Episode 018 - Be Boutique - Wow your clients through exceptional experiences | with Michelle O'Neill

Michelle O’Neill has been in the beauty industry for almost two decades.

After travelling the world whilst working in first class as an in-flight Beauty Therapist for Virgin Atlantic, Michelle decided to open her own beauty salon in her home town of Ipswich. 

Purity was born in 2011 and has since led the way in professionalism and high standards of beauty treatments within Suffolk, UK.

Discussed in this episode:

- What is meant by a 'boutique experience'.

- Why going above and beyond for our clients can be really beneficial to our business.

- Why some business owners do not put the client experience high on their to-do lists.

- What businesses are missing out on, when not delivering a higher level of service.

- The common mistakes businesses make when it comes to delivering their client experiences.

- Some of the myths we sometimes tell ourselves about why we can't deliver a higher level of service.

- How to start incorporating a higher level of customer service.

- How Michelle knew what her clients wanted when it came to planning the experiences she offers.

- How working with a strong creative team was integral to the success of Michelle’s recent re-branding.

- The overall benefits Michelle has seen whilst delivering great experiences in her business.

- The surprising ways that Michelle’s clients’ lives have been impacted as a result of the level of service she offers.

DISCLAIMER: Always seek the advice of your doctor or other qualified health care provider with any questions you may have regarding a medical condition or lifestyle change. Never disregard professional medical advice or delay in seeking it because of something you have heard on the podcast or on this website.  Always seek the advice of a legal or financial professional or other qualified provider with any questions you may have regarding a legal or financial matter. Never disregard professional legal or financial advice or delay in seeking it because of something you have heard on the podcast or on this website.

Welcome to Make Today Count. Your 60 mins of fresh conversation, served up to inform, educate & inspire an abundant life. Each episode I chat to thought leaders, influencers and experts in their game who all have one thing in common. The desire to go the extra mile. Pushing against the status quo to create a richer life for both themselves and those around them. Powered by compassion and driven by the need to leave the world that little bit better than when they arrived.

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