Why "Logic" Is Holding You Back From Your Next Creative Breakthrough w/ Rory Sutherland of Ogilvy (#096) - podcast episode cover

Why "Logic" Is Holding You Back From Your Next Creative Breakthrough w/ Rory Sutherland of Ogilvy (#096)

Apr 11, 20221 hr 5 minEp. 96
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Episode description

Rory Sutherland is the vice chairman of Ogilvy, one of the most prestigious ad agencies in the world. He is also the author of Alchemy and the co-author of Transport for Humans. In this episode, Rory talks with Alex about how we're not as logical as we think, how we tend to post-rationalize the past, why he would rather go to the Double Tree Hotel than the Marriott, and why sometimes the opposite of a good idea is a very good one.

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Why "Logic" Is Holding You Back From Your Next Creative Breakthrough w/ Rory Sutherland of Ogilvy (#096) | Make Something Cool with Alex Sugg podcast - Listen or read transcript on Metacast