From third-party to first-party: Building a better data foundation What do you think of when I say “tech start-up?” Those words probably conjure up thoughts of a small team working out of the founder’s garage somewhere in Palo Alto, Sunnyvale, or Cupertino. The reason that image springs to mind is because that is how a bunch of the biggest and most influential tech companies started out over the years. But who started this trend? Well, it’s not a plucky start-up anymore, but the answer is Hewlet...
Nov 19, 2024•38 min
Welcome to our very first TMW case study! Kicking off this series, we’re featuring Rappi , the Latin American super-app that connects consumers with merchants that sell a wide variety of products, and drivers that can bring those products to their doorstep. The three-sided business is not only a logistical challenge, but also a Martech challenge. Rappi’s array of marketing campaigns and offers, driven by a sophisticated deep-linking strategy, is crucial to its success. It did, however, lead to t...
Mar 29, 2024•1 hr 26 min
Making Sense of Martech's very own Juan Mendoza on looking ahead to the rest of 2024
Feb 06, 2024•4 min
A conversation with Tim Mason & Sarah Jarvis from Eagle Eye. In this episode we’re joined by Tim Mason and Sarah Jarvis . Tim is the CEO of Eagle Eye , a leading loyalty and personalization platform and a top 10 TMW 100 global innovator. Tim has spent more than 30 years building loyalty strategies in retail, including working as the Deputy CEO and CMO of Tesco UK PLC. Sarah Jarvis is a senior marketer, also at Eagle Eye, and a regular contributor to Forbes UK. Both are the authors of the rec...
Jan 23, 2024•1 hr 13 min
A conversation with Rohit Maheswaran. In this episode we’re joined by Rohit Maheswaran, the co-founder and Chief Product Officer of Lifesight a marketing measurement platform offering a suite of attribution, MMM (Mixed Media Modelling), and incrementality tools. We tackle the shifting sands of attribution and how marketers are using different models and tools as the ways of last click and multi-channel attribution fade away and more marketers are embracing a back-to-the-future style of measureme...
Jan 02, 2024•49 min
A conversation with Cory Munchbach. In this episode we’re joined by Cory Munchbach. Cory is the CEO of BlueConic , a leading Customer Data Platform. In this episode we talk about Cory’s recent journey to becoming the CEO of the company, what it really looks like to lead the vision and strategy of a private equity backed company, growing and scaling a product right in the middle of one of the hottest categories in the Martech industry, and her outlook for the coming year in the CDP category. List...
Dec 19, 2023•1 hr 6 min
A conversation with Chris Baker. In this episode we’re joined by Chris Baker. Chris is the founder of Totem , a brand strategy, marketing, data and innovation consultancy with a focus on the Chinese market. Totem helps global brands break into China and Asia and works with marketing leadership on digital and brand strategy. In a recent presentation of Etail Asia, Chris gave one of the clearest views on how generative AI is impacting the marketing industry. In this conversation, we’ll talk about ...
Dec 19, 2023•1 hr 1 min
A conversation with Lauren Maffeo. In this episode we’re joined by Lauren Maffeo. Lauren is an award-winning service designer working full-time at Steampunk where she serves the U.S. federal government. She is a founding editor of Springer’s AI and Ethics Journal and an adjunct lecturer of Interaction Design at The George Washington University. Lauren has written for Harvard Data Science Review , Financial Times , and The Guardian . She has also presented her research on bias in AI at Princeton ...
Nov 14, 2023•1 hr 3 min
A conversation with Ari Paparo. In this episode we’re joined by Ari Paparo the famous host of the very popular Marketecture Podcast and the CEO and founder of LaunchScience , a newly launched (pardon the pun) startup in the category of process management for GTM and product teams. Prior to these two new ventures, Ari founded and exited Adtech platform Beeswax to Comcast and worked stints at Google, Nielsen, and AppNexus. In this conversation, we speak about the overlap between the Adtech and fin...
Oct 24, 2023•1 hr 16 min
A collaboration with Kerry Guard. In this episode, we’ve got something different for you the MSOM audience with our very own Juan Mendoza being interviewed by Kerry Guard from tea time with tech marketing leaders! In this episode, we cover things ranging from audience capture through to building a media company. What you do with an audience and the value of it. We also talked about latest trends in marketing technology, tracking GDPR and the ever present issue of a more private web and how marke...
