088: Marketing Different | A Conversation with Mike Michalowicz

On this episode of Making Elephants Fly, Terry sits down with Mike Michalowicz. Mike has devoted his life to the research and delivery of innovative, impactful entrepreneurial strategies to you. Mike is the creator of Profit First, which is used by hundreds of thousands of companies across the globe to drive profit. He is the creator of Clockwork, a powerful method to make any business run on automatic. In his 2020 release Fix This Next, Mike details the strategy businesses can use to determine what to do, in what order, to ensure healthy, fast, permanent growth (and avoid debilitating distractions). His latest book Get Different (released September 21, 2021) will give you the tools to stand out in any market. Today, Mike leads two new multi-million-dollar ventures, as he tests his latest business research for his books. He is a former small business columnist for The Wall Street Journal and a business makeover specialist on MSNBC. Mike is a popular main-stage keynote speaker on innovative entrepreneurial topics; and is the author of Get Different, Fix This Next, Clockwork, Profit First, Surge, The Pumpkin Plan, and The Toilet Paper Entrepreneur. Fabled author, Simon Sinek deemed Mike Michalowicz “…the top contender for the patron saint of entrepreneurs.”

Join Mike and Terry as they talk about the importance of financial freedom, unexpected marketing strategies, and the power of saying no to things that don't serve your mission. The big idea from this episode is that by shifting from "entrepreneur mode" to being a shareholder, business owners can achieve financial success and live a life defined by meaningful work. Find out more at http://terryweaver.com and join Terry at the Thing at http://thething.live and use the code PODCAST for a discount.