Recent controversy surrounding the rock band Geese and a digital marketing firm Chaotic Good Projects has sparked debate over the tactics firms use to drum up hype for artists online. How can we tell if online hype is real or fake? And does it really matter? Trapital founder Dan Runcie joins Kimberly to break it down. Plus, a final thank you from Kimberly. Here’s everything we talked about today: "Geese psyop debate: Rock band raises questions about music marketing" from Fast Company "Fake Fans"...
May 14, 2026•18 min•Ep. 1566
After a pandemic-era boom, the fine art market is going through something of a bust. Many galleries have closed due to climbing overhead costs and sales just aren’t what they used to be. Author and freelance journalist Julie Belcove joins Kimberly to demystify the inner workings of the global art market and what a slump could mean for the those who work in the arts.
May 12, 2026•16 min•Ep. 1565
As Kimberly gets ready to step into her new role as the host of “Marketplace Morning Report,” her predecessor David Brancaccio joins her to talk about his years on the morning shift and what he’s looking forward to on his new beat covering future effects for Marketplace. Plus, the two swap summer reading recommendations and play a round of Half Full/Half Empty! Here’s everything we talked about today: "Liar's Poker" by Michael Lewis "Number Go Up" by Zeke Faux "Pattern Recognition" by William Gi...
May 08, 2026•36 min•Ep. 1564
The WNBA’s 30th season tips off tomorrow. This year, things look a lot different for players after the league and players union recently signed a landmark collective bargaining agreement (CBA). On today’s show, The Athletic’s Annie Costabile joins Kimberly to break down how the deal has transformed the way players are paid. Plus, has women’s basketball ever really been given the chance to maximize its earning potential?
May 07, 2026•19 min•Ep. 1563
The power struggle between the states and federal government is as old as the U.S. itself. But under the second Trump administration, that struggle has become particularly fraught. Stateline reporter Kevin Hardy joins Kimberly to explain how the president is wielding federal funding as a tool to expand his authority, and how states are fighting back.
May 05, 2026•14 min•Ep. 1562
Hey Smarties! There won’t be a livestream for “Economics on Tap” today. But don’t worry! We’ll be back next week. For now, we’re sharing an episode from our friends over at “This Is Uncomfortable.” Enjoy! What happens to your retirement savings when you leave a job? And if you’ve forgotten about an old 401(k) account, how do you track that money down? That’s the mystery Reema is trying to solve this week, as she confronts her own financial anxiety and goes searching for retirement accounts left ...
May 01, 2026•37 min•Ep. 1561
We’re approaching graduation season for this year’s crop of college seniors. But along with all the celebrations, there’s an extra dose of uncertainty hanging in the air around new grads, as they face an extra-tough job market and the rise of AI. On today’s show, Kimberly talks to New York Times labor and workforce reporter Noam Scheiber, whose new book “Mutiny: The Rise and Revolt of the College-Educated Working Class” digs into the historical context for the environment today’s seniors are gra...
Apr 30, 2026•19 min•Ep. 1560
In the United States, recidivism rate, or the likelihood that a criminal re-enters the prison system after being released, is among the highest in the world. The state with the highest reincarceration rate (within 3 years) is Delaware at 55.9 percent . While the lowest is Virginia at 17.9 percent. Earlier this month, Kimberly moderated the 2026 Second Chance Forum at Georgetown University on the importance of second-chance employment programs to lowering recidivism rates in the United States. Sh...
Apr 28, 2026•18 min•Ep. 1559
Are you team camping or glamping? On today’s show, we’re checking in on the outdoor recreation economy in the Western United States. KUNC’s Mountain West News Bureau reporter Rachel Cohen joins Kimberly to unpack the pressures facing the industry, from climate change to Trump administration policies. Plus, will President Trump’s new $100 foreign tourist fee hurt national parks? Here’s everything we talked about today: "The Mountain West’s outdoor economy continues to grow – but pace may be slowi...
Apr 24, 2026•23 min•Ep. 1558
The labor force participation rate in the U.S. has fallen to the lowest level it’s been since 1977 (aside from the during the height of the pandemic). One reason for the decline? President Trump’s immigration crackdown. University of Colorado Boulder economist Chloe East joins Kimberly to break down the unexpected ways restrictive immigration policies affect the labor market, and trends she’s paying attention to during this second Trump administration....
Apr 23, 2026•14 min•Ep. 1557
While the United States’ workforce is aging out of its prime, some countries, like Vietnam, are just hitting their stride. On today’s show, Kai joins Kimberly to share his takeaways from reporting in Ho Chi Minh City for the “Marketplace” series “The Age of Work.” We’ll get into how Vietnam’s younger workforce is transforming the country’s economy for the future and the pressures it faces from all around the globe.