Oct 17, 2023•1 hr 8 min
A conversation with Eric Seufert. In this episode, I’m joined by Eric Seufert to talk about his thesis-slash-catch phrase “everything is an ad network.” Eric is a successful entrepreneur, investor and media founder who is focused on the intersection of mobile apps and Adtech. Eric worked a number of Adtech roles in Europe which led him to founding and exiting analytics platform for mobile developers Agamemnon. He is now investing in companies in the Adtech space with Heracles Capital and runs th...
Oct 10, 2023•57 min
A conversation with Gareth Noonan. In this episode we’re joined by a leader in the world of B2B adtech and martech, someone whose expertise has truly left an indelible mark, Gareth Noonan . Gareth Noonan is an accomplished General Manager at Demandbase , recognized for spearheading international cross-functional teams in Sales, CX, and Operations. With a track record of steering business units to generate over $150M in revenue, Gareth's proficiency extends to Programmatic Strategy, Operations, S...
Oct 03, 2023•49 min
In this episode, we’re joined by Bobby Tichy and Michael Burton , co-founders at Stitch . Both Bobby and Michael are well-respected within the martech industry, bringing a unique perspective to customer engagement, CX, tech stacks, and the martech industry overall. Bobby Tichy is a veteran of two of the most well-respected brands in martech, Marketo and Salesforce, where he led and supported implementations for many big brands. After his time with those two companies, Bobby moved onto Lev, a Sal...
Sep 12, 2023•1 hr
In this episode we have Michaela Aguilar. Michaela is the head of business partnerships and ecosystems at Acoustic , a customer engagement platform company. Most recently Michaela has been leading a new Martech course with ADMA here in Australia called the Marketing Technology Certificate . Michaela also works as a Mentor at not for profit group Women in Data , and has a long and storied career in customer experience optimisation and analytics. In this episode, we talk about the connection betwe...
Sep 05, 2023•59 min
A conversation with Josh Manion. In this episode we have Josh Manion joining us. Josh is the CEO of Vault JS , and previously worked as the founder of Ensighten , and the CEO Stratigent , both successful companies in the analytics, Adtech and data management space. Vault JS offers an advanced AI solution that continually scans data collection technologies in brands and alerts teams to suspicious activity, data leaks or accidental sharing with third parties. something they call “data assurance”. ...
Aug 29, 2023•42 min
A conversation with Adam Furness. In this episode I have Adam Furness joining me. Adam is the Asia Pacific managing director for Impact.com , a platform for managing partnerships, content collaborations, and affiliate marketing. Impact is one of the few platforms solely focused on Partnership Automation Technology, by helping businesses grow through creating better media buying decisions and managing partner lifecycles. Adam is also the co-chair of UnLtd , a social purpose organization connectin...
Aug 22, 2023•46 min
A conversation with Alexandra Theriault. In this episode, we have Alexandra Theriault, the chief growth officer at Adtech company Lotame . Alexandra has been working with Lotame for more than 15 years, playing several key roles in the company as it has grown into an international Adtech player. Lotame plays a key role in advertising and increasingly in the Martech industry through its widely used cookieless Panorama ID , data marketplace and recently announced Spherical platform , a CDP accelera...
Aug 15, 2023•1 hr 8 min
A conversation with Rajan Kumar. In this episode, we have Rajan Kumar, CEO and cofounder of The Lumery . He’s an unusual guest because not too long ago Raj was my boss! It’s a pleasure to have Raj on to talk about their latest research entitled Stacks on Stacks on Stacks - The Voices of Martech . Raj has pioneered a unique approach to MarTech consulting, combining the optimization of tech stacks with the development of clients’ internal capabilities, processes, and data-driven cultures, ensuring...
Aug 08, 2023•1 hr 2 min
A conversation with Shoshana Wodinsky. In this episode, I’m joined by Shoshana Wodinsky, a technology researcher and former investigative reporter doing some of the best investigative journalism in the space of Adtech, privacy and online surveillance. Shoshana is the investigative director for consulting firm Web X Ray. Shoshana has had her work cited by The New York Times, The Washington Post, and The Wall Street Journal. She is a prolific writer, penning articles like, How Google Ruined the In...
Aug 01, 2023•47 min
A conversation with Roger Dunn. In this episode, we are joined by Roger Dunn. Roger is a consultant in retail media space and recently worked as Head of Retail Media for Australia & New Zealand at Criteo, where he helped retailers setup & scale their own retail media networks, as well as forming partnerships and broader up-skilling of agencies. Roger previously spent the majority of his career agency side specialising in retail and e-commerce and played a crucial role as founder of Group...
