#4 The very first MaaS service

In this fourth episode we meet Martin Rörhleef who launched the first ever combined mobility service already in 2006, Hannover Mobile, after a two year pilot at Üstra, the Hannover Public Transport Operator. We explore the challenges and benefits of setting up and running a MaaS operation within a public organization – and doing it years before the iPhone was introduced! Martin is also known for the often used "Three MaaS market models".

In this episode we discuss:

• The importance of enthusiasts – and endurance – in making new things happen
• The advantage of having to focus on the actual offer and partnerships instead of an app 
• The pros and cons of a public MaaS service compared to commercial MaaS
• If there is any good examples of MaaS today

...and many other things

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