Podcast Episode 206 of the Make Each Click Count Podcast features Emily Farrell, an email marketing expert with over five years of experience driving growth and engagement for e-commerce startups. Emily shares the essential email flows every business should be sending, including the welcome flow, abandoned cart flow, and post-purchase flow. Andy and Emily discuss the power of email marketing, the importance of email design, segmentation, and finding your business voice. Emily also shares actiona...
Jun 28, 2024•21 min•Season 8Ep. 206
Podcast Episode 205 of the Make Each Click Count Podcast features Bob King, an accomplished author, closing coach, filmmaker, and sales superstar. His career spans from the retail floor to in-home sales and business-to-business pitches, consistently turning total strangers into happy customers. Bob shares his unique journey from working in the film industry to mastering the art of sales and closing deals, even under the toughest conditions. Andy and Bob explore insights from his new book, "The J...
Jun 21, 2024•25 min•Season 8Ep. 205
Podcast Episode 204 of the Make Each Click Count Podcast features Aurangzeb (Zabe) Agha and Rameet Kohli, the co-founders of Metrical. Metrical is reshaping how e-commerce businesses approach customer retention and conversion through innovative AI and machine learning models. In this episode, Zabe and Rameet share their journey from bootstrapping their company to working with major clients like JCPenney, achieving remarkable increases in cart creation and revenue. They discuss the nuances of the...
Jun 14, 2024•24 min•Season 8Ep. 204
In this episode, Andy interviews Craig Valine, Marketing Performance Strategist and Founder of EMP Alliance. Listen as Craig Valine shares how improving a company's clarity can lead to greater success. In addition, find out exactly how to define your clarity in order to grow your business. Going beyond the subject of clarity, Craig discusses the 5 sources of power and how these sources can be used to substantially grow your business. About Craig Valine: Over the past 25+ years, Craig has helped ...
Jun 07, 2024•28 min•Season 8Ep. 203
Podcast Episode 202 of the Make Each Click Count Podcast features Jon Tilley, the CEO and Co-Founder of ZonGuru. ZonGuru is a pioneering software company that empowers Amazon brands and agencies with the tools they need to grow and succeed. Jon brings a wealth of knowledge and a unique perspective on the Amazon ecosystem, and we'll be exploring some of his valuable insights and strategies that can benefit both established and new Amazon sellers. From listing optimization and niche finding to lev...
May 31, 2024•24 min•Season 8Ep. 202
This episode features guest Michael Levine. Michael is a best-selling author, media expert and success coach. He has represented a record-breaking 58 Academy Award winners, 34 Grammy Award winners, 43 New York Times best-sellers. In addition, he has authored 19 books, including 5 best-sellers including: Broken Windows, Broken Business: How Small Remedies Reap Big Rewards. In this episode Michael Levine reveals his 2021 Broken Windows Awards. Discover what constitutes a broken window along with t...
May 25, 2024•40 min•Season 8Ep. 201
Podcast Episode 200 of the Make Each Click Count Podcast features Abis Hussain, the Chief Product Officer at Wholescale, a pioneering SaaS company changing the game for brands on major retail platforms like Walmart. Joining Andy on the 200th episode is Abi, who dives deep into how WholeScale has successfully increased review conversions to 50-60%—a remarkable feat compared to the industry standard of 2%. Abis explores their company's innovative use of technology, including AI for review validati...
May 17, 2024•30 min•Season 8Ep. 200
Podcast Episode 199 of the Make Each Click Count Podcast features Joshua George, a seasoned SEO expert who has been instrumental in shaping successful SEO campaigns across diverse industries. In this episode, Andy Splichal and Josh unpack the complexities of Google's ever-evolving algorithm, explore effective SEO tactics, and discuss how businesses can strategically boost their organic search rankings. Get ready to uncover practical insights that could transform your digital presence and drive s...
May 10, 2024•26 min•Season 8Ep. 199
Podcast Episode 198 of the Make Each Click Count Podcast features Fate Winczuk, a digital creator, influencer, United States Marine Veteran, full-time mother, and the Make Each Click Count University’s newest instructor. In this episode, Fate joins us to unravel the intricacies of Amazon's Influencer Program. Fate, a seasoned Amazon influencer and digital creator dives deep into how she stumbled upon the program, leveraged her social media presence, and successfully monetized her influence. Whet...
May 03, 2024•22 min•Season 8Ep. 198
Podcast Episode 197 of the Make Each Click Count Podcast features Kusha Karvandi, an Inc 500 entrepreneur who has successfully launched and exited multiple seven and eight-figure e-commerce businesses, primarily focused on the Amazon platform. Kusha introduces us to Kazam, an innovative AI-driven tool designed to transform Amazon advertising. Throughout this episode, he shares invaluable insights on evolving strategies for success on Amazon, highlights the importance of differentiating products,...
