How To Build A Brand Identity That Matters w/ Mike Smith (#098)
Episode description
Mike Smith is the co-founder and art director of Smith & Diction, a branding and design studio based in Philadelphia. In this episode, Mike talks to Alex about how skate culture launched him into his career, why brand identity matters, how he's learned to embrace systems that are disposable, and what happens when a brand has no soul.
Sign up for Find Something Cool, a curated newsletter designed to keep you inspired to create: alexsugg.com/newsletter.
If you enjoy the podcast, please Like and Subscribe to us on YouTube here. You can also leave a short review on Apple Podcasts or Spotify. It takes less than 60 seconds, and it makes a huge difference for the show!
This episode was edited and produced by Josh Perez. If you're looking for help with your podcast, Josh is your guy. Connect with him at www.justjoshperez.com.
Follow Alex:
Twitter: https://www.twitter.com/alex_sugg
Instagram: https://www.instagram.com/alexsugg/