say it pays off To take the time to write a flippin amazing book .

Speaker 3

Hmm .

Speaker 1

I think I learned that from Alex Hamosi . If you write , if you develop a really good product , the marketing doesn't look after but it will become shareable and you'll do really , really well . And I think that's my advice to you if you write a book , just really spend the time at nailing it .

Speaker 3

Yeah , good advice , sound advice , appreciate it . Thank you so much for coming on for everyone who listened . If you liked it , go check out where Lloyd's out on the socials and definitely get a copy of his book . As he said , it's nine bucks at the moment , absolute steel . Invest money to make money .

Speaker 1

Yeah , it's the best way to do it .

Speaker 3

Yeah , and make sure you share the episode and leave a rating , a review . Thank you guys for tuning in .

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