Apr 21, 2026•16 min•Ep. 1556
Recently, Seattle’s tech workforce has been hit by wave after wave of layoffs. Some company execs say it’s AI’s fault. KUOW’s Monica Nickelsburg joins Kimberly on today’s show to share what she’s hearing from tech workers. And, we’ll get into another side of the AI boom: the push to build more data centers and the pushback from locals. Plus, a round of Seattle trivia! Here’s everything we talked about today: "Booming" from KUOW Why Seattle tech companies are still laying off workers from The Sea...
Apr 17, 2026•20 min•Ep. 1555
Will AI take my job? On today’s show, Anthropic’s head of economics Peter McCrory sits down with Kimberly to answer our burning questions about artificial intelligence’s effects on the labor market. We’ll get into what Anthropic’s research shows about how people are using the company’s chatbot Claude and what that could mean for the future of the global economy. Here’s everything we talked about today: "Snap's stock jumps on plans to axe 16% of its workforce citing AI efficiencies" from CNBC "An...
Apr 16, 2026•18 min•Ep. 1554
In her book “The Second Estate,” Boston College Law School professor Ray Madoff argues that the tax code in the United States lets billionaires keep their wealth outside of the tax system, leaving the heaviest burden to lower- and middle-income, working Americans. On today’s show, Madoff joins Kimberly to explain the “tax avoidance playbook” and why Congress has let certain loopholes go unclosed for decades. Plus, why a wealth tax may not be the simple solution you think it is.
Apr 14, 2026•18 min•Ep. 1553
Nearly 600 Marketplace fans gathered at the Aratani Theatre in downtown Los Angeles to watch Kai Ryssdal present Marketplace Live, in partnership with LAist. Kai was joined onstage by economics author, educator, and content creator Kyla Scanlon to talk about AI, prediction markets, Federal Reserve independence, and the war in Iran. Later, former “Marketplace Morning Report” host David Brancaccio joined Kai to discuss his experience rebuilding after the LA fire and his new job as Marketplace seni...
Apr 11, 2026•1 hr 13 min
A lot of sci-fi is dystopian. Solarpunk flips that on its head. The subgenre imagines a brighter future where humans have fostered a better relationship with technology, the environment, and each other, in spite of climate disaster. On today’s show, writer and academic Phoebe Wagner joins Kimberly to make us smart about solarpunk, its connection to the green energy transition, and why you should check it out if you want to shake off climate doom. Here’s everything we talked about today: "Solarpu...
Apr 10, 2026•14 min•Ep. 1552
A series of suspiciously well-timed Iran war bets placed on Polymarket have revived concerns about insider trading on prediction markets. But enforcement is something of a gray area. Marketplace’s Meghan McCarty Carino joins Kimberly to explain the relatively recent history of insider trading laws at the CFTC and what it could mean for prediction market platforms. Plus, the debate over whether insider trading on these markets is actually a good thing.
Apr 09, 2026•18 min•Ep. 1551
Doorbell cameras, license plate readers, and social media platforms are just a few of the tech products that make up an ever-growing surveillance network in the United States. ICE’s use of surveillance tools as part of its immigration crackdown has brought that into focus. On today’s show, Kimberly talks with investigative journalist and co-founder of 404 Media Joseph Cox about the growth of the American surveillance state and simple steps you can take to protect your privacy. Here’s everything ...
Apr 07, 2026•17 min•Ep. 1550
This week’s launch of Artemis II marked the first crewed mission to the moon in over 50 years. This time around, the spaceflight industry looks pretty different, with private companies playing a more dominant role. On today’s show, Kimberly gets into the future of NASA and the commercial space sector with Ars Technica’s senior space editor Eric Berger. Plus, why are we going back to the moon, anyway? Here’s everything we talked about today: "Artemis II is unlikely to be the cultural touchstone A...
Apr 03, 2026•26 min•Ep. 1549
Happy first tariff-versary? Despite the fact that many of President Trump’s “Liberation Day” tariffs were recently struck down, small businesses across the country are still dealing with the aftermath. On today’s show, Kimberly talks with two small business owners: Justine Kahn, founder of Botnia Skincare in Sausalito, CA and Will Sissle, owner of Sissle & Daughters Cheesemongers & Grocers in Portland, ME, about how they’ve navigated a year of tariffs.
Apr 02, 2026•18 min•Ep. 1548
Last week, at a time when the war with Iran has been roiling global energy markets, executives from energy companies all over the world gathered for CERAWeek, the “Super Bowl” of energy conferences. But as Marketplace’s Elizabeth Trovall tells us, conflict in the Middle East wasn’t the only hot topic there. Trovall joins Kimberly to discuss how the energy sector is confronting a wide range of disruptions, from geopolitics to technology. Here’s everything we talked about today: "At "Super Bowl of...
