Why "Logic" Is Holding You Back From Your Next Creative Breakthrough w/ Rory Sutherland of Ogilvy (#096)
Episode description
Rory Sutherland is the vice chairman of Ogilvy, one of the most prestigious ad agencies in the world. He is also the author of Alchemy and the co-author of Transport for Humans. In this episode, Rory talks with Alex about how we're not as logical as we think, how we tend to post-rationalize the past, why he would rather go to the Double Tree Hotel than the Marriott, and why sometimes the opposite of a good idea is a very good one.
Sign up for Find Something Cool, a curated newsletter designed to keep you inspired to create: alexsugg.com/newsletter.
If you enjoy the podcast, please Like and Subscribe to us on YouTube here. You can also leave a short review on Apple Podcasts or Spotify. It takes less than 60 seconds, and it makes a huge difference for the show!
This episode was edited and produced by Josh Perez. If you're looking for help with your podcast, Josh is your guy. Connect with him at www.justjoshperez.com.
Follow Alex:
Twitter: https://www.twitter.com/alex_sugg
Instagram: https://www.instagram.com/alexsugg/