We have some bittersweet news to share. After an incredible journey of 60 episodes, the Mad Marketing Mums podcast is coming to an end. We've had the privilege of interviewing inspiring marketers, sharing our knowledge and experiences, and connecting with all of you wonderful listeners. It's been an absolute blast! While this chapter is closing, we're both excited about what the future holds. Clem will continue her impactful work in the not-for-profit sector and relaunching her Marketing Playboo...
Sep 24, 2024•9 min•Season 6Ep. 61
Hello and welcome back to the Mad Marketing Mums podcast. Today, we're tackling some of the biggest mental barriers and mindset blocks that small business owners face when it comes to marketing their business: procrastination, perfectionism, and self-doubt. These challenges can be a major roadblock for your business - holding you back from showing up confidently and connecting with your customers and clients in the online world. Joining us to tackle these issues head on is Marketing Coach + podc...
Jul 22, 2024•1 hr 3 min•Season 6Ep. 60
Are your customer interactions giving 'one night stand' rather than the lasting relationship you hoped for? If so, it may be time to re-visit your customer journey. Helping us navigate (and disrupt!) the traditional sales funnel, is Business Coach and Founder of My Daily Business, Fiona Killackey . Tune in for insights into how a circular customer journey (one doesn’t end at the sale, but instead circles back, again and again) is the secret to keeping customers engaged for the long-term, buildin...
Jul 15, 2024•1 hr 10 min•Season 6Ep. 59
In this episode the Mad Marketing Mums discuss content consistency. Kryshla shares insights from her recent speaking gig for the Celebrate Society members and we explore how being more consistent with your content can solve common content challenges such as not knowing what to post, low reach and engagement. These issues are interconnected and solving one content problem can create a positive ripple effect on other areas, improving your content's performance so you can attract and convert more c...
Jul 02, 2024•20 min•Season 6Ep. 58
Welcome back to the Mad Marketing Mums podcast! In this episode, we sit down with Tara Ladd, founder of Your One and Only and cohost of Brand & Butter, to delve deep into the world of branding and brand identity. Tara and her team at Your One and Only are renowned for crafting disruptive, psychology-driven designs that truly stand out in the marketplace. Known for their bold approach and straight-talking style, they work with brands that are ready to make a statement. Today, Tara shares her ...
Jun 17, 2024•1 hr 26 min•Season 6Ep. 56
This Snackbox episode explores the new subscription model rolled out by Meta for Facebook and Instagram, dissecting what it means for small business owners navigating the pay-to-play landscape of social media. Kryshla and Clem provide a detailed breakdown of the subscription tiers, analyse the real costs versus the benefits, and discuss the potential impacts on business visibility and customer interaction. Unsure about whether to invest in Meta's offerings? We've got you covered with alternative...
Jun 10, 2024•25 min•Season 6Ep. 56
Thinking about running paid ads for your business? Paid ads can be a great addition to your marketing strategy; working hand-in-hand with your organic efforts to amplify your existing results and get your business in front of more eyes. Sharing her advertising insights, is Anna Shipley from Flourish Digital - an e-commerce growth specialist with over a decade of experience helping small businesses grow and scale. Anna's background in online retail gives her incredible insights into work works an...
Jun 06, 2024•33 min•Season 6Ep. 55
If you're like many of our listeners, the thought of stepping in front of the camera or speaking at an event is as attractive as trying to put shoes on a toddler who just doesn’t want to leave the house. You started your business for freedom and flexibility, but now the idea of promoting it through video or speaking engagements seems daunting, leaving you to wonder if hiding behind text and images might just be easier. But what if you could turn your voice and your presence on camera into your m...
May 10, 2024•53 min•Season 6Ep. 54
Instagram has just rolled out four new interactive stickers for Instagram Stories. In this Snackbox episode, we explore each one and give you ideas on how to leverage them for your business. Here’s what we’ll cover: 1. Add Yours Music Sticker 🎵 What it is: This new feature allows users to add a song to another user’s story, similar to the original Add Yours sticker but with a musical twist. How to use it: Engagement-driving/connection prompt: Ask your audience, “What’s your pump-up song before ...
May 08, 2024•19 min•Season 6Ep. 53
Following the previous episode ( episode 51 ), where we shared our favourite marketing emails, today we've curated a list of *some* of our favourite social media accounts and creators to follow for up-to-date marketing advice and updates. Here are our 'must-follow' recommendations: Matt Navarra ( @mattnavarra ) Matt draws on 20+ years marketing experience working for huge brands and government organisations. Matt is the go-to guy for new social media features, news, and drama; Jade Tambinini ( @...