Mar 31, 2026•15 min•Ep. 1547
It’s peak bloom in Washington, D.C.! Cherry blossom viewing is deeply rooted in Japanese culture, and it goes hand-in-hand with enjoying Japan’s national beverage: sake. On today’s show, Kimberly is joined by Reiko Hirai, founder of D.C. Sake Co., to talk about the ins and outs of the sake industry and why more breweries are popping up in the United States. Oh, and we’ll taste some sake too! Here’s everything we talked about: "Hanami - Cherry Blossom Festival" from the U.S. National Park Service...
Mar 27, 2026•27 min•Ep. 1546
The effective closure of the Strait of Hormuz due to the war with Iran is having all sorts of effects on energy markets and the flow of other commodities—like fertilizer. Roughly one third of the world’s fertilizer passes through the narrow waterway in the Persian Gulf. On today’s show, the Council on Foreign Relations’ Michael Werz joins Kimberly to make the case that the ongoing disruption to the fertilizer trade is causing a chain reaction that could raise food prices and intensify humanitari...
Mar 26, 2026•15 min•Ep. 1545
Primary season for the 2026 midterm elections is underway. And the money from super PACs is already flowing. But how well is it working? On today’s show, Kimberly talks with democratic strategist Tim Lim about how spending from outside groups is shaping this year’s races so far and why strategists are waiting on the outcome of an under-the-radar Supreme Court case that could loosen the rules on how parties can coordinate with candidates. Here’s everything we talked about today: "MAGA Inc.’s $300...
Mar 24, 2026•14 min•Ep. 1544
From the success of “K-pop Demon Hunters” to the return of BTS, K-pop is having a moment. But the rise of Korean culture was no accident—it has a decades-long backstory of investment by the South Korean government. On “Economics on Tap,” Kimberly talks with Michelle Cho, researcher of East Asian pop cultures at the University of Toronto, about the history behind the spread of Korean culture and how it’s shaped industries from entertainment to beauty. Speaking of K-beauty: sunscreen or sheet mask...
Mar 20, 2026•33 min•Ep. 1543
In line with the Pentagon’s ambitions to build an “AI-first warfighting force,” earlier this year, U.S. Defense Secretary Pete Hegseth demanded unrestricted use of Anthropic’s Claude model. Anthropic had concerns. Now the two parties are engaged in a legal battle that could shape the future of AI safety. Kimberly talks with Justin Hendrix, CEO and editor of Tech Policy Press, to explain Anthropic’s lawsuit and why this could signal a turning point in the tech industry’s chummy relationship with ...
Mar 19, 2026•17 min•Ep. 1542
Farm bills are huge, sprawling pieces of legislation that affect all Americans — not just farmers. But as they’ve gotten more expensive, they’ve gotten tougher to pass. And due to the SNAP cuts in Congress’s big budget bill passed last summer, the coalitions that have historically gotten this legislation over the finish line may be fractured beyond repair. Kimberly talks with Chris Neubert, agriculture policy expert at Arizona State University, about what this could mean for this year’s farm bil...
Mar 17, 2026•16 min•Ep. 1541
On today’s show, we’re preparing for the Oscars by checking in on the state of the film industry. Marketplace’s Amy Scott sits down with Wall Street Journal entertainment reporter Ben Fritz to discuss what slumping ticket sales means for the future of movies, why the Paramount-Warner Bros. merger has Hollywood workers worried, and what it would take for the industry to make a comeback. Plus, movie watchers weigh in: subtitles on or off? Here’s everything we talked about today: A look at how the ...
Mar 13, 2026•22 min•Ep. 1540
ICE may have wound down its operations in Minnesota, but the state is still facing the economic consequences of Operation Metro Surge. This has fueled concerns that an eviction crisis could take hold, particularly in the Twin Cities. On today’s show, Kimberly joins MPR News correspondent Dana Ferguson in St. Paul, Minnesota to discuss measures the state legislature is taking to provide economic relief to renters, and what life has been like since she last checked in with us on “Make Me Smart.”...
Mar 12, 2026•14 min•Ep. 1539
As prices have risen over the past decade, snow sports have gotten farther and farther out of reach for many Americans. And this has big implications not just for the ski-inclined, but also for the workers and local businesses that rely on steady ski area traffic. On today’s show, Kimberly talks with University of Waterloo professor and sustainable tourism expert Daniel Scott about what’s driving up the cost of snow sports and how the effects of climate change are shaping the future of the indus...
Mar 10, 2026•16 min•Ep. 1538
