Understanding Branding & Standing Out (with David Fish) - Ep. 217

We all want our brand to stand out from the crowd. But why is that sometimes too scary for us to do, and what is the cost of not standing out at all?

Well today the team was lucky enough to be joined by the awesome strategy coach, keynote speaker and bestselling author David Fish to break it all down.

David talks about why Red Bull is so good at its branding (and how it has never had to use the word "energy"), why we have more love in our heart for QANTAS than REX, and what some of our bigger telecommunication companies are doing wrong with their current campaigns. Fishy also gives you tips on how to make your brand feel authentic, and why being too broad is a massive problem.

If you want to find out more about David Fish:

https://www.davidfish.com.au/

https://www.linkedin.com/in/david-fish-fishy/

Chapters

00:00 Introduction and Check-In

04:36 Guest Introduction: David Fish's Background and Expertise

08:37 Question 1: Examples of Companies that Stand Out and Stand Apart

13:16 Question 2: Importance of Telling Your Unique Story as a Business

16:00 Question 3: Importance of Awareness and Agility in Business

21:40 Question 4: How Good Businesses Show Up in the World

24:35 Unpacking the Value Proposition and Positioning of Your Business

26:26 Knowing Your Target Audience and Solving Their Problems

31:35 Avoiding Common Marketing Mistakes

40:12 Having Fun with the Strategy of Your Business

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Have a Magical week!