Apr 16, 2024•10 min•Season 6Ep. 52
How can you stay up-to-date with the ever-changing world that is marketing and social media? In this bite-sized episode we're sharing our favourite "must read" newsletters that will actually make you look forward to opening your inbox! Packed with tips, tools, psychological insights, plus a good ol' dose of social media gossip, these emails are your go-to reads for all things marketing and social media. Connect with us: Connect with Kryshla (on all platforms) at @shallwesocial and follow @firstc...
Mar 18, 2024•10 min•Season 6Ep. 52
Today's episode takes us on a bit of a detour from our usual guests who are within the marketing and business world. We're thrilled to welcome Chace Barber from Edison Motors to the show. If you’ve been following the Mad Marketing Mums or Clem, this name might ring a bell. Clem has mentioned how Chace and Edison Motors are prime examples of what to do on social media a few times on the podcast and on TikTok. Chace is at the helm of Edison Motors, an innovative company that's not only pioneering ...
Mar 11, 2024•1 hr 10 min•Season 6Ep. 50
Have you ever thought about starting a podcast? Perhaps you've been put off by the tech or worrying about the sound of your own voice. In this episode, we delve into the world of podcasting and discuss why it is such a useful marketing tool to grow your small businesses - by providing a platform to showcase expertise, connect with a broader audience, and establish meaningful relationships with potential clients (without the need to email them!). Joining us for this chat is Laura McRae from Podca...
Mar 06, 2024•40 min•Season 6Ep. 49
"Hello. Welcome. We all know why you're here." Now if you've heard these words and immediately know who we are talking about, then we know which side of TikTok you're on. On this snack box episode of the Mad Marketing Mum's podcast we're going to check out the TikTok phenomenon that is ReesaTeesa. ReesaTeesa started a series on TikTok that she's called "Who the F*** Did I Marry?" It's catapulted her from a few thousand followers to over a million in a matter of days. You read that right. In a ma...
Feb 27, 2024•28 min•Season 6Ep. 48
Welcome to the first episode of our new Marketing Snack Box - a series of short episodes where we'll discussing hot topics and giving you quick tips and ideas that don’t necessarily warrant a full podcast episode but are worth chatting about anyway. Today's bite-sized insights are regarding two new features that Instagram is testing (or believed to be testing) - notably, Instagram implementing a 5-hashtag limit for posts and the introduction of carousel-style posts in the Instagram Reels feed. R...
Feb 20, 2024•18 min•Season 6Ep. 47
TikTok has come a long way since its heyday as the dancing app favoured by teens. In this episode we explore how TikTok has evolved since it burst onto the social media scene, new features you need to know about, and recommendations for leveraging TikTok for your business marketing in 2024. This episode covers: What TikTok was like in the early days (circa 2019); New features and major changes to the TikTok landscape - including Universal Music pulling their catalogue and landscape orientation v...
Feb 13, 2024•52 min•Season 6Ep. 46
ChatGPT was released in November 2022. What a roller coaster ride it has been for businesses of all sizes since its release. When it first burst onto the scene, ChatGPT was hailed as “the tool that can do all the things” - the saviour to mindless marketing tasks, such as writing social media captions and sourcing images, and something of a futuristic personal assistant - able to make your life easier by writing your wedding vows or creating a weekly meal plan! OpenAI recently announced a bunch o...
Dec 18, 2023•47 min•Season 5Ep. 45
Email marketing. Now, we all know the power of email marketing, but have you ever considered the benefits of actively growing an email list, beyond the obvious? Today, we're joined by Sky Bailey, an expert in the field, to shed light on the intricacies of email marketing for small business owners. Whether you have a thriving list already, or are starting out, you’re sure to benefit from Sky’s wealth of knowledge on optimising email (and profits!) This episode covers: The unexpected benefits of g...
Dec 10, 2023•1 hr•Season 5Ep. 44
If you're a business-owning parent, balancing family and business is a familiar challenge. Especially after big events like Black Friday, keeping your business's online presence active and engaging can seem daunting. This episode is here to provide you with actionable strategies and real-life insights on how to boost your social media engagement after big holidays and events like Black Friday. In this episode, we cover: Community-Focused Content: We discuss how to tailor your content to build a ...
Dec 03, 2023•40 min•Season 5Ep. 43
It's the most wonderful time of year: Time for our annual attempt at predicting the future of social media so you know where to focus your time + energy as the new year rolls round. This year’s predictions cover all manner of social media platforms and content types you need to pay attention to as we move into 2024. This episode covers: Is Instagram dead?; Can LinkedIn shake off its Boomer Dad vibe to become a “Daddy”?; The content types you need to focus on - including UGC and long (short form)...