Apr 26, 2024•23 min•Season 8Ep. 197
Podcast Episode 196 of the Make Each Click Count Podcast Jon Gillham, the innovative mind behind Originality AI. In this timely conversation, they explore the inception of Originality AI, the challenges it addresses within the content marketing sphere, and the pervasive influence of generative AI across the web. Jon unveils the technological wizardry that powers their AI detection system, the ethical concerns of AI-generated content, and how Originality AI is staying ahead in the cat-and-mouse g...
Apr 19, 2024•21 min•Season 8Ep. 196
Podcast Episode 195 of the Make Each Click Count Podcast features Kaleb Ufton, the co-founder of eCommerce Wizards. Kaleb, with his eclectic background in hypnosis, programming, and digital marketing, shares his insights on concentrating on cost per acquisition, average order value, and lifetime value—key factors in customer retention and acquisition metrics. Join Andy and Kaleb as they uncover quick wins to improve average order value and lifetime customer value and discuss the importance of bu...
Apr 12, 2024•27 min•Season 8Ep. 195
Podcast Episode 194 of the Make Each Click Count Podcast features Steven Weigler , the Founding Attorney at EmergeCounsel. Steven unpacks the intricate process of trademark protection, reveals the ins and outs of brand protection on platforms like Amazon and Walmart, and shares his perspective on the legal nuances of selling and acquiring businesses. With a fascinating look into the world of building relationships with entrepreneurs, Steven not only shares his passion for helping businesses flou...
Apr 05, 2024•33 min•Season 8Ep. 194
Podcast Episode 193 of the Make Each Click Count Podcast features Ayat Shukairy, Co-Founder at Invesp. Ayat unveils the meticulous processes behind successful conversion optimization, debunking the myth that haphazard changes lead to improved results. Andy and Ayat dive deep into the essence of her conversion framework, discussing the power of rigorous research, understanding user experience, leveraging trust factors, and the delicate art of customer interviews." Ayat shares a treasure trove of ...
Mar 29, 2024•39 min•Season 8Ep. 193
Podcast Episode 192 of the Make Each Click Count Podcast features Matt Putra , Fractional CFO at Eightx. Matt shares valuable insights into the role of a fractional CFO when companies should consider hiring one and the services they provide. He also delves into the key factors that influence the valuation of a company and how businesses can maximize their cash flow. Matt provides real-life examples of how his team has helped companies overcome financial challenges and offers practical advice on ...
Mar 22, 2024•27 min•Season 8Ep. 192
Podcast Episode 191 of the Make Each Click Count Podcast features Ben Billups, founder of NOBLE agency, a mastermind of email and SMS marketing strategies for e-commerce brands. In this episode, Andy and Bill delve deep into the ever-evolving digital landscape, discussing the cautious use of AI in content creation and targeted promotions. They navigate the strict waters of SMS privacy laws and how to maximize its distinct high open rates without overwhelming your customers. As they explore best ...
Mar 15, 2024•38 min•Season 8Ep. 191
Podcast Episode 190 of the Make Each Click Count Podcast features Jeff Pratt discussing Google Shopping campaigns, focusing on the comparison between Performance Max and standard shopping. Jeff, a seasoned digital advertising expert, shares insights on the benefits and preferences for these campaign types, bid strategies, and his contribution to Make Each Click Count University. The conversation also touches on Jeff's experience with social media advertising, including the rising platform TikTok...
Mar 08, 2024•16 min•Season 8Ep. 190
Podcast Episode 189 of the Make Each Click Count Podcast features Dan Kimbell, an intellectual property attorney, to discuss patents, intellectual property, and a whole lot more. In this discussion, Andy and Dan dive headfirst into the critical and often intimidating realm of patents, trademarks, copyrights, and trade secrets. You'll learn everything an e-commerce company needs to know to protect their products and brands, from the frontlines of their online platforms to the global marketplace. ...
Mar 01, 2024•34 min•Season 8Ep. 189
Podcast Episode 188 of the Make Each Click Count Podcast features Josh Bachynski, SEO AGI and CEO of SEO Copilot, to unravel the complexities of modern search optimization. Josh is here to shed light on how cutting-edge AI systems, like Transformer-based models GPT and Bert, are revolutionizing the way content is analyzed and ranked. He's going to correct some common misconceptions by clarifying that large updates to your website won't necessarily raise red flags with Google and how quickly we c...
Feb 23, 2024•39 min•Season 8Ep. 188
Podcast Episode 187 of the Make Each Click Count Podcast features Robb Green, an experienced entrepreneur and podcast host. In this episode, Robb shares his invaluable insights on building businesses with the end goal in mind — selling them for a tidy profit. Andy and Robb tackle the challenges of navigating the complex Amazon ecosystem, from understanding crucial metrics to effective strategies for increasing product visibility. Robb emphasizes the importance of quality products, genuine review...
