Dive into the dynamic world of podcast advertising with Amelia, Adam, and special guest Grant, Director of Offline Practice at Right Side Up. With nearly a decade of experience in podcast and offline media advertising, Grant unpacks the intricacies of this booming industry. From building meaningful publisher relationships to leveraging performance marketing strategies, this episode covers the ins and outs of effective podcast advertising. Discover why podcasting has become a critical channel for...
Nov 26, 2024•1 hr 9 min•Season 1Ep. 20
In this insightful episode of Make Better, we are joined by Eric Smith, SVP of Growth at Incremental Media, to delve deep into the world of podcast advertising. Eric, with nearly a decade of experience in the podcasting landscape, shares the top 10 lessons he has learned about making podcast ads work. Eric breaks down why podcast ads are among the most effective forms of influencer marketing, the crucial role of host-read endorsements, and why some podcasts consistently deliver outstanding resul...
Aug 15, 2024•50 min•Season 1Ep. 19
In this episode of "Make Better," hosts Amelia Coomber and Adam McNeil take us on an immersive journey into the world of pixel-based attribution for podcast advertising. As the podcast landscape evolves, understanding the nuances and capabilities of this technology becomes essential for advertisers seeking a better ROI and publisher looking to increase ad dollars. Representing Podscribe, Amelia Coomber unravels the complexities surrounding pixel-based attribution. She articulates how, despite it...
Mar 14, 2024•41 min•Season 1Ep. 18
Join us for an unforgettable episode of "Make Better," where hosts Amelia and Adam elevate podcast advertising to an art form with their live ad read game show. In this high-spirited challenge, they push the boundaries of creativity and quick thinking by presenting each other with random products. This episode isn't just entertainment; it's packed with lessons on the fly for anyone looking to master the craft of engaging and persuasive ad reads. Adam and Amelia add a twist to podcast advertising...
Feb 09, 2024•40 min•Season 1Ep. 17
Join us on "Make Better" for an insightful journey into podcast advertising. In this episode, experts Adam, from Adopter Media, and Amelia, the marketing lead at Podscribe dissect the nuances of podcast ads. They discuss various ad read types, including host read and producer read, and explore ad insertion methods like embedded, baked-in, and dynamic ad insertion, essential for marketers in today's digital landscape. The episode also highlights key performance indicators (KPIs) crucial for measu...
Jan 29, 2024•43 min•Season 1Ep. 16
In this new exciting episode of Make Better, brought to you by Podscribe, Co-hosts Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe) venture into the heart of podcast advertising success from the vantage point of a publisher, guided by the seasoned insights of special guests, Liv Kiely and Jalen Hutchinson from The Athletic! As key figures behind one of the most influential sports journalism and podcasting networks, they unveil the strategies and stories that have propelled The Athletic...
Jan 22, 2024•1 hr•Season 1Ep. 15
Welcome to Episode 14 of Make Better brought to you by Podscribe! In this episode, we're joined by special guest host Lindsay Smith the VP, of Audio Insights and Creative at Ad Results Media (ARM) a leading agency in creator-based audio and video advertising. This episode offers a deep dive into the fascinating world of podcast advertising, led by our engaging hosts, Adam McNeil (ADOPTER Media) and Amelia Coomber (Podscribe), along with our expert guest Lindsay. In this insightful episode the co...
Jan 12, 2024•59 min•Season 1Ep. 14
Join us in this insightful episode of "Make Better" as we delve into the art and science of podcast advertising. Our special guest, Giancarlo from Crooked Media, brings a unique perspective from the network and publisher side, adding valuable insights into the creation and selling of podcast ads, while co-hosts Adam from ADOPTER Media and Amelia from Podscribe offer views from the advertiser and buyer sides. Listen as we critically analyze ads from Poise and Impossible Foods, discussing the crea...
Oct 02, 2023•1 hr•Season 1Ep. 13
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Featured ads from some top DR advertisers: Caraway, Ritual, and LiquidIV.