Jul 11, 2023•57 min
A conversation with Jay Sanderson. In this episode I’m joined by Jay Sanderson. He’s the senior manager of product marketing for Progress digital experience. Progress enables customers to develop the applications and experiences they need, deploy where and how they want and manage it all safely and securely. Hundreds of thousands of enterprises, including 1,700 software companies and 3.5 million developers, depend on Progress everyday to deploy customer experiences. Jay has worked across compani...
Jun 28, 2023•1 hr 3 min
A conversation with Michelle Songy. In this episode, I’m joined by Michelle Songy. Michelle is a startup founder, company executive and innovator in the space of media and technology. Michelle is the founder and CEO of Press Hook one of the first media relations platforms that connects media to brands and publicists at scale. Prior to founding Press Hook , Michelle founded Cake, a mobile payments platform for restaurants that was acquired by American Express. Michelle has also worked in finance ...
Jun 13, 2023•1 hr 2 min
A conversation with Jana Marle-Zizkova. In this episode, I’m joined by Jana Marle-Zizkova, an avid data and diversity advocate, CEO of Customer Data Platform Meiro and the co-founder of She loves Data , a global non-for-profit. Since 2016 over 15,000 women have attended 200+ free data & tech workshops, certification programs, and webinars. She Loves Data has chapters in 17 countries on 5 continents. In 2019, She Loves Data received the “Diversity Initiative Award in Asia” by Women in IT. Jan...
May 30, 2023•59 min
A conversation with Tom Goodwin. In this episode we have Tom Goodwin joining us. If you work in marketing, advertising or tech he probably needs no introduction. Tom is an international keynote speaker, the author of Digital Darwinism , the co-founder of consultancy ALL WE HAVE IS NOW , a TV presenter, and a regular contributor for The Guardian, TechCrunch, and Forbes, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost and Digiday. In this episode we talk about progress and pessimism, how we should crit...
May 16, 2023•1 hr 10 min•Ep. 46
A conversation with Myles Younger. In this episode, we have Myles Younger. Myles is the Head of Innovation & Insights at U of Digital , an AdTech focused education firm. Prior to joining U of Digital . Myles’ nearly 20 year career in advertising has spanned every facet of the business, from his time in client-side marketing, to his experience as an ad tech founder and product leader, to his experience inside the world of agencies and consulting. Most recently Myles was VP Go-to-Market, Data ...
May 02, 2023•1 hr 1 min
A conversation with Ross Candido. Today I’m joined by Ross Candido. Ross is the VP of ANZ and SEA at Meltwater a leading media monitoring & social analytics platform. Meltwater offers a suite of solutions that spans media, social, consumer, and sales intelligence. By analysing ~1 billion pieces of content each day and transforming them into vital insights, Meltwater provides competitive intelligence and consumer insights for over 27,000 global customers across six continents. Ross has been i...
Apr 18, 2023•1 hr
A conversation with Bryan Williams. In this episode, I’m joined by Bryan Williams. Bryan is the founder of the newly formed firm Hockey Stick Advisory . An experienced operator in the platform ecosystem space, Bryan played a key role in building out Xero’s partnerships and application ecosystems as the former director of Ecosystem and Apps. Bryan has also served as a mentor and advisor through startup accelerator programs such as Blackbird Giants program and StartUp Vic office hours programs. In...
Apr 11, 2023•48 min•Ep. 43
A conversation with Juan Baron. In this episode, I am joined by another Juan…. Juan Baron! Juan is the Director of Business Development and Strategy for media and advertising at Decentriq . Decentriq calls itself The “Switzerland” of data that is coincidentally also headquartered in Switzerland..... Founded in 2018, the company is inventing novel technology to enable publishers, brands, researchers, platforms, and advertisers to collaborate data in a way that ensures privacy and security. Decent...
Mar 14, 2023•52 min
A conversation with Josh Alvernia. In this episode, I am joined by Joshua Alvernia, the CEO, and co-founder of Clue . Clue is a leading data and media partner for search, social, and programmatic advertising. They help marketers interpret and transform their data into growth. Clue is a digital-native company with empowered, remote staff located around the world. Recently they did a collaborative research piece with Digiday that analyses the emergence of something called conversion APIs, a solu...
Mar 04, 2023•1 hr 2 min
A conversation with Amanda Natividad. In this episode I am joined by Amanda Natividad, VP of marketing for SparkToro, a SaaS marketing company that helps people do audience research, or find out what content their audience is consuming and where they spend time online. Amanda has a long and storied career in marketing recently heading up B2B content marketing at Fitbit along with a number of senior tech marketing roles and recently launching a course - Content Marketing 201 ( https://maven.com/a...
Feb 06, 2023•51 min