Nov 26, 2023•49 min•Season 5Ep. 42
We read The Sprout Social Index™ so you don’t have to! What is the Index? It’s an annual report created on behalf of Sprout Social (a social media management software provider) that outlines key social media trends and data that you can use to inform your marketing strategy and business decisions. The 2023 report is a compilation of survey responses from 1800 consumers and 900 marketers to determine how consumers feel and where marketers can make the most impact on social media. In this episode ...
Nov 19, 2023•38 min•Season 5Ep. 41
With the rise of Meta platforms like Instagram and Facebook, scammers are becoming increasingly sophisticated. Recently Clem received a scam message that looked incredibly legitimate and we spent almost an hour discussing whether or not the message was real. Likewise, Kryshla received an email with a prompt to finish updating her password - which she nearly clicked on before double checking its legitimacy. This may have happened to you too? If so, you're not alone. According to the latest Target...
Oct 29, 2023•23 min•Season 5Ep. 40
Do you ever feel like getting people to click on your well-crafted call-to-action or watch the Reel you spend hours creating is as tough as getting your toddler to eat their veggies? If so, this episode is tailor-made for you! Today we’re diving into the 7 unexpected similarities between marketing your business and parenting a toddler. From constantly repeating yourself to managing temper tantrums, this tongue-in-cheek episode is sure to tickle your parental funny bone. This episode covers: The ...
Oct 22, 2023•27 min•Season 5Ep. 39
PLEASE NOTE: We had a number of technical issues with this recording and it is a little jumbled in parts. Ella does share a lot of great tips so it's worth a listen. ______ LinkedIn - you either love it or hate it, it seems. Regardless of personal preference, there’s no denying the potential this powerhouse platform has to offer small businesses. According to the annual Digital Trust Report by Business Insider Intelligence, LinkedIn was the most trusted social media platform for 5 years running,...
Oct 15, 2023•53 min•Season 4Ep. 38
This one’s for the ladies… As a small business owner you know that growing a business goes beyond creating funnels, creating content, or running ads. It's also about consistently showing up to your desk with energy, a clear mind, and focused thinking. Yet, as a woman, your cycle can put your productivity through the ringer! Your health and brain are your greatest assets and can deliver the best ROI for your business. Understanding how your biological and energy cycle works can lead to enhanced p...
Oct 08, 2023•44 min•Season 4Ep. 37
If you've been hanging with us for a bit, you'd know we always harp on having a game plan before diving headfirst into the content sea for your business. But there comes a time where you have to start thinking about the tools that you want to use to implement that killer strategy that you've been working so hard on. That's another hurdle so many small business owning parents face. How do you decide which too to use to streamline your content creation and posting? How are you going to do this whi...
Sep 17, 2023•49 min•Season 4Ep. 36
School holidays are upon us and the silly season is fast approaching! Yup. Already! You know what that means. That time of year when we don’t know which way is up, and on top of business and daily life, there’s parties, presents and tempers to handle before the after-Christmas lull. As the hustle and bustle ramps up before holiday breaks or big events, let's make sure your marketing is one less hat you have to wear. This way, you can catch a breather and focus on the other million things on your...
Sep 10, 2023•26 min•Season 4Ep. 35
Marketing is a non negotiable in your business at the best of times however, when times are tough, it is often the first thing to get slashed from business budgets. As we record this episode, there's a lot of talk in the media and on socials about the economy - including cost of living pressures, inflation, and interest rate hikes that are putting pressure on families and businesses alike. It's hard to avoid the doom and gloom right now. If you’re feeling the pinch in your business, you may feel...
Sep 03, 2023•43 min•Season 4Ep. 34
You know the importance of SEO - Search Engine Optimisation - for your small business, but how much time and attention have you been giving it? In this episode we are joined by website and SEO expert, Karlie Plowman (AKA Techno Bird) to discuss what SEO looks like in 2023 - moving into 2024 - what you need to focus on. This episode covers: Common SEO mistakes you may be making (and how to fix them) How SEO has changed in recent years How AI is stirring the SEO pot The 'must-have' SEO elements yo...
Aug 15, 2023•42 min•Season 4Ep. 32
Is there a way to create a successful business and never feel like the worst parent in the world ever again? Yes, there is! Most parents don’t want to build a global empire or make a gazillion dollars a year. They just want to earn a decent income and have time to read their kids a bedtime story without having a meltdown in the process. Yes, we know running a business can be rewarding. However, it can also seep into every life crack, eat up your energy and leave you exhausted, stressed and snapp...
Aug 11, 2023•39 min•Season 4Ep. 33