Feb 16, 2024•30 min•Season 8Ep. 187
Podcast Episode 186 of the Make Each Click Count Podcast features Ben Sturtevant, CEO of Elite360. Ben discusses conquering challenges on the road to seven figures. Ben shares insights into Elite360, an all-in-one digital marketing platform designed to bridge the gap between cutting-edge technology and marketing strategy. From pre-built digital marketing systems to AI integrations, Ben explains how their platform helps businesses accelerate growth and see immediate results. The conversation delv...
Feb 09, 2024•26 min•Season 8Ep. 186
Podcast Episode 185 of the Make Each Click Count Podcast features Aleksandar Hadzhiyski , the Founder & CEO of Titan Agency Marketing Ltd. Andy and Aleksandar dive into the important lessons for running successful Facebook ads in 2024, providing valuable insights for e-commerce businesses. Aleksandar shares his expertise on why e-commerce companies should consider using Facebook ads, the types of companies that do well with these ads, and the common mistakes that lead to unsuccessful ad camp...
Feb 02, 2024•18 min•Season 8Ep. 185
In this episode, Cameron shares the astonishing success of his Christmas coal product and the clever advertising strategies that propelled its organic rankings. He shares how his course on Make Each Click Count University – Make Money Selling on Amazon in Three Easy Steps – encapsulates the wisdom for beginning a triumphant Amazon journey. Furthermore, Andy and Cameron decode the pivotal role of Amazon posts, repricing tools, and the importance of standout product listings. Cameron discusses how...
Jan 26, 2024•29 min•Season 8Ep. 184
Podcast Episode 183 of the Make Each Click Count Podcast features Brendan Jowett, the owner of Inflate AI Agency. Brendan Jowett discusses the topic of AI tools for growing your e-commerce business. Brendan shares insights into the potential of AI, its applications, and its impact on businesses. From using AI for content generation to building chatbots and digital assistants, Brendan sheds light on the power of embracing AI technology. Tune in to learn about the challenges and successes of integ...
Jan 19, 2024•20 min•Season 8Ep. 183
Podcast Episode 182 of the Make Each Click Count Podcast features Daniel Maloney, the CEO and Co-Founder at Tailwind. You'll get an insider's look at how Tailwind, traditionally known for its prowess in automating Pinterest and Instagram marketing, has evolved. Tailwind is breaking new ground by using artificial intelligence to empower small businesses, helping them seamlessly transition into the multichannel marketing arena with a particular focus on e-commerce. Andy and Daniel explore the inno...
Jan 12, 2024•33 min•Season 8Ep. 182
Podcast Episode 181 of the Make Each Click Count Podcast features Maureen Mwangi, the founder and CEO of Startward Consulting. Maureen emphasizes the importance of being the voice of the customer and using data to make informed decisions in scaling a product-based brand. She shares actionable steps for audience engagement and increasing sales from existing customers, highlighting the value of connecting with the audience at a deeper level. Throughout the conversation, Maureen provides insights i...
Jan 05, 2024•22 min•Season 8Ep. 181
Podcast Episode 180 of the Make Each Click Count Podcast features Alexander De Ridder, the Co-Founder and CTO of SmythOS. Alexander sheds light on how AI is reshaping the landscape of content creation and SEO rankings. He brings to the table an argument for why businesses should prioritize AI integration to boost productivity, stay competitive, and embrace the omnichannel nature of SEO. Alexander shares his take on the new age of platforms like ChatGPT, TikTok, and YouTube shorts, and his perspe...
Dec 29, 2023•30 min•Season 7Ep. 180
Podcast Episode 179 of the Make Each Click Count Podcast features Refael Elbaz, the founder of Unicargo, a freight forwarding and warehouse company. Andy and Refael explore the crucial effort and dedication required to thrive in the Amazon marketplace and learn valuable insights on overcoming the challenges of international trade and sourcing products outside the US. Refael will share his knowledge on the importance of selecting the right logistics partner and the vital aspects of shipping proce...
Dec 22, 2023•29 min•Season 7Ep. 179
Podcast Episode 178 of the Make Each Click Count Podcast features Campbell Paton, the co-founder and CEO of StoreLab. The discussion centers around the significance of mobile apps for e-commerce companies, focusing on increasing conversion rates, the effectiveness of push notifications, and strategies for retention. Campbell shares success stories and challenges encountered while shedding light on the impact of app commerce and the future of e-commerce. Learn practical insights and valuable advi...
Dec 15, 2023•27 min•Season 7Ep. 178
Podcast Episode 177 of the Make Each Click Count Podcast features Scott Cohen, the VP of Strategy and Marketing at InboxArmy. Andy and Scott dive deep into the value of a meticulous email audit, the significant role of broadcast email analysis, and the power of personalization in customer segmentation. Scott shares his insights on how AI is reshaping customer engagement, and he sheds light on the challenges of privacy and email deliverability in this tech-savvy era. Scott shares about the journe...
Dec 08, 2023•34 min•Season 7Ep. 177
