44 Marketing Channel Experiments
Oct 22, 2021•1 hr 2 min•Ep. 44
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Episode description
Christian goes through a list of 20 potential marketing channels and we think about ways to make those work for Fileinbox. We also try to figure out what to focus on and how to frame the work we're doing as "experiments": with a hypothesis, success and failure criteria, and a completion timeframe.
00:00 Intro
03:25 Talking to people as an experiment
13:12 How to figure out what to focus on
15:34 Pushing work forward
16:55 Fighting yourself about what to work on
20:41 How to create work experiments
23:08 Tracking time: good or bad?
26:13 What a work experiment actually is
36:03 Fileinbox experiments
40:55 App store integrations
43:18 Tech debt
46:41 20 Marketing channels
55:30 Ranking marketing channels
Timestamps created with https://clips.marketing by @cgenco
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