Oct 02, 2023•5 min•Season 1Ep. 12
In this electrifying episode of Make Better brought to you by Podscribe, we dive deep into the world of ad scoring with our special guest, Stew Redwine VP of Creative at Oxford Road. Listen as they collectively review, dissect, and score three standout ads from Caraway, Ritual, and LiquidIV. But that's not all! Once the trio has locked in their ratings, we introduce an unexpected challenger: Podscribe's NEW Automated Ad Scoring AI tool. Can human insight and experience stand up against the preci...
Aug 07, 2023•52 min•Season 1Ep. 11
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. In this exciting episode of Season 1, we delve deep into The Always Sunny podcast and their beautifully recorded host read ads for - Vuori, a high-pe...
Aug 07, 2023•5 min•Season 1Ep. 10
In this dynamic, hilarious, and thought-provoking episode of Make Better brought to you by Podscribe, join your favorite hosts, Adam and Amelia, as they demystify the masterful technique of ad integration, as superbly demonstrated by the Always Sunny Podcast. The episode takes an in-depth look into the advertising strategies of three distinct companies - Vuori, a high-performance apparel brand; Factor, the provider of fresh and ready-made meals; and Huel, the creators of nutritionally complete f...
Aug 01, 2023•23 min•Season 1Ep. 9
Welcome to another exciting Bonus episode of "Make Better"! Brought to you by Podscribe. This episode is an "Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. In this episode of Season 1, we delve deep into the world of fiction podcasts, immersing ourselves in captivating tales and sponsored breaks. Listen ...
Jun 26, 2023•5 min•Season 1Ep. 8
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Join hosts Amelia and Adam as they explore the fascinating world of fiction podcasts and how ad reads can be effortlessly integrated into this emerging category. This episode features ads from ShipStation, SimpliSafe, and Headspace. This episode emphasizes the significance of bridging the content to the ad and the importance of making the ad feel like an organic part of the content, matching the format, tone, and ...
Jun 26, 2023•22 min•Season 1Ep. 7
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. Tune in to Season 1, Episode 6 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making their mark on flagship shows in the health ...
Jun 15, 2023•6 min•Season 1Ep. 6
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. Tune in to Season 1, Episode 5 "Wellness on Air: Health & Fitness Edition" to gain valuable insights into the world of advertising and witness how brands like Butcher Box, LMNT, Canva, and Mailchimp are making their mark on flagship shows in the health and fitness industry. Get ready to be inspired and informed as we explore the intriguing relationship between podcasts and brand promotion. Join us in this epis...
Jun 15, 2023•52 min•Season 1Ep. 5
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This episode features ads from Hairstory, Rocket Money, Master Works, and Manscaped all on Comedy podcast shows. In these special episodes, we focus solely on showcasing ad reads so you can get the latest trends and creative inspirations in podcast advertis...
Jun 15, 2023•8 min•Season 1Ep. 4
Welcome to another exciting episode of "Make Better"! Brought to you by Podscribe. In this episode, we embark on a journey into the captivating world of comedy show podcast ads. Listen to ads from Hair Story, Manscaped, Rocket Money, and Masterworks. Get ready to explore a diverse range of testimonial-style ad reads, where we'll shine a spotlight on the absolute gems and, of course, a few moments that didn't quite hit the mark. Prepare to be entertained as we uncover the brilliance behind conten...
May 25, 2023•35 min•Season 1Ep. 3
"Ad Reads Only" Episode where we showcase exclusively ad reads, without the commentary! Looking to just get ad inspiration and listen to top ad reads? This is the episode for you! Skip the commentary and listen directly to the ads themselves. This first Ad Spotlight features ads from Curology, Peleton, Rocket Money, and Daily Harvest on some of the top true crime podcasts. In these special episodes, we focus solely on showcasing ad reads so you can get the latest trends and creative inspirations...
May 22, 2023•6 min•Season 1Ep. 2
In the debut episode of "Make Better: True Crime Edition," brought to you by Podscribe we dive into the world of direct response ads on true crime podcasts. Our expert guest, podcast buyer Adam McNeil from ADOPTER Media, helps us analyze four ads from top brands in the true crime space: Curology, Peleton, Rocket Money, and Daily Harvest Together, we explore best practices for creating effective direct-response ads and discuss the importance of authenticity and not over-scripting a host. We also ...
Apr 28, 2023•16 min•Season 1Ep. 1
