Make Your F&I Profit Stick - podcast cover

Make Your F&I Profit Stick

Make Your F&I Profit Stick is a podcast for today‘s automotive retail, F&I professionals who want to learn the most cutting edge way to generate more profitable dealership and gain long-lasting customer relationships. Hosted by F&I consultant and veteran, Rebecca Chernek, get the ideas, insights, and information you need to make your F&I profit‘s stick in today‘s automotive retail marketplace.
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Episodes

Josh Letsis: Developing Good Habits For Retail Automotive

Josh Letsis started in the car business at 18 years old selling cars in 1997. 24 years later, he's still in the business. He's now a partner in 5 stores in Colorado and operates the best training company in retail automotive. What we discuss in this episode: You get more out of grooming and helping people grow than anything else. It's important to surround yourself with good people. If you groom people, their loyalty in you grows. If you treat your employees well, and get to know them, it's easi...

Feb 17, 20221 hr 5 minEp. 12

James Lawrence: Is Your Dealership Financial Process FTC Compliant And Secure?

James Lawrence is the COO & Co-Founder of Sensitive Data Protect (SDP Compliance), a company that specializes in creating a secure environment for dealership data and compliance. What we discuss in this episode: Traditionally, dealers have done well ensuring that hard copies of consumer private data are kept safe with mechanisms in place like locked filing cabinets and ensuring that no sensitive data is left on printers, fax machines and photocopiers. With the advent of a more digitized proc...

Feb 09, 202238 minEp. 11

Ken Luna: How To Overcome Synthetic Fraud

Ken Luna is the VP of Strategic Partnerships at CreditMiner, LLC and joins the podcast to discuss how dealers can handle and overcome synthetic fraud from their F&I departments. What we discuss in this episode: Ken explains what synthetic fraud is, and why it's important for dealers to understand so that they can spot it and overcome it. Why pre-screening alone doesn't solve all problems from discovering fraud. There's a reason why CreditMiner includes a synthetic fraud score and that it sho...

Feb 03, 202242 minEp. 10

Jody DeVere: How Cultural Diversity Impacts Profitability

Jody DeVere works with automotive retail dealers to become Certified Female Friendly, learning how to create a culture and experience that attracts and retains loyal women customers. What we discuss in this episode: Why it's important for car dealers to consider the cultural demographics of their service area and ensure that their workforce adapts. Many dealers still speak in ways that attract a more male audience, largely due to the fact that the ratio of men to women in the auto industry is un...

Jan 26, 202233 minEp. 9

Laura Temin: Can Hypnosis Unlock Accelerated Potential?

Laura Temin, LMFT, LPC, DCC, CGA; is a clinician who is helping individuals unlock their full potential by removing limiting beliefs, self-doubt, worry, and past trauma. She is endorsed by physicians, government, celebrities, businesses and is the founder of her State Authorized professionals hypnosis institute. What we discuss in this episode: Laura explains that most of the power of the brain comes from the subconscious mind. Most people are driven by the emotion and memory of the subconscious...

Jan 19, 202229 minEp. 8

Peter Carusone: How To Create Life-Long Customers Through Variable Operations

Peter Carusone is the founder and President of VisionAST , the creators of F&I reporting software FinanceVision, which helps car dealers increase profits through their variable operations. What we discuss in this episode: Pete explains that reporting needs to be easier to understand for variable ops so that teams can take the information and actually leverage it. There is value in being able to make mid-course adjustments to drive profits. The only way to do that is to get your hands on the ...

Jan 13, 202232 minEp. 7

Dave Anderson: How To Survive Success

Dave Anderson is a leading international speaker and author on personal and corporate performance improvement. He's a staple within the automotive industry and, after an extensive career in the automotive retail business Dave, along with his wife Rhonda, began LearnToLead . What we discuss in this episode: Prosperity is wonderful but it's not without it's challenges. With prosperity focus can scatter and intensity can wain; urgency diminishes and people get comfortable with a false sense of last...

Jan 05, 202230 minEp. 6

Brian Kramer: Bridge The Gap Between Physical and Digital Showrooms with F&I

Brian Kramer is the General Manager of Germain Toyota of Naples and has been a change agent and advocate for digitizing car dealership experiences and processes. Some dealers are still reluctant to adopt a digital process, but now is the time to embrace the digital transformation. In this episode we discuss: Brian shares that it's important to take action adopting digital processes, even if it's messy to begin with. With digital adoption comes the importance of displaying F&I numbers earlier...

Dec 29, 202141 minEp. 5

Ted Ings: What Impact Will EVs Have On Retail Auto Dealers?

Ted Ings is the Founder of the popular event series, "Fixed Ops Roundtable," and is a veteran of the retail automotive industry with more than 30 years of experience. Ted joins Becky to discuss the future of EV vehicles and the impact that EVs will have on retail automobile dealers worldwide. What we discuss in this episode: By 2030 they say that EVs will account for 36% of the vehicle market. The government is positioned to spend $7.5 billion into charging stations across the United States. Tom...

Dec 22, 202128 minEp. 4

Finalizing Financing Online

A recent automotive article suggested that dealers aren't taking advantage of finalizing financing online. You don't have to be an F&I veteran to know that this is an issue. Dealers want their customers captive at the dealership so that they can do whatever possible to close a deal. The pandemic has pushed digital retailing to the forefront of consumers mind. Car shoppers like having the flexibility of seeing financing options during their online browsing well in advance of making a purchase...

Dec 15, 202118 minEp. 3

Breaking F&I Records

2021 has been both an interesting and exciting year within the retail automotive business. Despite the pandemic, civil unrest, and shortages of every kind, dealers have been making more profit with less inventory. In this episode, Becky Chernek shares her advice about how to Break F&I Records in 2022 and beyond so that car dealers are better prepared with a dialed-in process from first pencil to closed deal. What we discuss in this episode: Becky explains why 2022 is going to be like the Chi...

Dec 15, 202125 minEp. 2

Welcome to Make Your F&I Profit Stick

Welcome to the newest car dealer podcast, "Make Your F&I Profit Stick" by Rebecca Chernek. The automotive industry is changing faster than ever, and now is the time to take your career in automotive to the next level. Whether you're seeking to be the best in F&I or maybe you're an account rep and you want to learn what goes on behind dealer doors so that you can serve your customers better, Make Your F&I Profit stick is for you. But who is Rebecca Chernek and why should you listen to...

Dec 15, 202114 minEp. 1
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