In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses. In today's discussion: Evolving injection protocols Her start in the industry Breaking into aesthetics back then Navigating tough clien...
May 21, 2025•24 min•Season 7Ep. 65
In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics. In today's discussion: Popular aesthetic treatments in the 1990s How technology and devices have evolved over the decades Th...
May 06, 2025•36 min•Season 7Ep. 64
Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa . The winning result? A total game-changer. Kathy sits down with the provider behind the top treatment, Sammy Williams , to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consul...
Apr 23, 2025•39 min•Season 7Ep. 63
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Recruit help Round up or add a donation at checkout Invite the charity to attend events Dedicate tips from bar/performance Match...
Apr 09, 2025•21 min•Season 7Ep. 62
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in! In today's discussion: Lessons from experience Emergence of preventative health Navigating economic downturns Outdated vs. game-changing technology Fut...
Mar 26, 2025•28 min•Season 7Ep. 61
Today, we’re diving into external marketing with AesthetiCare ’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business. In toda...
Mar 12, 2025•40 min•Season 7Ep. 60
Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance. They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how...
Feb 26, 2025•40 min•Season 7Ep. 59
Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day —from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites! Links from the Episode: Business Virtual Immersi...
Feb 12, 2025•23 min•Season 7Ep. 58
The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver . Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health. In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach. She highlights the lac...
Nov 18, 2024•1 hr 6 min•Season 6Ep. 57
Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles. In today's discussion: Share the core values of your practice Getting everyone involved in marketing Touch base after 90 days...
Nov 04, 2024•37 min•Season 6Ep. 56
In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team. In today's discussion: Halloween Trick or Treat Me Special Leveraging your vendors & suppliers Prioritizing value add promotions Black Friday and Cyber Monday 12 Days of Christmas deal Fun staff eve...
Oct 28, 2024•36 min•Season 6Ep. 55
Matt Taranto is back to discuss one of AesthetiCare 's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you! In today's...
Oct 21, 2024•27 min•Season 6Ep. 54
Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one! In today's discussion: Things that have changed in the clinic Combination therapies Pre and post treatment protocols PIH treatment a...
Oct 14, 2024•1 hr 14 min•Season 6Ep. 53
Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly . A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entre...
Oct 07, 2024•1 hr 16 min•Season 6Ep. 52
We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors. During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interest...
Sep 30, 2024•35 min•Season 6Ep. 51
Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa . If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you. In today's discussion: How MNRF works How AesthetiCare uses MNRF Conditions to trea...
Sep 23, 2024•18 min•Season 6Ep. 50
Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal...
Sep 16, 2024•33 min•Season 6Ep. 49
Brittany Wilson , owner of Rae Aesthetic , shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one. In today's discussion: Journey to aesthetics Using education as sales strategy Social media Membership Programs Patreon for training Business...
Sep 09, 2024•54 min•Season 6Ep. 48
In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and gr...
Sep 02, 2024•20 min•Season 6Ep. 47
Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses . Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the...
Aug 26, 2024•1 hr 4 min•Season 6Ep. 46
Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast! Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!
Aug 22, 2024•2 min
Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com. Questions: Filler or neurotoxin? What determines which type/size of needle you use? What do you think of SkinVive? If you were a new provider, what zones would recommend learning first? How do you tell someone they don’t need more filler? How can I improve my treatments and technique? ...
May 29, 2024•56 min•Season 5Ep. 45
We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one! In today's discussion: Revenue perf...
May 15, 2024•25 min
Don't forget to enter for your chance to win: 1 year of Online E-courses 1 day of In-Person Training 6 hours of Virtual Training calls 3 Virtual Immersion Seminar events The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here . Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024.
May 10, 2024•1 min
In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice. Events: Sweat 4k Giveaway $4k package giveaway with local gym and DJ Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting. 863 peo...
May 08, 2024•23 min•Season 5Ep. 43
Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon ...
May 02, 2024•1 min
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening . When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening? Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and buildi...
May 01, 2024•1 hr 6 min•Season 5Ep. 42
In this episode, Kathy invites Dr. Amy Carter from AC Wellness . Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on ...
Apr 17, 2024•55 min•Season 5Ep. 41
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa , Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City . ...
Apr 10, 2024•26 min•Season 5Ep. 40
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto . Interviewed by the renowned Dr. Jay Burns , you’ll get to experts for the price of one! The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of bu...
Apr 03, 2024•55 min•Season 5Ep. 39
