79 SaaS Deep Dive with Johnny Tong
Jul 11, 2022•1 hr 8 min•Ep. 79
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Episode description
We talk with Johnny Tong about how he bought a SaaS and is now struggling to grow it. Should he rebuild it? Dive into marketing? Rework the onboarding flow? Buy a bunch of ads?
00:00 Intro
02:47 What Johnny is looking for
10:01 SurveyBot overview
15:29 Buyer's guide
22:00 "The funnel"
28:45 Onboarding friction
33:49 The ups and downs of build vs buy
41:19 Conversion rate
44:19 Marketing vs coding
50:47 The end goal
57:43 Getting professional help
59:00 Deeper understanding
Timestamps created with https://clips.marketing by @cgenco
Buy Grow Repeat Podcast: https://buygrowrepeat.com/
Find Johnny here: https://twitter.com/johnnytong
Books:
- The War of Art
- The Artist's Way
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