18: when a movement takes off

Today we're going through steps 3-4 of Bill Moyer's 1987 Movement Action Plan (A Framework for Effective Social Movements).

1. Normal Times - "Business as usual" - Politically quiet times that people are unaware or feel defeated in face of the violations of the general public's rights. Power-holders lie about their intentions and the most of the public buys into the status quo.
2. Prove the failure of Institutions - Build up stress on the system - The intensity of public feeling, opinion, and upset required for social movements to occur can happen only when the public realizes that the governmental policies violate widely held beliefs and values. 
3. Ripening Conditions - The calm before the storm. Nobody feels like anything is happening.
4. The Take Off - Seemingly overnight, a social problem becomes something EVERYONE is talking about, based on a trigger event AND a non-violent action campaign, that can be repeated on a local level throughout the country.

THE SOURCE: Bill Moyer's (MAP): https://www.historyisaweapon.com/defcon1/moyermap.html

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